Chris Lane
San Francisco, California, United States
9K followers
500+ connections
9K followers
500+ connections
About
Global brand builder. I love turning creative thinking into measurable, meaningful…
Articles by Chris
-
Airfield Supply Company Joins Gold Flora
Airfield Supply Company Joins Gold Flora
We are thrilled to take this next step as a company and join the incredible Gold Flora famaily of brands!
13 Comments
Activity
9K followers
-
Chris Lane shared thisWho is going to be in Vegas next week? We have big plans for the show, going to be a good time! New skills learned this week: Teaching a robot to twerk. Putting it to work.Chris Lane shared thisAtera is headed to ServiceNow Knowledge, May 5–7 If you’re going to be there, come find us at booth 4509. We’re bringing a dancing robot (yes, really) and daily raffles! Beyond the fun, we’re showing how teams are adding an autonomous IT issue resolution layer on top of ServiceNow. 👉 ServiceNow organizes the queue. 👉 Robin clears it. See you there. Click the link to schedule a meeting with us at the event: https://lnkd.in/dpwywUJu Gil Pekelman Emanuel Kanievsky Tal Dagan Yoav Susz #ServiceNowKnowledge #AIOps #AutonomousIT #AI
-
Chris Lane shared thisWhen people ask me why Atera (Many people ask me. Many good people. Some of the best, they say) - it's because of this momentum. You can feel it when working with the team that there is something special happening. They say: Right place, right time. More like: Right team, right energy, right commitment to challenge the status quo. BTW, Atera is on the Top 20 list, and listed first. Does that make us...#1? #LetPeopleWorkChris Lane shared thisWe made CRN’s AI 100 for 2026 and we couldn’t be more excited to keep the momentum going! Read the full announcement here: https://lnkd.in/dBdmm7QC
-
Chris Lane reposted thisChris Lane reposted thisNew video for Atera Let People Work. A live-action production blended with AI. Directors and creative by: Too Short For Modeling 🎬 Atera dream team: Hagar Nahum Brockmann, @thechrislane, Elad Gaizler A Mamash Productions Group production: Production: Morani Sama DOP & Grade - David Stragmeister VFX - Daniel Turuntsev Sound Mix - @yuvsemo And thanks to all the amazing cast and crew ❤️🔥
-
Chris Lane reposted thisChris Lane reposted this1972: Last humans to leave Earth orbit. 2026: We're back around the Moon. Also 2026: Your printer still isn't connecting. Some things shouldn't take 54 years to fix. 😉 Robin by Atera handles IT autonomously so your people can focus on what actually moves the business.
-
Chris Lane shared thisWe’ve only just begun making noise! Great working with the team at Pearl and Graf Media to bring this to life at such a huge scale.Chris Lane shared thisWhat better way to share the message across than through 175 digital screens? Atera’s “Let People Work” campaign dominates our MTWN Digital Network, Salesforce Transit Center, and our eye-level billboards! Atera is more than just an autonomous IT support platform; they are about putting the right tools into your hands. Check it out in the heart of NYC and San Francisco. A campaign that dominates multiples screen is hard to ignore, and Atera introduces a pop of color mixed with humorous slogans that you can’t miss. With eye-level marketing across multiple areas of high foot traffic, it is key that these advertisements deliver an effective hook, and make people think: Why can’t we get our printers to work?! 📍NYC & SF | Atera | Agency: Graf Media Group | DCX Growth Accelerator #AutonomousIT #OOH #SanFrancisco #NYC #DigitalOutofHomeAtera’s “Let People Work” campaign dominates our MTWN Digital Network, Salesforce Transit Center, and our eye-level billboards!Atera’s “Let People Work” campaign dominates our MTWN Digital Network, Salesforce Transit Center, and our eye-level billboards!
-
Chris Lane reposted thisChris Lane reposted thisThe IT ticket is dead. 👽 Not dying. Dead. We just launched our biggest campaign ever - "Let People Work" - alongside the next generation of Robin by Atera. ✨ Robin doesn't suggest fixes. It doesn't deflect to a knowledge base. It sits on the endpoint and resolves issues autonomously - SSO issues, software installs, service restarts - before they ever become a ticket. We built Robin because the modern enterprise deserves IT that solves itself. No ticket. No wait. No one had to ask. And definitely no printers out the window. This is Autonomous IT for the Modern Enterprise. And 2026 is the year it all changes.
-
Chris Lane shared thisAtera making headlines to Let People Work! Reuben Webb gets IT. Thank you to The Drum for naming us campaign of the week!B2B creative call-out: Atera rails against broken workplace techB2B creative call-out: Atera rails against broken workplace tech
-
Chris Lane shared thisIncredibly proud to officially launch Let People Work, Atera's global anthem. No half-change hype or typical B2B campaign, but trying to speak the truth of what it means to make a real impact with AI that actually completes the need, for real people, that are driving progress in the world. The ticket is dead. And I think I speak for all of us when I say, no one will miss it! Let People Work is launching globally with TV, OOH in New York, San Francisco and Las Vegas, YouTube/LinkedIn/Meta/digital, a brand new Atera.com website, social and experiential, a brand microsite (letpeoplework.atera.com) and naturally, dancing humanoid robots mocking bad video meetings. This moment has been over 5 years in the making, going back to building the brand bones for something dramatically different in the world of B2B with Tomer Inbar, I. Douglas Cameron, Tommy Noonan, and DCX Growth Accelerator. Fast forward to late 2025, and a one-off WhatsApp to Gil Pekelman at the request of a purported corporate spy (later proven to be innocent) that started a conversation around Atera's incredible growth since we worked on the rebrand. Nir Elharar, Emanuel Kanievsky, Oshri Moyal, Tal Dagan, and more made it clear the time was right to do something big - and unique. So I joined Atera to build a brand platform in 90 days (87 technically, but who's counting Nir) - from the ground up, with new teammates, and a totally new story to tell in a way the company uniquely could. The end of the ticket, the end of the death by a thousand cuts and the failed promises of technology, and the beginning of a new era - the modern enterprise. Oh and we rebranded the entire AI platform in the process...Meet Robin, by Atera. What a 90 days it has been. An absolute, all out sprint from strategy (with DCX again!) to creative development to production to somehow getting it all live with something special and ushering in the next phase of Atera. The insane creativity, brainstorming, support, and work by Hagar Nahum Brockmann, Aviran Revach, Elad Gaizler, Noa Nizzani Ran, Ilan Lapides, Nachman Ben Gigi, Mika Meidar, Muna Assi, Ashley Amar, Lilach Baumer, Hannah Vaitsblit, Etgar Simner, Tzlil Sulimany, Niv Yatsiv, Shalev Sabag, Avi Israel, Moria Nebenzal, Yoav Susz, Alon Ahronberg, Asaf Cohen, Shira Navon, Shani Brounshtein and a hundred more people - brought to life in film by Tal and Noam at Too Short For Modeling 🎬; in OOH by Keith Kane at Graf Media Group and Anthony Petrillo at Pearl Media, in storytelling by Fight or Flight, and now here we are all together. The beginning of a new chapter and a new world. I hope you relate to the pain. I hope you can laugh at my pain in a cameo. And most importantly, I hope you're excited for what the world will be when we end the pain because we fixed IT. We will share a lot more soon as this really is a beginning story, and go Let People Work: https://lnkd.in/gWRFCcuF
-
Chris Lane posted thisSerious question, I'm looking for a humanoid robot (or two) that I can rent for Las Vegas for a show next Tuesday and Wednesday. Anyone know a good robot hookup? Human actors won't cut it.
-
Chris Lane liked thisChris Lane liked thisFor years, enterprise AI has asked IT leaders to take a leap of faith. Today, we're ending that. Atera just announced the world's first Autonomous IT performance guarantee: Robin will resolve 50% of your Tier-1 and complex Tier-2 tickets within 90 days, or we waive all fees. And what’s more? Within 72 hours, you get a working POC. No more pilots, just performance. 👉 Read the full story on our blog: https://lnkd.in/d_M2BuRe #AutonomousIT #LetPeopleWork #EnterpriseAI #Know26The World's First Autonomous IT Performance Guarantee | AteraThe World's First Autonomous IT Performance Guarantee | Atera
-
Chris Lane liked thisChris Lane liked thisWe just did something no one in enterprise AI has done before. 🤯 At ServiceNow #Knowledge2026, we announced the Atera Autonomy Guarantee - the world's first performance guarantee for an autonomous IT agent resolving technical incidents end to end. Here's the commitment: → Robin will resolve 50% of your Tier 1 AND complex Tier 2 tickets within 90 days. → If it doesn't? We waive all fees. → Plus a 72-hour proof of concept - Robin goes live in your environment and resolves real tickets in 3 days. This isn't a pilot. It's not a "potential." It's a guarantee. While the rest of the industry is still asking CTOs and CIOs to take a leap of faith on AI, we're removing the risk entirely. You pay for outcomes, not promises. And yes - we brought a dancing robot to booth #4509. 🤖 ⚡ Read the full story 👉 : https://lnkd.in/d_M2BuRe
-
Chris Lane liked thisChris Lane liked thisEvery IT ticket is a record of a failure. Not a request. A record of a broken system. Our industry spent 30 years getting better at processing that failure. Next week at #ServiceNowK26, we’re going to talk about ending it. Stay tuned and #LetPeopleWork #ServiceNowK26 #K26 #AutonomousIT #Atera #Robin #EndOfTheTicket
-
Chris Lane liked thisChris Lane liked thisExcited to share that I’ll be joining Samsara as an Account Development Representative in Atlanta after graduating from Michigan State University this spring. Grateful for everyone who supported me throughout the recruiting process — mentors, professors, friends, family, and the incredible team at Samsara. A special thank you to Sparkle A. for making the process such a great experience and for all of the support along the way. Looking forward to learning, growing, and starting my career in tech sales. Atlanta, see you soon.
-
Chris Lane liked thisChris Lane liked thisAtera is headed to ServiceNow Knowledge, May 5–7 If you’re going to be there, come find us at booth 4509. We’re bringing a dancing robot (yes, really) and daily raffles! Beyond the fun, we’re showing how teams are adding an autonomous IT issue resolution layer on top of ServiceNow. 👉 ServiceNow organizes the queue. 👉 Robin clears it. See you there. Click the link to schedule a meeting with us at the event: https://lnkd.in/dpwywUJu Gil Pekelman Emanuel Kanievsky Tal Dagan Yoav Susz #ServiceNowKnowledge #AIOps #AutonomousIT #AI
-
Chris Lane liked thisChris Lane liked thisMadrid showed up. Atera and our partner Optima Solutions just wrapped a full day at the VII Cybersecurity & Data Innovation Summit, alongside 300+ security and IT leaders working through the realities of 2026: AI-driven attacks, zero trust at scale, and the operational pressure to do more with less. The through-line across every conversation at our booth? Autonomous IT isn't a future bet anymore. It's how forward-thinking teams are closing the gap between threat and response, today. Thank you to the Optima team and to everyone who came by to talk shop. 🇪🇸 #CyberSummit26 #Atera #Optima #AutonomousIT #Cybersecurity
-
Chris Lane liked thisIPO Circle is bringing the heat with this one. 🔥 Proud to help bring these conversations to life.Chris Lane liked thisIPO Circle brings together a curated community of senior finance leaders from high-growth and public companies for candid, peer-driven conversations at critical moments of scale. We’re pleased to host Travis Kalanick for our next private lunch in San Francisco on April 14. Few founders have reshaped an entire industry. Travis did it with Uber and continues to build with Picnic and Atoms. This conversation will focus on what it takes to scale enduring companies, lessons from operating at global scale, and how he’s approaching his current ventures. Thank you to Campfire and Fidelity Investments for sponsoring this special event. If you’re a Chief Financial Officer or Chief People Officer of a high-growth company, request a seat. Limited capacity. RSVP details in comments.
-
Chris Lane liked thisChris Lane liked thisCISOs, CIOs, IT Directors, we'd love to meet you in Madrid. 🇪🇸 Atera and our partner Optima Solutions will be at the VII Cybersecurity & Data Innovation Summit 2026, alongside 300+ security and IT leaders shaping the conversation on AI, zero trust, and operational resilience. 📅 April 28, 2026📍 Madrid If your IT team is under pressure to do more with less while staying ahead of an evolving threat landscape, let's talk. Robin, our agentic AI, is changing how IT departments detect, triage, and resolve, autonomously. 👉 https://lnkd.in/e5MJ5d_k #CyberSummit26 #Cybersecurity #IT #Atera #Optima
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
Languages
-
English
Native or bilingual proficiency
-
Italian
Professional working proficiency
Recommendations received
3 people have recommended Chris
Join now to viewOther similar profiles
Explore more posts
-
StackAdapt
Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw
1 Comment -
test account
Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies.
-
Moloco
Creative fatigue happens faster than most marketers expect. What worked last quarter might already be losing steam—and with rising CPAs, refreshing your creative strategy isn’t optional. That’s why we partnered with Singular to create Winning with Creative—a practical guide for building, testing, and scaling ads that keep performing. Inside, you'll find: ✅ Smarter frameworks for concept testing ✅ Insights on geo-specific creative from us ✅ Post-tap strategies that go beyond the click ✅ UGC and TikTok best practices that actually convert If staying ahead of creative fatigue is on your roadmap, this guide is worth a read. Download it here → https://lnkd.in/gCbRf4hW
-
Tier 11
Scaling is the #1 reason brands hire agencies. And the most common roadblock today? Performance Max. Leaders say: 'I can’t scale—I’m already running it.' But the real issue is measurement. If you’re measuring ‘everything from everywhere,’ you’re not finding clarity—you’re amplifying noise. Scaling requires focus. Are you building measurement systems that create insight, or ones that confuse it? #MarketingLeadership #GrowthStrategy
-
Coalition Technologies
Our partners at PostPilot just released the first-ever performance data report for direct mail. It's based on real numbers from millions of mailers and thousands of BFCM 2024 campaigns. Some pretty impressive numbers there. Retention campaigns alone drove a 3.56x incremental ROAS. Coalition Technologies partners with PostPilot because smart growth sometimes needs to go beyond digital. Direct mail gives brands another channel to build on the performance we drive online.
2 Comments
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content