About
Salesforce MVP Hall of Fame
9x Salesforce.com MVP!
Creator of SFDC99.com, the…
Articles by David K.
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Is Dreamforce dead?
Is Dreamforce dead?
Dreamforce is the biggest tech event of the year in the enterprise software world. Nearly 200,000 people fly in from…
25 Comments -
How to make tough career decisions
How to make tough career decisions
Got a difficult career decision to make? Good! This is a sign you're not taking the easy path towards mediocrity. .
11 Comments -
Five Salesforce developer interview red flags that’ll likely get you rejected
Five Salesforce developer interview red flags that’ll likely get you rejected
There are certain red flags I've noticed (and committed) over the past 12 years interviewing in the Salesforce industry…
11 Comments -
Dreamforce 2021 Recap
Dreamforce 2021 Recap
Missed Dreamforce this year? Not a problem! I attended live and summarize everything you need to know in this video…
34 Comments -
How to look more responsible at work
How to look more responsible at work
Managers love responsible employees. Here are 10 tips to help make you look the part: Document all of your work for…
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229 Salesforce Questions Answered (Careers / Industry Trends)!
229 Salesforce Questions Answered (Careers / Industry Trends)!
We covered 229 questions over 3.5 hours and three bottles of Guinness… whew! Here’s the full transcript plus links to…
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How I feel about Salesforce in 2021
How I feel about Salesforce in 2021
This video is a deep dive into the state of the Salesforce industry in 2021: Is Salesforce going to crash in the…
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Job Referrals: How NOT to ask for one
Job Referrals: How NOT to ask for one
Everyone knows a job referral gives you a 10 times better chance at getting the job. But what's the best way to ask…
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Salesforce Long-Term Career Options
Salesforce Long-Term Career Options
The Salesforce industry will crash sometime within the next 20 years, guaranteed. What are your career options when…
78 Comments
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42K followers
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David K. Liu reposted thisDavid K. Liu reposted this📣 (STILL) Open to new opportunities! 📣 After lots of interviews, I have yet to find a role in 2025 😔 — this current market is … SOMETHING 🫠 Hi, LinkedIn + Salesforce Trailhead #TrailblazerCommunity! 👋 I’m open to new opportunities where I can leverage my 10+ years of building #nonprofit Salesforce solutions, both as a Salesforce Admins #AwesomeAdmin and #SalesforceConsultant! 📌 What I Bring to the Table: ✅ Using my Salesforce skills for good by helping #nonprofits — who are near & dear to my heart! 💙 — set up for success with #Salesforce ✅ Beta tester for the (OG) Salesforce #NonprofitCloud certification exam ✅ Completed numerous Salesforce security assessments & recommendations for various organizations ✅ PROUD leader of the LA Salesforce Architects User Group ✅ 10x Salesforce certified Golden Hoodie (#LifeWithGoldie) award recipient ✅ #SalesforceMVP (2023) ✅ Women in CyberSecurity (WiCyS) member (currently in their ISC2 (Certified in #Cybersecurity) Spring Camp) 📌 What I’m Looking For: 💼 I’m looking for roles such as Salesforce Administrator, Salesforce Consultant, Salesforce Architect, or Salesforce Business Analyst where I can build Salesforce solutions to help nonprofits focus on what’s most important: their impact! 🌎 I’m open to remote roles Thanks in advance to my network for any connections or opportunities you may have! 🙏 Please feel free to share this post and/or keep me in mind for any full-time or contract opportunities — THANK YOU! To everyone out there (still!) looking: I am rooting for each of you! KEEP GOING!!!! 🙌 (PS 🎟️ Register for our next rockstar LA Architect User Group panel session with Blanca Leon-Carter, MBA, CAIS, POPM & Amey Kulkarni, PMP here 👉 https://lnkd.in/gDbgVYfZ) #OpenToWork #SalesforceJobs #TechForGood #NonprofitTech #WomenInTech #WomenInCybersecurity
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David K. Liu reposted thisDavid K. Liu reposted this🚀 Companies that prioritize creativity see a 70% increase in total return to shareholders—are you tapping into this potential? 🤖 AI is rapidly transforming industries, but the true competitive edge lies in your people. How can organizations create teams that not only embrace AI but also thrive alongside it by leveraging creativity and adaptability? On October 11, I will be speaking with Jessica Watson at the Inspire East tech conference in Cambridge, UK, on 'Beyond AI: Building Creative and Adaptive Teams for Superior Outcomes.' We’ll explore how to blend AI’s capabilities with human potential in ways that can significantly impact your organization’s success. We won’t be discussing generic approaches—this talk will challenge some of the outdated models and methods many are still using. You’ll gain insights into what really works when fostering a culture of innovation, without losing sight of AI’s transformative power. If you’re interested in attending, message me for a discount code to join us at Inspire East! #Leadership #Innovation #AI #CultureShift #InspireEast #CreativeTeams #AIandHumanCapital
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David K. Liu shared thisMy bro sharing the wisdom !!David K. Liu shared thisI'm excited to share my latest blog post on a topic I'm passionate about; the power of effective feedback. Discover how you can elevate your team and drive success through the art of giving feedback. Check it out! 🕺 https://lnkd.in/ewfhg56fElevating Your Team Through Effective Feedback: Insights from a Fullscript Technical LeadElevating Your Team Through Effective Feedback: Insights from a Fullscript Technical Lead
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David K. Liu posted thisBeen completely off the grid for almost a year. What'd I miss?!
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David K. Liu shared thisLearn to code with me FREE this week starting right now! Watch my 10 hour beginner Salesforce coding course this week totally for free. It’s aimed specifically at people who have zero technical skills - I’ll teach you how to code regardless of your background! Give it a shot! Step 1: Register https://lnkd.in/e7gkkQzj (no credit card required)) Step 2: Watch all 10 hours of my virtual coding class in this order: - Absolute Beginner’s Guide to Coding in Salesforce: https://lnkd.in/g2rXPAw - Fundamental Salesforce Coding Techniques: https://lnkd.in/gbSegsN - The Power of SOQL: https://lnkd.in/gxzCZgV I learned to code mid career despite having 0 technical skills and eventually I became a Salesforce developer at Google. I never believed I could learn to code and make the transition, but I sure am glad my mentors convinced me to go for it anyway. Now I’m passing it on to you and I hope you go bigger and better than I ever did. Free week is from Oct 10 - 16, 2022! More info in this video: https://lnkd.in/gsxn7nAj Please enjoy!
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David K. Liu shared thisDreamforce 2022 recap in just 2 minutes. This video has everything you need to know about this year’s Dreamforce including: - Salesforce Genie, the main keynote announcement - The transition from Marc Benioff to Bret Taylor - China’s prominence at Dreamforce - Other announcements such as DevOps Center, Scale Center, and more https://lnkd.in/g-UPrK-U
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David K. Liu shared thisDreamforce is the biggest tech event of the year in the enterprise software world. Nearly 200,000 people fly in from around the world and pay upwards of $5,000 to connect with the Salesforce community and learn more about Salesforce’s latest innovations. I say with no uncertainty that attending Dreamforce each year since 2010 has dramatically changed the trajectory of my career, for the better. But so much has changed in the world recently. Salesforce, its community, and the way people engage with each other are so different today than they were even pre COVID. And I can’t help but wonder if Dreamforce is still the must attend event of the year. …Is Dreamforce dead? My thoughts in the video article below!
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David K. Liu shared thisWhat is a Salesforce Technical Architect and why do they make $200,000+ a year? In this video article, I’ll explain: - What a Salesforce Technical Architect does - Common misconceptions about the role - The different types of architects employers are hiring - Should you pursue this career path? Hope it helps!
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David K. Liu shared thisGot a tough career decision you need to make? Follow these three techniques to make the right decision, every time, with no regrets!
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David K. Liu liked thisDavid K. Liu liked thisHiring more developers doesn’t guarantee faster delivery. In fact, without structure, it often creates new bottlenecks. At Fullscript, our Business Systems Engineering team hit a ceiling: 🌱 We maxed out at 2 major projects in flight. 🌱 Technical leads were spread thin. 🌱 Engineers lacked ownership opportunities. So, we introduced a Project Lead #framework - a scalable way for engineers to step up, lead initiatives, and drive execution. The results? #growth for developers ✅ 300% increase in supported projects (2 → 5, sometimes 6!) ✅ Clear ownership and faster delivery ✅ Real leadership This simple framework has changed how we execute projects - and it’s adaptable to any team. Read the full story here 👇 https://lnkd.in/ePtKpFNy
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David K. Liu liked thisDavid K. Liu liked this🎉 After spending much of 2025 unemployed 🫠, I’m excited to share that I’ve returned to my #AwesomeAdmin + #nonprofit + #ArtsAndCulture roots as a Salesforce Consultant at the INSPIRING Frank Lloyd Wright Foundation! 🏡 🧡 MUCH THANKS to the FLWF for the warm welcome, Angy Shearer & Ingrida Jekimovaite for their guidance, and to Matt Thomas for all his support! I love using my Salesforce Admins skills for good by helping #nonprofits set up for success with #Salesforce, so they can focus on what’s most important: achieving their mission! 💙 (PS Did you catch Carmy’s visit to Frank Lloyd Wright’s Oak Park home & studio in the recent season of THE BEAR? 🐻 https://lnkd.in/gUXSf8Wz) 🙏 Special thanks to all those during this emotional roller coaster ride who shared a lead, facilitated a connection / introduction, constantly believed in me, reminded me to keep going (especially when I needed to hear it the most!), and to my ride-or-dies who kept my spirits up with boba gifts — you know who you are! 🧋 Also … who else is excited that BTS has reunited and is recording new music?? 💜🇰🇷🙋🏻♀️ #AwesomeAdmins #TrailblazerCommunity #GreenBannerDown #ImBackBaby Trailhead Lizzy Roberts Natalie Larino Cori O'Brien Valerie Brown Mike Brown Orlando Briceño Gómez Charlie Isaacs Domenique Sillett Buxton Marc Baizman ☁️ Marisa Lopez Jenh Vo Blanca Leon-Carter, MBA, CAIS, POPM Allison Park Bhavana Singh Robin (MacKellar) Bowdoin Vanessa Carman Jose Mora Dar Veverka Eric Dreshfield David K. Liu Gordon L. Jessica Kwok Laura Derby Dustin Cole Joanna Iturbe Jennifer W. Lee Kate Lessard Joshua Birk
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David K. Liu liked thisDavid K. Liu liked this🚀 I am thrilled to be collaborating closely with our new Director of Internal AI, Sahar Rahmani, PhD, as we drive Fullscript forward on our #AIEmpowered mission. Sahar brings deep industry expertise, a bold vision for applied AI, and an infectious passion for unlocking real value through intelligent automation. Her leadership, collaborative spirit, and ability to translate complexity into action are already making a huge impact. Our first major initiative? Transforming how we empower our Customer Support team with AI - freeing our specialists from transactional handling, so they can focus on what really matters: human connection, empathy, and delivering an exceptional customer experience. And this is just the beginning! With Team GSD (Get "Stuff" Done) - Fullscript’s AI integration and automation task force - we’re on a mission to lead high-impact, AI-driven change that lifts the entire org. As we like to say, "a rising tide lifts all boats." 🌊 Let’s build the future, together! 🕺 #AI #Leadership #Innovation #TeamGSD #CustomerExperience #Automation #ArtificialIntelligence #DigitalTransformation #Fullscript
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David K. Liu liked thisDavid K. Liu liked this🎉 SO EXCITED to participate in the upcoming Women in CyberSecurity (WiCyS) x ISC2 Certified in #Cybersecurity (CC) Certification Spring Camp! 🌺 As a #SecurityAwareness advocate, I can’t wait to increase my security knowledge, grow my technical skills, and to learn with (and from!) everyone! 👩🏻💻🔐 Thank you to Women in CyberSecurity (WiCyS) for creating this INSPIRING space + program for us! 💜🙏 #AlwaysBeLearning #WomenInCybersecurity #WomenInTech #WiCyS Lynn Dohm Chad Kliewer
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David K. Liu liked thisDavid K. Liu liked thisWE ❤️ YOU, LA Los Angeles is near & dear to my heart — it’s where the ParkPuff® was founded. I’m deeply heartbroken by the devastating LA wildfires, and my thoughts are with everyone impacted by this unimaginable tragedy. 💔 To support wildfire relief efforts, 100% of proceeds from my ❤️ ParkPuff® seatbelt pillow (LA Love) 🩷 will be donated to the Los Angeles Fire Department Foundation. This important organization is actively seeking funds to equip LAFD members battling wildfires with urgently needed tools and supplies. 🔗 Shop now to support: https://lnkd.in/g8u2n37H Help give back to those who give so much to us by risking their lives to keep our communities safe. 🙏 (MUCH THANKS to all of the tireless first responders doing everything they can and to the countless volunteers embodying the true meaning of community in LA! 🥰) #ProductsWithPurpose #HandmadeWithLove❤️ #SupportFirstResponders #CommunityLove #WeLoveLA #WildfireRelief
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Education
Licenses & Certifications
Publications
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Apex Academy: The Power of SOQL
Pluralsight
See publicationThe key to awakening the power of Apex lies in SOQL. Learn how to write SOQL queries, how to integrate SOQL in your Apex triggers, and how to defend your org from bugs by using SOQL in your test classes.
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Apex Academy: Fundamental Salesforce Coding Techniques
Pluralsight
See publicationBehind every advanced Salesforce developer is a strong understanding of fundamental Apex coding techniques. Learn the six core Apex tools: variables, collections, dot notation, IF statements, loops, and DML.
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Apex Academy: Absolute Beginner's Guide to Coding in Salesforce
Pluralsight
See publicationAnyone can code in Salesforce! A crash course on how to code Apex and why learning to code will skyrocket your career (and wallet)!
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Salesforce coding lessons for the 99%
SFDC99
See publicationFinally, Apex tutorials for point-and-click admins!
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Tina Woodall
Want to become a Salesforce Agentforce authority? Learn Claude first. Go deep into Claude code, configurations, best practices, etc. Learn what is needed to make Claude work the best for the use cases you have for Salesforce. Then tackle learning Agentforce. The best software practices usually don't come from within the Salesforce industry. It's on us to learn from these industries and then apply these practices to the tool we use the most. Good luck, you've got this! https://lnkd.in/eVJmK6xJ
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Climatiq
The latest EXIOBASE data is now available through Climatiq on Salesforce Net Zero Cloud 🎉 This brings pre-mapped data from EXIOBASE 3.10 to Salesforce Net Zero Cloud, including product- and industry-level factors. For users of Salesforce Net Zero Cloud, it’s now easier than ever to track, analyze, and report their environmental impact using the most up-to-date EXIOBASE data. EXIOBASE provides world-leading spend-based emission factors based on their global input-output database for granular carbon footprinting based on spend. Find out more about accessing Climatiq through Salesforce Net Zero Cloud here: https://lnkd.in/d5EEKCr5
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AutoRABIT
Most #Salesforce risks don’t make themselves obvious. That’s why they’re so dangerous. At Dreamforce 2025, AutoRABIT is carving out private space for strategic 1:1 conversations on the exposures hiding in plain sight: misaligned profiles, overlooked integrations, inconsistent data access. Even the most mature orgs are surprised by what they’ve missed. Let’s talk about what it means to get proactive before blind spots become liabilities. https://bit.ly/45KKoHN #Salesforce #CRMStrategy #DataSecurity #Dreamforce2025
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Abhijit Kumar
Every AI agent demo looks magical. Then you deploy it to a real Salesforce org with 340 custom fields, 12 record types, and validation rules written by someone who left in 2021. I've watched the same pattern play out across the industry: Agent works perfectly in sandbox. Agent meets production data. Agent creates 400 duplicate records before anyone notices. The gap isn't intelligence. Every LLM is smart enough. The gap is context. Production orgs have tribal knowledge baked into every validation rule, every Flow, every naming convention. No AI model learns that from a schema crawl. The teams shipping AI agents successfully aren't the ones with the best models. They're the ones who spent 3 weeks mapping the org's unwritten rules before writing a single prompt. Boring work. Nobody demos it. Nobody tweets about it. But it's the difference between a demo and a deployment. The AI agent hype cycle is peaking right now. The hangover is coming for teams that skipped the boring part. What's the one "unwritten rule" in your Salesforce org that would completely break any AI agent if nobody told it? I'll go first - picklist values that mean the opposite of their labels. #Salesforce #AIAgents #Agentforce #SalesforceArchitect #CRM
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ExamBoot
Myth: the @Salesforce Certified Data Architect is just a technical credential for engineers. Overlooked truth: it’s a playbook for linking data models to risk, compliance, and product outcomes—exactly what organizations struggle with when moving to multi-cloud and tighter privacy rules. Why it matters now: companies need architects who can design data flows that reduce duplication, enable analytics, and protect customer data without slowing delivery. Two career paths this shapes: - Solution/Enterprise Architect — responsible for end-to-end system design. - Data Governance or Privacy Lead — translating architecture into policy and controls. Recruiter insight: hiring teams increasingly prioritize this credential because it signals both technical depth and an ability to steward data across business boundaries — shortening the interview cycle. Practical prep beats memorization; realistic, scenario-based practice exposes gaps fast. ExamBoot.net provides timed, exam-like practice that mirrors that style without turning prep into trivia. What’s one real-world architectural trade-off this certification helped your team resolve? #Salesforce #DataArchitecture #CareerGrowth
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TestingXperts
#Infographic | Unvalidated Salesforce deployments can cost millions. Downtime, lost productivity, and broken trust are the hidden prices of skipping QA. With $300K+ lost per hour during IT downtime and 70% of projects failing, the stakes are too high. Our latest infographic shows why testing before deployment is non-negotiable. By validating configurations, logic, and integrations upfront, enterprises can deliver faster, safer, and more reliable Salesforce releases. Don’t let one bad push derail performance. Explore the infographic to see why quality-first Salesforce delivery is your best defense. Get a Consultation: https://lnkd.in/geC2zw-u #Salesforce #QualityEngineering #DeploymentRisks #DigitalTransformation #TestingXperts
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