About
Enterprise marketing executive with 20+ years accelerating growth for B2B companies, from…
Articles by Keith
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Can work be play?
Can work be play?
TL;DR - Work and play are not opposites after all. Play offers many benefits at work, like reducing stress, improving…
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What's on your play list?
What's on your play list?
TL;DR - Writing down the things you want to play (making a play list 😆) means you're more likely to do them. Here I…
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What are the three types of fun?
What are the three types of fun?
TL;DR - The ‘Fun Scale’ outlines three types of fun: Type I (fun while you’re doing it, you’d gladly do it again) Type…
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Finite and Infinite Games
Finite and Infinite Games
TL;DR - James P. Carse developed the concept of Finite and Infinite games.
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Wearables for mental health: separating fantasy from reality
Wearables for mental health: separating fantasy from reality
TL;DR - Can wearables improve our mental health 🩺🧠💪? I say Yes. But it’s important to separate fantasy from reality.
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What’s your play personality?
What’s your play personality?
TL;DR - If you know how you like to play, you can play more of it, and bring yourself more happiness 🙂. Play your way…
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10 uplifting mental health jams
10 uplifting mental health jams
TL;DR - Music is one of the best examples of the connection between play and mental health. To illustrate, I started a…
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The business of play
The business of play
TL;DR - Play is big business. To gain insight into the role of play in our lives, it’s helpful to look at play as a…
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If you feel anxious, try playing
If you feel anxious, try playing
TL;DR - When my anxiety spiked 📈 after the birth of our first child, my therapist prescribed play. For adults as it is…
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We are born to play
We are born to play
TL;DR: Though it may seem frivolous, play is actually essential to survival. For this reason, it’s hard-wired into our…
3 Comments
Activity
3K followers
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Keith Richey shared thisFor all the parents of school-aged kids out there, a new way to stay on top of all the logistics from FambotKeith Richey shared thisAnnouncing Fambot Beta - and opening up 500 free spots for families. We built Fambot to help parents never miss what matters. Sometimes that means knowing there’s an early release day, rescheduling meetings to make the school recital, or remembering that crazy hair day got moved to a new day. But what really matters is being present for your kids. Not having the gears grinding in the back of your head, wondering if you missed something buried on page 7 of a school newsletter. That's why we built Fambot. Fambot is a proactive AI assistant for parents. It connects to your email and calendar, figures out what’s family-related, and turns it into a clear daily plan. No forwarding emails. No copying and pasting. No manually adding endless things to your calendar. Every day, Fambot sends you the key things you need to know and do - and is on-call 24/7 to answer questions. And now you can chat with Fambot by text or in-app, just like a real assistant who’s actually read every school email, newsletter, and calendar update. Today, we’re temporarily taking down the waitlist and opening up 500 free beta spots for families. If you’re a busy parent wishing you had an assistant to help with the behind-the-scenes work of family life, this is a great time to try it. Watch the video. Try Fambot. And spend a little less time chasing school emails, calendar changes, and last-minute logistics - and a little more time being present for what matters. Link in comments. #Parenting #Family #AI #Fambot
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Keith Richey shared thisGreat job with a great leader!Keith Richey shared this**Hiring alert** Come work with me! Our team is doing (OK I'm biased) some of the most interesting work in education right now: building tools that amplify human connection by leveraging AI, creating instructionally coherent, deeply joyful learning, while unlocking the potential of a fast-growing national tutoring corps. We're looking for two curious and driven builders working at the forefront of AI in education to come design this future with us. 🚀 Product Lead: 0-to-1 builder, obsessed with design. You’ll own the vision for a platform serving 100k+ students. 🛠️ Staff Engineer: You’ll lead the engineering strategy & execution, and pioneer an AI-accelerated engineering culture. Please share, re-post, and send along people we should talk to, or reach out directly! Links in comments.
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Keith Richey shared thisSharing for visibilityKeith Richey shared thisCalling all those in Silicon Valley HR: we have a colleague that has gone missing since March 25, in Oakland - Amy Hillyard. Many of you have been touched by her energy where she has made a positive impact on many tech and non-profits in the Bay Area. My ask is to continue to amplify awareness to help bring Amy home. Someone, somewhere may remember something. A small detail, a moment, a sighting, even something that may seem insignificant could help bring Amy home. If you have any information, please contact @oakland_pd at (510) 238-3641 or visit www.bringamyhome.com.
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Keith Richey shared thisI’ve had the chance to use Fambot and it’s already saved me from missing stuff. Which, as a parent, is huge! Congrats to David Reich and the team!Keith Richey shared thisAnnouncing Fambot 🚀 ♥️ 🤖 Deep down, every one of us knows our family is the most important thing in the world. Family matters more than money. It matters more than a job. It matters more than almost anything. And yet, when you look at where most of us spend our time, our energy, and our attention, it’s mostly work. That’s not necessarily wrong. But it is a reminder that the minutes we do get with our families are precious - and we should protect them. Somewhere along the way, “family time” stopped being mostly quality time. Parenting turned us into planners, coordinators, administrators. For me, with three kids, an average week looks like this: • 40+ emails related to kid stuff • multiple school newsletters (often 7-12 pages each) • 10 different WhatsApp groups • apps for soccer, Hapkido, baseball, two apps for Girl Scouts (cookie season 🤯) • multiple school portals • plus Facebook groups, text threads, and on and on... And that’s before healthcare, household admin, travel planning, birthdays, grandparents, pets, bills, repairs, forms, and everything else it takes to keep a family running. When I get home at the end of the day, the last thing I want to do is be online. I want to hang out with my kids, toss a ball, read a book, hear about their day. Instead, I often find myself spending an hour digging out of the chaos, trying to make sure we’re prepared for tomorrow. My wife is a master planner. And still, every single week, we miss something important. At Fambot, we call these “Parent Fails.” • The forgotten lunch on field trip day • The snack duty you didn’t realize was yours • The schedule change you only learn about after showing up to the wrong field • The missed early release day These moments hit differently than missing something at work. They ruin your day. They make your kids sad. And they can make you feel like a failure. But they’re not your fault. What working parents are expected to do on any given day is impossible. Not kind of hard. Literally impossible. Parenting should be joyful. And that’s why we’re building Fambot. We’re building your family's AI chief of staff. Fambot reads what’s family-related, figures out what matters, and turns it into a clear daily plan - automatically. No forwarding emails. No manually entering events. No constantly piecing it all together yourself. We’ve been quietly building Fambot for the past year with hundreds of families, learning from the reality of modern parenting - the wants, needs, frustrations, and fears. We’re still early, but we think you’ll be impressed with what Fambot can already do. Today, we’re excited to start talking publicly about what we’re building. If this resonates, I’d love to invite you to join us. We’re opening access to Fambot in batches during Beta, so the sooner you join the waitlist, the sooner you’ll get in. You can join the waitlist at fambot.com - signup link and full post in the comments. Happy parenting! #Parenting #AI #Fambot
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Keith Richey shared thisA great opportunity for marketers in the solar spaceKeith Richey shared thisWho are the content marketing wizards out there who know the solar industry? Or product / growth marketers who have lots of content experience in solar? Please raise your hand or tag your friends. I'm interested in meeting a few folks both for a great startup who's looking today, and to build a bigger roster of folks to call down the line. Freelancers and full-time oriented folks welcome. 🙏
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Keith Richey shared thisIt was a delight to reunite with John Mayhall and help reimagine Maze. And what a treat to see IRL the brand positioning and copy I partnered on with the supremely talented Jessica Dawson and Jeanne Foels. Much gratitude to the team at Maze for being awesome collaborators 🙏 Jonathan Widawski Netali J. Noel G. Natalie Harris Jessica Hovde Forest Baker, PhD Jolynn Hall Catherine W. Jesse Myerson Matthieu D. Guillaume Polge Kelcey Little Stephanie Robinson Blake H.Keith Richey shared thisWhen anyone can build anything—how do you win? The world of research has changed. And Maze is changing with you. Today, we’re introducing a reimagined Maze: one that joins the most ambitious researchers who are redefining what’s next, collaborating deeply, and making decisions grounded in real insights. The future isn’t built alone: → It’s built with curiosity → With collaboration → With your users Shape change, together: https://bit.ly/4hTYhJj
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Keith Richey reposted thisKeith Richey reposted thisEDIT: updates are available here: https://lnkd.in/gmabrMxc All, my law partner, Charles Hosch, has gone missing. Charles has been my mentor and close friend for many years. I please ask that you repost this as far as wide as possible, especially if you have connections in Georgia. ***Missing Person*** If you see Charles or know of his whereabouts, please contact the Emergency Operations Center at (706) 439-6091 or dial 911.
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Keith Richey shared thisFor all the change makers in user research and market researchKeith Richey shared thisWhen anyone can build anything—how do you win? The world of research has changed. And Maze is changing with you. Today, we’re introducing a reimagined Maze: one that joins the most ambitious researchers who are redefining what’s next, collaborating deeply, and making decisions grounded in real insights. The future isn’t built alone: → It’s built with curiosity → With collaboration → With your users Shape change, together: https://bit.ly/4hTYhJj
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Keith Richey shared thisIf you like to cook, but you don't like all the ads in online recipes, check out openRCP. It's built by my friends Ben Arnstein and Matt Plotke.Keith Richey shared thisFor all of the cooks who have been using openRCP, we just launched on Producthunt for the very first time and I would be super appreciative of your support. For every upvote we receive, we can reach a higher placement on the site (helps us immensely in marketing the launch / getting more people to try it), and upvoting takes just 15 seconds to do! Here's the link to openRCP on Producthunt: https://lnkd.in/eqK6fThF and here's how to support us: 1. Click the Upvote button to give us an upvote 2. Leave a thoughtful comment on the post (and ask any questions if you have).openRCP - Your favorite recipes, but without the ads | Product HuntopenRCP - Your favorite recipes, but without the ads | Product Hunt
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Keith Richey liked thisKeith Richey liked thisThe firms that win the next decade will be the ones that learned how to operate a next-gen Human + AI servicing model. What does the AI-powered practitioner look like? I'm joining two industry visionaries, Koen Claessens and Ignace Robberechts from BDO, on May 21 for a live Accounting Today webinar to talk about exactly this. Join us: https://lnkd.in/gQq_TvmP
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Keith Richey reacted on thisKeith Richey reacted on thisTo our dear friends, family, and community, It is with a shattered heart that I share the unimaginable news of a profound tragedy. On April 20, 2026, I lost my beloved wife of 25 years, Rosine, and our incredible 18-year-old son, Kenrik, in a tragic accident while returning from his last college campus tour for admitted students at TCU. Rosine was my soulmate, rock, and the light of our family. Kenrik was a wonderful young man just beginning his journey. Their absence has left an emptiness that words cannot describe, for myself, our children Kelia and Kai, and everyone who knew them. We are currently navigating a level of grief I never thought possible and are taking space to process this immense loss. Thank you to those who have already reached out. I ask for your prayers, and to please hold your own loved ones close. Information regarding the memorial services is provided below. https://lnkd.in/gasFJp6JRosine Kabano & Kenrik Kabano Obituary - The Woodlands, TXRosine Kabano & Kenrik Kabano Obituary - The Woodlands, TX
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Keith Richey liked thisKeith Richey liked thisWait — Mother’s Day is this Sunday? Don’t worry. Fambot made a guide to help you pull it all together in time. Whether you’re celebrating Mom, Grandma, your partner, or the whole crew of amazing women who keep the family running, this is one of those days that deserves a little extra thought — and ideally, a lot less last-minute scrambling. So we made a free Mother’s Day Prep Guide for families. It has gift ideas that still have time to arrive, easy ways for kids to help, brunch and dinner inspiration, sweet homemade touches, reminders, and even a daily joke to keep everyone smiling. No sign-in required. Just open it, use it, and share it with whoever in your life should probably be a little more on top of Mother’s Day. 😅 Link in comments. #Parenting #Family #MothersDay #AI #Fambot
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Keith Richey reacted on thisKeith Richey reacted on thisSo...it's official. I've joined Intuit to lead B2B Marketing! I honestly feel that it’s the opportunity of a lifetime. Joining one of the world’s most iconic brands, one that was literally in my backyard growing up as a kid here in the Bay Area. It’s a chance to build the world's most modern, AI-forward B2B marketing team and tech stack - from the ground up, with the right resourcing and mandate from the business. Hit me up if you're based in the Bay Area and want to learn more about this special build. It’s a ~$90B market opportunity hiding in plain sight. Mid-market businesses are trapped between entry-level software and legacy ERPs that weren't built for them. We've built the AI native ERP platform that finally threads the needle - now we need the demand engine to bring it home. A few days in and I’m convinced: the product is differentiated, the team is exceptional, and the opportunity is massive. No business will ever outgrow Intuit…not on our watch. Grateful to Greg Johnson and Ashley Still for believing in me and my vision. So excited to learn from you both!
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Keith Richey liked thisMemory has always been near and dear to my heart. There’s a lot that gives Chat the feeling of a good partner, but for me it’s always the times when it connects a dot between things I’ve been talking about to help me come up with a new idea. This new model and these updates improve this meaningfully and make Chat even smarter by being able to search across your Gmail. I’ve been testing them out and there’s something about the combo of how they feel that really hard to put into words. Try it!Keith Richey liked thisGPT-5.5 Instant is starting to roll out in ChatGPT—smarter, clearer, and more personalized answers in a warmer, more natural tone. This update significantly improves memory and personalization. - ChatGPT can now better use context from saved memories, past chats, files, and connected Gmail accounts to give more personalized responses. - Memory sources show what relevant context was used to personalize a response and allow you to update, delete, or disconnect as needed. GPT-5.5 Instant is rolling out over the next two days as the default model to all ChatGPT users, and as ‘gpt-5.5-chat-latest’ in the API. https://lnkd.in/gtSg6jnE
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Keith Richey reacted on thisKeith Richey reacted on thisToday was a big day for our team in ANZ. At AI Day Sydney, Databricks announced a USD $300 million (~AUD $420 million) commitment to Australia & New Zealand over the next 3 years. But the number is just the headline. What it actually means: :: A new ANZ headquarters :: Growing our local team (+150 Bricksters) :: Deeper investment in our partner ecosystem :: A goal to upskill 100,000 learners in Data x AI across the region As our VP ANZ, Adam Beavis, put it: "This investment reflects the pace of adoption and our long-term commitment to the region. Now our customers can innovate even faster." We're not just building a business here. We're building something that matters for the region - and we're only getting started. Find out more here: https://lnkd.in/genjHPbM Congratulations to Adam Beavis and the ANZ team on this incredible momentum! Simon Davies Nick Eayrs Joanna Vallejo Lorelle Marino Loren Sinclair Leah Stanton Shane Cracknell Chantelle Conway Davinia Simon Jenitta G. Renate Leknes Brian Li Angelina Lam Jonathan Parker Melanie Botha Rochana Golani Roberto Sánchez Garvín Chris Koh Amanda Corner Barbara Luz Sarah Mainprize Ian Campbell Helen Kim Sarath Mohan Charles Sutikno Dan Miller Carol Brown Mitchell Fardell #Databricks #DataAI #ANZ #Australia #NewZealandDatabricks to invest US$300 million in ANZ over the next three yearsDatabricks to invest US$300 million in ANZ over the next three years
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Keith Richey reacted on thisKeith Richey reacted on this4/26/26 | This past weekend, my beautiful younger sister, Olivia, went home to be with Jesus. After almost 21 months battling her brain tumor diagnosis from August 2024, she can finally rest. While not my typical post, so many connections in my professional circle have reached out with prayers over my family after my first post about my sister. I truly believe Olivia’s impact will shape the trajectory of my professional life. My heart is shattered as her older brother, and I could not have been more blessed to grow up alongside her. We are leaning on our family, our faith and our incredible community each day. I've had to remind myself Olivia was never "ours", but she always belonged to God. If I was Him, I would have called her home too because of how amazing she is. I'm overwhelmed with gratitude for the prayers that have been lifted up around the world over Olivia and our family. I know the reason this is so hard is because our family has been so blessed. I now have the honor and responsibility of carrying on Olivia's legacy. If I can have even a fraction of the Kingdom impact she had, that would be a win to me. Our family has decided not to hold a traditional wake & funeral, but instead will host a celebration of Olivia's life in the coming weeks. We will share more details once available. Spoiler: there will probably be coffee. I love you so much, Olivia. Thank you for displaying the heart you have for people and your passion for the Lord in everything you do! He who was seated on the throne said, "I am making everything new!" Revelation 21:5 NIV
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Keith Richey reacted on thisKeith Richey reacted on thisOur top AE made a bet with Nikhil Cheerla that he'd get a Nooks tattoo if she hit 200% Now our CTO is inked. Never bet against Jillian Fama.
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Keith Richey liked thisKeith Richey liked thisWe’re expanding the Enterprise Field Marketing team at OpenAI. Looking for commercially minded marketers who know how to partner deeply with Sales, build thoughtful programs for executive and enterprise audiences, and turn customer moments into measurable pipeline and relationship impact. You’ll help shape how OpenAI shows up with some of the world’s largest organizations, from executive dinners and roundtables to industry moments, workshops, roadshows, and account-based programs. We’re looking for people who can move between strategy and execution, build trust across teams, and create high-quality experiences that help enterprises understand, adopt, and scale AI responsibly. Applying directly (link in comments) is the best way to make sure your profile is seen by our recruiting team.
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Publications
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The Importance of Corporate Brand Personality Traits To a Successful 21st Century Business
Journal of Brand Management
A successful 21st century firm must carefully manage its corporate brand personality. The three core dimensions of corporate brand personality and two traits for each dimension that are crucial for marketplace success are outlined as Passionate and Compassionate (Heart), Creative and Disciplined (Mind) and Agile and Collaborative (Body).
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Brand Equity Implications of Joint Branding Programs
Journal of Advertising Research
A research study was conducted to explore how joint branding affects consumer perceptions. In this experimental setting, the study findings suggested that brand alliances can help build brand equity, but only under certain conditions and in certain ways.
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Ten Guidelines for Branding in High-Tech Markets
Market Leader
Companies operating in high-tech markets have as much need of good branding as any other consumer goods firm. Without branding, having the best/most innovative technology will not be enough for success.
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Honors & Awards
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LinkedIn Leadership Award
LinkedIn Global Marketing
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LinkedIn Culture Award
LinkedIn Global Marketing
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3 people have recommended Keith
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Atmospherik
The hidden cost of siloed data? Performance. If your creative team, media team, and analytics team aren’t looking at the same model, you’re effectively running three different campaigns. The solution isn’t more dashboards. It’s alignment. A strong data spine that connects the entire funnel—from who you’re targeting, to what they see, to whether they convert. Growth doesn’t happen in silos. It happens when everyone’s working off the same map.
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Moloco
Creative fatigue happens faster than most marketers expect. What worked last quarter might already be losing steam—and with rising CPAs, refreshing your creative strategy isn’t optional. That’s why we partnered with Singular to create Winning with Creative—a practical guide for building, testing, and scaling ads that keep performing. Inside, you'll find: ✅ Smarter frameworks for concept testing ✅ Insights on geo-specific creative from us ✅ Post-tap strategies that go beyond the click ✅ UGC and TikTok best practices that actually convert If staying ahead of creative fatigue is on your roadmap, this guide is worth a read. Download it here → https://lnkd.in/gCbRf4hW
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StackAdapt
Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw
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test account
Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies.
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Product Marketing Alliance
You’ve built the email flows, spun up social, lined up webinars. Yet, there’s still a gap in your GTM. Here’s what keeps surfacing at Product Marketing Alliance: most product marketers are sleeping on one of the most powerful GTM channels out there. Podcasting. And yes, it’s costing real connection with customers. Think about it. Where else do you get 30 minutes of your ideal customer’s undivided attention? Where else do people invite your voice into their daily routines by choice? Not many places. Podcasting brings something special to the table: • Long-form stories that build deep trust • Direct access to niche, highly engaged audiences • Evergreen content that keeps working for you • Honest conversations that show (not just tell) your expertise • Lower noise compared to crowded digital channels You don’t need fancy gear or a huge following to start. What you DO need? A clear point of view, real curiosity about your customers’ struggles, and the willingness to show up again and again. Curious what this could look like for you? Try this: listen to a few podcasts in your space. Notice what hooks you, what feels authentic, what keeps you coming back. Then ask yourself, what conversations could you be leading? When did you realize a new channel was the missing piece in your GTM? Ever tried podcasting (or thinking about it now)? Share your stories or questions below – we’d love to hear what’s working for you. Read Bianca Stanescu, MCIM’s article for more: https://lnkd.in/eRChru4h
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Pixel Roar Creative Studio
Struggling to connect with your ideal customers? This step-by-step marketing presentation breaks down how to identify, understand, and engage your target audience using proven strategies: 🔹 Clarify your offer 🔹 Perform market research 🔹 Segment your audience 🔹 Create buyer personas 🔹 Use analytics to refine campaigns 🔹 Build meaningful connections through feedback & dialogue Whether you're a startup or scaling brand, these tactics will help you turn attention into conversion. Download now or reach out for tailored marketing help! #MarketingStrategy #AudienceTargeting #DigitalMarketing #CustomerPersona #BrandGrowth #PixelRoar #2025Marketing #CreativeMarketing #BusinessGrowth
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Meghan Gendelman
Every CMO I talk with right now is juggling AI pilots, brand risk, compliance drag, martech sprawl, and relentless ROI pressure. The experimentation phase is over. The operating model is changing. AI is table stakes. A creative multiplier is the edge. The real shift is moving from platforms with AI bolted on to an AI-powered creative operating system that helps teams actually create, ship, and scale work faster. This is the future Canva is building toward. On March 11, we’re bringing AI Vision to Spring Studios in NYC. 🗽 Join a room full of the people building what modern creative and marketing teams will run on next. Cameron Adams — Co-Founder & CPO, Canva Ashley Kramer — VP Enterprise, OpenAI Stefano (Stef) Corazza, PhD — Head of AI Research, Canva Alejandro Matamala-Ortiz — Co-Founder & CDO, Runway Jenny Wen — Product Design Lead, Anthropic …and more. If you’re rethinking how your team creates and operates in the AI era, this is the room to be in! Spots are limited: https://lnkd.in/dHsGhahU
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Renegade Marketing
Author Michael Watkins reveals the 3 critical mistakes keeping CMOs stuck in tactical mode instead of leading strategically. You'll learn how to shift from reactive execution to enterprise thinking, why most marketers fail at long-term strategy (and how to fix it), and how to apply the RPM model (Recognize, Prioritize, Mobilize) to level up your entire marketing org. ➕ Plus, discover why the future belongs to leaders who embrace shared leadership over central control. Listen here ➡️ https://bit.ly/4nPVJxJ
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Genefa Murphy, PhD
The creator economy is now valued at ~$250B+ and set to scale rapidly (thanks G2 for the stat). So now more than ever amid all the automation tools, generative-AI content, and omni-channel creator noise, people with true subject-matter expertise need a way to cut through. The new Udemy Production Hub helps creators, subject matter experts and learning design leaders transform their domain expertise into impactful dare I say authentic content (I did, I said it) that bridges the gap between passion and tangible impact. Shout out to Ava Plasse and Gaby Araujo Z. for leading this project and sharing their expertise with the community. It’s only the start. Link in comments. #content #learning #AI
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Databox
Marketers aren’t fixing the funnel - they’re funding it. 67% of GTM leaders increased paid budgets this year. Almost half did it to replace lost organic pipeline. That’s not strategy. That’s triage. And it raises a tough question: Are we solving attribution... or buying temporary visibility? When paid covers your blind spots: → You stop fixing broken handoffs → You skip over disappearing buyer signals → You build a funnel with no foundation This is the hidden cost of misattribution. Not just wasted budget, but missed insight. The best GTM teams aren’t just spending more, they’re getting smarter: ✔ Rebuilding trust in their data ✔ Aligning around what’s actually working ✔ Making performance visible across the org Because when the budget dries up, only the insights survive.
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