Christopher R.

The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada.

The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada.

Site of the Year is taken from the 52 Cutting Edge Site of the Week Awards from the FWA. Sessions managed to get through to the last 4 projects which is a huge honor given the competition in terms of Brands, and agencies.
http://bit.ly/1ym4O6D

Animation / Motion Graphics

Innovation by Design Awards - Data Visualization
http://bit.ly/1KmdeiN

Online Advertising Creativity | Advertising/Promotion Website or Microsite

Product & Service | Corporate Image & Communication

Digital Design | Website

Media Innovation: Existing Channel

Business to Business

Animation | Motion Graphics

Digital Design / Digital Design / 2015

Branding / Digital Brand Expression / 2015

UX / UI | Data-Focused Design

Interactive | Other Interactive Media

Design | Animation

Interactive | Sound Design

Website Features & Design | Best Use of Animation or Motion Graphics (x2), Website Features & Design | Best Visual Design Aesthetic, Advertising & Media | Business Products & Services, Advertising & Media | Best Use of Data Driven Media

Social and Content Marketing | Sports, Mobile Sites & Apps | Sports (Handheld Devices)
Website Features & Design | Technical Achievement

IBM made a big splash for its MobileFirst offering at Mobile World Congress, by bringing the first pop-up transit system to the city of Barcelona. Conference goers could easily catch the free bus service to and from the conference, all through their mobile phones. Not only that, that they could keep up on what was happening in each hall, all from a responsive mobile web site.

IBM collaborated with James Murphy on a project called IBM's U.S. Open Sessions. James worked to turn live gameplay tennis data collected via the IBM Cloud into real-time music.

U.S. Open Sessions. IBM and James Murphy turned US Open tennis match data into music. We developed an algorithm, with James, that uses real time tennis data to generate a piece of music, creating a live soundtrack to accompany every televised men’s and women’s singles match at the US Open in 2014. Every song will have a unique tone, rhythm and feel. Just like every match does.

Since 1992, the United States Tennis Association has teamed with IBM to develop tech platforms to entertain and help increase fan engagement, creating data visualizations from match analytics. This year, IBM wanted to do something a bit different. It worked with musician James Murphy to create the US Open Sessions, songs created from match data in real time using a unique algorithm. The tracks, which are available on the campaign’s website, are accompanied by animated graphics. The storage… Show more

Since 1992, the United States Tennis Association has teamed with IBM to develop tech platforms to entertain and help increase fan engagement, creating data visualizations from match analytics. This year, IBM wanted to do something a bit different. It worked with musician James Murphy to create the US Open Sessions, songs created from match data in real time using a unique algorithm. The tracks, which are available on the campaign’s website, are accompanied by animated graphics. The storage, coding and extraction of data were all supported by the IBM Cloud. WebGL, Canvas, JavaScript, HTML, CSS, WebSockets and Node.js were used to create graphical representations of the music and tennis data. The IBM-created algorithm encompassed six coded “instruments” that generated different sounds depending on what was happening on the court, such as aces and breakpoints. Murphy then manipulated the sounds to produce songs. IBM used social engagement—Twitter and Facebook—to increase reach. Behind-the-scenes videos on YouTube gave users an inside peek into the production process. Show less

With a small group of 7 guys, we managed to beat out the other 88 competing agency's, and the 6 finalists to win the grand prize of $85k. We are now working with Target to bring the Divvy platform to life. Target has hired us to build out the full app, using the deck I presented to their CMO as the SOW for the project! Once we launch Divvy, the hope is that we can help them with other aspects of their mobile shopping experience.

An open RFP to the public. The brief: To build a mobile shopping experience that caters to customers who visit Target's 1,778 stores. 350 Applicants, narrowed to 88 completed submissions, round 1 judging got that down to 7 finalists.

Keep a Child Alive; 2012 Effie Bronze Award

Keep a Child Alive; Best use of social media, Bronze Lion, 2011.

Keep a Child Alive; Cannes Gold Lion - Best use of social media, 2011.

Keep a Child Alive; Cannes Gold Lion - Charity & not for profit, Gold Lion, 2011.