Articles by Andre
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Why Account-based Demand Generation Makes Sense For Your Business
Why Account-based Demand Generation Makes Sense For Your Business
Account based marketing (ABM) has been headlining B2B marketing events for the past year and there are no signs of this…
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Three Misconceptions About Account Based Marketing ... And Why It Matters
Three Misconceptions About Account Based Marketing ... And Why It Matters
Over the past couple of years at Triblio, we’ve had the privilege of speaking to hundreds of modern marketers about…
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Andre Yee shared thisInbound is high intent. And yet—most teams still handle it manually, inconsistently, and too slowly. In Session 2 of our educational “Vibe Coding Your GTM with Claude” series, we’re going deep on how to intelligently automate inbound with Claude—without losing the nuance that actually converts. You can vibe code your inbound processing in order to: Respond instantly with real context (not templates) Qualify and route leads without human bottlenecks Turn more inbound into actual pipeline This is one of the most practical, high-ROI places to apply AI right now. This educational webinar series will help you learn how to use Claude by showing you practical GTM examples. 👉 Join us: https://lnkd.in/eXVCgXJYWebinar | Vibe Coding Your GTM: Automating InboundWebinar | Vibe Coding Your GTM: Automating Inbound
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Andre Yee posted thisSharing lessons learned from interviewing GTM expert practioners on the Modern Prospecting Podcast. Here's what I learned from Matt Heinz I asked Matt Heinz a simple question: “How do you build pipeline consistently?” His answer was… not what most people expect. He said: “Consistency and value.” 🚫 Not a tactic. Not a channel. Not some new growth hack. Just: ✅ Show up every day ✅ Give people something useful ✳️ Here's the clincher that really stuck with me: When you engage a prospect, your goal should be for them to think: “That was so helpful… I would’ve paid for that.” That’s a very different bar than most outreach today. And here’s the part that’s hard to accept: Some of those interactions turn into pipeline… only years later. I think this is where a lot of teams struggle (myself included at times). We want pipeline now. We measure everything in weeks, months, quarters. But real pipeline—durable pipeline—is built much earlier. 🚀 Big takeaway for me: Prospecting isn’t just pipeline generation. It’s delivering value first… the kind people would even pay for....and building relationships that eventually become pipeline. Curious how others think about this— How much of your pipeline today came from relationships you built a long time ago?
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Andre Yee shared thisIf you're interested in using Claude to vibe code your GTM workflows - you might find this helpful We’re launching a new webinar series focused on how to use Claude in real, practical GTM scenarios — from signal-based outreach to CRM data cleansing - and everything in between. Each session breaks down one concrete use case you can actually apply. We’ll be running these every couple of weeks. We'll be running these every couple of weeks. Purely educational - no product pitches - just want to help your learning journey Spots are limited for each session (due to my Zoom account limitations) Grab a seat here: https://lnkd.in/dPEMRFKn
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Andre Yee posted thisMost people think prospecting is about pitching. It’s not. It’s storytelling. I'm sharing lessons learned from conversations with top GTM leaders and that's what I learned from T. Melissa Madian. Melissa broke this down in a way that completely reframed how I think about outbound. ✳️ Three takeaways that stuck with me: 1. Prospecting = storytelling The best reps aren’t “selling a product.” They’re telling a story that the buyer wants to lean into. ⚡ 2. It’s not your story — it’s your prospect’s This is where most people get it wrong. Great prospecting starts with understanding what your buyer actually cares about — emotionally. ✅ What are they worried about? What are they trying to avoid? What do they want to achieve? If your message doesn’t tap into that, it gets ignored. TBH - I wasn't convinced that you can make storytelling work in the tiny footprint of an email subject.... but then this example. ⬇️ 3. Every great story starts with a hook If you don’t earn attention in the first line, nothing else matters. Melissa shared this example that stuck with me: A company selling pet tracking collars used the subject line: 👉 “What if Pickles went missing?” (Pickles is Melissa's beloved cat) You don’t even need to own a pet to feel that. That’s the bar. Modern prospecting isn’t about more volume. It’s about better stories. It isn't easy - it takes work - but when you get it right, it makes a huge difference. Curious—what’s the best prospecting message you’ve ever received? What made it great? #modernprospecting #salesdevelopment #outbound #signalbasedprospecting
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Andre Yee shared thisOne of our customers inspired this post. He used Claude Code and Tiga AI together to build an AI assistant customized to the nuances of their GTM motion. This is a pattern I'm seeing with increasing regularity over the past couple months - more bespoke GTM solutions. Without revealing any of his secrets, I've created a simpler version of his AI worker combining the power of Claude Code and Tiga. I've called it SDR Sam. Here's what SDR_Sam does every morning - ✅ Finds look alike accounts based on a user-defined seed list 📈 Researches multiple important buying signals ✳️ Enriches the accounts with the right contacts I want to reach ➡️ Generates personalized intro message based on the primary signal it discovered in step 2 SDR Sam delivers an outbound-ready list with the right contacts in the right accounts with personalized intro message that I can pull into a sales sequence tool like Salesloft, Hubspot or Outreach A couple of optional enhancements to consider: 👉 Convert SDR Sam to an MCP Server so that Claude Co-work can automatically initiate SDR Sam to run every morning without manual user invocation. Doing this will make SDR Sam into a true AI worker 👉 Enhance SDR Sam to automatically initiate a personalized sequence via Tiga Sequences If you know what you're doing, it's truly amazing what you can accomplish in a few hours using Claude Code and Tiga. If you'd like to see the code or get the cheat sheet for creating SDR Sam (or a similar version), just let me know in the comments. BTW, this is NOT a lead magnet - I'm genuinely excited about Claude Code's potential for GTM. I want to help as many people as possible on their learning journey so please reach out. #AIGTM #ClaudeGTM #ClaudeCode #B2B Tiga AI IDG (International Data Group) Triblio (a Foundry company) Eloqua
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Andre Yee shared thisLots of discussion about the threat of AI agents displacing SaaS. You'll see the SaaS-pocalypse effect in public markets: Adobe (-26%), Hubspot (- 32%), Salesforce (-23%), Monday (-48%) are all down significantly from the start of the year. The threat is real but there are a few things to consider. 💡 First - the displacement will happen but it won't happen quickly. Software is developed quickly but adopted slowly.... simply because electrons move fast but humans move slow, especially when their jobs are on the line. 👉 Second - the displacement will be slower in mid-market and enterprise than in SMB. Large companies have a lot more invested in their systems than simply the cost of SaaS subscriptions. Moving away from SaaS products involve addressing business-critical processes and retraining staff - that's a lot more costly and risky. ➡️ Third - displacement will happen at the edge before the core. The first set of tools to be displaced will be add-on modules to the systems of record. That means the CRM won't likely be displaced before the sales quoting module. ✅ Finally - horizontal solutions will probably be displaced before vertical solutions. Vertical solutions tend to have deeper workflow processes based on specialized knowledge and customized integrations. Those will take significantly more time to displace... but make no mistake, it'll happen eventually. Here's the reality - SaaS has been the same for two decade and it'll probably change more in the next 2-3 years than the past 20. There's a new wave on the horizon and it's going to be full of opportunity for innovators and I'm looking forward to it! Would love to hear your thoughts on this. #saaspocalypse #b2b #AIAgents #GTM #AIGTM Tiga AI Triblio (a Foundry company) IDG (International Data Group) Eloqua
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Andre Yee reposted thisAndre Yee reposted thisHeadcount is no longer a vanity metric. It’s a liability. The $1B startup with 1,000 employees is a dying breed. The next decacorn will have fewer than 10. For 20 years, the VC playbook was a hiring race: Raise $20M → Hire 50 people → Burn cash → Scale. AI just broke the math. We are seeing a massive "Decoupling" of Revenue and Headcount. The "Hyper-Leveraged Founder" is replacing the "Empire Builder." Here is how the stack is shifting in real-time: The Death of the SDR Floor: Why hire 20 SDRs when platforms like Tiga AI (Andre Yee) can automate the entire top-of-funnel? The 2-Person Engineering Org: Small teams using AI agents are shipping code faster than the 50-person engineering pods of 2021. The Automated Back Office: Support, Finance, and HR are becoming "ghost departments." One founder + a fleet of agents = a $50M ARR operation. The uncomfortable truth for my fellow VCs: If a founder can get to $10M ARR with $2M in funding and 4 employees, what happens to the traditional $20M Series A? The era of "Growth at all costs" is dead. The era of "Hyper-Efficiency" is here. The most dangerous founder of 2026 isn't the one with the biggest office in SF. It’s the one with a laptop and a proprietary agentic workflow. Founders: If you could delete 80% of your hiring plan today and replace it with AI, would you? Looking forward to the comments. 👇 #AI #VentureCapital #Startups #FutureOfWork #Entrepreneurship #TigaAI
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Andre Yee shared thisThis weekend, I vibe-coded a "poor man's" version of Gong using Claude Code. It analyzes sales calls automatically. I call it Temu Gong. 😊 (no offense intended to either Temu or Gong) And honestly… it took way less effort than I expected. The idea was simple: Take a Zoom call recording and generate a summary + quality analysis of the conversation. So I opened Claude Code and started prompting. First I got it to: → Read a Zoom audio recording → Transcribe the call → Generate a summary report Once that worked, I had Claude enhance the application so it could analyze the quality of the sales conversation, including: • Whether client discovery was done properly • The talk-time breakdown between salesperson and client • An overall evaluation score for the call After a few iterations, Temu Gong was generating a structured call review report for each recording. BTW, the analysis prompt isn't hardcoded. It's stored in a file called temu_prompt.txt. Which means you can change the evaluation criteria anytime. What’s wild is that something like this used to require: • a product team • months of development • a full SaaS tool Now you can build it in a weekend with AI. This made me realize something: GTM teams are about to start doing this and I want to be part of that movement. So every couple of weeks, I plan to share new use cases using Claude Code or Claude Cowork. If you want the Temu Gong application code, prompts + cheat sheet, just comment: TEMU GONG and I’ll send them to you. Curious: What internal GTM tool would you build if AI made it possible in a few hours? #AI #ClaudeCode #SalesTech #RevOps #GTM #VibeCoding
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Andre Yee liked thisAndre Yee liked thisLet’s stop talking AI and Agents I’ve been reflecting on conversations and the event we did with HubSpot and SalesIntel.io on Tuesday of this week. I’ve gotten frustrated by AI and Agents being presented as tools seeking problems to solve rather than starting with the business challenge and then finding the right tool. Nathanael Yellis talked about specific challenges around how to tier companies and focus on the ones that best match you you are selling to and figuring out how to use AI to solve that. Starting with a problem, not starting with the solution. Manoj Ramnani took the approach from a data and behavior perspective. You need to look at what is being produced so you know it fits and adjust the tool if it isn’t right. From the @Measured Results, perspective our focus is to start with understanding where companies struggle and identify the right technology or process to solve this. My belief is that you should rarely need to update your customer database because you have a relationship with them and should be in fairly regular communication. At this point, no data enrochment tool builds or maintains relationships for you. The last part for me is a public service announcement. I understand the attraction and hype around agents and automating Outreach, but please don’t treat me, your prospects or clients as an AI or Agent experiment. If you’re asking me to spend my time to read something then please be thoughtful. If you said you listened to my podcast or read a blog in an outreach then I expect you’re actually did that. If not, you are just creating more and more AI slop and doing the equivalent of lying. Let’s shift the conversation from the hype around AI and agent to business problems that need to be solved and then figure out the right application to do it. Wanted to get some thoughts from some of my colleagues on this as well. Matthew Howard Dharmesh Shah Nathanael Yellis Matthew Howard Andre Yee Marcus Sheridan Moni Oloyede Ryan Schram Margie Agin Jeff Bell Appreciate everyone’s time in advance for reading and helping me think through challenges like this one. The grammar may not be great, but hopefully the faults come across clearly. .
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Andre Yee liked thisAndre Yee liked thisI’m speaking at CTO Craft Con: Toronto (19–20 May) - excited for all of the great topics and connection with the CTO Craft community and senior technology and engineering leaders! Register now to join me there! https://lnkd.in/e9qqYby6 #CTOCraftCon
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Andre Yee liked thisAndre Yee liked thisIf you saw my post from Tuesday, you know I’m at an exciting and terrifying cross roads, both personally and professionally. Quick recap in case you didn’t: the same week I sold my house my job was eliminated, putting my plans ten years in the making to move back to Florida in major jeopardy, not to mention putting my kids through college and the responsibilities of life. With a whole lotta faith and fear, I decided to move ahead with the house sale and begin the process of selling my entire house of furnishings and decor. This week, I met a woman who came to pick up one desk and she ended up buying about 80% of my furniture to update her house. Plus tons of my clothes - she’s also a Boden fan! And we also have so much in common that I’ve met a new friend. Lucky me. I told her I’d felt incredibly blessed that she came along when she did (for so many reasons). This week I was also onboarded with an advisory company to do consulting work! It was a good week indeed! I grabbed a Starbucks today and this was written on it by the barista, who was so sweet and a wonderful start to my early day. If you’re “in it” right now, remember it’s a phase. It won’t be forever. And even when you can’t see it or it doesn’t feel like your life is going to plan, you’re still blessed - God has a plan He’s just waiting to reveal. Be open and ready.
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Liz Sullivan
The buzz around the New York mayoral election has me thinking... If your compliance system was built with tech old enough to vote... It’s probably time for an upgrade. The truth is, technology has come a long way in just the past few years. Modern compliance platforms like Skematic offer: ✅ Faster broker feed setup ✅ Fewer blind spots ✅ Materially better performance Often at a lower cost, too. As my colleague Brian Kesselman said in a recent interview: "Legacy vendors pass along the cost of their tech debt. We pass along the efficiency of modern technology - so clients get more capability and better performance for the same price or less.” Change is coming next week in New York. Maybe it’s time for one in your compliance tech stack too. #Compliance #RegTech #Innovation #Skematic #FinancialServices
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Silje Stensland
🎯 Want to win your next strategic bid before the RFP even drops? Capture management is the secret weapon behind the smartest bids in the game, and it’s often what separates the winners from the runners-up. In our newest blog post, we dive into the best practices behind a winning capture strategy, including: 📌 How to influence the customer long before procurement begins 📌 What it takes to craft a tailored, data-backed win strategy 📌 Why competitor insight, relationship-building, and timing matter more than ever 📌 How to break down internal silos and work smarter across teams Whether you're in sales, proposal management, or executive leadership, if you're bidding for large contracts, this is a must-read. 📖 Start building your capture advantage now. 🔗https://lnkd.in/dwn3EJka
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Lunas Consulting
When your SaaS go-to-market fit breaks, panic sets in quickly. Deals stall. Churn accelerates. Teams scramble for answers. Every day of delay makes recovery harder and more expensive. We see companies waste weeks debating strategy while competitors capture market share. The right response requires immediate action, not endless analysis. Here's the 4-week emergency framework that stops the bleeding: 1. Week 1: Immediate Damage Control 🚨 Triage top 20% revenue accounts, accelerate renewals with favorable terms, align leadership messaging. 2. Week 2: Stakeholder Management Prepare honest investor updates with recovery plans, gather feedback from strategic partners and customers. 3. Week 3: Quick Wins Implementation Fix obvious conversion issues, update sales materials, deploy satisfaction surveys for immediate insights. 4. Week 4: Strategic Recovery Foundation ✅ Synthesize data into actionable insights, develop detailed 90-day roadmap, launch highest-priority initiatives. The key insight: Crisis response requires parallel execution, not sequential planning. Protect existing revenue while rebuilding the growth engine. Speed matters more than perfection when your GTM engine breaks down. What's your experience with rapid SaaS recovery—what worked fastest? 💭 Read our latest blog here: https://lnkd.in/ekdBrTzV #SaaS #GTMCrisis #BusinessRecovery #SalesStrategy #B2BStrategy
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