Andy Forbes

Andy Forbes

Washington DC-Baltimore Area
8K followers 500+ connections

About

As an IT Architect and Program Manager with four decades of experience, I specialize in…

Articles by Andy

  • Semantic Debt

    Most organizations are approaching AI with a familiar instinct: first, improve data quality. It is a logical starting…

    4 Comments
  • Stop Managing Change Like It’s 2015

    Most organizations are still managing change as if it’s a series of events: announce it, train people, move on. That…

    1 Comment
  • ChatGPT as Your Personal Trainer

    One thing that’s become clearer to me over the last few years: fitness isn’t a “nice to have” for knowledge workers…

    1 Comment
  • The Reasoning Golfer

    A lot of business gets done on the golf course. Deals get discussed.

    3 Comments
  • The Intent Driven Organization

    I’ve written a book called The Intent Driven Organization. I’m very aware that writing books has gotten easy enough…

    3 Comments
  • The Intent Driven Organization

    A hierarchical organization exists to instantiate the executive leadership’s intent at scale. Processes, roles…

  • The Five Stages of AI Grief: How Individuals and Organizations Adapt to AI Driven Change

    Author: Andy Forbes The opinions in this article are those of the author and do not necessarily reflect the opinions of…

    2 Comments
  • Commerce in the Age of AI

    Author: Andy Forbes The opinions in this article are those of the author and do not necessarily reflect the opinions of…

    1 Comment
  • Marketing in a World of AI

    Author: Andy Forbes The opinions in this article are those of the author and do not necessarily reflect the opinions of…

    1 Comment
  • Authors as Universe Orchestrators

    Author: Andy Forbes The opinions in this article are those of the author and do not necessarily reflect the opinions of…

    1 Comment

Activity

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Experience

  • Capgemini Graphic

    Capgemini

    Atlanta, Georgia, United States

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    United States

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    Atlanta, GA

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    McLean, VA

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    McLean, VA

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    King of Prussia, PA

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    McLean, VA

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    Atlanta, GA

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    Old Saybrook, CT

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    McLean, VA

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    Laurel, MD

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    Great Falls, VA

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    Great Falls, VA

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    Great Falls, VA

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Education

Licenses & Certifications

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Publications

  • Stop Managing Change Like It’s 2015: OCM for Our AI-First Reality

    Roadmap Press

    Stop Managing Change Like It’s 2015: OCM for Our AI-First Reality is a practical, forward-looking guide for leaders who sense that traditional change management no longer fits the world they are operating in.

    Most organizational change models were designed for an era of incremental software rollouts, stable roles, and human-centered execution. That era is ending. AI is no longer a supporting tool. It is becoming a primary actor in how work is designed, executed, coordinated, and…

    Stop Managing Change Like It’s 2015: OCM for Our AI-First Reality is a practical, forward-looking guide for leaders who sense that traditional change management no longer fits the world they are operating in.

    Most organizational change models were designed for an era of incremental software rollouts, stable roles, and human-centered execution. That era is ending. AI is no longer a supporting tool. It is becoming a primary actor in how work is designed, executed, coordinated, and optimized. When AI performs a growing share of knowledge work, the nature of change itself shifts. This book explains why continuing to manage change the way we did a decade ago now creates friction, risk, and lost value.

    Rather than focusing on resistance management, communication plans, or training checklists, this book reframes change around readiness, orchestration, and trust. It explores how AI reshapes jobs into task-based work, dissolves traditional team boundaries, and forces leaders to rethink accountability, governance, and decision-making. Readers are guided through a clear explanation of why many AI initiatives stall even when the technology works, and how outdated organizational assumptions are often the real constraint.

    The book introduces practical frameworks for operating in an AI-first reality. These include designing human-AI teaming models, redefining roles without relying on static job descriptions, aligning governance to machine-speed execution, and building ethical and transparent AI practices that strengthen trust rather than slow progress.

    If you are responsible for large-scale transformation and feel that your current change playbook no longer matches reality, this book will help you update your approach. It does not ask you to abandon discipline or rigor. It shows you how to apply them where they now matter most, in designing organizations that can adapt, learn, and operate effectively in a world where AI is part of the workforce.

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  • ChatGPT as Your Personal Trainer: A Practical Guide to Smarter Fitness, Better Habits, and ChatGPT-Driven Progress

    Roadmap Press

    ChatGPT as Your Personal Trainer is a practical, modern guide for anyone who wants to get fitter, feel better, and finally build a training routine that works - without hiring an expensive coach or wading through endless, conflicting advice online. This book shows you how to turn ChatGPT into a responsive, always-available personal trainer who adapts to your goals, your schedule, and your life.

    Instead of rigid plans or one-size-fits-all programs, you’ll learn how to use AI to design…

    ChatGPT as Your Personal Trainer is a practical, modern guide for anyone who wants to get fitter, feel better, and finally build a training routine that works - without hiring an expensive coach or wading through endless, conflicting advice online. This book shows you how to turn ChatGPT into a responsive, always-available personal trainer who adapts to your goals, your schedule, and your life.

    Instead of rigid plans or one-size-fits-all programs, you’ll learn how to use AI to design workouts based on your actual needs: your fitness level, your equipment (or lack of it), your injuries, your preferences, and even the amount of time you have on any given day. Whether you want strength, mobility, weight loss, endurance, or simply to build healthy habits, you’ll see how to prompt ChatGPT to generate routines you’ll actually stick with.

    You’ll also learn how to use ChatGPT to track progress, adjust your plan when life gets busy, and stay motivated with guidance, feedback, and tailored encouragement. Instead of relying on generic fitness influencers, you’ll develop your own adaptive training partner—one that gets smarter the more you use it.

    Practical, calm, and highly actionable, this book gives you the prompts, strategies, and real-world examples you need to turn AI into an everyday fitness tool. It’s written for real people with real schedules, real constraints, and real goals. No jargon. No hype. Just a clear method for using AI to exercise more effectively.

    If you’ve been stuck, inconsistent, or overwhelmed by fitness advice, this book helps you break through. If you’re already active, it gives you a smarter, more flexible way to improve. And if you simply want the confidence that you’re doing the right things in the right way, you’ll find that here too.

    With ChatGPT as Your Personal Trainer, fitness becomes simpler, more personalized, and finally—sustainable.

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  • Cook Smarter with ChatGPT: A Practical Guide to Using ChatGPT for Recipes, Planning, and Kitchen Confidence

    Roadmap Press

    Cook Smarter with ChatGPT is the essential guide for anyone who wants to make everyday cooking easier, faster, and a whole lot more fun. Whether you’re a busy professional, a curious home cook, or someone who just wants to put better meals on the table with less stress, this book shows you how to turn ChatGPT into a helpful kitchen companion.

    You’ll learn how to use AI to plan meals that actually fit your life - not the other way around. Discover how ChatGPT can help you create weekly…

    Cook Smarter with ChatGPT is the essential guide for anyone who wants to make everyday cooking easier, faster, and a whole lot more fun. Whether you’re a busy professional, a curious home cook, or someone who just wants to put better meals on the table with less stress, this book shows you how to turn ChatGPT into a helpful kitchen companion.

    You’ll learn how to use AI to plan meals that actually fit your life - not the other way around. Discover how ChatGPT can help you create weekly meal plans, adapt recipes to suit allergies and preferences, build shopping lists, and turn whatever ingredients you already have into something worth eating. You’ll also learn how to ask the right questions so the AI gives you the exact kind of cooking advice you need, from substitutions and timing to technique and flavor pairings.

    This is not a recipe book. Instead, it shows you how to generate personalized recipes on demand, scale them up or down, rewrite them for clarity, improve them for nutrition, or transform them into something entirely new. You’ll also explore how AI can help you save money, reduce waste, cook healthier meals, and even get dinner on the table faster on busy weeknights.

    The book includes dozens of real-world examples and ready-to-use prompts you can try immediately. You’ll learn how to:

    * Use AI to plan efficient grocery trips
    * Create meals tailored to your dietary needs
    * Quickly rescue cooking mistakes
    * Speed up prep, cooking, and cleanup
    * Explore cuisines and techniques with confidence
    * Turn leftovers into fresh new meals

    Cook Smarter with ChatGPT gives you the tools to make AI an everyday part of your cooking routine - so you spend less time worrying about what to make and more time enjoying good food.

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  • Designing Salesforce Agents: The Pattern-Based Guide to Agentforce

    Roadmap Press

    Agentforce marks the beginning of a new era in the Salesforce platform—one where teams don’t just automate tasks, but design intelligent agents that interpret intent, navigate complexity, and execute work across clouds with unprecedented speed. Designing Salesforce Agents: The Pattern-Based Guide to Agentforce is the essential playbook for professionals who want to build agents that are not only powerful, but enterprise-ready, secure, explainable, and aligned to real business…

    Agentforce marks the beginning of a new era in the Salesforce platform—one where teams don’t just automate tasks, but design intelligent agents that interpret intent, navigate complexity, and execute work across clouds with unprecedented speed. Designing Salesforce Agents: The Pattern-Based Guide to Agentforce is the essential playbook for professionals who want to build agents that are not only powerful, but enterprise-ready, secure, explainable, and aligned to real business processes.

    "The co-authors of this book, Cynthia Qiao and Andy Forbes, do an impressive job moving the Agentforce conversation to the next level. They detail the primary patterns we’ve seen for AI Agents, how they differ and how they thrive. In the process, they demystify the agentic agenda and provide practical tools and tips to set the stage for your success.” - Martin Kihn

    “Cynthia Qiao and Andy Forbes have created something that’s both thoughtful and actionable. It’s not a theoretical exploration of AI; it’s a framework for building responsibly at scale. Cynthia’s perspective as one of Salesforce’s most respected technical architects shines through on every page, grounded in real-world architecture, governance, and customer-facing deployment experience.” - Irina Gutman

    ‘For enterprises pursuing Agentic AI–centric transformation programs, this book is a great companion. It helps teams validate strategies, refine thinking, and identify ways to accelerate responsibly. Above all, it promotes a shared understanding—enabling organizations to move from experimentation to coherent, large-scale adoption with confidence and clarity.” - Wayne Blair

    This is the guide for professionals who want to lead the Agentforce era—not just experiment with it.

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  • Salesforce Apex with ChatGPT: A Guide to Smarter Design, Faster Coding, and AI-Driven Development Workflows

    Roadmap Press

    Salesforce Apex with ChatGPT is a practical, modern guide for anyone who builds on the Salesforce platform - architects, developers, admins, product owners, and technical leaders who want to write better Apex, ship features faster, and avoid the traps that slow down enterprise delivery. Instead of rehashing documentation, this book shows you how to combine proven Salesforce engineering practices with the new generation of AI tools to dramatically accelerate the way you design, write, test, and…

    Salesforce Apex with ChatGPT is a practical, modern guide for anyone who builds on the Salesforce platform - architects, developers, admins, product owners, and technical leaders who want to write better Apex, ship features faster, and avoid the traps that slow down enterprise delivery. Instead of rehashing documentation, this book shows you how to combine proven Salesforce engineering practices with the new generation of AI tools to dramatically accelerate the way you design, write, test, and maintain Apex code.

    Salesforce has evolved into a powerful, multi-cloud platform, but the fundamentals still matter - especially Apex. This book teaches you how to think about Apex the way enterprise teams do: through governor-limit-aware design, clean architecture, readable code, defensive patterns, and continuous optimization. You’ll learn how to avoid the most common causes of bugs, performance bottlenecks, and deployment failures by understanding how Salesforce’s multi-tenant limits work and how to write code that scales reliably.

    You’ll see real, practical examples of how to use AI to:

    * Analyze Apex for readability and refactoring opportunities
    * Identify governor limit risks before they hit production
    * Brainstorm design patterns and architectural options
    * Improve test coverage and edge-case awareness
    * Explain complex Apex concepts in simpler language
    * Speed up code reviews, debugging, and documentation

    Whether you’re building batch processes, handling asynchronous jobs, optimizing SOQL/DML usage, or implementing enterprise-grade patterns, you’ll learn how human expertise and AI support each other in the development lifecycle.

    If you want to become a faster, more confident Apex developer - and you’re ready to use AI as a force multiplier - this book will show you how. Perfect for both emerging developers and seasoned Salesforce professionals looking to stay ahead of the curve in the AI-first era.

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  • Salesforce Configuration With ChatGPT: Conversation to Accelerate Your Clicks (and Code)

    Roadmap Press

    Salesforce Configuration With ChatGPT is a practical, straight-shooting guide for anyone who wants to build better Salesforce solutions—faster, smarter, and with far less friction—by teaming up with generative AI. Whether you’re an admin, consultant, architect, or hands-on business leader, this book shows you how to transform ChatGPT into a daily workflow accelerator.

    Salesforce configuration has always required a blend of business insight, technical logic, and the patience to navigate…

    Salesforce Configuration With ChatGPT is a practical, straight-shooting guide for anyone who wants to build better Salesforce solutions—faster, smarter, and with far less friction—by teaming up with generative AI. Whether you’re an admin, consultant, architect, or hands-on business leader, this book shows you how to transform ChatGPT into a daily workflow accelerator.

    Salesforce configuration has always required a blend of business insight, technical logic, and the patience to navigate endless clicks, rules, exceptions, and odd edge cases. But with AI exploding in capability—following the unmistakable curve of the Law of Accelerating Returns—the ground beneath the platform is shifting. Today, ChatGPT can help you design data models, rewrite validation rules, draft Flow logic, troubleshoot errors, and produce documentation at a level that would have seemed impossible even a year ago. Tomorrow, it will go even further.

    This book shows you how to take advantage of that momentum instead of being caught off-guard by it.

    Inside, you’ll find pragmatic guidance on how to use ChatGPT to streamline every major task in a declarative configuration project: building automation, improving UX, tightening security, designing clean data structures, preparing for deployment, and documenting everything along the way. You’ll learn prompts, techniques, sanity-check methods, and real-world patterns that keep the AI grounded while boosting your productivity.

    You’ll also learn what AI can’t do—and why your judgment, experience, and common sense remain irreplaceable even as the tools evolve.

    Salesforce Configuration With ChatGPT isn’t a theoretical forecast. It’s a practical manual written for the work you’re doing right now, acknowledging that the technology will keep leaping forward. Think of it as a durable companion that helps you build confidently in a world where AI moves fast.

    If you want to deliver more value in less time, this book will show you how.

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  • The Age of Information Symmetry: A Practical Guide to Thriving in a World Where Knowledge Is No Longer Power

    Roadmap Press

    In a world where knowledge is no longer power, your ability to adapt defines your future. The Age of Information Symmetry shows you how.

    For decades, careers and organizations were built on knowing things others didn’t - market insights, specialized training, procedural knowledge, or simply the accumulated experience that let you solve problems others couldn’t. That era is ending. AI systems now learn faster than people, recall perfectly, and share information instantly. The advantage…

    In a world where knowledge is no longer power, your ability to adapt defines your future. The Age of Information Symmetry shows you how.

    For decades, careers and organizations were built on knowing things others didn’t - market insights, specialized training, procedural knowledge, or simply the accumulated experience that let you solve problems others couldn’t. That era is ending. AI systems now learn faster than people, recall perfectly, and share information instantly. The advantage once created by having more knowledge is collapsing. What emerges in its place is a new competitive landscape where everyone has access to the same information at the same time and the winners will be the individuals and organizations who learn to operate in this radically transparent environment.

    The Age of Information Symmetry gives you the practical roadmap.

    Rather than offering vague futurism, it shows leaders, professionals, and teams exactly how to reposition themselves in a world where AI eliminates information bottlenecks and levels the playing field. You’ll learn why intuition based decision making becomes a liability, how workflows change when AI participates in every step, and how careers evolve when expertise transforms from something you store into something you orchestrate.

    You’ll see how companies, from small firms to global enterprises, can reshape roles, incentives, and operating models for an era where AI handles the heavy cognitive lifting. You’ll learn how to thrive: how to differentiate your value, how to structure your work for AI partnership, how to make better decisions faster, and how to build a future-proof professional identity that doesn’t depend on hoarding knowledge but on applying judgment, creativity, and adaptability.

    The Age of Information Symmetry is not a warning. It’s a playbook. It shows you how to turn AI-driven disruption into your competitive advantage, and how to build a career and an organization designed for the world that’s coming next.

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  • The Reasoning Golfer: Playing Better with Artificial Intelligence

    Roadmap Press

    The Reasoning Golfer is a modern guide to playing better, smarter, and more confident golf by pairing traditional practice with the power of artificial intelligence. Written for golfers of all skill levels, the book introduces the concept of an “AI caddy”—a digital companion like ChatGPT that can offer guidance, strategy, analysis, and perspective whenever you need it. Instead of replacing the human side of the game, this AI partner helps you think more clearly, practice more intentionally, and…

    The Reasoning Golfer is a modern guide to playing better, smarter, and more confident golf by pairing traditional practice with the power of artificial intelligence. Written for golfers of all skill levels, the book introduces the concept of an “AI caddy”—a digital companion like ChatGPT that can offer guidance, strategy, analysis, and perspective whenever you need it. Instead of replacing the human side of the game, this AI partner helps you think more clearly, practice more intentionally, and approach every round with a plan.

    Through practical, golfer-friendly explanations, the book shows how AI can help you understand your swing, analyze your stats, fine-tune your course management, and build a pre-shot routine that brings calm and focus to every swing. Readers learn how to personalize their AI caddy by sharing their tendencies, strengths, weaknesses, and goals—much like introducing themselves to a new coach. With step-by-step examples, the book teaches you how to ask better questions, interpret AI feedback, and integrate it seamlessly into practice sessions, range days, and post-round reflections.

    The Reasoning Golfer also explores the mental side of the game. Using AI as a mental coach, golfers learn to stay composed under pressure, recover after bad shots, manage nerves on the first tee, and cultivate the “flow” state where everything seems to click. Realistic weekly routines show how an AI-enhanced golfer practices, plays, and continuously improves.

    Above all, this book is about clarity—helping everyday golfers understand their game better and make smarter decisions on and off the course. Whether you’re chasing a lower handicap or simply looking for more enjoyable rounds, The Reasoning Golfer gives you a new kind of caddy: one who never gets tired, never judges, and is always ready to help you play your best.

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  • ChatGPT for Accelerating Salesforce Development: Achieve faster, smarter, and more cost-effective Salesforce Delivery with ChatGPT

    Packt

    ChatGPT for Salesforce Development is an indispensable guide for Salesforce business analysts, developers, testers, and product owners seeking to integrate ChatGPT into their workflow. This book delves into the intricacies of Salesforce design, configuration, coding, and testing, demonstrating how ChatGPT can simplify complex setups and enhance project team efficiency.

    With this book, you’ll unlock the effective use of ChatGPT for crafting user stories that align seamlessly with project…

    ChatGPT for Salesforce Development is an indispensable guide for Salesforce business analysts, developers, testers, and product owners seeking to integrate ChatGPT into their workflow. This book delves into the intricacies of Salesforce design, configuration, coding, and testing, demonstrating how ChatGPT can simplify complex setups and enhance project team efficiency.

    With this book, you’ll unlock the effective use of ChatGPT for crafting user stories that align seamlessly with project goals, learn how to design and implement Salesforce flows, and quickly write clear, comprehensive, and high-quality project documentation. As you advance, you’ll leverage ChatGPT to write new Apex code, decipher existing code, and explore the development of web services and callouts. This book spans trigger creation and the development of Lightning Web Components (LWC), highlighting how these can accelerate the development process. Applying ChatGPT's debugging capabilities, you’ll swiftly identify and resolve Salesforce issues to uphold the integrity and performance of your Salesforce applications.

    By the end of this book, you’ll be adept at integrating ChatGPT at every stage of Salesforce project delivery, from initial configuration to final testing.

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