About
Highly accomplished Chief Marketing Officer who designs and deploys large-scale global…
Articles by Scott
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Five Outsourcing Scenarios for Marketing
Five Outsourcing Scenarios for Marketing
1. Don’t have the SKILL.
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Super Bowl Advertising – An All Time Low
Super Bowl Advertising – An All Time Low
It’s been a week since Super Bowl 59. Having given adequate time to reflect on the #creative execution of the…
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A Few Thoughts on Omnicom and Interpublic Agency Holding Companies Potential Merger
A Few Thoughts on Omnicom and Interpublic Agency Holding Companies Potential Merger
As reported in AdAge, Reuters, etc. Interpublic and Omnicom advertising agencies are in discussions about merging.
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Disturbing Trends in Website Home Pages
Disturbing Trends in Website Home Pages
The most important digital real estate your company has is the website home page. Every pixel on the page is critical.
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Extending Your Account Based Marketing by Tiering
Extending Your Account Based Marketing by Tiering
Being able to execute a true ABM strategy is a challenge. It takes a great deal of people and financial resources to…
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The Death of the Google Third Party Cookie
The Death of the Google Third Party Cookie
If you haven’t caught wind of the news, Google will be phasing out of third-party tracking cookies in 2022. The reasons…
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10 Reasons I Wouldn't Advertise in This Years Super Bowl
10 Reasons I Wouldn't Advertise in This Years Super Bowl
Companies and agencies ask every year when network TV sales reps start pitching the property. A :30 second spot is…
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Eight Tips for Marketing to Get Credit for Sales Leads
Eight Tips for Marketing to Get Credit for Sales Leads
That’s the frustrating question often asked by Marketers… why does Sales always get credit for making the sale, but…
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Marketing and Sales Alignment Tips
Marketing and Sales Alignment Tips
I frequently hear from Sales Heads saying Sales are down and marketing leads are terrible. Then the Marketing Head says…
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2021 B2B Marketing Trends - The Tale of Two Half’s
2021 B2B Marketing Trends - The Tale of Two Half’s
As we start 2021 with renewed attitudes and the excitement that the new year will be better than the last, Marketing…
Activity
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My 17-year-old published his second novel yesterday. 📖 The best part of his day? A standing ovation from his classmates. 👏🏻🏫. Whether he sells 10…
My 17-year-old published his second novel yesterday. 📖 The best part of his day? A standing ovation from his classmates. 👏🏻🏫. Whether he sells 10…
Liked by Scott Berg
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Where the Magic Happens…. There are moments as a parent where your heart just overflows. Today is one of those moments. I am incredibly proud of my…
Where the Magic Happens…. There are moments as a parent where your heart just overflows. Today is one of those moments. I am incredibly proud of my…
Liked by Scott Berg
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Some fantastic insights on #marketing #customerexperience and #technology. Plus you get to hear some great stories behind the launch and management…
Some fantastic insights on #marketing #customerexperience and #technology. Plus you get to hear some great stories behind the launch and management…
Shared by Scott Berg
Experience
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Education
Licenses & Certifications
Publications
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Profiles in Marketing Excellence
DMN3 Institute
Profiled in "Profiles in Marketing Excellence" by Pamela Lockard, CEO and Founder of DMN3.
Note: Scott Berg is not the author, just profiled.Other authors -
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Kellogg on Advertising and Media
Wiley (Contributing Author)
"Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from the world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively…
"Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from the world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality."
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Honors & Awards
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2015 Top 10 IHS Leaders Circle of Excellence
IHS, Inc.
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Best Media Sponsorship — International Advertising Festival Cannes Gold Media Lion
International Advertising Festival -- Cannes Festival
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Board of Advisors -- University of Nebraska, College of Business
University of Nebraska
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BtoB’s Marketer of the Year — BtoB Magazine
BtoB Magazine
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Editorial Board of Directors — “The Internationalist Magazine”
The Internationalist Magazine
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First US-Based Client Judge — International Advertising Festival Cannes Media Lion
International Advertising Festival -- Cannes Festival
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International Advertiser of the Year —Creative Magazine
Creative Magazine
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Jury Chairman, Digital Awards Judging — “The Internationalist Magazine”
The Internationalist Magazine
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Linkedin Best in Class Case-Study
LinkedIn
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Named “Internationalist Marketer of the Year” by “The Internationalist Magazine”
The Internationalist Magazine
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Sweet 16 Top Marketing Leader — Media Industry Newsletter
Media Industry Newsletter
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Top 15 Media Mavens — Advertising Age
Advertising Age
Languages
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English
Native or bilingual proficiency
Organizations
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University of Nebraska - School of Business
Marketing School Advisory Board
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Internationalist Magazine
Advisor
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Cannes Advertising Festival
Jury Board
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Recommendations received
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LinkedIn User
22 people have recommended Scott
Join now to viewMore activity by Scott
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Today we lost a true visionary, exceptional leader, big hearted philanthropist, great boss and a friend. RIP Ted Turner you changed the media…
Today we lost a true visionary, exceptional leader, big hearted philanthropist, great boss and a friend. RIP Ted Turner you changed the media…
Liked by Scott Berg
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Spent the day at Bloomberg House Miami, and one thing became clear quickly. The next phase of growth isn’t happening within industries. It’s…
Spent the day at Bloomberg House Miami, and one thing became clear quickly. The next phase of growth isn’t happening within industries. It’s…
Liked by Scott Berg
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Is your AI strategy leaking value? In my recent article I covered, the global AI spending is set to hit $2.52 trillion this year, yet we are facing…
Is your AI strategy leaking value? In my recent article I covered, the global AI spending is set to hit $2.52 trillion this year, yet we are facing…
Liked by Scott Berg
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Hear from Hewlett Packard Enterprise customers how HPE Zerto software transformed their risk of data loss. We shared their perspective in a new…
Hear from Hewlett Packard Enterprise customers how HPE Zerto software transformed their risk of data loss. We shared their perspective in a new…
Liked by Scott Berg
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A fantastic time was had at brightonSEO over the course of the last two days! Special highlight was watching Annika Haataja absolutely crush her talk…
A fantastic time was had at brightonSEO over the course of the last two days! Special highlight was watching Annika Haataja absolutely crush her talk…
Liked by Scott Berg
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An #ArtificialIntelligence must read. I've put the synapsis version of this New York Times Op Ed as it does a good job of summarizing the original…
An #ArtificialIntelligence must read. I've put the synapsis version of this New York Times Op Ed as it does a good job of summarizing the original…
Shared by Scott Berg
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Is your personalization strategy helping customers or pushing them away? In this episode of The Nav Thethi Show, host Nav Thethi and guest Geoff…
Is your personalization strategy helping customers or pushing them away? In this episode of The Nav Thethi Show, host Nav Thethi and guest Geoff…
Liked by Scott Berg
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Hello LinkedIn family, I’m excited to share that this past weekend I was honored as the G23 Scholar of the Year through the Groups Scholar Program.…
Hello LinkedIn family, I’m excited to share that this past weekend I was honored as the G23 Scholar of the Year through the Groups Scholar Program.…
Liked by Scott Berg
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Well… that didn’t last long. 🤣 24 days ago, I confidently announced I was taking a break. Time to relax, recharge, discover hobbies that didn’t…
Well… that didn’t last long. 🤣 24 days ago, I confidently announced I was taking a break. Time to relax, recharge, discover hobbies that didn’t…
Liked by Scott Berg
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Happy #AdministrativeProfessionalsDay Alyssa Almaraz! 🎉 You are the glue that keeps everything together. Not sure what I (or the team) would do…
Happy #AdministrativeProfessionalsDay Alyssa Almaraz! 🎉 You are the glue that keeps everything together. Not sure what I (or the team) would do…
Liked by Scott Berg
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Bartlett Cocke General Contractors
🎙 Behind every project we build is a strategy rooted in purpose. On the latest episode of The Domino Effect by Digital Domino Marketing and Rudkin Productions, we go behind the scenes of Bartlett Cocke’s marketing and brand strategy—and how we’re staying ahead in a competitive Texas market. Tune in for real talk about bringing values like ownership, collaboration, and quality to life, on and off the jobsite. 🎧 Watch the episode: https://lnkd.in/g76THNJm #MarketingStrategy #AECLeadership #BartlettCocke #TheDominoEffectPodcast #buildingbetterlives
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Ken McCarthy
South Plains Financial, the parent company of City Bank in Lubbock, Texas, has agreed to acquire BOH Holdings, the parent of Bank of Houston, in an all-stock transaction valued at roughly $105.9 million. The deal would fold BOH into South Plains and significantly broaden the company’s reach in one of the state’s most competitive banking markets. City Bank, already one of the largest independent banks in West Texas, operates across Dallas, El Paso, Greater Houston, the Permian Basin and College Station, as well as Ruidoso, New Mexico. Read the story at Tyfone, Inc.'s News & Resources page 👇 https://lnkd.in/ezc4bCT2
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Professional Alternatives
Austin's creative scene is booming and so is the competition for top marketing talent. With agencies, startups, and corporations all hiring from the same pool, standing out to candidates takes more than just a great job posting. Learn how transparency, authenticity, and a strong employer brand can help your company attract and retain the best creative professionals in Austin's fast-growing market. https://lnkd.in/gNXqaB89
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