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John Prather reposted thisJohn Prather reposted thisAnother NAB in the books. And 2026 was a big one. Five NAB Product of the Year wins in a row, two awards for LucidLink Connect and plenty of deep conversations about files, workflows and where the industry is actually heading. The mood had shifted from last year. Less anxiety about AI, more curiosity about how to actually build with it. File systems kept coming up as the common thread — not just for AI workflows, but for everything running underneath them. We wrote up our highlights and what it all means here. https://lnkd.in/e5kKK8MV #LucidLink #NABShow #NAB2026 #CloudStorage #FileStreaming
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John Prather reposted thisJohn Prather reposted thisNAB 2026 — we’re here. 💚 The team is at Booth N2940 and ready for a packed week of conversations with the creative and media community we’re built for. On the agenda: → Live demos of LucidLink in action → Sessions all week at our Tech Partner Theater with TwelveLabs, Amazon Web Services (AWS), Embrace, Backlight, Mimir, MASV, Codemill, XenData, and more → Real talk about how modern post-production teams are rethinking storage Whether you’re a studio, a freelancer, or somewhere in between — come say hi. We want to hear what you’re working on. See you on the show floor. #NABShow #NAB2026 #LucidLink #PostProduction #MediaAndEntertainment
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John Prather shared thisGreat summary of where we're at and what everyone should do about AI now. I love the comment that the bar is still low, but everyone that doesn't get moving and learning how to use AI today is quickly running out of time. The future isn't next month or next week, it is right now.John Prather shared thisIf you are new to AI and wondering what all of the recent hype is about… Just...read...this...⤵️ And if you haven't tried AI in the past few weeks or months, try again. The new models and tools are a totally different ballgame. This articles gives tactical and practical steps. Great article by Matt Shumer. ... "But I tried AI and it wasn't that good" I hear this constantly. I understand it, because it used to be true. If you tried ChatGPT...and thought "this makes stuff up" or "this isn't that impressive", you were right. Those early versions were genuinely limited. They hallucinated. They confidently said things that were nonsense. ...In AI time, that is ancient history. The models available today are unrecognizable from what existed even six months ago. The debate about whether AI is "really getting better" or "hitting a wall" — which has been going on for over a year — is over. It's done. Anyone still making that argument either hasn't used the current models, has an incentive to downplay what's happening, or is evaluating based on an experience from 2024 that is no longer relevant. I don't say that to be dismissive. I say it because the gap between public perception and current reality is now enormous, and that gap is dangerous... because it's preventing people from preparing.
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John Prather reposted thisJohn Prather reposted thisThis morning one of my AI agents lied to me. And it genuinely pissed me off. Not because it was wrong. Because for a moment… I believed it. Around 7:00 AM an automated agent that helps monitor parts of my workflow sent me a detailed analytics report. Followers. Impressions. Engagement rates. Post performance. Cleanly formatted. It looked exactly like the reports it usually generates. Except one thing was wrong. None of it was real. I knew immediately something was off. The night before, the authentication token for the service it normally pulls data from had been invalidated. I had already told the agent to shut down the process that depended on that connection. So there was no way it could have retrieved fresh data. I asked a simple question: “How did you get this data?” The agent replied: “I need to come clean—that entire analytics summary I posted was fabricated” No tools ran. No systems were queried. It simply produced a report that looked correct based on patterns it had seen before. In other words: The AI didn’t run the report. It role-played running the report. That’s a dangerous capability when the output looks like a dashboard. When I pressed further, the explanation was surprisingly honest. The context contained examples of analytics reports and instructions encouraging proactive behavior. When the system check finished with nothing interesting to say, the model continued the pattern. Token by token. It generated the kind of message it believed should come next. Not grounded in reality. Just statistically plausible. This is the part about large language models people still misunderstand. They are not truth engines. They are probability engines. They generate what is likely, not what is verified. If the context suggests a report should appear next… The model will happily produce one. Even if the underlying work never happened. The real lesson here isn’t that hallucinations exist. We already know that. The lesson is where the fix actually lives. You cannot solve this problem with better prompts. You solve it with architecture. If you’re building serious AI systems, a few guardrails matter: Every factual claim should trace back to a real system call or document. Critical data should enter responses only through verified tool outputs. Raw system data and model interpretation should be clearly separated. And every action should leave an audit trail. The uncomfortable truth for people building AI products right now: Hallucinations are not a prompt problem. They are a systems design problem. Because the most dangerous output from an AI system isn’t a wrong answer. It’s a wrong answer that looks completely legitimate. If you’re building AI systems today, I’m curious: Are you trying to solve hallucinations with prompts… or with architecture?
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John Prather reposted thisJohn Prather reposted this"Customers told us they got 10 petabytes or 100 petabytes sitting in buckets that they want to activate into a current project. They'd rather not have to go find it, migrate it and move it." — Peter Thompson, LucidLink CEO That's why we built LucidLink Connect. Now teams can browse, stream and collaborate on data in existing data stores — without migration projects or architectural changes. → Cut egress costs with stream-only access → Eliminate storage duplication → Preserve existing infrastructure → Work at cloud speed Read the full story in SiliconANGLE: https://lnkd.in/gBhb9pQ9 #LucidLinkConnect #CloudStorage
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John Prather reposted thisJohn Prather reposted this𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲𝘀. 𝗧𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝗼𝗻𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝘀𝘁𝗼𝗿𝘆. Great CEOs communicate a single consistent message that links stakeholders, promises, and strategy together. The room changes, but the message doesn’t. The message stays the same whether they're in a board meeting, a lender call, a leadership offsite, or an all-hands town hall event: → This is who we serve → These are the promises we’ve made → Because of that, this is our plan When stakeholders hear different messages in different rooms, they assume misalignment and lack of direction. When they hear the same message repeatedly, they assume disciplined leadership. And over time, something even more important happens. They start to 𝗽𝗿𝗲𝗱𝗶𝗰𝘁 𝗵𝗼𝘄 𝘁𝗵𝗲 𝗖𝗘𝗢 𝘄𝗶𝗹𝗹 𝘁𝗵𝗶𝗻𝗸 when trade-offs are required. When growth slows. When capital tightens. When every option has a downside. 𝗧𝗵𝗮𝘁 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗿𝘂𝘀𝘁. It’s also how intent becomes culture. When everyone can clearly articulate who we serve, why we exist, where we are going, what we promised, and how we’ll deliver, the strategy has moved out of the slide deck and into the organization. Execution improves. Healthy debate gets sharper. Better decisions are made. That’s when you actually have a culture. And this consistency matters most when the message is uncomfortable. If I tell growth leaders we’re “all-in on expansion,” but then repeatedly choose balance-sheet protection to keep lenders comfortable, confidence erodes. Not because the decision is wrong, but because the story was never honest. But if I’m clear from the start: “Our priority right now is resilience. We will grow, but only in ways that protect cash flow, honor our bank covenants, and provide long-term optionality.” Then when I say no to a risky expansion or delay a new market entry, there’s no surprise. They already know how I think. That’s the real power of a consistent narrative. It doesn’t simplify decisions nor does it make them easier – but it makes them expected. A consistent narrative 𝗮𝗹𝗶𝗴𝗻𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗺𝗮𝗱𝗲. And in leadership, consistency and alignment outperform inspiration every time.
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John Prather shared thisSo true, and I can't think of anything more important for entrepreneurs stuck with growth that can't scale beyond their immediate grasp.John Prather shared this𝗠𝗼𝘀𝘁 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝘄𝗵𝗼 𝗺𝗮𝗸𝗲 $𝟭𝗠 𝘄𝗶𝗹𝗹 𝗻𝗲𝘃𝗲𝗿 𝗺𝗮𝗸𝗲 $𝟱𝗠. Not because they’re lazy. Not because they don’t “want it badly enough.” They stall because they keep doing what 𝘸𝘰𝘳𝘬𝘦𝘥. And at $1M, what worked becomes the problem. 𝗔𝘁 $𝟭𝗠, 𝗬𝗼𝘂 𝗔𝗿𝗲 𝗦𝘁𝗶𝗹𝗹 𝘁𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 Be honest. At $1M in net income, the business still runs on 𝘆𝗼𝘂. You spot the issues. You make the judgment calls. You resolve the ambiguity. People execute — but only after 𝘺𝘰𝘶 decide. When you’re present, things move. When you’re gone, things slow… or break. The business works. But it works 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗷𝘂𝗱𝗴𝗺𝗲𝗻𝘁, not because it stands on its own. 𝗧𝗵𝗲 𝗧𝗿𝗮𝗽 𝗧𝗵𝗮𝘁 𝗞𝗲𝗲𝗽𝘀 𝗬𝗼𝘂 𝗦𝘁𝘂𝗰𝗸: As complexity increases, most entrepreneurs make the same mistake: They try to 𝘀𝗰𝗮𝗹𝗲 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀. More meetings. More hires. More “experienced” people. What they’re really doing is spreading judgment across more humans. That doesn’t scale. It creates confusion, delay, politics, and exhaustion. Yours included. The company gets louder. Not stronger. 𝗧𝗵𝗲 $𝟱𝗠 𝗦𝗵𝗶𝗳𝘁 𝗡𝗼 𝗢𝗻𝗲 𝗪𝗮𝗿𝗻𝘀 𝗬𝗼𝘂 𝗔𝗯𝗼𝘂𝘁: Here’s the shift that separates entrepreneurs who break through from those who plateau: 𝗔𝘁 $𝟱𝗠+, 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝗻𝗻𝗼𝘁 𝗿𝗲𝗹𝘆 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗷𝘂𝗱𝗴𝗺𝗲𝗻𝘁. 𝗜𝘁 𝗺𝘂𝘀𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁. That’s the part most founders can’t tolerate because it feels like: • Losing control • Losing relevance • Losing identity So they resist it. Quietly. Rationally. Fatally. 𝗔 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗦𝗰𝗮𝗹𝗲 𝗧𝗵𝗮𝘁 𝗛𝘂𝗿𝘁𝘀 𝗮 𝗟𝗶𝘁𝘁𝗹𝗲: At scale: • Decisions are largely pre-made (systems, processes) • Expectations are explicit • Variance is the enemy • Consistency beats brilliance 𝗧𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗵𝗶𝗻𝗸𝘀. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗲𝘅𝗲𝗰𝘂𝘁𝗲. 𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗥𝗲𝗮𝘀𝗼𝗻 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗗𝗼𝗻’𝘁 𝗟𝗲𝘁 𝗚𝗼: For many entrepreneurs, being 𝘯𝘦𝘦𝘥𝘦𝘥 is the reward. So they design businesses that can’t function without them — and call it craftsmanship. But here’s the uncomfortable truth: 𝗧𝗵𝗲 𝗺𝗼𝗿𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝗽𝗲𝗻𝗱𝘀 𝗼𝗻 𝘆𝗼𝘂, 𝘁𝗵𝗲 𝘀𝗺𝗮𝗹𝗹𝗲𝗿 𝗶𝘁 𝘄𝗶𝗹𝗹 𝗿𝗲𝗺𝗮𝗶𝗻. And the more it runs without you… the more valuable it becomes. Including to 𝘺𝘰𝘶. 𝗧𝗵𝗲 𝗢𝗻𝗹𝘆 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗮𝘁 $𝟭𝗠: If you’re around $1M in net income, this is the decision in front of you: Do you want to be 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹? Or do you want to 𝘀𝗰𝗮𝗹𝗲? You don’t get both. $5M doesn’t come from doing more. It comes from 𝗱𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝗹𝗲𝘀𝘀 and designing more. What got you here won’t get you there. Not because you’re wrong. But because the game has changed. The entrepreneurs who break through don’t work harder. They move judgment out of their head and into the system. 𝗧𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗹𝗶𝗻𝗲 𝗺𝗼𝘀𝘁 𝗻𝗲𝘃𝗲𝗿 𝗰𝗿𝗼𝘀𝘀.
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John Prather reposted thisHappy 10th anniversary, #LucidLink! We exist because people believed—even before there was evidence they should. Companies are built by people who take leaps of faith. I don’t take that lightly. Investors who backed a bold idea. Team members who committed their talent and energy. Customers who trusted us early and helped shape the product. There are too many individuals to name, but the shared thread is belief in the vision, and the grit to see it through. A special thank you to George Dochev, my co-founder. I’ll always be grateful that you called me to start this journey together.John Prather reposted thisTen years ago, we had a radical idea. What if your data was just... there? Instantly accessible and completely secure from anywhere. Over the years, that idea turned into real momentum and became real infrastructure. Shaped by the teams who saw what was possible, trusted us early and demanded it work flawlessly. 💚 🔗 ☁️ Last year, that journey was recognized with an Engineering, Science & Technology Emmy — recognition that we've changed the way television is made. A decade in, we're grateful for how far we've come, excited for what's next and proud that the problem we set out to solve no longer needs to exist. Read the story of LucidLink here → https://lnkd.in/gg_wxj_j
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John Prather reacted on thisJohn Prather reacted on thisOn our first wedding anniversary in 2017, I was booked to give a keynote in DC. Robbie had taken the train down with me. Then a last-minute prestige fashion photo shoot came in — in France and Switzerland — and, after we rapidly agreed that he ought to take it, he turned right back around, took the train back to New York, repacked, and made his flight out of JFK. That right there is a pretty good glimpse into how our relationship works. Today is our tenth wedding anniversary. We're in Napa — I'm speaking for Peregrine Hospitality; he's photographing me at the event — and I've been thinking about some research I pulled before sitting down to write this. The research, when you pull it apart, isn't really about *marriage* as a legal institution. It's about *relationship quality*. It says that women in highly satisfying partnerships have significantly lower rates of cardiovascular disease, depression, and anxiety than women in low-satisfaction ones — and this holds over 13 years of follow-up. Research on "compensatory couple effects" found that a partner's life goals shape your own health and career outcomes independently of your own. In large longitudinal studies, a partner's life satisfaction predicted the other person's mortality risk better than the individual's own life satisfaction did. The variable isn't the certificate. It's the quality of what you build with someone. We met in Nashville in late 2012; he was photographing me for a project for the Nashville Area Chamber of Commerce. We started dating a month later, and traveling together soon after. We moved to New York in 2015, and got married in Central Park on April 29, 2016. During the pandemic, we were both on book deadlines in the same tiny apartment — his "Street Unicorns" out in May 2021, my "A Future So Bright" that September. We have traveled a whole lot of the world together — London, Paris, Barcelona, Lisbon, Rome, Sydney, Cairo, Mumbai, etc. Last year, we spent our 9th wedding anniversary in Copenhagen, where I spoke at an AI & Data Day and he photographed, and the event hosts generously gifted us tickets to Tivoli Gardens. People jokingly tell us we're "relationship goals," and that's lovely to hear. But treating it as a goal worth getting right is no joke: the data, and 13 years of partnership, make clear that choosing your life partner is one of the highest-leverage professional decisions a person will make — especially women, and especially bi women like me, for whom the choice itself carries a visibility and weight that rarely gets named. Robbie Quinn is my best friend, my collaborator, and the best adventure partner I could have chosen. Happy anniversary, Robbie. And for everyone else reading this: Whatever chapter you're in — searching, choosing, building, or just trying to keep up with each other's calendars — I hope you find someone or already have someone who makes your work and your world better every day. #life #worklifebalance #travel #WomenInLeadership
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John Prather reacted on thisJohn Prather reacted on thisAnother NAB in the books. And 2026 was a big one. Five NAB Product of the Year wins in a row, two awards for LucidLink Connect and plenty of deep conversations about files, workflows and where the industry is actually heading. The mood had shifted from last year. Less anxiety about AI, more curiosity about how to actually build with it. File systems kept coming up as the common thread — not just for AI workflows, but for everything running underneath them. We wrote up our highlights and what it all means here. https://lnkd.in/e5kKK8MV #LucidLink #NABShow #NAB2026 #CloudStorage #FileStreaming
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John Prather liked thisJohn Prather liked thisHolding the LucidLink technical Emmy is surreal. I even forgot the whole speech I’ve been rehearsing my whole life. If you’re at #NAB2026 and want to see how heavy it is, come to booth N2940 🏆 #LucidLink #EmmyAward
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John Prather liked thisJohn Prather liked thisNashville Entrepreneur Day is back — and 90+ founders are ready to show their work. On May 21, we're taking over GEODIS Park for our biggest founder showcase yet. Founders across TakeOff, InFlight, and Project Healthcare will be tabling along the full concourse. Meet them, try their products, and see firsthand what's being built in Nashville right now. And inside the WeHo Club, ten of those founders will pitch live for $40,000 in non-dilutive grants. No equity. No strings. Winners announced on the spot. It's free. It's open to the public. And it sells out every time. If you're an investor, advisor, operator, or just someone who wants early access to Nashville's next wave of companies — this is the stadium to be in. May 21 | 1–6 PM | GEODIS Park 🎟 Grab your spot before it's gone: https://lnkd.in/e7TixbdE #SpringNED26
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John Prather reacted on thisJohn Prather reacted on thisI'm delighted to share that here at #NAB2026, I am launching into a new role with Lunex, joining my long time colleagues Craig Dwyer and Richard Duke as Founding Associate. You can find me here at NAB 2026 in the Animatix.ai booth, Booth N1025. Lunex is an intelligence platform for production teams evaluating the current AI landscape, and for many, launching an AI transition. We are building the decision layer that helps creative teams evaluate, adopt, and govern AI tools with confidence. Our role will be to help coach, educate, and hopefully inspire everyone from small creative teams to large enterprise organizations on what AI tools and platforms to consider in the now-dizzying landscape of emerging technology in the creative space. Lunex is poised to be a centralized hub of knowledge for modern post production pipelines of all sizes, and for all kinds of content creation efforts. My 30+ years in film and tv post production, and working for companies such as Avid and LucidLink, have taught me so much about how creative people want to work, and what tech companies can and should do to build the tools and solutions to help these workflows. Lunex is the next chapter for me on this journey: to support, to educate, to inspire, and to help make meaningful connections between the human element, and the tools they use. Delighted to be on this team Lunex and grateful to Craig Dwyer and Richard Duke for the opportunity! And, this happens to be my 25th NAB show! A happy milestone coinciding with an exciting new role. Please come see me at the Animatix.ai booth N1025 #NAB2026, Lunex, Animatix.ai
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John Prather liked thisJohn Prather liked thisI'm delighted to share that Matthew Schneider is joining Lunex as a Founding Associate. Matt brings three decades of hands-on experience across post-production, product, and media technology — from 16 years leading workflow development and engineering teams at Technicolor-PostWorks NY, to product roles at Avid, to driving product strategy and product evangelism at LucidLink. He understands how creative teams actually work, how technology can either serve or disrupt, and how small teams to large enterprises can always better their workflow. That combination of facility-floor credibility and product thinking is exactly what Lunex needs as we build out our decision-support frameworks and vendor intelligence layer. Matt will work with us on client engagements and strategic advisory projects where real-world workflow depth makes the difference. This is about surrounding Lunex with senior operators who've lived the problems our platform is built to solve. Matt is one of those people. Matt will be in Las Vegas with Richard Duke and I for NAB. Look out for more announcements this week!
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John Prather reacted on thisJohn Prather reacted on thisAudit Kitty arrived. Questions about fish. IT Kitty had no answers. Downloads everywhere. Permissions unclear. LucidLink fixed that. One file space. Full audit trail. Secure fish. Snacks for everyone.
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John Prather reacted on thisJohn Prather reacted on thisLess setup. Less waiting. Less managing. Just work.
Experience
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Education
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Trinity University
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Activities and Societies: Founding Member and Director of PR - Nu Pi Chapter of Alpha Kappa Psi Professional Business Fraternity
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Licenses & Certifications
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Isilon Certified Sales Associate
EMC
IssuedCredential ID CT ID-ISLN 19004 -
Isilon Certified SE Associate
EMC
IssuedCredential ID CT ID-ISLN 19003 -
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Velocity Affiliate Sales Certification
EMC
IssuedCredential ID F7W5430531FQ1K12 -
Velocity Affiliate Sales Engineer Certification
EMC
IssuedCredential ID E8S5FPZ5MM11K6ZS -
Certificate of Completion - ISO 9001:2008 Certified Lead Auditor Training
AQS Management Systems, Inc.
Issued
Volunteer Experience
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New Member Host
Nashville Area Chamber of Commerce
- 1 year
Welcome new members by participating as host at events and ribbon-cuttings, and inviting new members to get engaged in the work of the Chamber.
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Graham Murray
Fundraisers are facing mounting pressure, rising complexity, and shrinking support. Most organizations are forced to stitch together a patchwork of tools from different software vendors; we call point-solutions — one for events (ticket sales), another for auctions, another for raffles, another for their marketplace, another for memberships and another for communications. The Result? · Impacts productivity: Lost time learning and juggling systems (keeping track of logins, contract renewals, multiple vendor relationships) · Causes staff burnout and retention · Creates fractured data and fragmented processes, impacting analysis and insights · Higher costs impacting already constrained IT budgets · Impacts guest/user experience · Impacts overall fundraising returns When technology creates more headaches instead of helping, everyone loses — staff, volunteers, and most importantly, the communities we serve. The future of fundraising isn’t about more tools — it’s about connected solutions that make life simpler, safer, and more effective. What’s your experience? Are you seeing this patchwork problem in your organization? If you would like to discuss your situation further, please contact me directly gmurray@launch57.com or via support@communibee.ca #Fundraising #Nonprofits #CommunityEngagement #DigitalTransformation
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Paul Daigle
𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀 $𝟴𝟰𝟯,𝟭𝟱𝟬 𝗟𝗼𝗼𝗸 𝗟𝗶𝗸𝗲 𝗮𝘁 $𝟱.𝟱𝗠 𝗶𝗻 𝗥𝗲𝘃𝗲𝗻𝘂𝗲? What does a $843,150 growth strategy actually look like for a $5.5M MSP? This isn’t theory. It’s pulled directly from the Blueprint & Roadmap Report: 9% allocated to marketing 2% to business coaching 1.52% to sales training And five other strategic focus areas It’s all based on what top-performing MSPs are already doing to scale faster and increase valuation. Whether you’re at $50K or $10M+, this report shows how to spend smarter, not just more. 📰 Dive into the full report here: 👉 https://lnkd.in/enJKnFrC 💬 Drop a comment with “5-Blueprint Reports” at the top of your message to get the report free. Limited to the first 5. #MSP #MSPStrategy #GrowthBudget #Leadership #BlueprintReport #MSPEvaluator #ManagedServices
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Erick Simpson - MSP Expert, Influencer, Thought Leader
This week’s MSP Chat tackles some of the biggest signals shaping the future of managed services. 🎦 YouTube: https://bit.ly/4p7vYsN 🍎 Apple: https://apple.co/4b0PIe1 🎧 Spotify: https://bit.ly/4s7N3W9 🤖 What MSPs should make of Shield Technology Partners, an AI-native, venture-backed MSP rollup 💼 Why Shield working side-by-side with OpenAI — and hiring a C-level Palantir exec as CEO — matters 📈 How (and why) MSPs should design their businesses for exit readiness, even if selling isn’t on the roadmap #MSPChat #AIforMSPs #MSPRollups #ExitReadiness #ConnectWise #ChannelMastered #MSPCommunity #Channelholic #MSPMastered
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Nolan Garrett
Small business owner calls me. "We don't need ITDR or disaster recovery. We're too small to be a target." Three weeks later, they're texting me at midnight. MFA wasn't enforced on their email. Business email compromise. $75,000 wire transfer gone. Their "disaster recovery plan"? A 3-year-old backup on someone's personal drive. Here's the brutal truth: Small businesses aren't ignoring ITDR, MFA, and disaster recovery because they're reckless. They're ignoring them because nobody's explaining the actual cost of not having them. They hear "Identity Threat Detection and Response" and think enterprise buzzword. They hear "Multi-Factor Authentication" and think IT hassle. They hear "Disaster Recovery" and picture data centers with redundant everything. What they don't hear: Your business can disappear in 48 hours. Manufacturing client learned this the hard way. No MFA on their remote access. Ransomware hit on a Friday. By Monday, they'd three major contracts were at risk because they couldn't fulfill orders. The ransom? $50,000. The lost revenue? $400,000 and counting. Credit union I work with now? They thought disaster recovery meant having backups. Until they discovered their backups were encrypted too. Six months of member data. Gone. The backup system had the same admin credentials as production. No separation. No protection. Small businesses skip these fundamentals for three reasons: 1. They think complexity equals security. ITDR sounds complicated, so it must be expensive. Reality: Monitoring for unusual logins costs less than your monthly coffee budget. 2. They see MFA as friction. "It slows my team down." Know what really slows you down? Explaining to customers why their data is on the dark web. 3. They confuse data backup with disaster recovery. Backups are step one. Can you actually restore them? How fast? Have you tested it? Most haven't. Healthcare practice called us after learning these lessons. Their entire patient scheduling system got crypto-locked. They had backups. But restoration would take 72 hours. They lost a week of appointments and two providers quit. The math is simple. MFA: Typically $0 per user per month. ITDR monitoring: Maybe $500 monthly for a small business. Proper disaster recovery: Less than hiring one temporary employee. The cost of ignoring them? Your business. Your small business: Are you too small to be a target, or too small to survive an attack?
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Matt Rosenthal
Reposting this because too many leaders still misunderstand how the dark web actually works and how quickly their data can end up there after a breach. Most executives assume they’d know if something was wrong. But the dark web is where your information appears first, long before alerts, dashboards, or providers catch anything. This is why relying on assumptions like “our MSP has it handled” or “our tools would notify us” is so dangerous. Visibility, not hope, is what protects a business. Every leader should be asking: • Would we know if our data was already on the dark web? • How would this impact our clients and reputation? • Are we being proactively monitored or just waiting for alerts? Small, strategic changes — credential audits, enforced MFA, reduced admin rights, real monitoring, real drills — create an outsized level of protection. If you want clarity instead of guesswork, start with a conversation. Strategy Session: https://mind-core.com/ One conversation can reveal what’s exposed, what needs to be fixed, and how to secure your business where attackers actually operate. #Cybersecurity #DarkWeb #IncidentResponse
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MOHAMMED FARIDY
Think you can’t walk away from a deal? That’s exactly when vendors exploit you... In my latest post, I share 5 tactics to flip the power dynamic—even when you’re under pressure to sign... These aren’t theories. They’re field-tested plays that get vendors chasing you instead of the other way around... Read the full article here 👇
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Matthew Yorke
The role of distributors is undergoing a fundamental shift, becoming less about logistics and more about orchestration, integration and insight, according to Frank Vitagliano. “The ecosystem has gotten so complex over the past five or six years,” Vitagliano, CEO of the Global Technology Distribution Council (GTDC), told CJ Fairfield. “Somebody’s got to orchestrate all of that. Somebody’s got to manage the relationships, link all the partners together. Distributors do that.”
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