Devin Moore

Consumer facing brands, of course, are all in on influencers. They understand that in today's omnichannel world, it's critical to engage with them. AI is today's biggest social influencer and understanding that shift is job one for today's communications teams. I found the USC Center for Public Relations and We. Communications study on seeing AI as a brand ambassador particularly compelling and encourage others to take a look at this fine (and brief) piece of work!

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Big day for Hulu’s breakout hit The Secret Lives of Mormon Wives. With Season 3 premiering yesterday, Hulu is already exploring potential spinoffs for its hugely successful reality franchise. After becoming Hulu’s most-watched unscripted premiere of last year, surpassing The Kardashians, and pulling in 5M viewers in five days for Season 2, the momentum is still strong. Producer Jeff Jenkins confirmed he’s been in discussions with Hulu about expanding the universe, saying he’s “hopeful something will be coming… very soon.” Possible spinoffs could expand the broader “Secret Lives of…” concept or spotlight standout personalities from the current cast. Season 3 brings even more intrigue as the #Momtok group faces damaged friendships, shifting loyalties, and blurred lines between fact and fiction. With stars like Taylor Frankie Paul (soon to lead The Bachelorette), Jen Affleck, Whitney Leavitt (both currently competing on Dancing With The Stars), and others driving major storylines, audience appetite remains high. While a Season 4 renewal hasn’t been announced, signs point to a 2026 return, with the potential for Seasons 4 and 5 to be filmed back-to-back. This franchise shows no signs of slowing, and fans may soon have even more to dive into.

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The Quiet Layoff Is a Trust Assassination Some companies do not exit people directly. They squeeze them. Scope removed. Access cut. Meetings disappear. Targets move. The goal is to make the person leave so leadership can pretend it was voluntary. It is cowardice with a calendar invite. This behaviour poisons culture because everyone learns the lesson: Dignity is conditional Honesty is unsafe Silence is rewarded Companies then complain about engagement, as if it is a mystery.

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Absolutely wild news from Meta! 🤯 🤯 🤯 With AI shaping more and more of our world, the foundations we build it on matter most. Strip away diversity of thought and experience, and you bake bias straight into the system. Ethical, inclusive, robust structures aren’t a “nice to have”, they arethe only way to stop AI from amplifying the worst of us instead of the best. As marketers, we should push back by demanding transparency from the tech we use, questioning the data it’s built on, and championing diverse voices at every stage of the process.

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So proud to share what our team has been building! Last week Mark shared our exciting announcements at Meta Connect. As we're focused on building the deepest lineup of AI glasses in the world, here’s what we announced: 😎 Ray-Ban Meta (Gen 2): Up to 8 hours of battery life, 3K Ultra HD video capture, and new styles. 🚴 Oakley Meta Vanguard: The Next Era for Performance AI glasses. Built for athletes who want to capture every moment, push their limits, and stay connected to their goals. 👓 Meta Ray-Ban Display: The most advanced AI glasses ever built, featuring a visual display and controlled by the revolutionary Meta Neural Band. #MetaConnect #AI #AIglasses #innovation

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It's disheartening to see Meta appoint someone as their AI bias advisor who is anti-DEI and anti-LGBTQ+, and who has promoted anti-trans and anti-diversity misinformation. With so many legitimate experts better suited for this role, Meta chose someone whose views are antithetical to what they claim to be trying to achieve. This move will likely perpetuate the stereotypes and discrimination that people like me, my colleagues, and large portions of our diverse population face all too often. I agree: Perhaps it's time we reassess our media buys and invest more dollars in other channels. That is if we want our brands to stay relevant and future-proof.

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PubMatic collaborates with some of the biggest brands in the world. Getting an inside look at how these marketers are adapting their strategies and prioritizing their digital advertising supply chain is a true master class in how creativity meets technical excellence. I love this interview series.

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