About
I'm equal parts bleeding edge technologist, passionate educator, and data driven…
Articles by Lisa
Activity
7K followers
Experience
Education
Licenses & Certifications
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Piloting AI for Marketing 2nd Edition
Marketing Artificial Intelligence Institute
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Publications
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Media Psychology - Informing, Educating and Influencing
Group Blog (Founder)
Courses
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AI Strategies for Communications
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Branding and Transmedia Storytelling
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Emerging Technology for Public Relations and Strategic Communications
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Immersive Media and Mobile Advocacy
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Social Media and Emerging Technologies
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Projects
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AR Experience at Microsoft Build
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Intel needed to engage cloud developers at one of the biggest, global virtual conferences for developers, Microsoft Build. With hundreds of exhibitors, creating an interactive and memorable experience was essential for reaching this illusive and often messaging-resistant audience.
Working with a leading AR creative team, we developed a virtual ‘LEGO inspired’ 3D factory that could be viewed at-home using a Smartphone. The experience introduces Chuck, our snarky protagonist, who safely…Intel needed to engage cloud developers at one of the biggest, global virtual conferences for developers, Microsoft Build. With hundreds of exhibitors, creating an interactive and memorable experience was essential for reaching this illusive and often messaging-resistant audience.
Working with a leading AR creative team, we developed a virtual ‘LEGO inspired’ 3D factory that could be viewed at-home using a Smartphone. The experience introduces Chuck, our snarky protagonist, who safely builds a racecar using Intel’s factory floor anomaly detection tool and takes it for a spin.
The interactive AR experience was promoted throughout the virtual conference and acted as a tool to engage developers, drive awareness, and get them to download the code.
The Results
Thousands of users and developers interacted with the experience throughout the duration of Microsoft Build and beyond. The experience broke benchmarks for virtual conference engagement for such KPI’s as:
Number of code downloads
Number of attendees interacting with Intel content
Number of brand mentions across social media
Recommendations received
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