VJ Bala

VJ Bala

Washington DC-Baltimore Area
33K followers 500+ connections

About

VJ Bala is a seasoned board director, operating executive, and venture partner with 8+…

Activity

33K followers

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Experience

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    Washington DC-Baltimore Area

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    Fairfax, Virginia, United States

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    Washington D.C. Metro Area

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    Washington DC-Baltimore Area

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    Washington DC-Baltimore Area

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    Washington DC-Baltimore Area

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    Armonk, NY

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    White Plains, NY

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    Plymouth, MI

Education

Licenses & Certifications

Volunteer Experience

  • Founder

    FirstChances

    - Present 12 years

    Education

    Gen E: Empowering the Equity Generation

    FirstChances | firstchances.org creates brighter futures and career opportunities for young women from disadvantaged socio-economic backgrounds through fully funded college education, support and mentoring.

    First graduation in 2017. Now operating as endowment funding merit-cum-means scholarships for female undergraduate students from disadvantaged socio-economic backgrounds at Indian Institute of Technology, Madras.

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    Mentor

    FIRST

    - 2 years 8 months

    Science and Technology

    Mentor Chantilly Robotics Team 612 (chantillyrobotics.org) at Chantilly High School, Virginia for FIRST Robotics Competition (FRC). Teach students about marketing, communications, outreach, fundraising, and engaging with sponsors / other stakeholders on their mission to promote STEM in their school and community.

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    Management Consultant

    Compass Pro Bono

    - 8 months

    Social Services

    Consultant for Compass ProBono to provide Strategic Marketing advisory to Volunteer Fairfax, a non-profit based in Fairfax, Virginia.

    About Volunteer Fairfax (www.volunteerfairfax.org): For 40 years, Volunteer Fairfax has been the heart of volunteering in Fairfax County. With a personal touch, the Center matches the skills and interests of volunteers and donors to the needs of local nonprofit organizations, helping to build a better community through service. Through a variety of…

    Consultant for Compass ProBono to provide Strategic Marketing advisory to Volunteer Fairfax, a non-profit based in Fairfax, Virginia.

    About Volunteer Fairfax (www.volunteerfairfax.org): For 40 years, Volunteer Fairfax has been the heart of volunteering in Fairfax County. With a personal touch, the Center matches the skills and interests of volunteers and donors to the needs of local nonprofit organizations, helping to build a better community through service. Through a variety of programs and services, Volunteer Fairfax strengthens the capacity of its nonprofit members and offers meaningful volunteer opportunities for local citizens.

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    Corporate Social Responsibility

    Infosys Public Services

    - 3 years 2 months

    Health

    Support causes that align with corporate mission and purpose.

    • Led product management and marketing of ReachOut solution (mobile app, social, analytics) for non-profits & government to mobilize resources/volunteers to help homeless, particularly veterans.
    • Explored partnership with Innovations in Healthcare @ Duke Global Health Institute to support social impact entrepreneurs & innovators in expanding access to affordable and quality healthcare.
    • Promoted healthcare causes via…

    Support causes that align with corporate mission and purpose.

    • Led product management and marketing of ReachOut solution (mobile app, social, analytics) for non-profits & government to mobilize resources/volunteers to help homeless, particularly veterans.
    • Explored partnership with Innovations in Healthcare @ Duke Global Health Institute to support social impact entrepreneurs & innovators in expanding access to affordable and quality healthcare.
    • Promoted healthcare causes via CSR programs: Leukemia & Lymphoma Society, NIH Children’s Inn.

Publications

  • Top seven things small and medium companies need to effectively manage benefits

    Strategic HR Review

    Benefits can play a major role in employees’ decision to choose one employer over another and smaller companies that are vying for the best employees against large corporations typically do not compete on a level playing field. Bigger companies have access to a wider variety of benefits. They also usually have in-house benefits management expertise their smaller counterparts lack. This disadvantage is even more pronounced in the era of healthcare reform, where the benefits landscape is shifting…

    Benefits can play a major role in employees’ decision to choose one employer over another and smaller companies that are vying for the best employees against large corporations typically do not compete on a level playing field. Bigger companies have access to a wider variety of benefits. They also usually have in-house benefits management expertise their smaller counterparts lack. This disadvantage is even more pronounced in the era of healthcare reform, where the benefits landscape is shifting rapidly. Payment models today tend to be much more complex, and technology plays a major role in delivering access to healthcare coverage.

    See publication
  • How brokers can navigate employee benefits with benefits platforms

    benefitsPRO

    Private exchanges are growing fast, but changing rapidly. Benefits platforms and private exchanges continue robust growth, with 12 million enrollments projected in 2016, but the technology landscape is set for shake-out. Employers are focusing on value — better cost management, benefits choice, and user experience. While more than 15 percent of brokers plan to spend $1 million+ on technology in 2016 to assist employers, they will need to leverage the right technology platforms to take on both…

    Private exchanges are growing fast, but changing rapidly. Benefits platforms and private exchanges continue robust growth, with 12 million enrollments projected in 2016, but the technology landscape is set for shake-out. Employers are focusing on value — better cost management, benefits choice, and user experience. While more than 15 percent of brokers plan to spend $1 million+ on technology in 2016 to assist employers, they will need to leverage the right technology platforms to take on both established and emerging competition and fulfill employer (and employee) expectations with value.

    Other authors
    See publication
  • Tech exec: Decision support tools can keep benefits brokers in game

    LifeHealthPRO

    A health insurance exchange system builder thinks that benefits brokers need a variation of the same kinds of decision support tools that many Web-based exchange programs offer.
    VJ Bala, a senior vice president at hCentive, talked about how his company sees the benefits broker market in a recent interview.

    Other authors
    See publication
  • What Small And Medium Businesses Need To Effectively Manage Benefits: 7 key takeaways

    HR.com

    Small to midsized companies compete on the same playing field as giant corporations, and they have an equal if not greater need to attract and retain the best employees. However, it’s harder for smaller companies to gain access to the same range of employee benefits and affordable choices their larger business counterparts enjoy. Smaller companies often lack the in-house benefits expertise and resources larger companies have, and that can be a problem when smaller businesses are creating a…

    Small to midsized companies compete on the same playing field as giant corporations, and they have an equal if not greater need to attract and retain the best employees. However, it’s harder for smaller companies to gain access to the same range of employee benefits and affordable choices their larger business counterparts enjoy. Smaller companies often lack the in-house benefits expertise and resources larger companies have, and that can be a problem when smaller businesses are creating a benefits strategy.
    To add to the complexity, the healthcare landscape is shifting rapidly as payers transition to value-based reimbursement models and technology plays an expanding role in providing access to coverage. hCentive, a software company serving health insurance / benefits brokers, carriers and state agencies, recently conducted a pulse survey to find out what small to midsized employers are looking for when they consider benefits. The survey involved interviews and focus groups with companies in the Mid-Atlantic and Northeast regions representing a variety of industries and role-based viewpoints, including HR, finance, and legal executives. Here are seven key takeaways.

    See publication
  • Top 3 Takeaways from Open Enrollment 2016

    HealthTechZone

    With the insurance market in flux, an analysis of major industry events like open enrollment can yield valuable clues about the state of the marketplace, and the 2016 open enrollment period was no exception. One obvious lesson is that the Affordable Care Act’s (ACA) health insurance marketplaces aren’t going away. With well over 12 million people using federal and state marketplaces to enroll for 2016, seven in 10 enrollees returning to HealthCare.gov and a 42 percent increase in new enrollees,…

    With the insurance market in flux, an analysis of major industry events like open enrollment can yield valuable clues about the state of the marketplace, and the 2016 open enrollment period was no exception. One obvious lesson is that the Affordable Care Act’s (ACA) health insurance marketplaces aren’t going away. With well over 12 million people using federal and state marketplaces to enroll for 2016, seven in 10 enrollees returning to HealthCare.gov and a 42 percent increase in new enrollees, the ACA marketplace demonstrated both need and value.
    It wasn’t just the ACA, though: Exchanges successfully connected consumers to health coverage across the public and private marketplace continuum. But what else does open enrollment 2016 reveal? Here are three top takeaways.

    See publication
  • hCentive’s solution to the Obamacare subsidies debate

    Technical.ly

    Five years in, President Obama’s healthcare law is still not out of the woods. Allow hCentive to offer a solution that might provide a quick fix to the legal quagmire, while improving its own bottom line.

    “States setting up their own health insurance exchanges,” said VJ Bala, the VP of marketing and growth initiatives. “[That] would be a natural solution.” The Supreme Court is expected to decide in June whether federally-run healthcare exchanges can qualify for tax subsidies under the…

    Five years in, President Obama’s healthcare law is still not out of the woods. Allow hCentive to offer a solution that might provide a quick fix to the legal quagmire, while improving its own bottom line.

    “States setting up their own health insurance exchanges,” said VJ Bala, the VP of marketing and growth initiatives. “[That] would be a natural solution.” The Supreme Court is expected to decide in June whether federally-run healthcare exchanges can qualify for tax subsidies under the law.

    Other authors
    See publication
  • Session: Boosting Marketing Maturity (Peter Pickus, CEB)

    CEB Sales and Marketing Summit 2014

    The marketing function is undergoing rapid change amidst huge market shifts - exploding information access, expanding stakeholder group and diversity, proliferation of channels and touch-points, etc. CMOs are in the hot seat to transform the marketing organization for driving the CEO agenda and company mission: assessing functional maturity and developing critical capabilities are key next steps.

    Other authors
    See publication
  • Tomorrow's Healthcare: Optimizing Core Processes & Systems AND Win Consumers

    TriZetto 2014 Healthcare Conference

    Healthcare organizations face a balancing act: build multi-channel consumer engagement capabilities and optimize public/private Exchange participation while complying with evolving regulatory mandates and improving administrative efficiency. (Infosys presentation is under 'Partners: Infosys - Optimize Core Processes').

    See publication
  • NVTC Destination Innovation - Infosys ReachOut Mobile Solution

    Northern Virginia Technology Council @ The Washington Post

    Infosys ReachOut is a mobile, social and analytics solution meant to help nonprofits and governments in their efforts to help the homeless. The app tracks things such as shelter occupancy levels and services provided to help support leaders and volunteers in combating homelessness. (Infosys pitch starts at 4:15 mark in the video).

    https://www.infosyspublicservices.com/newsroom/features/2014/hottest-government-contractor.html

    See publication
  • Creating a consistent and connected experience across the consumer life cycle

    Infosys Public Services

    The US health insurance industry has been shifting focus from group to individual markets. There has been a paradigm shift from one-to-many to one-to-one communication and engagement. Health insurance plans look at delivering a consistent message and connected experience to consumers across channels – digital and traditional, direct and indirect. Studies also indicate that health insurance plans that deliver a better digital consumer experience gain a competitive edge.

    See publication
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Projects

  • New Markets/Products - 'WebInsure Benefits Marketplace' SaaS platform for brokers

    Launched first major update to cloud-based SaaS platform to provide brokers and agents a comprehensive digital solution to serve employer groups from “quote to close”: access, enroll and administer a wide range of health, financial, ancillary/voluntary and other benefits. Differentiated the platform in a crowded market. Extended platform to adjacent markets with market assessment, segmentation, value proposition, business model, go-to-market. Data-driven demand campaigns in select markets…

    Launched first major update to cloud-based SaaS platform to provide brokers and agents a comprehensive digital solution to serve employer groups from “quote to close”: access, enroll and administer a wide range of health, financial, ancillary/voluntary and other benefits. Differentiated the platform in a crowded market. Extended platform to adjacent markets with market assessment, segmentation, value proposition, business model, go-to-market. Data-driven demand campaigns in select markets validated strategy with wins and pipeline.

    See project
  • Brand Positioning - healthcare access for employers & consumers

    Positioned exchanges/marketplaces in commercial healthcare around corporate brand proposition to enable access to employers & consumers for health insurance/benefits. Gained rapid mindshare with market insights and content across buyer journey, communications via PR, digital, industry conferences, etc.

    See project
  • New Markets/Products - State Health Insurance Marketplaces for "Lease"

    Introduced timed alternative to maintain federal subsidies and health coverage, prior to the outcome of the US Supreme Court challenge (King v. Burwell) to the Affordable Care Act. Offers states access to hCentive's WebInsure™ State Exchange, the same proven HIX technology that powers federal and multiple state marketplaces "as-a-service". Generated interest in national media, impacted states, federal regulators, and influential consultants.

    See project
  • Brand Positioning - Platform-oriented approach to IT

    Introduced new brand positioning on enabling commercial and public sector organizations refocus on core business and mission such as healthcare instead of complex yet crucial IT. Developed brand messaging and thought leadership content (infographic, blogs, videos, collateral etc). Executed multi-channel campaign via PR, TV broadcast (Fox, Bloomberg), digital (microsite, social media, email), etc.

    See project
  • Digital - hcentive.com - Website for hCentive, Inc

    Major update to digital presence incorporating updated corporate brand proposition, diversified/new markets and products, expanded blog themes, search optimization, social media sharing, and more. Revamped UI/UX with adaptive design and mobile enablement.

    See project
  • New Markets/Products - 'Marketplace as a Service' cloud/SaaS platform for health insurance (ACA)

    Commercialized Marketplace-as-a-Service cloud-based solution "as a service" (SaaS) to disrupt custom alternatives for health insurance marketplaces (ACA). Developed distinct market positioning, value proposition, communications, thought leadership and sales content based on market insights. Launched the solution at a leading industry forum with a CEO keynote and strategic partner.

    See project
  • Digital - Editor, Healthcare Insights

    Launched a new business technology publication, Healthcare Insights, with insights and thought leadership perspectives on current industry trends and business issues for healthcare organizations. The theme-based publication combines print magazine articles with a dynamic website featuring news updates and solutions, case studies to address top regulatory and business issues.

    See project
  • Digital - infosyspublicservices.com - Website for Infosys Public Services, Inc

    Infosys Public Services Inc, an Infosys subsidiary, commenced operations in 2011 providing consulting and technology solutions to healthcare and public sector organizations. Implemented first phase of digital blueprint via web, blogs, search, social media with corporate brand identity, value proposition and profile in 2012. Next phase simplified UI with adaptive design and mobile enablement.

    See project
  • Digital - infosys.com/engineering-services - website for Infosys Engineering Services

    Major update to digital presence with unified value proposition across 2 businesses and 10+ service lines. (Re)positioned new Infosys Engineering Services around entire product lifecycle from "ideation to realization and sustainment". Structured site with offerings by industry segment and service line.

    See project
  • New Markets/Products - Digital Smart Home with Intel

    Launched Digital Smart Home embedded engineering solution with Intel (Intel Atom processor, Linux-based MeeGo OS) to enable innovative home management applications for energy management, remote health monitoring, etc. Developed distinct market positioning, value proposition, communications and innovative application scenarios for the…

    Launched Digital Smart Home embedded engineering solution with Intel (Intel Atom processor, Linux-based MeeGo OS) to enable innovative home management applications for energy management, remote health monitoring, etc. Developed distinct market positioning, value proposition, communications and innovative application scenarios for the solution.

    https://www.prnewswire.com/news-releases/infosys-technologies-introduces-digital-smart-home-gateway-based-on-the-intel-atom-e600-processor-111843869.html

    See project
  • New Markets/Products - Supply Chain Visibility with Microsoft

    Commercialized one of Infosys’ first software products (non-financial), Supply Chain Visibility with Microsoft. Developed distinct market positioning, value proposition, communications, thought leadership and sales content based on market research and evangelization with clients and analysts. Launched the solution with Microsoft, enhancing the perception of Infosys as a leader in supply chain.

    See project

Honors & Awards

  • AX100 Executive Leader in CX/EX

    Constellation Research

    In the age of customer experience (CX) and employee experience (EX), AX100 pathfinders have seen beyond the comfort of the status quo to deliver growth through strategies that span CX and EX.

  • Top 100 Marketing Team | Top 100 Executive Team

    OnConferences

    Top 100 Marketing Team | Top 100 Executive Team

  • Top 50 Marketer

    OnConferences

    OnCon Icon Awards recognize the top marketers in the world voted on by peers to determine the winners who made a considerable impact on their organization and/or previous organizations, made strong contributions to their professional community through thought leadership, innovate in their role/career, and exhibit exceptional leadership.

  • Award for Excellence in Brand Management

    Infosys

  • Excellence in Service on Awards Committee

    National Association of State CIOs (NASCIO)

  • Nominated to Leadership Program

    Leadership Education for Asian Pacifics (LEAP)

  • Ovation Award for Market Insight Excellence

    IBM

  • Execute Now Award for Marketing Management Excellence

    IBM

  • Outstanding Achievement Award for Leadership & Contribution

    IBM

  • Chairman's Award for Excellence in Customer Satisfaction

    Johnson Controls

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