Kyle Kiang

However much you think Roku is crushing it, you're still not giving them enough credit. Two major announcements from Roku Sports this week: 1) March 12th NCAA March Madness on Roku Operating System ⛹️‍♂️ 2) March 10th MoonPay X Games on Roku Channel 🏂 Last week: 3) March 7th 'Roklue' Interactive Game on Roku OS 4) March 5th Apple TV becoming available on Roku Channel 5) March 3rd Roll out optimized user search experience What does it all mean? It's no surprise that Roku CEO and Jeff Bezos have taken over the Connected TV and streaming media ecosystem so quickly. Amazon has been best described as a "disruption platform" that can dominate any category it chooses. So much so that The Trade Desk's CEO, Jeff Green believes Amazon DSP won't exist in 5 years. Not because it won't work. But because it's working too good. Take the same platform strategy, the same understanding of disruption dynamics, and you'll understand what Roku is doing - they're democratizing streaming television at scale. The buried lead in the Amazon x Roku integration story last year is that it made them the pipes for 80M U.S. connected households. According to the 2024 Census, there were 101,582,619 households with 'Broadband such as cable, fiber optic or DSL' - a hard wired internet connection. And according to Capital One Shopping Research, an estimated 88.3 million U.S. households receive Prime deliveries as of 2025. Do you see it yet? Roku and Amazon combined to control the pipes on 79.2% of internet hardline connected households. Arguably the most valuable audience - the Connected TV 'CTV' device type. Amazon WANTS Roku to win because they've got another 10% upside in the story. And this all being a side hustle for Amazon, seeing as AWS is what pays the bills, wanting Roku to win is easy. It's Amazon, Roku, and then everybody else. Which is important to understand. Because YouTube is not the same company as Apple who is not the same company as Netflix. They may all serve content Over The Top of traditional cable infrastructure, competing for the same finite amount of attention and ad dollars, but they are all operating independently unique strategies to satisfy distinctly different goals and objectives. That's it this week for $ROKU 📺

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Streaming isn’t just the future of sports. It’s the new default. The Bears vs. Packers on Prime Video became the most-streamed National Football League (NFL) game ever*: >16.1M viewers >+20% YoY >Median age: 48 (7 years younger than linear) > 55+ demo up nearly 20% Sports is how streamers build scale. It’s also how advertisers reclaim cultural relevance. For decades, linear TV delivered that. But the future of TV advertising is flexible, data-rich, and measurable. That’s why Prime Video & Amazon MGM Studios, Netflix, YouTube, Apple, and HBO are all in - not just to distribute sports, but to own the next generation of fandom. For advertisers, the shift is clear: You’re no longer buying “TV.” You’re buying audiences. attention. outcomes. And when done right, streaming delivers all three. Giving brands a place to show up and stand out. And my Chicago Bears? Back in the playoffs. cc: Source: Jeff Agrest. Chicago Sun-Times #streamingtv #ctv #ctvadvertising #digitaladvertising

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Women’s sports are delivering some of the biggest live audiences in media today. Bethany Hillman of TelevisaUnivision and Allison Martucci Freyman of Google join Will Lee to discuss how ad tech must evolve to handle massive, real-time demand during live sporting events on the ADWEEK track.

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Offsite RMN Targeting Debunked The retail media industry just hit a staggering $42 billion in 2024. But here's the uncomfortable truth nobody wants to discuss: 60% of that spend goes to offsite targeting that fundamentally violates consumer psychology. As someone who's spent years in adtech, I'm calling out the industry's biggest myth: That onsite intent seamlessly translates to offsite engagement. It doesn't. And we need to stop pretending it does. If you want to debunk any Retail Media myth , try this. https://lnkd.in/ge6bD6Qq

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Everyone says TV is evolving. Here’s the reality: A lot of inventory still isn’t accessible through programmatic. At Marketecture Live, Andy Schonfeld shared why direct access is what unlocks real reach, especially in live moments. That’s where convergent TV comes in. #TVAdvertising #CTV

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Samsung and LG have locked up the top two spots in terms of the most-used TV sets in people’s homes. They are attempting to capitalize on their position to enter the gaming industry and push t-commerce forward. https://lnkd.in/g5Ek6jZt

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Omnicom Media Group has spent almost A$200 million on severance costs this year as it prepares to close its landmark acquisition of IPG Mediabrands. https://lnkd.in/gdTHmjbS

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Omnicom to Cut 4,000 Jobs, Retire FCB, DDB, and MullenLowe - https://lnkd.in/gAB9gvSW has announced its new structure and leadership team on the heels of completing its $13.5 billion acquisition of Interpublic Group on Wednesday.The new holding company, led by John Wren as CEO, is organized into seven core divisions. Creative arm Omnicom Advertising, which will continue to be led by current CEO and president Troy Ruhanen, includes TBWA, BBDO, and McCann as its three global networks. FCB will roll under BBDO, while DDB and MullenLowe become part of the TBWA network. All three brands will cease to exist.Omnicom Media, run by Florian Adamski, includes legacy Omnicom agencies OMD, PHD, Hearts & Science, as well as former IPG agencies Mediahub, Initiative, and UM. It is the largest media organization globally by billings. Duncan Painter will lead the Flywheel Commerce Network and OmniPlus, an upgraded version of the Omni platform, as CEO, while Sergio Lopez remains leading Omnicom Production, which will merge with IPG’s Craft. Luke Taylor will continue to run Omnicom Precision Marketing and Chris Foster will oversee Omnicom Public Relations.Each division is led by a former Omnicom vet, save for Omnicom Health, which will be led by Dana Maiman (IPG Health) as CEO. She reports to Michael Larson, CEO of Omnicom Diversified Agency Services, who was previously interim CEO of Omnicom Health.Additionally, all clients will have a dedicated lead, or “client success leader,” that ensures each is getting access to the right set of tools, talent, and capabilities across the network. These execs roll up into Jacki Kelly, chief client and business officer (formerly of IPG) and Andrea Lennon, chief client experience officer (formerly of Omnicom).George Manas, former CEO of OMD Worldwide, will become chief growth and solutions officer, focused on orchestrating bespoke tech and data solutions for enterprise clients. Omnicom execs Daryl Simm and Phil Angelastro will stay on as COO and CFO, respectively. Former IPG CEO Philippe Krakowsky will remain as co-president and COO.All entities with the name “IPG,” such as IPG Health and IPG Mediabrands, have been eliminated. 4,000 jobs on the lineAs part of the restructuring, Wren estimates that around 4,000 positions will be eliminated globally. “That’s going to allow us to meet and exceed the synergies that we promised the marketplace last December,” he told ADWEEK.The job cuts are in addition to the 3,200 roles IPG shed this year ahead of the acquisition, and the 3,000 staffers Omnicom let go after announcing the deal last fall.The anticipated layoffs, which Wren said are rolling out currently, will bring the total number of eliminated positions to around 10,000, or roughly 8% of the combined organization’s 2024 headcount. Cuts are focused on removing duplicate positions and trimming unnecessary

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📺Q4 2025 ad-supported viewership continued to concentrate among top platforms. Prime Video & Amazon MGM Studios led Q4 growth, while the Paramount apps moved above Tubi ad mid-tier competition tightened. Although declining 1.8 points, the “Other” category still drives 40%+ of all ad-supported viewing, so full ecosystem reach remains crucial for advertisers. View the Full Q4 report⬇️ #AdSupportedStreaming #Streaming #StreamingAdvertising #AutomotiveStreaming

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Really appreciated being part of this conversation. Big industry shifts raise questions, but they also create space for new ideas and new ways of working. Chicago’s creative community has been through change before, and it always finds its footing.

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🚨 Still calling streaming “the future”? It's time to catch up. Viewers have shifted their time and attention, and CTV has become the most essential place for brands to connect. Megan Jones, Chief Media Officer at Digitas North America, says it’s time for marketers to face it: the only bold move left is to follow the data and catch up to where audiences already are. 👇 Hear from more top marketing executives on the future of streaming: https://lnkd.in/eeaKSaim #Roku #CTV #Streaming #Advertising #AnalyticalMarketing

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Billboard advertising is powerful—but only when done right. At Wingert Outdoor, we’ve seen common pitfalls that waste ad dollars and weaken impact. Here’s how to avoid them: https://lnkd.in/gy8jEi_2

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CTV just went DEFCON 1 and Netflix pulled the trigger. Yahoo DSP is now officially in the Netflix club. That’s four DSPs. One platform. Zero chill. This isn’t some inventory expansion... It's a full on arms deal. Netflix, Amazon, Roku, and The Walt Disney Company are stockpiling DSP integrations like it’s Cold War 2.0. Why? Because the CTV arms race isn’t about who has the most ads. It’s about who can: Cap your frequency without frying the viewer's soul Blend first-party + contextual + login data without a single crumb of cookie Offer clean, cross-platform measurement (no duct tape required) And still make your brand look good on grandma's underused 55” tv screen... Agencies: You’ve now got more DSPs than logins. More data than strategy. More partners than patience. If your so-called “CTV strategy” still revolves around YouTube and a prayer, you’re already four integrations behind and probably overexposing Bob from Doncaster to your ladies shampoo ad. TL;DR: Netflix letting Yahoo in isn’t a partnership. It’s a programmatic power move. #CTV #AdTech #Programmatic #Netflix #DSPWars #StreamingMedia #DigitalAdvertising #AdOps #MediaBuying #WTFisFrequencyCapping

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