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Hello! I'm a multidisciplinary creative working in the fields of Digital Product Design…
Articles by Pablo
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On AI, Work, and the Person you lose.
On AI, Work, and the Person you lose.
When I was a kid, I “learned” to code on a TK90X (a clunky little Brazilian knock-off of the British ZX Spectrum). That…
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AI has datasets. You have a life. Use it.
AI has datasets. You have a life. Use it.
Every person is a world We are each a bundle of sensors who have lived through an experience no other bundle has or…
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The case for beauty in design during times of uncertainty.
The case for beauty in design during times of uncertainty.
I have been, like many of us, contemplating the uncertainty of our moment. I spent the last few days considering the…
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Pablo Marques reposted thisPablo Marques reposted thisPencils have been decided ✏️ A big thank you to our brilliant Jury President, Pablo Marques, and an exceptional panel of judges for their time, rigour and care in reviewing this year’s Canva and Affinity New Blood brief. Tom Carey Deanna German Pete Hollstein Ranim Al Halaky Yasmin Unamba-Oparah Rory Cowan Yah Leng Yu Eleni Beveratou Amanda Jones After 14,389 brief downloads by students, tutors and emerging talent across 77 countries – and submissions from around the world – we set out to find the most powerful examples of design as a force for good, with work crafted in Affinity and scaled by Canva. What we found was something far more reassuring: reasons to believe in human craft, often enabled by AI, with the very best in the service of a great idea. Hat tip to Tom Carey, Deanna German, Liam Fisher FCIM and Zach Kitschke for supporting the next gen. Pencils awarded in July.
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Pablo Marques shared thisA little bit of design work we collaborated on with our lovely friends at Intuit. Lovely and fun people doing important work. Thanks, Jared Davidove, Lucia Matioli, and James Barraza, for inviting us into your home to play.Pablo Marques shared thisFinancial education doesn't have to look like financial education. 🫰 When we set out to redesign the campaign and platform for Intuit for Education, the brief wasn't just to revamp — it was to rethink what financial literacy could be like for the next generation. The instinct in this space is to default to safety: clean, neutral, trustworthy. We pushed the other direction. Boldness as a design principle. Iconography built for cultural relevance, not just curriculum compliance. We used AI early in the process to drive symbol development — the visual core of the campaign. This wasn't AI as a shortcut. It was AI as a creative collaborator, helping us move faster through exploration and land on a visual language that could actually speak to a younger audience while still carrying Intuit's credibility. From there, the campaign informed the platform. We built out the full experience — web, mobile and tools — while still using AI-assisted illustration prompts to maintain visual consistency across a system that had to serve two very different users at once. The audience was never just students. Educators were equally central to the solution — and that duality made stakeholder alignment its own creative challenge. Getting everyone to trust a bolder direction, across two very different user needs, required as much craft as the work itself. The result: a socially rich platform that doesn't sacrifice trust for relevance, or relevance for trust. One of my favorite projects. 💖 ⚡ Core Leadership Team: Katie (Rosenberg) Attia James Barraza Jared Davidove Core Fin Lit Campaign Team: JP Ramirez Saúl Meza David Weber Julie Gordon Platform Design: Raw Materials
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Pablo Marques shared thisAmici, We are hosting the first edition of Frontier Dialogues in San Francisco on the 6th of february. We have folks from our immediate circles in places like Bumble Inc., Google, Meta, Intuit, and others, coming. We, however, want to have some people there who are new faces to the group and to us. If you are a product designer or a design leader in SF who wants to chat about incorporating new intelligent computing paradigms and AI into software design (not gen ai), come join us. If you know of someone, tell them. It should be fun, with food and wine, and an opportunity to meet like-minded people. We will also co-author a brief report after the fact to share thinking, and you will have the opportunity to contribute to it. Hit us up at frontier.dialogues@therawmaterials.com, and let's meet.Pablo Marques shared thisMes amis, The first Frontier Dialogues is happening Friday, Feb 6 in San Francisco. We’ll be gathering at Foreign Cinema. Good food, good wine, low lights, real conversation. 5:30pm till around 8:30pm. This one’s a small dinner. Intentionally so. A room of designers, builders, and leaders thinking seriously about what comes after the current wave of tools, and what it actually means to design in an age of intelligent systems. There will be no panels, no stage, and no performative hot takes. Just people actively shaping products, platforms, and cultures at places like Bumble Inc., Google, Meta, Cash App, Intuit, and Monarch, plus a few others who prefer to stay under the radar. And the chat won’t end at the table. In the spirit of generosity and community at the core of our company, we’ll synthesize the discussion into a shared report, co-authored with the attendees, and publish it openly to help move the thinking forward beyond the room. We’ve intentionally kept a few spots open to invite voices outside our immediate circle. If you’re a product designer or leader in SF shaping products and exploring how this new wave of intelligence enables differently capable software, we’d love you in the room. The same goes for anyone you think should be there. If that’s you, or them, email us at frontier.dialogues@therawmaterials.com . More soon.
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Pablo Marques reposted thisPablo Marques reposted thisNew year. New work! Excited to give you this first look at a fascinating company called Seasats, so-called because they’re in the business of creating satellites at sea. If you can’t quite picture that, just imagine an autonomous sea vessel bristling with high-tech gizmos and sensors. Buy one, and you essentially become the ocean’s most trusted confidante with access to all its secrets. As an engineering-led team who’d rather let their tech and results do the talking, they came to us with an amazing story that hadn’t been told. So we helped them share it. The result is a brand-new brand... and a brand-new website to launch it into the world. http://www.seasats.com A big thanks to Mike Flanigan, Kelsey McGrew, and the super dedicated team at Seasats for all the collaboration on this. It’s been a pleasure to partner with you from start to finish. And to all the RM folks who poured their time and efforts into making it what it is. More of this, please, for 2026!
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Pablo Marques shared thisJob Alert We are looking for a strategist. ᐢ..ᐢ ᐢ..ᐢ ᐢ..ᐢ Come work with us.Pablo Marques shared thisCiao Amici, We are looking for a Brand Strategist to join us at Raw Materials We’re looking for someone who knows how to turn complex problems and ideas into clear, meaningful, systematic, and emotional brand thinking. Someone who actually likes digging into new industries, new technologies, and new markets, and who can help us shape the stories these companies put into the world. A lot of the work we are involved in right now sits in what we call The New Industrials, the people rebuilding the physical and digital foundations of the world. If that sparks something for you, have a look: https://lnkd.in/e84kuHCg ☰ What the job is about: ☰ ● Getting to the heart of what a company is really trying to do, and ensuring their mission is communicated with clarity and emotion. ● Turning that into positioning, narrative and practical guidance a team can actually use. ● Working closely with design to make sure strategy becomes great work. ● Helping founders and teams refine their ambition and communicate it clearly. ☰ Who this might suit: ☰ ● You’re curious by default. ● You like going deep, but you don’t get lost. ● You can balance rigor with imagination. ● You enjoy collaborating very closely with designers and engineers as much as with marketers. ● You’re comfortable working in ambiguity and helping bring structure to it. ● You care about the craft of strategy and design. You understand that success is great work out in the world and not just a tidy presentation. If this sounds like you, or like someone you know, we’d love to talk. Drop us a message here or send an email with a bit about how you approach your work to thinkmakelead@therawmaterials.com. ☰ or share to help us reach the right person. ☰
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Pablo Marques shared thisHej Hej, One of the things we will discuss in next year's inaugural Frontier Dialogues dinner is how intelligent software can now be designed to shape itself around user intention. A long-awaited change. We want to discuss how that will reshape the way software is experienced, what users will expect, and how we, as designers, can help shape this new paradigm to create more effective and intuitive products. If you are a leader within a product organization and want to participate. Reach out. Invites are starting to go out, and more details will follow.Pablo Marques shared thisBonjour les amis, We are entering a new moment in which software is beginning to recognise intent. It is not perfect yet, but it is clear enough that it is already allowing us to start rethinking how we design products. For a long time, we worked with mostly fixed interfaces. We built one-size-fits-all-users software. Creating static user flows based on nuance-flattening personas as a tool to "average people out". It was the best we could do. That was the only play we had. Now systems can devise intent and use a set of principles as guidance rather than rely on hardcoded variations to adapt to different situations. We can design systems that dynamically shape interactions. Experiences will change as a result. Products will feel more intuitive as they become more squarely aimed at each user’s specific intent. That will likely shorten learning curves and, as a consequence, produce more effective and pleasant-to-use software. There is a great opportunity right now for everyone who is designing digital products and software interfaces. The tools to shift long-set paradigms are finally here. This is one of the topics we are intending to discuss in the inaugural edition of Frontier Dialogues early next year. – Frontier Dialogues is a series of events, dinners, with friends old and new, where we aim to open human-centered discussions around frontier topics in the world of design and creativity. The inaugural dinner will take place early in 2026, and we will focus on conversations about what it means to design the kinds of products that become possible when designing for intelligent systems. We are still working out the details and have just started sending initial invites. We will share more soon. Invites are going out now and until early 2026. Want to attend and contribute? Get in touch.
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Pablo Marques reposted thisVerizon and Gravta! Thrilled to share our debut work with a fantastic partner. Honored to have collaborated on their NFL season launch campaign, and a huge shoutout to everyone who made this happen. #gravta #verizon #nfl #advertising #ai #videostrategystudioPablo Marques reposted thisProud to share our work with Verizon on the “Football Season Has Landed” NFL season launch. Working side-by-side with their team, we applied our audience-first methodology to develop multiple creative concepts on a tight timeline and zeroed in on a surreal, cinematic Instagram Reel in record time. It went on to become one of Verizon’s most liked Reels. Read the full release → https://lnkd.in/gpR_griH #gravta #verizon #nfl #advertising #ai #videostrategystudioGravta Debuts with Creative Concept for Verizon and NFL Partnership CampaignGravta Debuts with Creative Concept for Verizon and NFL Partnership Campaign
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Pablo Marques reposted thisThis year, Y Combinator called for More Design Founders. So, I'm starting a free community for designers ready to build. We'll discuss things like: 1. Finding your first 10 customers 2. Killing the inner voice that says "you can't do it" 3. When to stay employed vs. go full-time Comment "Design Founder" if you want in. P.S.: Wow, didn't expect such a response... Good news: Community is ready. Join us here https://lnkd.in/dmJ9-hgk
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Pablo Marques shared thisWe are planning something fun to start 2026. We are gathering friends and others to come together and exchange field-tested experience in designing products in this dawning age of intelligent computing. Instead of talking about how to use AI to do design and creative work for us, we will be talking about how to use the underlying systems of these technologies to build new products that weren't possible before. There is a new world to be built on these new technologies, but we need to approach designing for it in ways that differ from the current models. We've been doing it for the last 2 years, and we will now start sharing with others who have been doing the same in their world. We're hoping to build a small coalition of the capable and willing to continue to build this exciting new chapter of intelligent software together. As with all great things, it will start with breaking some bread. This will be the first event under the new banner of "Frontier.Dialogues", a series of events we will host in different cities to foster connection and knowledge sharing among people designing at the edges of what's possible. Coming early 2026, brought to you by Raw Materials. Reach out if you want to learn more or attend. More details in the coming weeks.Pablo Marques shared thisHello friends, For a little while now, we have been designing products for our partners that aim to apply the latest developments in computing. Most of them have been brought about by the numerous advances we have decided to nest under the label of “AI.” Through that work, we’ve been gaining some hard-won perspectives on how this new era of computing will enable us to design entirely new types of products. Now we want to lift the hood a bit and connect with others doing the same. Frontier Dialogues is our new series for people who are actually shaping design at the edges. And right now, in many ways, that means understanding and deploying the new possibilities this approach to computing offers. This isn’t a conversation about generative tools, automation tricks, or cheaper content pipelines. This is about designing products with intelligence at their core, not using AI to design. Entire categories of products are now possible that couldn’t have existed two years ago, and most design thinking models haven’t caught up. So we’re hosting a small, invite-only dinner to kick-start 2026 and discuss real patterns and hands-on experience with the folks working on this shift. We will announce more in the coming weeks. Keep an eye out for invites and for a link to apply to attend as we open up room for different voices to join us.
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Pablo Marques reacted on thisPablo Marques reacted on thisIn defense of problems. A tension and release built to flip tables, break expectations, and thrive in contradiction. Explorations with Under Armour.
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Pablo Marques reacted on thisPablo Marques reacted on thisToday, The Gate London launches our first campaign for Plan International. And, this one means a lot to me. 'The Fine Print' is built on one of the most quietly devastating (and utterly shocking) insights: most women alive today will not see gender equality in their lifetime. From that truth, our team developed a simple, haunting idea. The terms and conditions of being born a girl. The harassment. The reduced access to education. The limited bodily autonomy. The restricted freedoms. Laid out in the visual language of the legal T&Cs we all scroll past - except here, there is no decline button. Being a mum of two daughters, I feel every word of this. Thank you to the entire The Gate team, our brilliant partners at Plan International UK, our MSQ production friends M3 Labs, director MarySue Masson, and Medialab Group for bringing this to life. And final thanks to Creative Salon Worldwide Salon for featuring the work. The contract girls are handed at birth won't change without all of us refusing to accept it. Link in comments #TheFinePrint #PlanInternationalUK #TheGate #GirlsRights #GenderEquality Lucas Peon, Kit Altin, Charlotte Wolfenden
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Pablo Marques reacted on thisPablo Marques reacted on this↳ Contextual Picker A color picker that knows what you're pointing at, then suggests variants for it. — Available from June 2026 · Milan + Remote Previously: Meta · PayPal · Fantasy · Nexus · AKQA — Built in Figma + Claude Code
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Pablo Marques reacted on thisPablo Marques reacted on thisI’ll be honest—I’ve been shy on posting these recognitions I've been receiving because it makes me a little uncomfortable. That said, I also don’t want to brush past it, because it's deserved. The R/GA team and I have worked really hard over the last few years to get here. We’ve taken risks and made bold decisions in a moment when the industry is changing so quickly. Being included in @ADWEEK Creative 100 is a real honor. In this time of change and reinvention, creativity matters more than ever. Grateful for the people I get to do this with, and for the chance to keep building what’s next.
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Chris Mann
Most deep tech brands lead with complexity. Quantum breakthroughs. AI models. Patents and roadmaps. But luxury brands learned long ago that the story of craft matters more than the craft itself. Taste isn’t about elitism—it’s about restraint. It’s knowing what not to show, what not to say, and when to let silence do the work. As deep technologies like AI and quantum computing move from the lab to the world, the companies that lead will be the ones who communicate with elegance, not excess. Because when everything is powerful, taste becomes the real differentiator.
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Daniel Andersson
“The future isn’t about replacing human creativity but expanding what our creative brains can do.” I completely agree, Stephen McGilvray. In a recent DESIGNWEEK piece, Stephen got to share the thinking behind our approach to AI that is guided by transparency and human-first thinking. From early signal-spotting to creative direction and rapid prototyping, AI helps us move faster and smarter, but never at the expense of judgment, empathy and ambition. It’s why we believe AI should support creative thinking, not lead it. Read the full interview here: https://lnkd.in/eNPi2aZR
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Rahmi Halaby
Atmospheric Search is here! Our team sat down with designers from some of the top studios in the world. One consistent issue we heard was that during creative concepting, reference images will get used once and then disappear in to the file abyss. Atmospheric Search allows you to search through your reference image library by categories like aesthetic signal, systemic implication, emotional register, and cultural reference so that previous reference content can be easily located and included in new creative concepts.
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Nick Farrar
"In the rapidly evolving world of generative AI, knowing where to start and more importantly, when to stop, is a constant challenge for creative teams. It’s about finding the sweet spot where speed meets craft to ensure the creative work remains memorable, consistent, and truly ownable." Taken from a great blog from Shaped By design director Tom Sydenham exploring the impact of AI in character illustration. A darned good read if you're on the AI creative journey. https://lnkd.in/eQBKJjUa
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Veeshall Patel
Forget pixel-perfect execution; the future of design leadership lies in crafting the *logic* that creates pixels. This isn't just a catchy phrase; it's the core of the monumental shift Generative UI brings to our design landscape. As Creative Directors, we're not just witnessing the rise of AI; we're poised to become the architects of entirely new digital realities. 🎨 Generative UI is empowering us to move beyond manual layout creation and into the realm of dynamic system design. Our focus shifts from meticulously placing every element to defining the intelligent *rules* and *principles* that allow interfaces to personalize, adapt, and evolve in real-time for every single user. ✨ This is where the true human-AI collaboration shines. We become masters of "prompt engineering," curating the design tokens, component libraries, motion rules, and brand DNA that guide the AI's boundless generation. This liberates us from repetitive tasks, freeing our cognitive energy for strategic thinking, deep user empathy, and the pursuit of emotional resonance. Imagine hyper-personalized user experiences delivered at scale, where interfaces genuinely anticipate individual needs, reordering elements and suggesting features on the fly. Yet, crucially, this deep personalization is governed by *our* strategic intent, ensuring brand consistency and a cohesive user journey. Generative UI isn't about automating designers away; it's about *amplifying* our impact. It's a creative partner that accelerates iteration, generates diverse mockups to spark new ideas, and transforms our workflow into a dynamic dance between human vision and AI's capacity. Let's embrace this exciting evolution. Our role is becoming more strategic, more creative, and more profoundly impactful than ever before. How do you envision Generative UI empowering your team and reshaping the human element in design? Share your insights! 👇
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