Atin Gupta
San Francisco, California, United States
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Atin Gupta shared thisAgencies -> Agent-cies. Models used to be Tyson Beckford and Cindy Crawford. Now we have Claude and Grok? Anyway, we launched a bunch of AI agents for digital marketing. Specifically for digital agencies serving small-medium businesses. Check them out and DM me if you’re at an agency looking to become an agent-cy. Link is in comments.
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Atin Gupta posted this15 years ago I was driving around in a Toyota Sienna, repeatedly speaking to the car to book me a table at various restaurants. And it did! We were testing an in-car app. Funny that with all the talk about AGI, ASI, SHI, DI...the book-a-table-at-a-restaurant is still a go-to use case. At least that's what OpenAI's Operator started with today :) I've either been living in a cave or have access to the most advanced tech, but never found restaurant reservations to be an issue. Is it? Jokes aside, this Operator agent is nuts and I can't wait to unleash it on my Sunday night Instacart grocery ordering ritual.
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Atin Gupta posted thisTill recently, "agents" meant something to do with Creative Artists Agency. Now it's about HubSpot and Salesforce.
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Atin Gupta shared thisPublished an article with Prof. Geoff Parker in MIT IDE on how generative AI reduces risk in product development:
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Atin Gupta shared thisWhat if you had a robot that could water your plants? Of course, you could use an old school watering system, or just use artificial plants if all you’re going for is a faux biophilic look. And if watering plants is a meditative experience and you’d never outsource it to a robot, how about one that saves you some elbow grease by cleaning around the house? Prof. Geoff Parker and I wrote about LXMs – Large X Models. Just like LLMs are trained on massive amount of text, an LXM is a foundational model trained on massive amount of X – could be sensor data from many factories, or data on human actions from YouTube videos, etc. We’re seeing an expansion of generative AI beyond the digital world into the physical world. Toyota Research Institute taught a robot to peel vegetables, Google DeepMind taught one to tidy a countertop. And Runway is talking about General World Models! https://lnkd.in/gMJnC9F3What’s next for generative AI: Household chores and more | MIT SloanWhat’s next for generative AI: Household chores and more | MIT Sloan
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Atin Gupta shared thisSora! Sora! Sora! Tora! Tora! Tora! won an Oscar for best visual effects in 1971. 'Tora' was used as an abbreviation of the Japanese phrase totsugeki raigeki, which means “lightning attack.” It was meant to indicate a total surprise. Today, OpenAI's Sora gets an award for the best ‘fall out of chair rolling on the floor with mouth open’ effect. It achieved total surprise. MrBeast (Jimmy Donaldson) pleaded: “Sam plz don’t make me homeless” Marques Brownlee wondered: “Level 1: Concepts/ideas Level 2: Stock footage … Level 10: YouTube creators???” Sora has surprised, wowed, excited, threatened video creators. But Geoff Parker envisioned that “Level 10” a year ago in this HBR article: https://lnkd.in/gtxk-Yds Anyway, here’s the monkey video that MrBeast asked Sora to create:
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Atin Gupta shared thisArtifact shutting down. Was a frequent user for first few months and then tapered down to almost zero usage recently. Hats off to Kevin Systrom and the small team (7?) for trying. Looking forward to the next idea. Tough to build a business and make money!
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Atin Gupta reacted on thisIt is always inspiring to see the innovation behind the hustle of SMBs, startups, and developers. Every day, my team and I come to work with one clear goal: To ensure every small business owner has the best of Google in their corner to help them thrive. We know that AI is a transformative force, but we also know it can feel daunting to get started. That’s why, in honor of National Small Business Week, we’re simplifying the path. My team and I have worked to put together an incredible lineup of free resources and AI tools specifically designed to help small businesses work smarter, create boldly, and grow confidently. Whether you’re a small business owner or a growing startup, we’ve got your back. Here is how we’re making it even easier to get started and grow your business: - Try the Gemini Enterprise app at no-cost for 30 days. - Save 95% off Google Workspace for your first three months. - For a limited time, get up to $6,000 in ad credits when you set up your first Google Ads account. Check out the tools and resources ready for you here: Learn more → https://lnkd.in/gFSzwMtT #SmallBusinessWeek #GoogleAI #SMBs #Innovation #GrowthAtin Gupta reacted on thisSmall businesses are the heart of our communities, and they've always been experts at doing more with less. Now, AI is fundamentally changing what’s possible. This National Small Business Week, we’re spotlighting how small business owners are integrating AI into their daily workflows to operate with the sophistication of a larger brand. Whether you’re a local storefront or a scaling startup, we’re putting the power of AI in your hands. Explore our trainings, tools and offers exclusive to #SmallBusinessWeek to help get you started: https://goo.gle/4n4VQWT
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Atin Gupta reacted on thisIncredibly honored to be taking over as President of South Asian Bar Association of Northern California (SABA-NC). I am deeply grateful for the opportunity to help lead an organization with such a strong tradition of mentorship, service, endorsements, charitable work, and community-building. Thank you to Jones Day for the continued support and kind recognition, and to every past and incoming board member and advisory committee member of SABA-NC for the time, care, and sustained commitment you bring to our organization. Excited for the year ahead!Atin Gupta reacted on thisCongratulations to Gurneet Singh, an Intellectual Property lawyer in our Silicon Valley Office, on becoming President of the South Asian Bar Association of Northern California (SABA-NC). Read more about Gurneet: https://lnkd.in/eqTrakQp
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Atin Gupta liked thisAtin Gupta liked thisThe world is undergoing a tectonic shift. While AI agents are forcing us to rethink how we view knowledge work, the manufacturing industry is facing a different reality. On the factory floor, we’re still largely reliant on wrenches and hammers, even as the industry bleeds critical expertise to retirement and struggles to find the skilled talent needed to replace it. At Augury, we’ve been at this for almost 15 years. We’ve dedicated ourselves to bringing AI and new technologies into this space to bridge that gap. It’s time to take the next step. I’m truly excited to welcome a new set of leaders to the team. With deep experience building large-scale AI and agentic platforms at companies like Google, Meta, and Amazon, they bring the expertise needed to accelerate our mission. I’m thrilled to welcome: * Anoop Mohan Mohan, our new Chief Product and Technology Officer (formerly of Google and Rockwell Automation) * Gilad Bornstein, VP of R&D and Israel site lead (formerly of Meta) * Itamar Cohen, Director of Platform Product Management (formerly of Amazon, Blizzard) * Brian Crum, Senior Director of Product Management (formerly of Amazon and Microsoft) * Sagar Patel, Senior Director of Product Operations (formerly DoorDash) After 15 years and over 1 billion hours of machines monitored, it truly feels like we’re just getting started. Read more here: https://lnkd.in/eBcENTta
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Atin Gupta reacted on thisAtin Gupta reacted on thisSuper excited to share - Veza is now officially part of ServiceNow. Standing here on campus, I am reminded of these words from ServiceNow founder Fred Luddy: "There is no better experience than giving someone a piece of technology that lets them do something they never thought they could do." That resonates so strongly and deeply with me. It is EXACTLY why we built Veza! It is exactly why joining ServiceNow feels so right. With Veza, we challenged the status quo of legacy directory systems by focusing on the power of authorization data with system specific permissions as the purest form of access. We were spot on! We solved the end-to-end identity security problem and built a category-defining transformation in how enterprises think about identity security. The memory of our early days—when we identified permission issues for our initial customers and enabled them to take corrective actions—remains vivid. Today, we are in a much stronger position to deliver value to a broader set of customers. Identity has become the control plane that will determine whether enterprises can innovate and scale in the age of Agentic AI. Together, Veza and ServiceNow will build an industry-first Enterprise Identity Control Plane that can be integrated directly into ServiceNow AI Control Tower. The opportunity ahead is enormous. IDC estimates 2.2 billion AI agents will exist by 2030. Every single one needs governance, visibility, and enforceable authorization. AI agents without governance are not assets – they are risks. This is the problem Veza was built to solve, and now we get to deliver it at a global scale. To my co-founders - Maohua Lu Ph.D and Robert Whitcher - building with Veza has been a blessed experience of my lifetime. To the Vezanites, nothing has changed from our earliest days – We have the best team, we will continue to innovate at an incredible pace and continue to delight our customers. You built something category-defining. Now let's go build something even bigger. To our customers who believed in this mission from the beginning: THANK YOU To our Board of Directors and Investors - Puneet Agarwal Rama Sekhar Dave Zilberman Karim Faris Eric Wolford Adam Fletcher Jake Seid Aaron Jacobson - what an amazing journey! I'm indebted to each of you for the assistance, council, and support that each of you has provided me over the Veza years. I am deeply proud of the product and company we built together and none of it would have been possible without everyone here being 100% with us on the journey. THANK YOU! #servicenow #veza #cybersecurity #identitysecurity #AIGovernance
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Atin Gupta liked thisAtin Gupta liked thisGrowth has a funny way of doing two things at once: It creates opportunity – and it creates complexity. (And those two don’t scale linearly… complexity tends to grow exponentially.) Looking back on my career, I realized I’ve spent the last decade building what I now think of as learning systems – even before I had a name for it. I started out teaching at the School District Of Monroe in Wisconsin. Amazing experience, but financially I couldn’t make ends meet. Like many right out of college, I had some debt and made a few early financial mistakes. That pushed me to take a leap and completely change career paths. I moved into sales at Yodle – one of the most formative roles of my career. Cold calling businesses, interrupting their day, and having less than a minute to create value forced me into a constant cycle of: test → learn → iterate. Different industries. Different personalities. Different business stages. What worked with one didn’t work with another. The only way to improve was experimentation. From there I spring-boarded into GoDaddy – starting in sales, then team lead, supervisor, manager, Director of Marketing, Director of Go-To-Market, and eventually Sr. Director of Professional Services. Along the way I owned: • GTM strategy & execution • Marketing and channel expansion • Sales and revenue operations • Onboarding & activation • Fulfillment and delivery • Customer success & retention • P&Ls and contribution margin Every stage required the same underlying principle: - Build systems to learn what works. - Measure it. - Iterate it. - Scale it. Whether it was pricing experiments, funnel optimization, messaging tests, channel performance, operational workflows, or cost structures – progress always came from structured learning. And the bigger the business got, the more important that system became. That realization is why we started mxdify. As companies grow, complexity explodes: - More channels. - More customers. - More data. - More processes. - More cost. Growth without a learning system quickly turns into chaos. At mxdify, we deliver Growth as a Service (GaaS) – helping companies: - Build strong data foundations - Run experimentation across the full growth funnel – from acquisition to activation, retention, and revenue - Automate workflows to reduce friction and cost while improving margins - Optimize unit economics (CAC, LTV, margin, COGS) So growth becomes something you can understand, improve, and scale – not something that overwhelms. If growth is accelerating complexity in your business and you’re looking to turn that into clarity and better outcomes, I’d love to connect.
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Atin Gupta liked thisAtin Gupta liked thisSharing a few lessons from building a small agency in 2025. 1) AI (of course!) has been both a friend and a foe. It helped massively across sales, research, project management, and delivery. But at least one prospect walked away because their internal team “figured out how to do things with ChatGPT.” If clients can easily DIY it with AI… that’s a risky business model. 2) Growth didn’t come from cold emails or inbound funnels. It came from random meetings, events, coffees, alumni groups, and friends-of-friends. 2026 looks like more of the same. Hand-to-hand combat vs spray and pray :) 3) Many of our clients are owner-run, old-school businesses. They’re amazing candidates for transformation. Most need help everywhere… websites, analytics, dashboards, internal tools, digital marketing, even general tech advice. BUT they’re price-sensitive, hate sudden change, and are not as growth-obsessed as VC-backed startups. I had to learn to move at their pace. Too much too soon… and you lose them. 4) But once you enter their circle of trust, you become “their tech person.” It’s a great position to be in and worth the patience imo. 5) And finally, hardest lesson of all… qualify every opportunity early. I spent more time than I should have this year on prospects who were tire-kicking, too early, budget-uncertain, looking for free advice, or just lacking internal buy-in. For a small agency, the founder’s time is the biggest opportunity cost. Still learning how to get better at this one. Overall, it was a solid 2025. Onward & upward to 2026.
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Atin Gupta reacted on thisThe Arthur L. Irving Institute for Energy and Society at Dartmouth
The Arthur L. Irving Institute for Energy and Society at Dartmouth
4moAtin Gupta reacted on thisFaculty Director Geoff Parker is receiving national recognition for his work at the intersection of AI, research, and business education—an example of the interdisciplinary approach that drives the Institute’s work. He was recently named to the AIM Media House list of 100 Top AI Engineers in America in the Academic & Research Pioneers category, and recognized by Poets&Quants as one of the most influential business school professors of 2025. Read about the honors: 🔹 Top AI Engineers: https://lnkd.in/gWurz5p5 🔹 Poets&Quants: https://lnkd.in/gDzdipwR Learn more about Professor Parker’s work: https://lnkd.in/eGMvWwvC -
Atin Gupta reacted on thisAtin Gupta reacted on thisThis morning at 6am PT, we have publicly announced that Veza has entered into a definitive agreement to join ServiceNow. This is a monumental event in our journey, and one that reflects the incredible dedication and belief each of #Vezanite has put into building Veza. When Maohua Lu Ph.D, Robert Whitcher, and I founded Veza, we did so with the strong conviction that identity would evolve to become a critical pillar of security and that the legacy players had only - and could only - scratch the surface of what needed to be done. Over the past 5 years, we’ve collectively disrupted a traditionally sleepy part of the cybersecurity — identity security — by bringing a fundamentally transformative approach to solving an increasingly complex and challenging problem: how to achieve least privilege. Together, we’ve built more than a product; we’ve initiated a category-defining transformation in how enterprises think about identity and identity security. Most importantly, our vision resonates with customers who rely on Veza to answer the core question of identity security: who has access to what data, and who should. This clarity is mission-critical, and we’re proud to support customers such as Blackstone, Capital One, Intuit, Sallie Mae and Acrisure who trust us to bring transparency and control to their most sensitive access decisions. It's an honor to be partnering with sharpest data, identity, and AI enthusiasts: the team at ServiceNow - Bill McDermott Gina Mastantuono Amit Zavery John Aisien Philip Kirk Chris Bedi Ben de Bont Bryan Casper Pablo Stern Lou Fiorello and teams. Thank you Amit Zavery for setting a big bold business vision for this partnership and bringing it to life. Your commitment to both elite level execution and culture—ensuring Veza and ServiceNow’s hungry, humble, and customer-obsessed values remain aligned—sets the foundation for an exciting next chapter. Thank you Chris Bedi and Philip Kirk for believing in Veza’s unique architecture and our mission to transform identity when we met for the first time in 2023! Thank you John Aisien for recognizing the power of Veza’s Access Graph - I’m especially grateful for your unwavering support. This all started on July 4th @ 6am PST -- your pure startup mindset is the kernel behind ServiceNow + Veza. To our Vezanites: this moment is a tribute to your hard work, your engineering excellence, and your belief in a world where identity is secure by default. This acquisition validates everything we’ve achieved so far. Because of your hard work, persistence, and belief in our mission, we are now ready for the next step: partnering with ServiceNow teams to unleash the power of Veza’s platform across enterprise customers. To our Board of Directors and Investors: “thank you” doesn’t feel like enough. I’m incredibly grateful for your trust, support, advice, feedback, and dedication. You’ve challenged us, pushed us, and helped us grow into the company that reached this milestone. Onward!
Experience
Education
Publications
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Building a Scalable Intelligent System to Advise Predictive Maintenance Operations in a Steel Mill
Association for Iron & Steel Technology (AIST)
Supervised machine-learning algorithms for time-series prediction of probabilistic time-to-failure of manufacturing equipment.
Other authorsSee publication -
A Carrying Task for Non-Prehensile Mobile Manipulators
Proceedings of the 2003 IEEE/RSJ International Conference on Intelligent Robots and Systems
Manipulation is an essential capability for mobile robots to perform many useful tasks. Our focus was on mobile robots with nonprehensile (i.e., nongrasping) manipulators. The robots were equipped with a flat “palm” with two degrees of freedom. We tackled the problem of carrying an object using two such mobile manipulators. Since these manipulators cannot grasp an object, each robot must support one end. However, if errors cause the separation between robots to change, the robots will drop the…
Manipulation is an essential capability for mobile robots to perform many useful tasks. Our focus was on mobile robots with nonprehensile (i.e., nongrasping) manipulators. The robots were equipped with a flat “palm” with two degrees of freedom. We tackled the problem of carrying an object using two such mobile manipulators. Since these manipulators cannot grasp an object, each robot must support one end. However, if errors cause the separation between robots to change, the robots will drop the object. In this paper, we describe an algorithm to maintain the object contact at a nominal position on the palms by performing corrective actions. We first present analysis of the system mechanics, formulate both a centralized and a distributed algorithm for this task, and then show results of our experimental implementation.
Other authorsSee publication
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Punjabi
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Mar Hershenson
29K followers
From our PearX S25 cohort, meet Pravāh, the AI-native operating system for the electric grid When Mohak Mangal, Dhruv Suri, and Aman Gupta looked at the strain on the U.S. electric grid, they saw a system pushed to its limits. Exploding demand and unpredictable supply have made blackouts increasingly common. This costs the economy more than $150B a year, a number that could 10x in the next five years. Mohak Mangal and team founded Pravāh to help fix it. Their platform helps utilities and grid operators make real-time decisions on load, generation, and congestion, reducing blackout risks, optimizing power procurement, and bringing much-needed stability to the backbone of modern life. We’re proud to support the Pravāh team as they take on one of the toughest and most important infrastructure challenges of our time.
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Vignesh Shankar
Atomgrid • 6K followers
Happy new year! with our Investment no: 12💪🎉🎉👏👏 AI chips today do not fail because of lack of compute. They fail because they cannot breathe. Delighted to share that we have invested in Sidix, a fabless semiconductor startup building chip scale fully silicon cooling solutions, based out of Odisha. As power density on chips has gone vertical, cooling has quietly become the limiting factor. Compute can scale. Transistors can scale. But heat removal has not kept pace. Sidix is attacking this problem at the chip surface itself using a beautifully engineered silicon native MEMS approach to solid state cooling. This is first principles engineering at work. Micromachined silicon actuators that enable airflow generation and heat removal exactly where it matters. The result is meaningfully higher output per unit area, better efficiency, and the ability to run advanced CPUs GPUs memories and transceivers at lower temperatures with higher reliability. This is not just a better thermal solution. It has direct P & L impact across data centres and electronics systems globally. We love Sidix for how we like to invest a99 VC . Deep manufacturing led innovation. Serious MEMS pedigree. Global relevance from day one. And a team that understands both physics and markets. Excited to partner with Arun Rambhatla , Siavash Pourkamali , and the Sidix team as they help the industrial century run a little cooler. This also marks our third investment from the rapidly emerging Odisha manufacturing and deep tech ecosystem. The map is widening and the depth is getting real. Thanks to the boss Asha Venugopal and the boss’s lady Varsha Shivaraj for getting this deal done despite the bumps! Let the cool waves begin!
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Pushpender Khajotia
Terex Ventures • 18K followers
$4M+ Raised | Terex Ventures Demo Day – Dubai At Terex Ventures, we back growth-stage founders who are ready to scale—not just raise. Our recent Demo Day in Dubai was a major milestone: $4 million+ in funding commitments secured for high-growth startups in our portfolio. We work closely with founders beyond the deck—refining their story, tightening their numbers, and connecting them with strategic capital from our global network of VCs, family offices, and PE funds. This event was more than a pitch day—it was a launchpad for the next phase of growth. Huge thanks to the incredible founders who trusted us with their fundraising journey, and to the investors who backed them with conviction. 📣 Proud to be featured in Entrepreneur: Read the story https://lnkd.in/gBY_pqt3 If you’re a growth-stage startup looking for capital + real partnership, let’s connect. #GrowthStage #VentureCapital #DemoDay #Fundraising #TerexVentures #Dubai #InvestorReady #ScaleWithConfidence
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Rahul Mehra
Roadcast • 7K followers
As fleet operators scale, safety can’t be an afterthought — it must be the foundation. Drunk driving continues to be one of the biggest and most preventable causes of on-road incidents. As founders, we’ve always believed that fleet technology should do more than track vehicles — it should safeguard the people who drive them. Drunk-driving prevention systems like DADSS & AI-based DMS are no longer optional for commercial fleets. They’re essential tools for creating safer roads and responsible businesses.
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Hari Sripathi
Mad Hatter Consulting • 4K followers
🚗🤝🤖 Sharing Some Initial Thoughts: Uber, Lucid Motors & Nuro Team Up on Autonomous Vehicles 🚙 News just dropped about Uber, Lucid Motors, and Nuro partnering to roll out 20,000 autonomous vehicles, with the launch city still under wraps. Here’s my take: 🛠️ For Lucid Motors, the partnership offers a timely boost—a helpful, if modest, step given the scale of auto manufacturing. 🤖 Nuro benefits by bringing its technology to passenger vehicles, gaining valuable credibility beyond its delivery roots. 🚕 Uber likely sees this as a relatively small move in its broader global operations and intent to become a transaction aggregator. With traditional OEMs struggling to break into autonomous vehicles, Lucid’s approach might become a new reference point for others. Mad Hatter Consulting #mobility #autonomousvehicles #rideshare
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Mike Landau
24K followers
It’s safe to say that autonomous trucks have officially arrived. Gatik, a California-based autonomous trucking company, has announced that it’s brought in more than $600 million in contracted revenue. Let that figure sink in. Yes. We’ve heard plenty about the potential and efficiency of driverless trucks. And numerous companies are in the testing phase of these vehicles. But Gatik is the first company in North America to deploy fully driverless trucks at scale, and is making money doing it. The company’s CEO said it best: Autonomous trucks are “no longer a promise. It’s a business.” The company has completed 60,000 fully driverless orders without any issues. Gatik will soon have 60 trucks on the roads and will have “hundreds” by the end of the year. So, no. It’s not a massive fleet. Spotting them on highways is still very much a novelty. It will take a while before we see Gatik significantly expand and for other companies to catch up. For now, we’re seeing proof of concept, which is what will enable that scale. https://lnkd.in/d2GtAqJ3 #AV #avtrucks #automomoustrucks
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