About
When growth stalls, more marketing isn’t the answer. Strategy is.
Ever looked at a…
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5K followers
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Projects
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Nokia Astound kutiman Mashup
See projectMashup by YouTube sensation kutiman of Nokia fans recordings of "Don't Fence Me In". Part of social media contest designed to spread the word that there is an alternative to Apple in North America in 2011. This campaign generated significant buzz, but was unfortunately abandoned before that word-of-mouth could be harvested. Earlier that year, the company officially navigated away from the Symbian OS and toward the Microsoft Windows mobile platform making any transition with the Symbian…
Mashup by YouTube sensation kutiman of Nokia fans recordings of "Don't Fence Me In". Part of social media contest designed to spread the word that there is an alternative to Apple in North America in 2011. This campaign generated significant buzz, but was unfortunately abandoned before that word-of-mouth could be harvested. Earlier that year, the company officially navigated away from the Symbian OS and toward the Microsoft Windows mobile platform making any transition with the Symbian platform impossible.
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Nokia Astound Social Mashup Alternative
One of many alternative mashups of "Don't Fence Me In" that were created and shared during the Astound campaign. Again, great traction and I still believe this campaign was the come-back path for Nokia in North America. Unfortunately, Steven Elop's burning platform memo and the decision to move to making Window's phone irrevocably changed the direction of the business.
Other creatorsSee project -
Nokia N8 Smartphone
See projectFirst visible step in North American marketing team's effort to begin to reposition Nokia as more than a basic phone brand, but as a viable alternative to Apple. This is the first time the company began to use the song, "Don't Fence Me In" as a audio cue to consumers that there are more options in the marketplace for smartphones. The song would continue as a common creative element in future executions.
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Nokia 6255
This is the ad that began the rebirth of CDMA at Nokia.
Prior to this ad CDMA had become a bad word in much of the world and CDMA at Nokia was synonymous with "irrelevant." This ad was among my first efforts as the new Director of Marketing for CDMA at Nokia and it was the first step in our collective effort in San Diego to reposition CDMA in key markets like Brazil, China and the U.S. Although in Portuguese (thank you internet for saving this creative), the spot zooms-in on advanced…This is the ad that began the rebirth of CDMA at Nokia.
Prior to this ad CDMA had become a bad word in much of the world and CDMA at Nokia was synonymous with "irrelevant." This ad was among my first efforts as the new Director of Marketing for CDMA at Nokia and it was the first step in our collective effort in San Diego to reposition CDMA in key markets like Brazil, China and the U.S. Although in Portuguese (thank you internet for saving this creative), the spot zooms-in on advanced features like industrial design, mp3 capability and camera quality and is reminiscent of the luxury car ads of the time. The association was intentional and the impact on our business was lasting.Other creatorsSee project -
McDonald's Tween "Bug's Life" TVC
Groundbreaking commercial for McDonald's "A Bug's Life" Happy Meal. This spot was the first of its kind to integrate live action actors with animated characters in a commercial. At the time, the practice was largely forbidden by the major network review boards, but we believed in the creative and through diligence (and no small amount of legal team support) we were able to air the ad on schedule.
Other creatorsSee project -
Nokia Astound TVC
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See projectA continuation of our efforts to reposition Nokia in North America from a maker of old, basic cell phones to full featured smartphone brand that can provide an alternative to Apple. This campaign and phone picks up where the N8 campaign earlier in the year left off.
Languages
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Spanish
Limited working proficiency
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English
Native or bilingual proficiency
Organizations
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Folds of Honor
North Texas Board of Directors - Fort Worth Co-Chair
- PresentSince its inception in 2007, Folds of Honor has awarded over 52,000 scholarships totaling over $240 million to the spouses and children of America’s fallen and disabled service members. And now, in our biggest announcement yet, we are expanding the Folds of Honor mission to incorporate America’s first responders, including police, fire-fighters, EMTs and paramedics.
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Sigma Chi Dallas and Fort Worth Alumni Association
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- PresentA fraternal organization to enhance the leadership abilities of men by refining their character through the framework of Friendship, Justice, and Learning.
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Vistage
Trusted Advisor
-Committed to Helping Leadership Make Proactive, Smart Decisions. The Trusted Advisor Program is designed for leaders in professional services, such as law, marketing, and accounting, who want to take their services and skills to the next level and open up new opportunities. It provides the training to fine-tune one's leadership strengths, the support to bolster one's brand — and the exposure to help one gain new contacts to grow their business.
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American Heart Association
Marketing Advisory Board and Speaker's Bureau
-Part of the advisory board that directed the creation and activation of the Caruth II campaign to shorten the time to lifesaving care, "Don't Die of Doubt." http://bit.ly/1CgiKMX
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Untapped Festival Management Committee
A. H. Belo Appointee
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International Advertising Association
Board Member
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