Ori Greenberg
Santa Clara, California, United States
17K followers
500+ connections
17K followers
500+ connections
About
Senior Product Executive and three-time Founder/CEO operating at the intersection of…
Activity
17K followers
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Ori Greenberg shared thisAI is taking holiday shopping to the next level! 🎁 We just announced some major AI shopping updates, including agentic checkout that buys an item for you when the price drops, and using AI to call stores to check inventory for local shopping. A look at how Gemini models and the Shopping Graph are making this holiday season easier and faster for consumers.
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Ori Greenberg reposted thisOri Greenberg reposted thisMy team is looking for two Product Directors to come build the future of Commerce with us. This is a massive chance to shape how millions of shoppers and merchants connect every day. 1. PM Director, Commerce Safety: Ready to be the guardian of our commerce ecosystem? You'll lead the charge in protecting merchants and users from fraud and abuse, making sure everyone has a safe and trustworthy experience. 2. PM Director, Merchant Foundations: Want to build the "front door" for all merchants on Google? You'll own the core experience, from seamless onboarding to cool AI-powered tools that help businesses of all sizes grow. We're looking for leaders who have strong tech chops, know how to manage and grow amazing PM teams, and get excited about solving complex problems at Google scale. If you're passionate about supporting businesses, building great product experiences and having some fun doing it!, apply at the links in the comments.
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Ori Greenberg shared thisWhat happens when Aunty M (played by the brilliant Annette Lee) corners Vivek Rao and me, about selling her "very spicy" sambal online using Google's latest tools? Let's just say the heat was in full effect! I had an absolute blast helping bring The Carrot Collective's new manifesto film, "Work That Works," to life. This film brilliantly unpacks how Google is reshaping the future of work assisting all types of businesses – focusing on collaboration, creativity, and genuinely understanding diverse markets like Southeast Asia. You'll see us diving into: AI Max for Search Campaigns: So your "sambal that doesn't make me cry but still shiok" shows up exactly when it needs to. "Try It On" for Search: Because no one needs a "chilli mistake" fashion moment for their photoshoot. Asset Studio: Turning one photo into a full design team, "without having to feed them lunch!" It's packed with fresh insights on evolving marketing and shopping behaviors, all wrapped up in Aunty M's irresistible charm. Highly recommend giving it a watch here: https://lnkd.in/gz8ysqp9 A massive shoutout to the brilliant minds and incredible talent behind this product & production: Product: Vidhya Srinivasan, Lilian Rincon, Danielle Buckley & Google Consumer Product Team Agency: The Carrot Collective Creator: Annette Lee EP: David Webster Showrunner: Sani Ahmed Director: Ray Lavers Scriptwriter: Sivaraj Pragasm Editor support: Keith Ngiau Project Director: Michelle Dyer Project Manager: Nigel Lim Strategist: Zoe Chen Production house: Little Red Ants Singapore #WorkThatWorks #TheCarrotCollective #FutureOfWork #MarketingInnovation #GoogleRetail #AuntyM #Collaboration #DigitalMarketing
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Ori Greenberg shared thisFantastic insights from Sapna Chadha and the Google team at NRF Singapore 2025. This really resonates with our focus in Google Shopping on transforming the consumer journey. The shifts towards new search modes, leveraging AI for multi-modal queries, and understanding emerging commercial intent are critical. Exciting to be part of the team making Google even more essential for shopping by delivering personalized, AI-powered experiences that connect users with products and merchants more seamlessly.Ori Greenberg shared thisWe did things differently this year and hosted Google's 𝗧𝗵𝗶𝗻𝗸 𝗥𝗲𝘁𝗮𝗶𝗹 at 𝗡𝗥𝗙 𝟮𝟬𝟮𝟱: 𝗥𝗲𝘁𝗮𝗶𝗹'𝘀 𝗕𝗶𝗴 𝗦𝗵𝗼𝘄 𝗔𝘀𝗶𝗮 𝗣𝗮𝗰𝗶𝗳𝗶𝗰 this week! At Asia's largest retail show, the full house highlighted the immense interest in how research, purchase decisions, and the omnichannel world are rapidly changing. Consumer Search journeys are no longer linear. This redefines how brands connect with their customers. What do these shifts mean? Here are three key opportunities: 🌟 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗧𝘆𝗽𝗲𝗯𝗼𝘅: Understanding New Search Modes. Consumers seek intuitive, visual, and conversational ways to find information. These new interaction points also show emerging commercial intent. For instance: 1 in 5 searches on Google Lens now carry commercial intent, and we're seeing 5 billion visual searches with commercial intent per month (up 2 billion from last year!). 📸🛒 🌟 𝗧𝗵𝗲 𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗠𝗼𝗺𝗲𝗻𝘁: Responding to Evolving Curiosity. The lines between purely 'informational' and 'commercial' queries are blurring. My own search for "how to clean my Dyson hair dryer air filter" showed this: a routine maintenance query became a direct brand opportunity. Consider how your brand can thoughtfully engage with customer questions that extend beyond traditional purchase intent. 🤔💡 🌟 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆: AI as a Tool for Multi-Modal Queries. Shoppers are increasingly asking complex, multi-modal questions, combining images, voice, and text to articulate their needs. AI can be a powerful tool for efficiently understanding and capturing these rich, nuanced customer signals. Notably, AI Overviews are boosting relevant query growth by over 10%. 🤖🕸️ This evolution builds trust and delivers value. 𝗧𝘄𝗼 𝗼𝘂𝘁 𝗼𝗳 𝘁𝗵𝗿𝗲𝗲 𝘁𝗶𝗺𝗲𝘀 𝗮 𝘀𝗵𝗼𝗽𝗽𝗲𝗿 𝗶𝗻 𝗦𝗼𝘂𝘁𝗵𝗲𝗮𝘀𝘁 𝗔𝘀𝗶𝗮 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘀 𝗮 𝗻𝗲𝘄 𝗯𝗿𝗮𝗻𝗱, 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿, 𝗶𝘁 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝘀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗼𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲. Furthermore, according to Ipsos, together Google and YouTube are trusted by more users in their purchase journey than leading social media platforms. Huge thanks to Ben King for his educational session and my co-panelists and product leaders from Google @Vivek Rao Ori Greenberg, Head of Media at HP India Abhishek Seth , and VP Marketing Castlery Leah Howatson, for joining me at NRF 2025: Retail's Big Show Asia Pacific. It was an honor to moderate! #NRF2025 #Google #RetailInnovation #ConsumerBehavior #AISearch #Omnichannel #DigitalTransformation #APACRetail #FutureOfSearch #YouTube #GenZ
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Ori Greenberg shared thisGreat to be at #ProductCon San Francisco, where the conversations on AI, design, and product innovation are as cutting-edge as the Cybertruck parked on the showroom floor! Ping me if you’re around.
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Ori Greenberg shared thisIf you’re looking to grow your marketplace or SaaS business through partnerships, Darren’s your guy – he really knows his stuff! I’ve known Darren for many years, and he’s always been super results-driven and revenue-focussed in everything he does. He’s also well-connected and knows how to put practical strategies into action.
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Ori Greenberg shared thisI'm excited to share that I had the opportunity to join The MarTech Matrix Podcast! We discussed how Algopix and Cluster are revolutionizing eCommerce with real-time market data. This episode covers: - Building effective data partnerships. - Use cases from brands to marketplaces - how to leverage sales and catalog data. - Real-time marketing measurement and its impact. - The future of AI in data analytics. Listen to the full episode to learn more about optimizing business strategies and staying ahead of the competition: https://lnkd.in/esDatC_n #Ecommerce #DataAnalytics #Marketing #AI #RealTimeData #BusinessGrowthOri Greenberg shared thisHow Real-Time Market Share Data is Revolutionizing E-Commerce: In our latest episode of The MarTech Matrix Podcast, we dive deep into the transformative power of data in e-commerce with Ori Greenberg, CEO of Algopix and Cluster. If you're in the business of marketing, e-commerce, or data analytics, this is a must-listen! Key Highlights: Uncover Data to Drive Performance: Ori explains how AlgoPix and Cluster provide real-time sales data and market insights for over a billion products across multiple channels and countries. Data Partnerships and Collection: Learn about their innovative approach to building data partnerships with major retailers and online sellers, creating a co-op model that benefits all users by improving sales estimates. Use Cases and Applications: From brands understanding competitor performance to marketplaces optimizing product listings, discover how different sectors leverage this data for better decision-making. Real-Time Marketing Measurement: Ori discusses the ability to measure the impact of marketing campaigns in real-time, providing actionable insights immediately after campaign launches. Future of AI in Data Analytics: Insights into how AI and machine learning are enhancing data accuracy and expanding capabilities for e-commerce businesses. This episode is packed with valuable insights that can help you optimize your business strategies and stay ahead of the competition. 👉 Watch the full episode now and subscribe for more expert insights: Links are in the comments #Ecommerce #DataAnalytics #MarketInsights #Marketing #AlgoPix #DataCluster #BusinessGrowth #RealTimeData #MarketingStrategy #AI Cogent Collective Tom Barbaro Sean Simon
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Ori Greenberg shared thisAnyone you know who would like to join Dafna Gal’s team as a Product Operations lead at Google? Send them her way this is a great opportunityOri Greenberg shared thisWant to join the amazing Google Play team in our Atlanta or Austin office? I’m #hiring a Product Operations lead for a high profile high impact role. If you or someone you know might be a good fit please send me a message / use the link to apply. **Atlanta or Austin only
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Ori Greenberg shared thisWe'll be attending Shoptalk - let us know if you'll be there!
Ori Greenberg commented on a post
3w
The numbers here are staggering, Lavi. 500k+ issues resolved and 14k+ patients in remote monitoring speaks to the scale of what you guys built at Canopy. Seeing AI used right and drive such clear productivity gains for staff while ensuring faster care for patients is inspiring. Well done on the Texas Oncology launch!
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Ori Greenberg liked thisOri Greenberg liked thisA core principle for my team is that generative AI in Search is most helpful when it connects you to a vast array of useful information, authentic perspectives, and original content on the web. Today we’re launching five new updates designed to improve how we showcase links and surface original voices within our AI experiences. Whether it's by highlighting content from your news subscriptions, sharing advice from people with firsthand experience, or making it easier to explore related articles, these upgrades will help you connect directly with the sources, brands, and creators you value. By improving the visibility and helpfulness of links, we’re building AI experiences that help everyone explore the full breadth of the web. I'm excited for you to try these updates and look forward to continuing this journey. Learn more about all the updates here: https://lnkd.in/g2ZDH7uR5 new ways to explore the web with generative AI in Search5 new ways to explore the web with generative AI in Search
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Ori Greenberg liked thisAriel and Tomer are building something cool. Excited to see how this shapes upOri Greenberg liked thisA year ago I left PayZen after 5.5 years as co-founder and CTO. I thought I'd take a long break. The next morning I was already at my computer, thinking about what to build next. For those who know me, I'm a builder. I've always come up with ideas and executed. Some worked, some didn't. But somewhere along the way the ideas stopped coming, and I'd quietly accepted that maybe those days were behind me. Then this new wave of AI hit, and the builder came back. I've never been more energized in my life. Tomer Steinfeld and I spent months exploring. We went deep on specialized agents, fine-tuning, RL, prompt optimization, RAG, memory. And we kept hitting the same wall. Going from zero to 80% with AI is now easy. Any engineer with a frontier model can ship something that mostly works. The last 20% is brutal. It's where you need real ML skill, the kind that hasn't been commoditized, and that most teams don't have. So we built Apprenta.ai, an autonomous ML team. It watches your AI in production, spots where it's falling short, and runs the optimization itself. In the demo below, you'll see it take a model from 75% to 88% accuracy without a human touching it. Fine-tuning, RL, prompts, RAG, whatever lever the problem needs. Today we're sharing a first look. We're already working with design partners and looking for more. If you're shipping production AI and stuck on that last 20%, let's talk.
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Ori Greenberg liked thisOri Greenberg liked this3 months after launching Gambit Tax, we completed our first AI-powered tax season, read below about our #1 AI ROI. Incidentally, I also just learned about the California gold rush with my 4th grader son :) 𝟭. 𝗢𝘂𝗿 𝗺𝗼𝘀𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗔𝗜 𝘂𝘀𝗲-𝗰𝗮𝘀𝗲 𝘄𝗮𝘀 𝘁𝗼 𝗮𝗶𝗱 𝗶𝗻 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴. Our highest-leverage use of AI wasn't automating tax work. It was generating hyper-personalized tax advice during the sales process (kudos Joshua!). We refined a playbook where prospects got a tailored breakdown of what we'd actually do for them — deductions, planning scenarios, dollar estimates. Advice built with AI but reviewed by a human, sent before the engagement letter so people could see the value before they paid for it. This resulted in stronger trust and made our close rate jump. 𝟮. 𝗔𝗜-𝗼𝗻𝗹𝘆 𝘁𝗮𝘅 𝗽𝗿𝗲𝗽 𝗶𝘀 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝗮𝘄𝗮𝘆 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗵𝘆𝗽𝗲 𝘀𝘂𝗴𝗴𝗲𝘀𝘁𝘀. There's an abundance of tools promising to do taxes end-to-end with no human in the loop. They hold up for the simplest scenarios, but not beyond. More importantly — most of our clients (caveat - our funnel was biased to these clients) wanted a human to talk through a decision, to be accountable, to catch the thing the model missed. The technical readiness gap and the user readiness are real. Both will close, but not as fast as the demos suggest. 𝟯. 𝗜𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗶𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁, 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 In our CRM, we tracked when workflows leveraged AI tools and when customers engaged with AI-created content. That data is the only reason we know what actually worked. This gave us a concrete list of patterns to double down on next season. If you're rolling AI into your business and not measuring usage (e.g. clients engaging with AI tools or content) and linking it to impact (e.g. win-rate), you're running blind. Kudos 🌎 Vitaly Gordon for evangelizing this so early! — Net takeaway: AI made us better at being a human-led tax firm. It didn't replace the humans. It gave them more time and sharper tools to be useful. Curious what others are seeing. Drop a comment if you ran a similar experiment across a tax or traditional services business. Brian Thomas Joshua Guthrie
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Ori Greenberg liked thisOri Greenberg liked thisExcited to be speaking at #IsraelTechWeek2026 in Miami, April 26–30!
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Ori Greenberg liked thisOri Greenberg liked this🚀 Today, Trayo is launching out of stealth, the first AI-native signal platform. Built for GTM builders, AI agents, sellers, and marketers. Anyone who's tired of treating volume as the only strategy. Powerful models are easier to access than ever. The real work is finding the signal in the noise, for your business specifically. For a decade, GTM has been automating the wrong things: faster sequences, more outreach, more rigid workflows. AI layered on top only scales the problem: faster, wider, and with more volume than any human team could manage. None of it addresses the fundamental question: why would this company buy from you right now? Not because they match your ICP, but because this week, at this moment, there's a real pain your product can solve. A window is open. A risk has emerged that you can address. Companies are drowning in data. Trayo is the input layer - turning raw data into signals worth acting on, opportunity, risk, and meaningful change. We've been growing rapidly, serving enterprises from Fortune 100 to mid-market. Proud to be building this with Ohad Eder-Pressman and a team that cares about the details and getting things right. Thank you to our customers, investors, and advisors. If this resonates, as a customer, a future teammate, or someone who just wants to argue with me about it 🙃 reach out. I read every message. Why we built it → https://lnkd.in/dX-Usyaf 💬 And we are hiring! see comments for all the roles
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Ori Greenberg reacted on thisOri Greenberg reacted on thisTiny new boss. Very demanding. Slower to respond these days 💛
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Ori Greenberg liked thisOri Greenberg liked thisJust shipped: SEO & GEO for your Base44 apps. You can now run a full scan, get a scored breakdown, and fix everything with AI. No SEO background needed. Two things get scored separately: - SEO: how Google finds you - meta tags, crawlability, structured data, content quality - GEO: how AI tools find you - ChatGPT, Gemini, Perplexity. Different logic than Google. What ranks on one doesn't automatically work on the other. There are millions of builders on Base44. Most of them ship something real and then it just sits there. Someone searches for exactly the tool they built - on Google or inside ChatGPT - and gets nothing. That's what this solves. One thing worth knowing specifically: we now generate llms.txt automatically. It's a file that tells AI search engines what your app does and how to reference it. If a user asks ChatGPT for "best app to manage X" and you built it, you now have a shot at showing up. It scans your app and shows you exactly what's missing: a meta description on your pricing page, structured data that Google expects, an image for when someone shares the link. You click Fix with AI, it writes them for you. Live for all builders now. Under the new Growth section.
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Ori Greenberg liked thisOri Greenberg liked thisWe co-developed the Universal Commerce Protocol (UCP) with industry leaders to support and scale seamless agentic commerce experiences from start to finish - all on an open and interoperable foundation. Now, that foundation is getting even stronger as the community behind UCP grows. Today we welcome new members to the UCP Tech Council, including Amazon, Meta, Microsoft, Salesforce and Stripe, joining us alongside Shopify, Etsy, Target, and Wayfair. Their expertise and scale will be instrumental in ensuring a unified vision and strengthening #UCP as the open standard for #AgenticCommerce. Building UCP is a team sport, and we're excited to continue this journey with our industry partners. We are just getting started.
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Ori Greenberg liked thisOri Greenberg liked this🚀 At Sam's Club, our 10 fastest deliveries were all fulfilled in under 12 minutes. Speed is THE competitive advantage. Great work, Greg Pulsifer and Roxane Ehrenbard https://lnkd.in/g7f7F7JUSam’s Club Launches Enhanced Express Delivery, Fueling Continued eCommerce Growth with Checkout to Doorstep Delivery in as Soon as an Hour – Often LessSam’s Club Launches Enhanced Express Delivery, Fueling Continued eCommerce Growth with Checkout to Doorstep Delivery in as Soon as an Hour – Often Less
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Education
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Tel Aviv University - Coller School of Management
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Activities and Societies: Global Business Studies Program
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