Eric Holmen

Most SaaS companies waste budget on outbound tactics when inbound delivers 3X the ROI. Quality content isn't just blog posts. It's strategic assets that solve specific problems your ideal customers actually search for. The best inbound strategy? Create less content, but make it 10X more valuable than competitors. Measure what matters: track assisted conversions, not just traffic. A smaller, engaged audience beats vanity metrics every time. Your content should be a magnet, not a megaphone. What would you add? Follow us for more SaaS growth insights at https://lnkd.in/dYtKSaPE #SaaS #InboundMarketing #B2BMarketing #ContentStrategy #LeadGeneration #GrowthHacking #saas #saasgrowth #B2B

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The missing key to explosive growth: true leadership alignment. 🔑 On the GTM Made Simple Podcast with host Sangram Vajre, ZoomInfo founder and CEO Henry Schuck revealed why Go-to-Market excellence depends on a rock-solid leadership trifecta. Without tight alignment between the CPO, CRO, and CMO, product teams risk building what sales can’t sell — and marketing messages fall flat. 🔗 Link below for the full episode.

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SaaS growth leaders spend too much time coordinating tools instead of driving pipeline. For 2026, we rebuilt our GTM stack around one principle: coordinated execution without vendor chaos. Instead of 50+ disconnected tools, we run a lean system with Clay as the coordination hub and Make.com automating workflows across outbound, paid media, CRM, and attribution. The result?  • Consistent messaging across email, LinkedIn, and ads  • Automated enrichment → outreach → attribution  • Clear pipeline forecasting without manual reporting  • Higher reply rates with less context switching Outbound shouldn’t feel fragmented. It should feel like precision advertising to the exact person. Here’s the full stack we use for $20K–$100K+ ACV SaaS 👇

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Vertical SaaS is often described as more defensible, stickier, and better positioned for expansion. But how much of that belief is actually supported by benchmark data? In the newest episode of The Metrics Brothers, Ray Rike and Dave Kellogg break down the Tidemark Vertical SaaS Benchmark Report and separate insight from narrative. They explore: • What Tidemark means by “control points” and whether they truly predict retention, ARPA, and defensibility • How multi-product strategies show up in growth, GRR, and NRR and where the data raises more questions than answers • Why fintech, particularly payments, emerges as the dominant expansion path and what that actually implies for operators • How AI adoption, packaging, and pricing correlate with growth and where correlation is being mistaken for causation Rather than just summarizing charts, this episode challenges assumptions, questions methodology, and focuses on how benchmarks should be interpreted in real planning and board-level discussions. If you rely on SaaS benchmarks to guide strategy, expansion decisions, or investor conversations, this episode will help you use them more critically and effectively. 🎧 Listen to the full episode: https://lnkd.in/eqPndwCJ Ray Rike

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SaaS companies don’t run ABM the same way everyone else does — because their buyers don’t behave the same way. SaaS deals heat up fast, stall suddenly, involve five different teams, and only become profitable after adoption. That’s why SaaS ABM has its own rules: track usage signals, watch activation patterns, multi-thread every account, and treat expansion as a core funnel stage, not a bonus. When ABM aligns with how SaaS buyers actually move, pipeline stops spiking and becomes steady, predictable, and scalable. See how TechResources builds ABM for SaaS growth: https://lnkd.in/gpwzdPZw #SaaSMarketing #ABM #AccountBasedMarketing #B2BMarketing #DemandGeneration #PipelineGrowth #TechResources #SaaSABM #SaaSGrowth #LeadGeneration

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💡 The Business Case for RevOps Automation. Every B2B SaaS company is being asked to do more with less - tighter budgets, fewer resources, and higher accountability. The question isn’t if you need RevOps Automation - it’s what happens if you don’t. Companies using RevOps Automation achieve: ✅ 3× faster revenue growth ✅ Up to 30% lower GTM costs ✅ 20% better forecast accuracy ✅ Aligned, confident teams We’ve built The Business Case for RevOps Automation to help you quantify the ROI across growth, efficiency, and alignment. See the impact for yourself: https://lnkd.in/euuCCU9J #RevOps #B2BSaaS #RevenueGrowth #RevenueOperations

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