Alan Trefler

We've unveiled our vibe coding assistant as apart of our new Pega Blueprint update. 🎉 Now teams can design workflows conversationally while maintaining enterprise-level governance and reliability. 🧠 Read more about it in Mi3: https://lnkd.in/emSYTn5S

6

Recently, Pegasystems was hosted by Wipro Partner Labs for an immersive showcase of the transformative power behind Pega Blueprint in collaboration with AWS and vFunction. The event was packed with innovation from Blueprint Enablement sessions to leadership insights from Pega experts, plus a tour of Partner Labs zones: Cloud Studio, AWS Zone, Design Thinking Garage, and Wipro Ventures! Together, Pega and Wipro are shaping the future of enterprise transformation. Learn more about these collaborative offerings at https://lnkd.in/eZQRnFhp. #WiproPartner #Pega #CustomerSuccess #PegaBlueprint #DigitalTransformation

1

Pega's Rebecca Miller and Tara DeZao showcase for Customerland how Pega is moving beyond AI hype to practical implementation that scales empathy, creativity, and control rather than replacing human decision.  https://lnkd.in/gbYBbapY  

1

In a recent DEMO episode for CIO.com, Pega CTO Don Schuerman sits down with host Keith Shaw to show how the intuitive Pega Blueprint makes it fast and easy for anyone to create modern application designs. Don walks through how the gen AI-powered tool transforms a simple description into a fully-designed, enterprise-grade workflow in just minutes. Check out the full video to see how you can bring your next big idea to life faster than ever. https://lnkd.in/gDhNczzg  

2

Founders building vertical enterprise software get contradictory advice. Someone says: “Avoid concentration risk.” Another says: “Come back when you have a few tier one logos.” A long time ago at Pega, we debated breadth versus depth and ultimately made it explicit. We worked from a target account list, and if a prospect did not fit the size and complexity profile, we qualified them out. That discipline simplified product decisions, sales motions, and services delivery. For founders in these spaces, the most strategic path is often "narrow and deep" dominating the "Power Buyers" when they control the vast majority of industry spend. There are many many examples, but some public ones that come to mind: Veeva Systems (life sciences) - Early on, Veeva’s top 10 customers were more than half of revenue. In fiscal years 2013 to 2015, the top 10 represented 54% to 56% of revenue. Over time, Veeva expanded inside those majors and broadened the base. In fiscal years 2023 to 2025, the top 10 represented 28% to 29% of revenue. Guidewire (P&C insurance) In its pre IPO period, Guidewire disclosed that the ten largest customers represented 41% to 48% of revenue across fiscal years 2009 to 2011, and 51% for the three months ended October 31, 2011. This path works when: * The Market is Top-Heavy: A small group of "Power Buyers" control 50%+ of the total addressable budget. * The "Library Effect" is Real: Every project you do for a major allows you to build reusable assets that make the next program significantly faster. * Sales Cycles are Compressible: By establishing yourself as the standard for the majors, you can drop sales cycles as you move from discovery into expansion. In a Horizontal Market, high concentration is a red flag 🚩 - it means you haven't achieved broad distribution. In a Top-Heavy Market, high concentration is a Green Flag 💰 - it means you have captured the "Power Buyers" who dictate the industry's direction. #EnterpriseSaaS #VerticalSaaS #Fintech #Insurtech #LifeSciences #healthcare

27

5 Comments