Adam Taylor
San Francisco Bay Area
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About
Tenzo is disrupting the restaurant industry with our award-winning sales forecasting tool…
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7K followers
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Adam Taylor shared thisTenzo turns 10 today. I've been building this product since the beginning, so I'm probably not the most objective person to write about it. But I'll try. When we started, the product was basically a static card. What we gave you was what you got. From there we kept adding — card creator, dashboard builder, more ways for operators to answer their own questions. And each time we learned that the question wasn't really "can they build the report" — it was "will they, at 7am on a Tuesday before a double shift." That's what's been driving the last few years. And we've finally landed on something that actually changes the behaviour, not just the interface. The thing that's clicked for me recently is that MCP is only as useful as the data behind it. And this is where I think Tenzo is genuinely well positioned. We have the integrations, the historical data, the real-time feeds. And unlike most analytics tools, we've always had the contextual layer too — the stuff that explains why the numbers look the way they do. That's what targets and logbooks are really about. Head office does the analysis, spots the pattern, sets a target. The GM on the floor doesn't need the analysis — they need to glance at their phone and know if they're on track. And then at the end of the shift, they submit a log: what actually happened, in their words, from the floor. The thing that head office would never understand just by looking at the data alone. That contextual data feeds straight back into the MCP. Which means the automations and AI workflows businesses are building on top of Tenzo get smarter over time. Not just "here's your labour variance" but "here's your labour variance, here's what the GM said about it last Tuesday, and here's what you set as the target for this day part." That's a meaningfully different input for any AI trying to do something useful with it. Telefèric Barcelona Restaurant Group, Signature Hospitality Group and Honest Burgers Ltd are already building on this. Really curious to see what they do with it over the next 12 months. The integration side is maybe the thing I'm second most proud of. In the early days, a new POS integration was a 6-week project. Now we're doing it in hours. We're over 100 integrations now, with Mews, Resy, Access POS and Supy going live in the last month alone. And the US is starting to feel like a real moment for us. Chicago in particular — Hogsalt, Parker Restaurant Group, Cornerstone, One Off Hospitality Group are all now part of the Tenzo family. Really excited to see where that goes. I don't know exactly what the next 10 years looks like. But if the last 10 is any indication, the actual shape of it will be driven by operators telling us what they actually need, not us predicting it from the outside. Still the most interesting problem I can think of working on. Huge thanks to every customer, partner, and teammate who's been part of getting here. And to Christian for building this with me from day one.
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Adam Taylor shared thisWe're announcing a $5m raise today. Genuinely proud of this one. Edge.vc led the round, with Amadeus Capital Partners and YourVC following on. And Frontive Holdings, one of our own customers, also came in, which I think says something about where we're headed. A bit of context on why this matters to us. Tenzo - Restaurant PerformanceOps was built on a pretty simple belief: hospitality operators are making high-stakes decisions every day, often with incomplete information and not enough time. We connect data across 100+ integrations: sales, labour, inventory, operations — so teams can actually see what's happening across their sites in real time, and act on it. It's working. Customers are seeing real reductions in food waste, labor productivity going up, and hours saved on reporting every week. The next 18 months are about going deeper and broader. More integrations, faster expansion in the US, and continuing to build out the AI layer that helps turn all that operational data into concrete answers. Hospitality has always run on tight margins and good instincts. I think we're getting close to a world where the data catches up with the instincts. Huge thanks to the team, our customers, and everyone who's backed us to get here. Onward!
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Adam Taylor shared thisVery excited about all the use cases people are finding for this - and we expect our MCP to do a lot more soon!Adam Taylor shared thisTenzo MCP is here!You can now analyse your all of your restaurant's data with any LLM. Toast, Lightspeed, Sevenrooms, OpenTable, TripleSeat, 7Shifts, R365, Marketman, Oracle, Zonal, Workforce, Sona... and 100+ more data sources all joined up. Everything in hospitality is connected, and now you quickly identify insights such as: "We're crushing our Thursday labour % targets, but actually guest feedback mentions poor service, and customer wait times are long". ^^ This would require POS, staffing, and feedback data (e.g., Sevenrooms, OpenTable...) And we've instructed the AI on (1) context about your operations and (2) what your metrics mean (a semantics layer). So when you ask about "net sales" or "labour cost" it uses your definitions, not generic ones. Tenzo is now for builders, you can do almost anything with these "data and contextual pipes" we're providing. In this video, I'm demoing something I've been designing with a few our customers. 1. We setup a notion template / database with: (a) playbooks & frameworks on how to analyse data and (b) context about their business such as strategies, targets, SOPs... 2. We connect Tenzo MCP and Notion to a claude project 3. You can ask any question to your data and it will follow these frameworks and approaches 4. Claude updates the notion with notes & preferences from the user as you collaborate If you'd like any of these templates or to learn more, please reach out. We're excited to see what teams will build! Kudos to Christian M. for calling me while i was recording... Tenzo - Restaurant PerformanceOps #restauranttech #restaurantdata #restaurantai
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Adam Taylor shared thisVery excited to welcome Jane O'Riordan to the Tenzo family. Jane has been at the heart of some of the best brands UK hospitality has produced: Nando's, Pizza Express, Caravan, Red Engine, Turtle Bay ... and of course now Tenzo - Restaurant PerformanceOps The world is changing fast - and so are we. Excited to work with you, Jane,on the next step of the journey!
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Adam Taylor shared thisJust landed back from Chicago. 24 hours, 5 meetings, and one brilliant dinner to cap it off. Hogsalt are one of the most exciting hospitality groups in the US right now. 29 locations, a seriously sharp leadership team, and a genuine passion for doing things the right way. Sitting down with their COO, VP of Ops, and Head of IT over dinner at Armitage Alehouse, their iconic 1926 London pub concept, felt like the start of something special. Super excited to have them as new Tenzo - Restaurant PerformanceOps customers. Expanding Tenzo's footprint in the US is something we're working on, and bringing on a brand as aspirational as Hogsalt is a huge deal. Big shoutout to Mark Withington and Kevin Kosiewicz for making this happen. More to come. 🚀
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Adam Taylor shared thisExcited to do more with GoTab - been a pleasure working with you all!Adam Taylor shared thisGoTab and Tenzo - Restaurant PerformanceOps are teaming up to give hospitality operators clearer, AI-driven performance insights. By combining GoTab’s guest-centric entertainment commerce platform with Tenzo’s predictive analytics, operators can turn real-time sales, labor, and inventory data into clearer decisions, stronger forecasts, and better margins. Read the announcement and request a demo at : https://lnkd.in/enHdAUnR
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Adam Taylor shared thisAnother amazing offsite in the books! It was great reflecting on the great performance of the last 12 months, but what is even more energizing is planning for world domination in the year to come! 🔥🚀
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Adam Taylor reposted thisAdam Taylor reposted thisA new job opening to end the week with! We're looking for a Junior Data Engineer to join our London-based team. At Tenzo, you'll help build the data pipelines that power restaurant insights worldwide. This is a great opportunity to grow your career in data engineering within a fast-paced startup. You'll be part of our Aggregate Team, building and scaling the data pipelines that power our web and mobile apps. It's the perfect role to grow your skills in Python, SQL, Apache Airflow, AWS, and more — all while making a real impact at a fast-growing, VC-backed startup. We're looking for curious, motivated problem-solvers eager to learn and grow in the world of data engineering. Find out more here > https://lnkd.in/eVPN_ZE6 Adam Taylor Luca C. Maury U. Christian M.
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Adam Taylor shared thisVery excited to be celebrating Tenzo’s 9th birthday today! It’s crazy to think back to building the first version of Tenzo and see how far we’ve come. These past 12 months have certainly seen some of the biggest product advancements we’ve ever made in the form of self-serve. We knew users were keen to get into their data and build their own reports and dashboards, but we didn’t realise quite how well these self-serve features would be received. And while it might look and feel simple on the front end, there’s a lot going on under the hood and I couldn’t be more proud of the team for getting Card Creator and Dashboard Creator into the hands of users this year. These advancements have helped us sign some amazing customers worldwide, like Burger & Lobster in the UK, Time Out in Canada and South Africa, IHG in Europe, and many more. So to all the people who have supported us this year, to all the partners who have worked with us, to the amazing Tenzo team, and to my co-founder, Christian, here’s to 9 years!
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Adam Taylor liked thisAdam Taylor liked this10 years of Tenzo. Today, we celebrated with the partners who got us here. Where we are today: → 120+ hospitality tech integrations, with more being added every day → One data layer pulling sales, labour, inventory, reviews and reservations into one place → Built by ex-restaurateurs, for restaurant operators But honestly, I’m more fired up about what’s next. Because AI in restaurants doesn’t work without the data plumbing. You can’t ask Claude, ChatGPT, Gemini or Copilot smart questions about your business if your data is trapped in 15 different systems. That’s what we’ve spent a decade building. And via our MCP, customers can now plug all of that data into their favourite LLM and run analyses at a scale that simply wasn’t possible 12 months ago - let alone 10 years ago. Thank you to every partner, customer and teammate who got us here. Here’s to the next 10. 🥂
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Adam Taylor liked thisAdam Taylor liked thisMost restaurants think they have a growth problem. Sometimes… it’s a margin problem. This came up in a conversation with Kevin. “I was doing the math… are you guys sure you wanna be in these agreements?” That question changes everything. Because not all orders are equal. If the platform brings the customer, fair. But if you bring the customer… Why are you giving the profit away? The shift isn’t removing delivery. It’s understanding where your revenue actually comes from. And building around that. Curious… Do you know which of your orders are actually profitable? 🎧 Captive Conversations ▶️ YouTube: https://lnkd.in/gAbs7chj 🎧 Spotify: https://lnkd.in/g-ayQjnr 🍎 Apple Podcasts: https://lnkd.in/gBmMEDXu #hospitality #guestexperience #data #crm #restaurants #loyalty #marketing #CaptiveConversations Tenzo - Restaurant PerformanceOps
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Adam Taylor liked thisAdam Taylor liked thisNext week I’ll be returning to the Stanford GSB to guest lecture on AI, Media & Communications. Since I’m lucky to be surrounded by such an incredible network of business school grads and friends in tech, I thought it could be fun to consider bringing some of your perspectives into the classroom. If you went to business school and/or work in tech, I’d love to hear your thoughts: 1. In the age of AI, what do you think business students should be focusing on so they’re well-prepared when they graduate? 2. What AI tools or products are you/your company using most right now, and for what? 3. What is your role and/or sector, and how has AI already changed your business and workflow over the past couple of years? How do you see it changing in the next year or two? Thank you! 😃
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Adam Taylor liked thisAdam Taylor liked thisTenzo turns 10 today! When we started, getting a single view across your restaurants meant a finance analyst stitching POS, labour, inventory and reservations exports into a Monday morning spreadsheet. We wanted to do something different: pull every system into one place so every team could engage with their data directly and stop rebuilding the same Excels every week. And somehow, a decade later, we're here. The product is firing on all cylinders. The likes of Harts Group, Coffeeangel, Honest Burgers Ltd, Telefèric Barcelona Restaurant Group, Permanently Unique Group, Knoops and Nutbutter are going beyond just chatting with their data - they're building out AI processes, automating the manual tasks and getting to the nitty gritty of their data in a fraction of the time it used to take thanks to the Tenzo MCP. The kind of thing that used to take a BI team a week now lands in the inbox before the GM has finished their coffee. A whole new targets and logbooks framework is being rolled out. GMs kept telling us a dashboard isn't worth much if you can't act on it from the floor. Now they can set granular targets and see how you’re performing against them in real time. Then submit their end-of-shift logs from their phone alongside the raw data. And we're partway through the L Marks Innovation Lab with the team at Bill's Restaurants, stress-testing what AI and aggregated real-time data can really do for a multi-site dining brand. Demo Day is June 4 and we can't wait. But what really gets me is the community we've built around Tenzo. To the operators who've been with us almost from the beginning, Caravan Restaurants | B Corp™, The Breakfast Club, ART Hospitality in the UK, and PrimoHoagies Franchising, Inc., and SPIN in the US: you took a chance on us early and we'll never forget it. And to the newest members of the Tenzo family in just the last few weeks, BAO, Fatto a Mano Pizza, Blacklock, One Off Hospitality Group, Hogsalt: we are so excited to be on this journey with you. Same goes for our partners. Lightspeed Commerce, NCR Corporation and Revel Systems were some of our very first integrations who we continue to work on a daily basis. Now with well over 100 integrations live, we just keep adding more. Mews, Resy, The Access Group POS and Supy have gone live in the last month alone. The network just keeps getting better. And then there's the team. Adam has been building Tenzo with me since day one and his obsession with getting the product right is still the engine of this company. Average tenure of 3.5 years across the wider team is something to shout about and I count myself lucky to work with the most thoughtful, hard-working group of people. So a huge shout-out to every customer, partner, and team member who has been part of this. Year 10 exists because of you. For those joining us for the 10th birthday on Wednesday, May 13th, can’t wait to celebrate with you. Get ready: these next 12 months are going to be something special.
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