Lloyd Corder, Ph.D.
Pittsburgh, Pennsylvania, United States
5K followers
500+ connections
About
Dr. Lloyd Corder is a marketing strategist and researcher. He has completed over 1,000…
Articles by Lloyd
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ROC Nation Comes to Carnegie Mellon
ROC Nation Comes to Carnegie Mellon
Special thanks to Troy Witt from ROC Nation for presenting to CMU's International Marketing class. ROC Nation is the…
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Are hospital marketing messages persuasive?
Are hospital marketing messages persuasive?
With health care in a state of flux and consumers trying to figure out how to best navigate these changes, what can…
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Stop Wasting Time Serving on Nonprofit Boards
Stop Wasting Time Serving on Nonprofit Boards
Today, I presented to a group of highly talented Colorado State University graduate students preparing to become the…
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The secret to making things better
The secret to making things better
Several years ago when my friend, Clark Walter, wrote three words on a white board: Present-Future-Process. I rolled my…
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One of our surveys makes the news--and is part of Senate confirmation hearings
One of our surveys makes the news--and is part of Senate confirmation hearings
This is a reprint of an article at: https://www.minimumwage.
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The Most Overlooked Success Tool
The Most Overlooked Success Tool
Many extremely talented professionals, especially young ones, have trouble delegating. They want to make sure…
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Top 50 Job Interview Questions
Top 50 Job Interview Questions
Put Your Best Self Out There by Knowing the Answers Before You're Asked the Questions A friend of mine who worked in…
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Why Millennials Aren’t as Lazy as You Might Think
Why Millennials Aren’t as Lazy as You Might Think
Are millennials as bad as everyone who’s not in their age group thinks they are? Consider the list of accusations:…
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New Research: Washington D.C.'s Proposed Scheduling Law Would Reduce Job Flexibility and Opportunities
New Research: Washington D.C.'s Proposed Scheduling Law Would Reduce Job Flexibility and Opportunities
Recently, I helped complete an interesting research project on hourly wage and scheduling laws that dictate how far in…
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The Power of Handwritten Thank You Notes
The Power of Handwritten Thank You Notes
Saying “thanks” is so powerful. It can brighten someone’s day, build a friendship and even make you feel good at the…
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Activity
5K followers
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Lloyd Corder, Ph.D. shared thisOur industry survey about the challenges of who decides what goes on food labels was just released. We found that complying with 50 state-specific mandates is 26-times more expensive for small businesses and consumers than adhering to one national standard. A special thanks to the Job Creators Network for sponsoring this study and to the grocery stores, wholesale distributors and food packaging manufacturers who participated. #FoodLabeling #MAHA #KnowYourFood #ingredients #
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Lloyd Corder, Ph.D. reposted thisLloyd Corder, Ph.D. reposted thisAt CorCom, Inc., we help organizations get answers they can trust through: - Quantitative surveys - 1:1 interviews - Focus groups If you're planning your next big decisions and need clear insights, real customer voices and decision-ready data, let's talk. Whether you're launching a new product, refining messaging, or exploring unmet needs, our team can design and execute research that gives you confidence and not guesswork.
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Lloyd Corder, Ph.D. reposted thisLloyd Corder, Ph.D. reposted thisMeet Hannah McCollum! She is our Research Supervisor who develops surveys, plans and recruits focus groups, creates dashboards, analyzes data and writes reports. This year, she travelled to London and enjoyed seeing the countryside of England. She will be moving to Massachusetts at the end of the year. #EmployeeSpotlight #MarketResearch #ResearchSupervisor
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Lloyd Corder, Ph.D. reposted thisLloyd Corder, Ph.D. reposted thisMeet Nicole Bertan! She is our Director of Operations who oversees research projects and staff, designs surveys, recruits focus group participants, analyzes survey data, build dashboards and writes summary reports. This year, Nicole got married and went on her honeymoon to England, Netherlands, Germany, Austria, Italy, Switzerland and France. She loves her golden retriever, Champion! #EmployeeSpotlight #MarketResearch #DirectorOfOperations
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Lloyd Corder, Ph.D. reposted thisLloyd Corder, Ph.D. reposted thisCome find out what we bring to the table and what we can do for you! #MarketResearch #Pittsburgh #SmallBusiness
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Lloyd Corder, Ph.D. reposted thisLloyd Corder, Ph.D. reposted thisTake a peak inside the data-driven world of market research at our office! #MarketResearch #DowntownPittsburgh #DataDriven #ConsumerInsights
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Lloyd Corder, Ph.D. liked thisLloyd Corder, Ph.D. liked thisWittness Apparel + Marketing is proud to announce our partnership with Pittsburgh Steelers Defensive Tackle Keeanu Benton and the Big Time Benton Foundation! 🏈 We are proud to be creating apparel and accessories for Keeanu's Youth Football Camp on Saturday, June 27th in Wisconsin. Huge thank you to Jaida Kroning and Michael Taylor for working with us on this! The Big Time Benton Foundation is dedicated to uplifting and empowering communities through opportunity, mentorship, and meaningful engagement. Rooted in resilience, hard work, and service, Big Time Benton is committed to strengthening families, supporting underserved communities, and building pathways to success... on and off the field. Keeanu is doing something special for the youth in his community and we are honored to be a part of it. Can't wait to see the kids gear up! More details at https://lnkd.in/eafJrK4j Terrin W.
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Lloyd Corder, Ph.D. liked thisGreat news from the Wilds!Lloyd Corder, Ph.D. liked thisJust weeks after welcoming our first rhino calf of 2026, we’re excited to announce that we welcomed a second southern white rhino to our herd — a female calf born on March 28, 2026! 🦏 The female calf was born to Kali, a 12-year-old southern white rhino who was also born at The Wilds, making it her third calf. The calf was sired by Bernard, also making it the 17th calf Bernard has sired throughout his lifetime. Pairings are recommended through the Association of Zoos and Aquariums Species Survival Plan (SSP), which supports a healthy, genetically diverse populations of threatened and endangered species in professional care. With this new arrival, The Wilds has welcomed a total of 35 southern white rhino calves since 2004, and this is the 15th fifth-generation calf born here. The Wilds is home to both greater one-horned and southern white rhinos and remains one of only a few conservation centers in North America to care for both species. The new female calf has not yet been introduced to the male calf born earlier this year, and both will continue to develop alongside their mothers. As soon as both calves grow, begin to explore, interact, and show their personalities, introductions will be planned. We’ll have more updates (including names) at a later date and will share them here. Thank you for your support of our teams, and help us congratulate Kali in the comments below!
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Lloyd Corder, Ph.D. liked thisLloyd Corder, Ph.D. liked thisThe world doesn’t have an intelligence shortage. Between human expertise and the rapid rise of AI, intelligence is now everywhere. What we’re actually facing is a courage shortage, especially those who are just getting started. As we head into May, a new generation of graduates is entering the most "connected" yet competitive job market in history. They were born between 2004–2008 (Woah), growing up with social media in their pockets and now with AI at their fingertips. I recently spoke to students at Carnegie Mellon University - Tepper School of Business (big thanks to Rubab Jafry O'Connor!) about what it actually takes to succeed in this environment. My message to the students was simple: Intelligence is the baseline. Courage is the differentiator. It takes courage to: • Move to a new city where you know no one. • Cold-reach out to the person doing exactly what you desire. • Pursue a path that makes you happy, even when your peers are going one way or your parents want you to take the "safe" route. • Challenge yourself to realize nothing worth having comes easy. We often mistake confidence for certainty. True confidence isn't saying, "I know I will succeed." True confidence is saying, "I know I can handle the guarantee of failure." To the Class of 2026: Use this brief, unique window of your life to take the risk. Even if it doesn’t work out, the person you become while "going for it" is far more capable than the person who played it safe. Go for it 🚀 🚀 🚀!
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Lloyd Corder, Ph.D. liked thisLloyd Corder, Ph.D. liked thisThis past week I had one of the most surreal experiences of my professional life. I was honored to serve on the Football Legacy Committee for the 2026 NFL Draft in Pittsburgh, working alongside NFL Hall of Famers, Pittsburgh Steelers organization leaders, and some of the sharpest business minds this city has to offer. Pittsburgh showed up in a big way. The city didn't just host the NFL Draft. It truly owned it. Every street, every bridge, every neighborhood reminded the country why this special place produces rare people who are tough, genuine, and proud of where they come from. Watching hundreds of thousands of football fans flood into the city that raised me was something I will never forget. Football in this region isn't just a sport, it's closer to a rite of passage for those who play. It's how you learn to compete, to fail, to get back up, and to be part of something bigger than yourself. I could have never imagined being part of this when playing on Friday Nights and Saturday afternoons many years ago. That foundation has carried me further than any college class or job experience ever could. Pittsburgh proved once again why it's one of the greatest cities in America. Go Steelers!
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Lloyd Corder, Ph.D. liked thisLloyd Corder, Ph.D. liked thisAs I watch the City of Pittsburgh put the finishing touches on hosting the 2026 NFL Draft, I have been thinking about how the sports media landscape is evolving and how leagues are investing in the offseason to keep fans engaged. The National Football League has built a model that extends fan engagement far beyond the regular season through strategically developed events and content. I took a deeper look at this shift and what it means for the future of sports. Feel free to check it out below. 👇 https://lnkd.in/eVR_ZuDT #SportsBusiness #SportsMedia #NFL
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Lloyd Corder, Ph.D. liked thisLloyd Corder, Ph.D. liked thisProud to announce a partnership that goes beyond business! In partnership with Magee-Womens Research Institute & Foundation and Fuzion, Wittness Apparel + Marketing has launched the official MWRIF webstore, with a portion of every purchase supporting women's health research. Magee Womens is the largest research institute in the U.S. devoted exclusively to women's health research. Big shoutout to Sarah Rodgers and team for their vision and working with us on this! Shop the collection and make a difference here 👇: https://lnkd.in/ex3eG7Jq Terrin W.
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Lloyd Corder, Ph.D. liked thisWell it’s finally finished! I successfully defended my dissertation yesterday!! 🍾🎉📜
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Lloyd Corder, Ph.D. liked thisLloyd Corder, Ph.D. liked thisNew here? I'm glad you're following along. I am a marketer, author, and consultant who cuts through the noise to help businesses grow with clarity and impact. I blend data-driven strategy with authentic storytelling, guiding companies to drive revenue, build stronger teams, and create sustainable growth. With decades of experience, a podcast library of 500+ episodes, and a no-nonsense approach, I help leaders and brands focus on what actually works.
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Lloyd Corder, Ph.D. liked thisCarnegie Mellon University - Integrated Innovation Institute
Carnegie Mellon University - Integrated Innovation Institute
Lloyd Corder, Ph.D. liked thisIn our latest spotlight, Julia Ang (MIIPS '25) shares how the Master of Integrated Innovation for Products and Services (MIIPS) program has helped her gain the skills to advance her career. Julia enjoyed the greater Carnegie Mellon University community and took advantage of the many hackathons and networking opportunities across campus. She also found joy in exploring Pittsburgh at large, frequenting Pittsburgh Pirates and Pittsburgh Penguins games. "[At MIIPS] We dive deep into the technicalities behind each discipline. Initially, I did not understand why I needed to learn the technicalities of engineering. But then I came out of that class realizing that it is only when you get your hands dirty doing calculations that you understand why problems should be solved a certain way." 🔗 Read more about Julia's time in the MIIPS program: https://lnkd.in/ejcHrYb9
Experience
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Volunteer Experience
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Board Member, Vice President, President, North Boroughs Branch
YMCA of Greater Pittsburgh
- 6 years
Social Services
Provide strategic leadership and counsel to cash positive branch of the Greater Pittsburgh YMCA that provides exercise, after school care, youth camps, programs for seniors and many more community services.
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Council President
Borough of Ben Avon
- 16 years
Politics
Served the residents of Ben Avon for 16 years with the last four as Council President. Served as the primary fundraiser ($250,000+) and coordinator of refurbishing Avon Park and well as dozens of other valuable projects.
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