Vinay C.

What’s next for business in a world transformed by AI, uncertainty, and constant reinvention? What’s next for design as it moves from pixel-perfect outputs to shaping strategy, systems, and impact? And maybe most important...what’s next for you? Join the CCA MBA in Design Strategy for a live virtual event... Discover What’s Next: The Future of Business, Design, and You July 1st | 5-6 PM PST | Zoom This isn’t a webinar. It’s a conversation with alumni, future-facing leaders, and the DMBA community about the new shape of work, creativity, and career growth in uncertain times. Whether you’re a designer, strategist, creative, or changemaker — if you’re wondering where to go next, this event was made for you. Reserve your spot here → https://lnkd.in/gzjeKmG8 Space is limited, and momentum starts with a single step. Let’s talk about what’s next — and how to design it together. #DesignLeadership #FutureOfWork #BusinessDesign #DMBA #CreativeLeadership #CareerPivot

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𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗳𝗼𝗿 𝗡𝗶𝗰𝗵𝗲 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 Ultimately, niche software thrives by breaking conventional design rules. Forget the bland design playbook; instead, be audacious, be specific, and speak your users' language. Software for specialized professionals should prioritize familiarity over universality, tailoring interfaces to specific workflows. This includes ergonomic layouts, industry-specific terminology, literal icons, and contextual help with relevant slang and autofill. The goal is to create software that feels intimately crafted for the job, using the user's language and adopting a bolder, more specific design approach.

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Struggling to turn organic traffic into real SaaS signups? You're not alone. Choosing the right SEO partner can make all the difference. In our latest guide, we break down the 10 best SaaS-SEO consulting agencies for 2025 including what separates the winners from the wannabes, what pricing looks like, and how to pick an agency aligned with your growth stage. From technical SEO to AI-driven Generative Engine Optimization (GEO), we cover it all. Read the full list and find the partner that could transform your organic channel. https://lnkd.in/e_5VBc_X

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You’ve built the email flows, spun up social, lined up webinars. Yet, there’s still a gap in your GTM. Here’s what keeps surfacing at Product Marketing Alliance: most product marketers are sleeping on one of the most powerful GTM channels out there. Podcasting. And yes, it’s costing real connection with customers. Think about it. Where else do you get 30 minutes of your ideal customer’s undivided attention? Where else do people invite your voice into their daily routines by choice? Not many places. Podcasting brings something special to the table: • Long-form stories that build deep trust • Direct access to niche, highly engaged audiences • Evergreen content that keeps working for you • Honest conversations that show (not just tell) your expertise • Lower noise compared to crowded digital channels You don’t need fancy gear or a huge following to start. What you DO need? A clear point of view, real curiosity about your customers’ struggles, and the willingness to show up again and again. Curious what this could look like for you? Try this: listen to a few podcasts in your space. Notice what hooks you, what feels authentic, what keeps you coming back. Then ask yourself, what conversations could you be leading? When did you realize a new channel was the missing piece in your GTM? Ever tried podcasting (or thinking about it now)? Share your stories or questions below – we’d love to hear what’s working for you. Read Bianca Stanescu, MCIM’s article for more: https://lnkd.in/eRChru4h

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Dashboards tell you what buyers did. Behavior tells you why they did it. Tone shifts. Repeated questions. Hesitation. Momentum cues. AI now quantifies these moments — giving PMMs clarity we’ve never had before. Not intuition. Not anecdotal notes. Actual evidence. PMMs who turn conversations into insight will build GTM strategy with a level of accuracy competitors simply can’t match. Full breakdown in our latest blog ↓ https://lnkd.in/g579Pwif #ProductMarketing #GTM #AIForGTM

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It takes a village to launch a revolution! At Elsevier we set out to solve a specific problem: the lack of trust and transparency in AI-assisted research. By grounding the workspace in over 18 million full-text articles and peer-reviewed data, we’ve created an environment where researchers can actually verify the "why" behind an AI output. While the technology is "state-of-the-art," the heart of this launch is the people and their massive collaborative efforts: - Our A&G UX and research team, keeping the researcher’s workflow at the center of every decision. - Our product and engineering partners, turning the concept of "traceable AI" into a functional reality. - Our beta testers – the research community at the universities and R&D organizations who stress-tested this, whose feedback was essential in getting us to day one. It’s been a privilege to be a part of this coming together. Looking forward to seeing how it supports the next wave of scientific discovery.

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SaaS stack sprawl happens slowly. First 5 tools. Then 10. Then 20. Then suddenly your agency is paying for 40+ subscriptions across different teams. Marketing tools. AI tools. SEO platforms. Automation software. Analytics dashboards. When tools grow faster than processes, operational inefficiency follows. Scaling agencies need visibility over their entire SaaS ecosystem. #AgencyScaling #SaaSStack #StartupOperations #DigitalAgencyLife #FounderCommunity