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I'm Executive Creative Director & Co-Founder at Pattern (now part of Domaine), a digital…
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Why We Love Working with Founder-Led Brands
Why We Love Working with Founder-Led Brands
As founders ourselves, we get it. Every little decision can feel excruciating.
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What Pattern has been up to
What Pattern has been up to
Late last year we began working with EO Products and their sister brand Everyone on a big project: reposition both…
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Michael Janiak reposted thisMichael Janiak reposted thisBig congratulations to our client Suja Life on today’s public debut 🚀 From the very beginning, Suja has built a brand rooted in innovation, purpose, and a commitment to changing what beverages bring to the table. It’s been incredible to watch that vision scale to this milestone moment. We’re proud to be part of the journey and excited for what’s ahead for the entire Suja team. Congrats on an amazing achievement 👏
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Michael Janiak shared thisNew week. New set of killer results from our client Paige coming directly from a newly refreshed Shopify case study. Premium retail at scale. You love to see it. Check the numbers out below and hit the link in the comments for the full case study (definitely worth a read)Michael Janiak shared thisWith a 50% increase in online conversion rates, PAIGE proves what happens when premium retail experiences meet the right commerce foundation 🚀 We’re proud to have partnered with the PAIGE team to help reimagine their digital flagship on Shopify and unify commerce across 20+ retail locations. Together, we helped create an experience designed to scale globally while staying true to the brand’s elevated, fashion-first identity. The impact speaks for itself: - 44% higher customer value from omnichannel shoppers vs. single-channel shoppers - 60% reduction in customer service resolution time in the first quarter alone - 100% adoption of clienteling tools by store teams - 69% email open rates and 24% higher AOV - 30% of support tickets resolved by an AI customer service agent This project was about more than migration. It was about helping PAIGE evolve from a denim leader into a true lifestyle brand. Read the full Shopify case study here: https://lnkd.in/g4p9SBSr
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Michael Janiak shared thisThis one was a blast. The brief from the team at Mike's Amazing Foods was super clear: our headless setup is too complex, migrate us to Shopify, and make the site amazing. They knew what they needed and trusted us to deliver it. What we launched is one of the most fun sites we've built: bold and fast with a nice dose of swagger. When you see the Yankees, Mets, Red Sox, Devils, and Rangers logos scrolling across the homepage before a single product appears you get it immediately. This is a family-owned brand that's been growing under the radar and showing up at your favorite places, and now they're ready to scale it authentically. An iconic brand in the making. Proud of this one.Michael Janiak shared thisA new digital home for one of the fastest-growing condiment brands in retail. Introducing the all-new Mike's Amazing, now on Shopify. After struggling with an overly complex headless CMS implementation, the team at Mike's gave us a really clear directive: migrate us to Shopify, redesign & rebuild our site and make it amazing. So we did. Key highlights: ⚡️ Rich interactive motion & expressive visual navigation 🚀 Content-driven product discovery 🎟️ Advanced metafields system for events, recipes & rich media 🔁 Flexible & extensible design system 🌐 Seamless omnichannel integrations for in-store discovery Bold and fun with a nice dose of attitude, the site immediately communicates that this brand is playing at a level that surprises people. Which is exactly the point. Check out the brand new case study → https://lnkd.in/g_sb_WPy
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Michael Janiak shared thisNew Pattern case study just dropped for Vive Organic. Subscription-first commerce for wellness shots that kick back. Lots of fun design expressions and cool features to explore → https://lnkd.in/gE479hAJMichael Janiak shared thisVive Organic makes bold, doctor-crafted wellness shots cold-pressed from organic superfoods. As part of a larger brand refresh and repositioning, our team designed and built a new brand & ecommerce flagship to reignite consumer interest and build a subscription-fueled foundation that earns its keep in the world of CPG. Designed & engineered for flexibility and long-term maintainability, the new Vive Organic site is purpose-built for Shopify using Pattern's "Framework" custom theme tooling, giving Vive's team the autonomy to move fast across campaigns, cultural moments and new product launches - all without touching code. Explore the case study: https://lnkd.in/ghxiF-Ts
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Michael Janiak shared thisToday's the last day to vote in the Webby People's Voice Awards! Please head to the link below to vote for our site for (pre-AI) Allbirds 😏 https://lnkd.in/gR3RchaG
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Michael Janiak shared thisWe just launched a super fun new site for Vive Organics, designed & built by Pattern for subscriptions, Omnichannel product discovery and loud & proud brand expression. This is our third collaboration with the team at Suja Life and we’re really proud of this one. Partners: Shopify Stay AI Klaviyo Intelligems Rebuy Engine Foursixty Smile.io DestiniMichael Janiak shared thisVive Organics new digital experience: lending speed, extensibility, and seamless omnichannel functionality. We’re excited to partner with Vive Organics to deliver a flexible, high-performance commerce experience designed to scale with their growth. With Shopify 2.0 at the core, we created a modular foundation that empowers teams to launch quickly without compromising on design or performance. Plus, Stay AI-powered subscriptions make it easy to order Vive’s signature juice shots by the case, supported by a PDP optimized to drive multi-box conversions and boost recurring revenue. Explore it here: https://viveorganic.com/
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Michael Janiak shared thisVoting for The Webby Awards is winding down this week and I couldn't be more proud of what we launched with Allbirds. Head over to https://lnkd.in/g_caE4VN and cast your vote for Pattern before the 16th!Michael Janiak shared thisWe’re honored to be recognized this year by The Webby Awards for our work with Allbirds 👟 and Marine Layer 👕 🚨 LAST CALL TO VOTE 🚨 ⏳ Voting closes soon. Don’t miss your chance! Show some love for Pattern x Allbirds in the People’s Choice Awards ✅ https://lnkd.in/g_caE4VN
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Michael Janiak shared thisNYC friends - if you’ve never had the opportunity to attend a Pattern x Eugenio Jardim wine tasting event, do yourself a favor and RSVP today. These have been some of our best events on the west coast over the past few years and we’re excited to host our first ever Tase of Portugal event next week in New York. RSVP at the link in the post below 👇Michael Janiak shared thisJoin us for Taste of Portugal: NYC Edition 🍷 an intimate private experience designed for today’s most forward-thinking brands. This evening blends culture, connection, and commerce: bringing Portugal’s rich wine heritage to life through a curated tasting led by acclaimed sommelier Eugenio Jardim. Expect a thoughtfully designed journey: 🍇 A curated wine tasting 🍽️ Elevated small bites ✨ A setting built for meaningful conversations and new connections Come for the wine. Stay for the ideas, the people, and the experience. Thursday, April 16 | 6–8 PM | NYC RSVP: https://lnkd.in/eb8EgUSj Please note: This is a private, brand-only experience. RSVP does not guarantee attendance; confirmation will be shared ahead of the event!
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Michael Janiak shared thisEvery year I wake up excited to see if our projects made it into the Webby Awards. This year two of our favorite projects were nominated (Allbirds) and honored (Marine Layer). Now the fun part comes - VOTING! Hit the link in the post & comments below and please vote for Pattern in The Webby Awards People's Choice!Michael Janiak shared thisToday the The Webby Awards released their recognitions and we're stoked to share that we earned Nominee and Honoree recognition this year for our work with Allbirds 👟 and Marine Layer 👕 ⏰ VOTING BEGINS TODAY Head over to the People's Choice Awards and vote for Pattern x Allbirds ✅ https://lnkd.in/g_caE4VN
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Michael Janiak reacted on thisMichael Janiak reacted on thisBig congratulations to our client Suja Life on today’s public debut 🚀 From the very beginning, Suja has built a brand rooted in innovation, purpose, and a commitment to changing what beverages bring to the table. It’s been incredible to watch that vision scale to this milestone moment. We’re proud to be part of the journey and excited for what’s ahead for the entire Suja team. Congrats on an amazing achievement 👏
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Michael Janiak reacted on thisMichael Janiak reacted on thisMust attend session alert!! Join Carney Nir VP, Global Ecommerce & Digital Experience at Orveon Global and Marko Bon, President of Domaine at The Lead Summit for a deep dive into how a unified Shopify architecture laid the foundation for transformation across a global portfolio, including bareMinerals, Laura Mercier Cosmetics, and BUXOM Cosmetics. This session explores how their partnership evolved beyond a simple replatform into a strategic engagement spanning CRO, CRM, and a Klaviyo migration to unify customer activation. Still haven’t registered for The Lead Summit (May 20-21, NYC)? There’s still time to attend for FREE if you’re a brand or retailer! Register today: https://lnkd.in/gyjRQMWG #TheLeadSummit #TLS26
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Michael Janiak reacted on thisMichael Janiak reacted on thisWe turned a founder's photoshoot into an infinite brand system. Here's how. 10kR recently helped launch Aurushi. An adaptive apparel brand designed by and for the adaptive community. The founder, Gabriel Cardier has an inspiring story. He lost his leg in a motorcycle accident, from the low of losing a limb totally transformed his life, became an influential member of the adaptive community, and went on to create a clothing line that offers fellow amputees access to their prosthetics in ways that were severely lacking. He knew he was onto something special, but was unsure what to do with the brand and content. He'd done a photoshoot and had a small bank of assets (mostly with himself modeling). Nice images, but they were missing something that we saw as being absolutely critical... In our very first meeting, Craig told Gabe: Aurushi isn't just your story. It's a story intimately shared by everyone who's experienced what you have. The thing that's missing is community. Diversity. Aurushi needs to be a shared story. Our workflow created: +100 images generated from his original shoot, featuring diverse models + locations. +50 videos to feature across channels, including a 60sec manifesto. A custom Aurushi content editor built with Claude designed to produce infinite on-brand video variants. Congrats on the launch, Gabriel Cardier! We're so proud to be a part of the Aurushi story.
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Michael Janiak liked thisI am so proud of our partnership with Kia America. The leadership, design, and marketing teams are world-class, and I feel fortunate to have a front-row seat to witnessing this consistent growth. Congratulations, and let’s keep going!Michael Janiak liked thisKia America continues to deliver steady growth in a highly competitive and evolving market. Through April, we achieved our best-ever year-to-date sales performance with 279,718 units sold, up 2% year-over-year. This momentum is being driven by strong demand across our core segments, particularly SUVs, as well as continued growth in our hybrid and electrified models. Telluride, Carnival, Sportage and K4 all posted best-ever April year-to-date results, reflecting the strength and balance of our product lineup. At the same time, our hybrid and electrified vehicles continue to gain traction, with hybrid sales up 97% and total electrified sales up 71% in April, both setting new April records. We remain focused on maintaining this trajectory by offering competitive products across multiple segments and powertrains, while continuing to improve the customer experience. Thank you to our teams and dealer partners for their continued execution. https://lnkd.in/eXseXUKR #Kia #KiaAmerica #Automotive #SalesPerformance #ElectrificationFAST-GROWING KIA AMERICA EXTENDS RECORD ANNUAL SALES PACE THROUGH APRILFAST-GROWING KIA AMERICA EXTENDS RECORD ANNUAL SALES PACE THROUGH APRIL
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Michael Janiak liked thisMichael Janiak liked thisAfter five and a half years at Monks, it feels like the right time to close an important chapter. Working alongside some of the most talented people in the industry has been a truly rewarding experience. Over the years, I’ve had the chance to grow not only as a designer, but also as a collaborator, learning from incredible teams and contributing to work I’m genuinely proud of. What I’ll take with me most are the people. The conversations, the challenges, the late nights, the shared wins, but also the failures and everything learned from them. All of it has made this journey special and left me with memories I’ll carry forward. Now it feels like the right moment to look for new challenges, recharge, and explore what’s next. I’m excited to be stepping into the next phase of my career, going full-time freelance and trying new things. I won’t lie, in an industry that doesn’t feel as strong as it once did, it’s a bit scary. But sometimes those moments are exactly when you need to take a step forward to keep growing, especially with the tools we have today to push boundaries and create meaningful work. A big thank you to everyone at Monks who made this time so meaningful, you know who you are. Andrew Verhulp Remco Vroom Matiás Jansen René Drieënhuizen Geraldine Ruffier d'Epenoux Estelle Puech Marco Quattrocchi Febles and many more :) Sharing a small teaser reel again for those who might be interested in collaborating. I’ve also added three new projects to my Figma Folio, feel free to DM me if you’d like to check it out. On to the next chapter.
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