Kerry Bennett
Los Angeles County, California, United States
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About
A brand-building advocate in a startup world.
I've never been more bullish on…
Activity
9K followers
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Kerry Bennett posted thisOkay, here's my one certain copywriting rule, and I'm pretty sure it always works. Are you ready? When it comes to wordplay in copy or headlines: * 1 change is gold. It's satire. It's parody. It's a wink. It's immediately understandable. MAKE ONLY ONE CHANGE. * 1.5 changes sometimes works, often doesn't. Only for masters. * 2 or more changes are too many. But everyone likes to get too clever, and then you're forcing your reader to think about it, and you've ruined the creativity. FOR EXAMPLE: (One step - perfect, always works) * My friend takes their dog to Bark Slope Groomers in Park Slope. That's perfect word play - it tells you what the place is and it's a one-step change (bark > park.) Would also have accepted "Park Soap Groomers" but Bark Slope is better. * A local restaurant has an oyster night and calls it Two Buck Shuck. Perfect! Two Pick Shuck would have been too much. (1.5 steps, danger zone) * Sportscaster Colin Cowherd has a segment on his show called "Herdline News." Now, you might think that this is only one step change (a > r) but there are 1.5 steps here because it SOUNDS different as well as looking different. It's not like you don't KNOW it refers to "headline news" but you have to think about it. Not successful. Always read your copy out loud because what looks good on paper can deceive you when spoken. * In high school, there was a newspaper gossip column (why?) called "Green Mail" instead of "blackmail" (big why, where were the teachers)? Feels like it should work because it's just changing one color to another, but it doesn't play on any of the same sounds. "Trackmail" would be fine but "Bluemail" (sound change) would be bad. It's an intellectual change. Bad. TWO PLUS CHANGES, NEVER * A local artisan bread company has a sign that says Art Is In Bread Change one: changing the a to an i. That's good! "Artisin Bread" would be okay. Change two: breaking up the words in the sign. Now I'm trying to think about it. Bad. * Another local store is called "A Bark Example." ... what? what does this mean? what could this POSSIBLY mean? Why are you adding to my nervous system dysregulation, store? Maybe none of this matters because Claude will write all copy henceforth but this is my copy hill to die on and I'm 100% sure I'm right about this. Please drop your best examples of this because good and bad copy are amongst my favorite things to talk about.
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Kerry Bennett shared thisMore good guys (and gals and others) in AI, please! Here’s one who coincidentally will also help you with your Mother’s Day gift https://lnkd.in/giyrEBFFA Mark Cuban-backed AI startup is helping families turn conversations with their elderly relatives into lasting memories | FortuneA Mark Cuban-backed AI startup is helping families turn conversations with their elderly relatives into lasting memories | Fortune
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Kerry Bennett shared thisOne of the great joys of my working life is working with the phenom that is Aditi Maliwal. If you don't know, you'll be better off knowing. PS GORGEOUS STAGE PHOTO COURTESY OF THE UPFRONT SUMMIT (and Scott Clark) gah i loved that stage design so muchKerry Bennett shared this"Ideas are a dime a dozen. What I'm backing, especially at the earliest stages, is a person." Fortune's Lily Mae Lazarus spoke to Upfront General Partner Aditi Maliwal on why she only does two to three deals a year, her take on AI unit economics, and the information markets opportunity she's been tracking. Check out the full story in the comments 👇
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Kerry Bennett shared thisVC Platformers - do NOT miss this session! It's going to be so good.Kerry Bennett shared thisSee you next week, San Diego!! ☀️ Looking forward to seeing everyone at the VC Platform Summit!
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Kerry Bennett shared thisThe big question, right? What does it even mean for events to create value in this day and age of a million events, 9/9/6 culture, and crazy exploding event costs (IYKYK, thoughtsandprayers, events organizers.) VC Platform attendees, come chat with me so I'm not alone in a room (though would I just read quietly for an hour and be thrilled YES I WOULD.)
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Kerry Bennett shared thisParents! Teachers! Are you already side-eyeing your school handouts and PDFs? Ready to have hours of your life back? Check out Agenda Hero's 26-27 School Calendar Directory! Get all the key dates directly onto your calendar in less time than it takes you to make a coffee. Find your school in the comments or request it!
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Kerry Bennett shared thisHere’s a great update for the humanity good guys - check out this Remento “where are they now?” update from Shark Tank. I know we’re supposed to be posting insights and not promotional stuff so here’s an insight - don’t sleep on old school visibility, when married with a product that delivers on a real human desire and a great team.Kerry Bennett shared thisBeyond grateful for this one. Thank you so much to Shark Tank and Mark Cuban for featuring Remento on last night's episode of Shark Tank. It's been an absolute whirlwind since our Shark Tank episode aired almost exactly a year ago. We've sharpened our marketing. We've expanded our team. And we've added a crazy amount of AI capabilities into the product - all in pursuit of making the experience more intuitive. And we're just getting started. It's such a privilege to be helping capture the stories of ordinary folks with extraordinary stories. And getting to become friends with Patriotic Kenny? What a gift! #sharktank #markcuban #remento
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Kerry Bennett shared thisTell ALLL your non-profit friends - Defy Ventures is hiring. You will make a HUGE difference in so many lives. ALSO - SoCal folks - if you have been waiting for a sign to come to prison - this is it! We have a few spots left in a trip on May 20, not very far from LA. Message/comment if you're ready to have the best day of your year!** ** (unless you're getting married, having a baby, going to see your fave artist in concert, etc, that might be better. Maybe. YMMV.)Kerry Bennett shared thisI'm #hiring! The VP, California role at Defy Ventures is a great fit for a nonprofit generalist—someone who excels at and enjoys both program oversight and fundraising strategy and is equally comfortable in the details of grant compliance and the big picture of organizational strategy. This role will have the opportunity to strengthen Defy’s work in California and support people impacted by incarceration. If this sounds like you or someone you know, I'd love to talk! Apply via our Idealist posting and let me know any questions in the comments. https://lnkd.in/gyZyuGnB
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Kerry Bennett shared thisSF events ppl, I cannot stress enough that you want to work with Allison Braley and the Bain Capital Ventures (BCV) team. Frankly, you should be so lucky.Kerry Bennett shared thisEvents are the lifeblood of our marketing efforts here at Bain Capital Ventures (BCV). We live in a frenzied, disconnected world where everything feels urgent. It's easy to forget to put our heads up and engage with the world around us, finding community and taking opportunities to learn outside of our day-to-day. We host over 100 events per year, from small dinners to 500-person conferences to big meetups, in order to help founders do exactly that. That number is only growing so we need another brilliant mind to think through those experiences with our SF-based early stage team. If you or someone you know is obsessed with creating experiences IRL, knows the tech scene like the back of their hand and is creative and collaborative, send them our way. Link to application in comments.
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Kerry Bennett liked thisKerry Bennett liked thisAre you allowed to be inspired by a book you've never actually read? That's how I feel about Unreasonable Hospitality, a book about creating extraordinary experiences that I know I should read but candidly haven't gotten to yet. That doesn't mean I haven't learned from it - Mary Grove read UH several years ago and has shared many of the insights and learnings from it, which have impacted how I approach pulling off Bread and Butter Ventures events. Anna Willgohs and I probably spend an inordinate amount of time on small details when it comes to our events. Custom nametags, thoughtful venues, on-brand table tents (I love a table tent), handwritten cards, fresh flowers, clear communication. At the core of everything are the people in the room and the content we put on but we believe those small details deliver on the unreasonable hospitality we're going for. We also had a gorgeous custom logo designed by the talented Laura Heffelfinger, which enabled us to give the event a unique and branded feel. Another note on design - we've moved slowly towards incorporating more of the blue from the Minnesota flag in a subtle nod to our home state. While we invest across the country, what makes our brand special are the deep ties we have here at home. And speaking of inspiration, many of these special details are inspired by my attendance at the incredible summits put on by Kristen Ostro Jenna Borowski 💫 Dan Holahan and Joshua Goodfield; and heavily influenced by my peers who are incredible at this - not limited to but including Deb Goldstein Shannon (Stobbe) Shroyer Katie Birge Rachel Serrato (Hodes) and Rachel Mackey. Enjoy some pics by local photog Francis Sampah of some of the special details of Summit and AGM 2026.
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Kerry Bennett liked thisKerry Bennett liked thisTCG (The Chernin Group) scores for the best lunch burger on the westside of Los Angeles are officially in. The results (average of scores out of 10). 8.8 - NADC Burger (Westwood): NADC Burger 8.2 - Bel-Air Country Club* - (Bel-Air): UP-N-IN 7.6 - Heavy Handed La (Santa Monica): Single 7.4 - The Win-Dow at American Beauty (Venice): Cheeseburger 7.3 - Hiho Cheeseburger (Marina Del Rey): HIHO 6.5 - For The Win (Westwood): Cheeseburger 4.9 - The Apple Pan (West LA): Steakburger Since the start of the year, the team has been on a mission to find “the one.” Seven lunch stops later, it is finally time to release the scorecard. What began as a fun excuse to get out together quickly evolved into a surprisingly rigorous and palate-expanding study in consumer experience, consistency, and quality. To keep things fair, everyone ordered the same burger at each location with as few substitutions as possible. Burgers were scored on a 1–10 scale (10 being the best), while fries, shakes and sides could move the final score up or down by 0.5 points to avoid “middling” scores. We also intentionally left out the big chains to focus on more local favorites and westside staples. A fun reminder that some of the best team talks and best insights into consumer trends happen outside the office. Now the important question: what did we miss? We might just go to tacos next. And if you don't like the scores blame judges. Alexander Poon, Daniel Iglesias (now working at a different burger joint), Jonathan Liu, Julia Beilman, Karissa Jhangiani, Lauren Goldberg, Sam Johnson, Samantha Keown, Sylvania Phann, Alberto Duran-Rojas, Amelie H. and Greg Bettinelli *special thanks to the anonymous person who got us access to Bel-Air. Photo taken at current leader - NADC Burger (Westwood)
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Kerry Bennett liked thisKerry Bennett liked thisWe would have been remiss, frankly, if we didn't plan an epic fireside chat by the epic firepit at Ojai. The firm is called Bonfire Ventures. The chimney has a flame on it. The fire was real. At some point you have to lean in. So we did. On the first night of our LP Summit, Mark Mullen pulled up a chair with Umi Mehta, Erik Sebusch, Chris Cassidy and Nat Fraser, four people with a deep view into the venture ecosystem from different corners of the market. The placeholder title for the session was “WTF Is Going On?” At some point during the planning, we realized it wasn’t a placeholder. It was the title. And it was accurate. The premise was simple. The answers, less so. Mark moderated the way Mark moderates, asking questions with curiosity, candor, and zero pretense. It was the conversation everyone in the room seemed to have quietly shown up hoping to have. What is actually happening in the market? Where is capital moving? And what does it mean for founders building right now? What I didn't expect was how quiet the room would get. No phones out. The kind of attention you only get when people sense they're hearing the real version, not the conference-circuit version. That's the part you can't engineer. You can build the firepit, string the lights, put the right people in chairs around an actual fire, and at some point that's just stagecraft. The realness has to come from them. Last week, it did. Thank you to Umi, Erik, Chris and Nat for showing up exactly the way you did. And to Mark for steering it the only way you can.
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Eric Franchi
8K followers
Excited to share that Aperiam has invested in Bedrock Platform. Obvious statement of the century: programmatic advertising has a complexity problem. The infrastructure that was built to give media buyers control has, over time, done the opposite. Burying teams under layers of operational overhead, legacy tooling, and opaque supply chains. Bedrock is built on a simple but powerful thesis: what if you stripped away the bloat and rebuilt the stack around what actually matters... precision, transparency, and speed to execution. Their platform combines AI-driven campaign automation with curated, premium inventory across video, CTV, DOOH, and audio, and aims to be flexible and get smarter over time. Plus, the team (Shane, Austin, Ryan, James) has deep roots in the infrastructure layer of ad tech and understands the plumbing better than almost anyone. We believe the next generation of programmatic will be leaner, faster and AI-first. Bedrock is building that.
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Kiri Masters
Retail Media Breakfast Club • 29K followers
83% of retail media campaigns can be gamed on iROAS. Not by changing the creative or the audience targeting -- just by changing the math. New research from Albertsons Media Collective, Ovative Group, and Northwestern's Kellogg School tested 42 real campaigns and found that methodological choices alone can swing iROAS by 6.5x. The brands with data science teams already knew this was messy. The mid-market brands taking iROAS reports at face value are the ones who get burned by creative math. My latest column for The Drum breaks down what the research found, why transparency beats standardization, and the questions every brand should be asking their RMN partners 👇 https://lnkd.in/eJbJbh-k Really enjoyed picking the mega brains of Liz Roche and Derek T. Nelson for this one!
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Tanvir Siddiqui
Provok • 3K followers
Have you noticed any change in Amazon’s brand identity lately? If not — that’s actually a huge success. At least in the short term. 𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲𝗻’𝘁 𝗺𝗲𝗮𝗻𝘁 𝘁𝗼 𝗻𝗼𝘁𝗶𝗰𝗲 𝗶𝘁. 𝗔𝗻𝗱 𝘁𝗵𝗮𝘁’𝘀 𝗮 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. No launch film. No press blitz. No brand anthem with orchestral strings. Just a quiet rollout across 15 global markets—an initial phase in a broader global refresh. Billions of touchpoints, refreshed without making a scene. In branding, sometimes the boldest move is the invisible one — Subtle. Repetitive. Relentless. Until one day, you look up and think: “𝘏𝘶𝘩. 𝘏𝘢𝘴𝘯’𝘵 𝘪𝘵 𝘢𝘭𝘸𝘢𝘺𝘴 𝘭𝘰𝘰𝘬𝘦𝘥 𝘭𝘪𝘬𝘦 𝘵𝘩𝘪𝘴?” 𝗧𝗵𝗮𝘁’𝘀 𝗺𝗲𝗺𝗼𝗿𝘆. 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱. Frankly, I’m surprised it took them this long. Managing a brand ecosystem under a masterbrand without a unified visual identity is like conducting an orchestra where each musician’s playing a different song. Loud and memorable — but for all the wrong reasons. Amazon’s old brand system was starting to drift — each sub-brand doing its own thing. The new identity brings it all into sync. One smile. One tone. One visual rhythm. 𝗪𝗵𝗮𝘁’𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱? • A warmer, more human smile in the logo (you’ll squint and see it) • A new typeface — Ember Modern — made for global legibility and digital elegance • A sharpened palette: Smile Orange with a bit more zing, Prime Blue turned richer • Refreshed iconography • A smarter visual identity system and architecture that makes 50+ sub-brands feel like one coherent family This isn’t just about being consistent — it’s also about being coherent and flexible. As a brand shows up across more surfaces and contexts, adaptability becomes just as important as alignment. 𝗪𝗶𝗹𝗹 𝘁𝗵𝗶𝘀 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗥𝗢𝗜? According to Deloitte (2019), consistently presented brands are 3.5x more likely to enjoy strong brand visibility. And a Lucidpress (Marq) (2021) study found that brands with consistent identity systems can see up to 23% higher revenue over time. Consistency across a billion touchpoints isn’t just a virtue — it’s a growth engine. 𝗧𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗺𝗼𝘀𝘁 𝗖𝗠𝗢𝘀 𝘄𝗼𝘂𝗹𝗱 𝗸𝗶𝗹𝗹 𝗳𝗼𝗿. Spotify did it. So did Burberry. And Airbnb didn’t just change their logo — they built a system that made their brand feel both personal and global. Because when all the noise fades, this remains: 👉 Campaigns build salience and trigger short-term awareness and action. 👉 Visual identity systems build long-term memory structures and brand recognition. If you’re into design, identity, and the quiet work that drives real growth, have a look at the fascinating details on Koto's site:🔗 https://lnkd.in/gfhSfKpF #BrandStrategy #DesignMatters #MemoryStructures #Amazon #VisualIdentity #BrandArchitecture
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Rob Palumbo
Cedar • 13K followers
I listened to an Invest Like The Best podcast with Wolfgang Hammer this week. Wolfgang helped create House of Cards and has run major studios. Now he’s working with Mitch Lasky and Marc Andreessen on a new model for building films. His thinking applies directly to founders. He breaks a company’s story into three layers: 1. External: what the product does. 2. Emotional: the motivation behind building it. 3. Philosophical: the beliefs about how the world should work. The companies that communicate well operate cleanly across all three. The ones that struggle usually stay stuck in the external layer. Hammer’s prompts are simple: • What are we doing? • Why am I doing this? • How should the world work? Run these for your customer. Run them for your company. Look for the alignment. That’s the narrative you use with executives, frontline teams, customers, and investors. The logic is straightforward: people act when they understand what you do, why it matters, and how it fits into their own view of the world. A clear story makes decisions easier and keeps teams moving in the same direction. Hammer also makes a strong point about the role of a CEO. Communication is the job. The audience changes constantly, but the underlying philosophy should hold steady. When the story is clear, the context-switching becomes manageable. One pattern shows up across every strong narrative: hardship, money, status, and transformation. Almost every meaningful story traces a shift from one state to another. People respond to change, not static descriptions. Takeaway: revisit the three layers often. As the product, market, and team evolve, the narrative needs to evolve with them. A sharp, coherent story makes everything else easier.
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Eric Fan
LUMOS • 5K followers
Love this - AI is the Oppenheimer moment for marketing. It fundamentally collapses the time and cost of production. A $2.5 million campaign that used to take four months can now be delivered for $500,000 in four weeks. Legacy firms that charge based on hours with the 'time-driven' model are existentially threatened by this.
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Alon Rotem
ThredUp • 4K followers
Jenelle Sheridan has her finger on the pulse here! Good read below👇 Recommerce is a strategic imperative for brands and reverse logistics players. That's why we extended the ThredUp platform to invent the Resale-as-a-Service category. In case your interest is piqued, I'll be sharing my perspective at ReCon NYC this year. See you there!
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Justin Billingsley
Nomad Foods • 17K followers
CMOs demand guaranteed delivery, lowest CPMs, strategic flexibility, and outcome-based pricing. Physics says you can't have all four simultaneously. Principal media delivers three of them. The question is which three matter most. Forrester's new principal media report from the inimitable Jay Pattisall is very much worth a read, and it's going to trigger the predictable debate. Critics will argue agencies are creating conflicts. Evangelists will tout cost savings. Both will miss the strategic reality: CMOs facing compression don't have the luxury of perfect markets. I've watched boards push CMOs for guaranteed outcomes while slashing budgets. In that environment, academic arguments about strategic flexibility mean nothing. The anti-principal media argument assumes unlimited client patience, perfect information, and rational markets. Reality looks different. Reality is: your board wants cost certainty so they can model P&L without media volatility. Reality is: your CFO wants guaranteed delivery so you're not scrambling for Super Bowl inventory in scatter markets. Reality is: your CEO wants outcome-based pricing that ties media spend to business results. Principal media trades strategic flexibility for the three things boards actually care about: cost certainty, delivery guarantee, and outcome alignment. The Forrester report shows 80% of marketers are interested in principal media advantages. That's not because CMOs are naive about conflicts of interest. It's because they're making rational trade-offs under real constraints. The criticism of principal media comes from people who've never faced the impossible triangle. They can afford to optimize for strategic flexibility because they're not accountable for the P&L impact when media costs spike or inventory disappears. Yes, principal media requires transparency. Yes, it needs contractual controls and performance accountability. Yes, clients should cap how much spend flows through principal arrangements. But the mechanism itself? It's agencies finally building inventory positions that enable the outcome-based pricing we've demanded for years. I'm a big supporter as, for two decades, I've watched CMOs demand that agencies move from billing hours to pricing on outcomes. "Put skin in the game," they said. "Share the risk." Now agencies are doing exactly that with principal media, and the industry is calling it a conflict of interest. We can't have it both ways. Forrester predicts principal media will grow to one-third of billings by 2026. Read their report, then decide which three variables matter most for your business. https://lnkd.in/eKHg5qmk #PrincipalMedia #MediaBuying #CMO #MarketingLeadership #MarketingStrategy
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Anjelika Lours' Kour
DD.NYC® • 9K followers
When Cracker Barrel unveiled its new logo last week, the intent was clear: modernize. Instead, the rollout erased nearly $100M in market value and sparked a customer backlash so strong the brand reverted to its original mark in less than a week. Legacy brands carry an emotional weight with their audiences. The old Cracker Barrel logo wasn’t just a man in a chair; it was shorthand for memory, ritual, and a very specific idea of “home.” Remove that symbol without framing the narrative, and you risk removing the trust that comes with it. The lesson here is simple but often overlooked: modernization must honor memory. Design without context is decoration. Branding, when it’s done right, protects heritage while building space for the future. Curious to know your thoughts, is this modernizing—or erasing? #BrandDesign #DDNYC #BrandingStrategy #DesignLeadership
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Saurabh Vijayvergia
Deloitte • 3K followers
#AgenticCommerce is moving fast, and Richard Crone’s post below makes a simple point every CEO and board should hear: if you let AI agents control discovery and checkout, value quietly shifts away from your brand. In a recent The Wall Street Journal piece I co‑authored with Brian McCarthy and Roland Ehi, my argument is that winners will be the companies that keep the buying decision, the data, and the payment flow inside their own ecosystem – and make AI work for them, not around them. Adding the article link here for anyone shaping their agentic commerce strategy, keeping agentic commerce optimization (#ACO) in mind: https://lnkd.in/eY9xQptJ If your scenarios are “do nothing” or “light experimentation”, they aren’t neutral or no-regret options. These will actually destroy margin, weaken your customer relationship, and compress your multiple over time. Going “all-in” is the only scenario that will pay off, but tha will happen only when leaders treat product pages, checkout, and customer data as strategic assets, with clear rights, controls, and monetization. Agent-to-Agent (#A2A) is disrupting the game faster than you think. Prepare for it or risk getting disintermediated. Choice is yours!
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Tim Glomb
RavenEQ.ai • 4K followers
Most brands aren’t short on #martech—but they are short on profitable growth. Here’s a fresh breakdown of how Kurt Geiger went from plateaued performance to incremental ecommerce revenue by layering Wunderkind on top of their existing ESP and CRM, not ripping anything out. The story gets into why #identity is the “eyes” of your stack, how an autonomous marketing platform becomes the “brain,” and what actually changes when you double down on onsite capture and triggered messaging. If you’re staring at flat ESP performance and wondering what lever to pull next, this one’s worth a read: https://lnkd.in/gN6QmWAQ
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Umesh Khatri
ICFAI BUSINESS SCHOOL. • 2K followers
In January 2026, the E-commerce landscape underwent its most significant structural shift since the invention of the checkout button. We moved from "Search and Browse" to "Purpose and Execute." As a strategist who has spent a decade scaling brands, I see this not just as a technical update, but as the final collapse of the traditional marketing funnel. Here is my take on the Agentic Paradigm Shift and how we are rewriting the bibles of Kotler and Drucker for the modern era. The January 2026 Reality Check: What Just Happened? January wasn't just another month; it was the month the "Webless Web" went live. The #UCP Revolution: Shopify and Google co-developed the Universal Commerce Protocol (UCP). This is the new "handshake" of global trade. It allows AI agents (Gemini, ChatGPT, Copilot) to talk directly to your backend. They don't "read" your site anymore; they query your capability. The 4% #AI-Discovery Tax: OpenAI confirmed a 4% transaction fee for checkouts within ChatGPT. For some, this felt like a burden. For the world’s top marketers, it’s a "Toll on Certainty." You aren't paying for a click; you are paying for a resolved purchase intent. #Agentic Storefronts: Your store is no longer a URL. It is a node in an AI-powered grid. With Microsoft Copilot Checkout and Gemini AI Mode, the transaction now happens where the conversation is, not where the website is. Redefining the Foundations: Kotler & Drucker 2.0 We are witnessing the evolution of the core principles that governed business for more then 50 years. 1. From the "4 Ps" to the "4 Is" (Kotler Reimagined) In the Kotler era, we focused on #Product, #Price, #Place, and #Promotion. In the Agentic era, the AI decides based on: #Integrity: Is your data clean and machine-readable? #Instant-Availability: Can you fulfill the specific constraint (e.g., "Deliver by 3 PM")? #Interoperability: Does your system speak UCP/MCP? #Insight: Does the AI trust your brand's relevance for this specific user? 2. Efficiency vs. Effectiveness (Drucker Reimagined) Peter Drucker said, "Efficiency is doing things right; effectiveness is doing the right things." In 2026, Effectiveness is Delegation. A business that requires a human to "browse" is inefficient. An effective business is one that an AI agent can "buy from" autonomously. The brand that wins is the one that is easiest for a machine to trust. At eWebster Infotech, we don't just build stores; we build the infrastructure for the next hundred years of commerce. The budget is set. The protocols are live. The agents are shopping. Is your brand a partner or a ghost in the new machine? #AgenticCommerce #UCP #Shopify2026 #ModernMarketing #AEO #GeminiAI #EcommerceRevolution #StrategicGrowth #BusinessWisdom #eWebste
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Melissa Burdick
Pacvue • 18K followers
The most dangerous trap in ad tech is not bad strategy. It's sticking to the old playbook long after the rules have changed. This AdExchanger piece gets it right: independence is the next great advantage. Walled gardens can own the pipes and the data, but it is hard for them to be the source of trust. That's why Pacvue was built as an independent solutions. Our independence allows us to help brands and agencies measure across retailers, activate media spend without bias, and unify insights across channels. In many ways, we've become what the article describes as "the referee in an industry where most players are also participants." Scale, trust, and independence are the levers that can truly rewrite the rules. The retail media space is experiencing this exact dynamic. Brands need partners who can optimize across ALL channels, not just the ones they own. What do you think? Is independence becoming the ultimate competitive moat in adtech?
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