Bruce Anderson

Bruce Anderson

Greater Chicago Area
6K followers 500+ connections

About

I retired from IBM, but my opinions are my own.

As Global Managing Director of the…

Articles by Bruce

Activity

6K followers

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Experience

  • Consulting ATB

    Chicago, Illinois, United States

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    Chicago, Illinois, United States

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    United States

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Publications

  • The Business of Things: designing business models to win in the cognitive IOT

    IBM Institute for Business Value

    Business leaders wonder - is this a science experiment of a real opportunity to transform their business model? Internet of Things is on everyone's lips, but how do we turn this into revenue and profit?

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  • The road to customer intimacy: Leveraging investments in customer insight to maximize returns

    IBM Center for Applied Insights

    The benefit from insights-driven product and service innovation can be visible across an organization, from brand value—in making the "must-have" device and "killer apps"—to operational value—cost reductions in warranty, service, marketing and research and development. Insights derived from data allow electronics manufacturers to literally change the way people live their lives.

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  • Rebooting The Electronics Industry

    IBM Institute for Business Value

    The reeling financial markets are challenging global business leaders to aggressively rethink their strategies. Across the electronics industry, effects are likely to be quite different, reflecting the enormous diversity of the industry itself. From consumer electronics to medical devices, industry sub-segments will have to respond – each in its own way – to lower consumer spending and stricter access to capital.

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