Julie O'Brien

Marketing isn’t B2B or B2C anymore — it’s business-to-human. On The Next CMO, Ivanti's CMO & SVP of Customer Success + Renewals Melissa Puls shares why human-focused storytelling, authentic connection, and cross-functional alignment are the new engines of growth. She also breaks down lessons from 30 years in marketing — from leading with purpose to leveraging AI for smarter personalization and impact. 🎧 Tune in to hear why putting people first drives business forward.

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To my Boston network: If AI is on your radar (and let’s be honest, whose isn’t these days?), join me on April 1st for a live in-person event featuring real humans talking about AI. (A sequel event hosted by AI talking about real humans may or may not be in the works - stay tuned for updates.) In all seriousness, big thanks to Pipeline360 for organizing this - I’m thrilled to be part of the panel alongside some incredible B2B marketing leaders. We’ll be diving into how marketers are moving from AI experiments to real execution, with plenty of actionable insights to take back to your teams. Hope to see you there! https://lnkd.in/eE6V_69v

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Zero Trust sounds powerful on a slide. But what does it look like in practice? In this new interview with @Carl Gersh featured on @VMblog, we preview what is coming at IGEL Now and Next 2026, from real-world EUC security strategies to operationalizing a true Preventative Security Architecture at the digital edge. If you care about reducing attack surface, modernizing endpoints, and moving beyond buzzwords, this conversation is worth your time. 🎥 Watch the video #zerotrust #nowandnext #preventatitvesecuritymodel #euc #simplyigelit

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Sapna Capoor and Eric Herzog recapped our amazing week at RSA Conference talking with IT pros about integrating cyber storage resilience into their enterprise cybersecurity strategies. https://okt.to/ZGYL8Q

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Right before the break, this is a timely reminder: staying still in security is rarely a long-term strategy. In this conversation, Eli Bloomstein of Palo Alto Networks joins Acre Security’s Rich Lyman to unpack how organizations eventually hit a point where change becomes non-negotiable. They explore what modern partnership looks like when you're ready to move forward—with confidence, not compromise.

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What does it take to build a high-performing marketing team in a purpose-driven environment? For me, it starts with empowerment, autonomy, accountability, and trust. I believe the best teams are built on clarity of purpose — then given the freedom to execute boldly. When people have the right framework to make decisions, they move faster, think bigger, are more creative, and deliver real impact. In our latest #MattermostMic, I shared a bit about my leadership philosophy and what I’ve learned about building teams that thrive in complex, high-stakes environments. 🎥 Watch here #Leadership #Marketing #CMO #TeamCulture

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We talk a lot about people, process, and technology, but in real transformation work, the balance is often off. Many any organizations expect technology to “do” the transformation for them. I’ve spent the past three months listening to Transformation Offices across industries, and the pattern is unmistakable: Success isn’t about more tools. It’s about the right tools embedded in the right operating rhythm. That’s why this edition of CTO Insights, with guest contributor Christian Patten, is such an important read. His experience leading billion-dollar transformation programs brings enormous clarity to the conversation about where technology (and AI) actually fits. If you’re navigating strategy, execution, AI, or enterprise transformation in 2025, this one’s for you. 👉 Read the full article: https://lnkd.in/gEbA4vS2 #CTOInsights #StrategyExecution #TransformationOffice #AI #EnterpriseTransformation

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Every new AI agent, workflow, or integration expands your organization's target attack surface, often faster than security teams can review it. Join us this Thursday for a webinar on "The Trust Fall: How Third-Party SaaS Integrations Bypass Your Defenses" where we deconstruct real-world attack paths that exploit SaaS-to-SaaS connections. Understand how attackers bypass identity controls, move laterally through your SaaS operating system, and exfiltrate data.. This is a must-attend for security practitioners. #saassecurity #saascompliance #cybersecurity #aisecurity #ciso

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