Andrew Floor
Oakland, California, United States
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About
Brand & Business Builder | Team & People Leader | Change Agent | Integrated Brand…
Activity
3K followers
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Andrew Floor reposted thisAndrew Floor reposted thisAre you Ready To Spritz? The Spritz serve is one of the fastest growing consumption occasions around the world and Regal Rogue is about to elevate it in true Australian style. After 14 years of pioneering Australian aperitifs, we’re proud to introduce a bold new chapter: Regal Rogue Spritz RTD’s, or RTS's 🍹✨ We've gone down this road because it’s time for a fresh take on how to enjoy us based on: Low ABV, big flavour – We’ve always believed in lighter, mindful drinking. Now your Spritz moment is even easier than a G&T. Elevating the moments that matter – From the beach to the picnic table, the backyard to poolside, in true Australian style, these four vibrant Spritz flavours are made to let you Spritz Your Way, wherever you are. New format, new possibilities – Taking the Spritz to the people! Perfect for grocery, convenience and the bottle shop, Regal Rogue is aiming to engage a new generation of Spritz lovers. We’ve “spritzed” our signature Australian aperitifs with citrus soda, floral tonic, and ginger beer—and we’re launching them exclusively at the Good Food Show in Melbourne, Sydney, and Brisbane across 2025. Come be among the first to taste and tell us what you think. Here's to our biggest innovation to date. #RegalRogue #ReadyToSpritz #LowABV #AperitifCulture #SpritzSeason #DrinksInnovation #MindfulConsumption Mark Ward John Ralph Andrew Floor Arnout Boele Intrepid Spirits Drew D. Proof Drinks Proof Drinks Australia
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Andrew Floor shared thisWith just over a week to go to IMBIBE Live, the UK’s leading drinks trade event, we would like to invite you to join us for a tipple at our stand on July 1st-2nd at Olympia London! Come along to taste Australia's finest award-winning vermouth - sustainably made from organic grapes & indigenous botanicals - and chat with our founder Mark Ward on all things vermouth, cocktails & our fully sustainable 5 litre BIBs. Follow this link for complimentary tickets: https://lnkd.in/gCet9XVX Cheers!
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Andrew Floor shared thisI'm looking for a rockstar Brand Manager who's driven by the need to make an impact, inspired by the opportunity to build & own something of their own & excited to be working with a diverse portfolio of unique spirit brands across an even more diverse set of international markets. A builder. A story teller. A collaborator. A grafter! Interested? Give me a yell!
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Andrew Floor reposted thisAndrew Floor reposted thisI had so much fun this morning on Channel 4 Sunday Brunch. Spring has sprung, so this week we are looking at the freshest ingredients to celebrate easter 🫛 Country Calling This beauty uses an incredibly flavour forward Pod vodka mate from 100% British Peas 50ml Pod Pea Vodka 20ml lemon 20ml simple syrup 20ml fino sherry 1 dash Seasn light Garnish with a sugar snap pea pod 🍫 Chocolate Negroni Regal Rogue is a fantastic aussie semi-sweet vermouth using organic Chardonnay and Shiraz as a base and a host of aromatic local botanicals 30ml Regal Rogue Aperitif Bold Red 30ml Renais Spirits Gin 20ml Campari 10ml Creme de Cacao 3 dashes Seasn Dark Garnish with a piece of dark chocolate, a pinch of salt and a slice of orange 🥕 Roasted Carrot Margarita Highlighting one of my new favourite products cocktail seasoning Seasn 3 dashes Seasn Light 50ml Blanco Tequila infused with Roasted Carrots 25ml Lime 15ml Cointreau 10ml Sugar syrup Garnish with fresh carrot tops Ben Branson Becky Davies Mark Ward
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Andrew Floor reposted thisAndrew Floor reposted thisDelighted to share that both of our Little & Green canned cocktails have received gold medals at the The Spirits Business RTD masters. This is our first year entering and testament to the incredible job Dave Mulligan and the team in Bar 1661 have done with these two flavours. #infamousirishcocktails
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Andrew Floor shared thisA Little Help From Some Friends... I'm looking for a rockstar TTL Creative Agency based in Japan, ideally with deep experience / connections in the Adult Beverage space. Anybody got any recommendations they can share?
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Andrew Floor shared thisWe are beyond proud to announce the first ever Regal Rogue limited edition! A truly unique blend of Australian innovation, expertise and provenance, our Bold Aged Amaro is the result of an extraordinary collaboration between Regal Rogue, STARWARD Whisky, Crawley's syrups, and Evan Stroeve. Available in very limited quantities from the best Regal Rogue partners in Australia, Ireland, and the UK. #amaro #vermouth #aperitif #agedwhiskey #amarococktail #instacocktail #oakaged #australianwhisky #australiancraftspirits #drinkstagram #homebartending #fortifiedwine . @swiftandmoore @thelianacollection @intrepid.spirits @starwardwhisky @crawleysbartendersyrups @syrupbaron @evanstroeve @seesawwine
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Andrew Floor shared thisBellRock Brands is looking for a rockstar Integrated Marketing leader to craft a cutting edge regional and shopper marketing capability across the cannabis industry's greatest house of brands! Do you want to make an impact? Are you a builder? A disruptor? A game changer? If so, let's chat!
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Andrew Floor shared thisChanging a name after spending 10 years building one of the most iconic brands in the cannabis industry is not a decision taken lightly but there is no doubt in our minds that it is absolutely the right thing to do. So very, very proud to be part of a team that isn't afraid to take a stand for equality, inclusiveness and integrity.
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Andrew Floor reacted on thisAndrew Floor reacted on thisAfter six incredible years, I’ve made the decision to step down as CEO of Movember. Leading Movember has been one of the greatest privileges of my career. I’m incredibly proud of what we’ve built together. Not just as a fundraising movement, but as a more holistic, impact-focused men’s health organisation. Over that time, we’ve helped shape global conversations on men’s health and worked alongside governments and partners to strengthen its place in policy and practice. Our Real Face of Men’s Health reports have helped drive tangible political will and investment. We’ve built the Movember Institute, deepened our work with Indigenous communities, and reached thousands of young men through sport and mental health programs. Most importantly, we’ve continued to improve and save lives. None of this happens without people - our team, partners, supporters and global community. I’m grateful to have worked alongside so many passionate, committed people who care deeply about changing the face of men’s health. I’m also really pleased that Anne-Cecile Berthier, who has been with Movember for almost nine years, will step in as interim CEO. She’s a highly respected leader within the organisation, and I know Movember is in very capable hands as it moves into its next chapter. Movember has a clear direction, strong teams and real momentum. I have every confidence it will continue to grow its impact in the years ahead. I’ll always be a passionate supporter of Movember and its mission, and I’m excited to see what comes next. Mo on.
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Andrew Floor reacted on thisExciting news to share here at Straightaway!! As we continue our always-on pursuit of the perfectly made cocktail, we have added one of the industry's best makers to help lead our mission. Please join me in congratulating the one and only Nora Furst in her new role. 🥂Andrew Floor reacted on thisWe are absolutely thrilled to officially welcome Nora Furst as Straightaway Cocktails’ new Director of Innovation! While this may feel like a new chapter, Nora has actually been part of the Straightaway orbit and team for years - collaborating with our team and sharing in our passion for thoughtful, ingredient-driven cocktails. An award-winning bartender and drink creator, Nora has spent the last decade building and shaping bar programs from Seattle to Oakland to Brazil to India. She’s also an Operating Partner at Buddy in San Francisco, named to The Imbibe 75 and Esquire’s Best Bars in America, and has worked with a wide range of hospitality partners through her consulting business, West Bev Consulting. Nora brings a deep respect for provenance, terroir, and process, alongside a career rooted in hospitality and craft. And perhaps most impressively, her creativity is delightfully uncompromising. Were any of you lucky enough to try her Panzanella Spazzatura at Urban Gleaners? Built with Wild Roots Gin, Accompani Dry Vermouth + Flora Green, carbonated tomato water made from gleaned tomatoes, citrus, and even a garnish of rescued bread. Chef’s kiss! At Straightaway, we believe great cocktails start with the same curiosity and care that you’d find at the best bars in the world. Nora’s experience behind the bar and across the beverage world will help us continue pushing what innovation looks like for packaged cocktails and we are genuinely so excited to have her on the Straightaway squad. Please join us in welcoming Nora to the team, we can’t wait to see what she builds next!
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Andrew Floor reacted on thisExcited for this year!Andrew Floor reacted on thisRobin Nance joins the United States Bartenders' Guild Board of Directors Industry veteran Robin Nance, who is based in New Albany, Indiana, has been appointed for a one-year term for 2026. For over thirty years, Robin has navigated the intricate landscape of hospitality, honing her skills and nurturing her innate ability to connect with others. From her early days working in restaurants, nightclubs, and bars to her role as Director of Trade Engagement and Advocacy for Beam Suntory, Robin’s career trajectory has been a testament to her boundless dedication and tireless advocacy for those within her community. Full Press Release HERE: https://tr.ee/4rj6pqcKPb
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Andrew Floor reacted on thisAndrew Floor reacted on this2025 was a challenging year for many in our sector, which makes it even more rewarding to celebrate a brilliant first year for Craft Cocktails in Dunnes Stores nationwide 🎉 Backed by a very busy activation calendar, we introduced our premium ready-to-serve cocktails to more consumers across Ireland than ever before. Huge thanks to the Dunnes team, along with all our retail and on-trade partners, for their incredible support over the Christmas period — and to our own Intrepid Spirits team for their super efforts throughout 2025. Lots more to come from this fantastic Irish brand in 2026 🚀🇮🇪 #CraftCocktails #MadeByBartenders
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Andrew Floor reacted on thisAndrew Floor reacted on thisProud to share that I have joined Mondelēz International as Vice President, OREO. After 13+ years building some of the most iconic brands in the spirits industry at Pernod Ricard and working with amazing people around the globe, I am stepping into lead one of the most recognized and loved brands in the world. From bottles to biscuits, and from one icon to another, I am excited for this next chapter!
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Andrew Floor reacted on thisOne month into my new beginning, I find myself future focused and looking ahead with excitement. I have joined a wonderful team of people, with Entrepreneurial spirit at the heart of everything they work towards, and our mission is simple - to become the world’s leading independent brand accelerator in the drinks industry. We have our hands on an incredible, eclectic mix of brands on a journey towards sustained long term growth, and for somebody who enjoys working in the uncertain, being charged with bringing enough structure to deliver success but not that much to stifle creativity is what’s gets me energised!! As T.S. Eliot said "What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from"….. Thanks for the warm welcome to Intrepid Spirits John RalphAndrew Floor reacted on thisWe’re delighted to announce two exciting changes to our Leadership team! We are thrilled to welcome Liam Donegan as our new Chief Operating Officer, responsible for leading our Dublin based Headquarters and aligning our global operations and supply chain. Liam brings a wealth of experience in international operations, optimising product development, and business transformation. With Liam’s appointment, Markus Suttle will be taking on the newly created role of Chief Relationship Officer tasked with laying the foundations for the company’s ambitious global expansion plans! Intrepid Spirits is making these leadership moves at a pivotal time as we sharpen our focus on innovation and operational & commercial excellence as the foundations for the next phase of our growth journey! Please join us in congratulating Liam and Markus on these exciting new roles. #IntrepidSpirits #Innovation #adultbeverage
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Andrew Floor reacted on thisAndrew Floor reacted on thisWe’re delighted to announce two exciting changes to our Leadership team! We are thrilled to welcome Liam Donegan as our new Chief Operating Officer, responsible for leading our Dublin based Headquarters and aligning our global operations and supply chain. Liam brings a wealth of experience in international operations, optimising product development, and business transformation. With Liam’s appointment, Markus Suttle will be taking on the newly created role of Chief Relationship Officer tasked with laying the foundations for the company’s ambitious global expansion plans! Intrepid Spirits is making these leadership moves at a pivotal time as we sharpen our focus on innovation and operational & commercial excellence as the foundations for the next phase of our growth journey! Please join us in congratulating Liam and Markus on these exciting new roles. #IntrepidSpirits #Innovation #adultbeverage
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Andrew Floor reacted on thisCan't wait to try this one !!🥃Andrew Floor reacted on this"Buckle up, fellas, because one of the best American whiskeys ever bottled is about to hit shelves and you will want to chase down a dram if you can. The Frey Ranch Distillery Harvester Series: Second Harvest has arrived. This 122.44 proof American whiskey is a blend of wheat-forward whiskeys where everything in the bottle was grown by Frey Ranch on the distillery’s property where the master distiller is also originally a farmer by trade and selected very special winter wheat for this whiskey." Thank you, Cass Anderson and BroBible for the wonderful introduction to Second Harvest! The lottery for this edition opens at 10 a.m. PST, and if their review is any indication, you'll want to make sure you're signed up through our online shop for the chance to purchase one. Cheers! 🥃 🌾 Read more here: https://lnkd.in/gFp5gxpkFrey Ranch Distillery's 'Harvester Series: Second Harvest' Is A 122-Proof Farm-To-Glass Wheat Whiskey With Every Ingredient Grown On SiteFrey Ranch Distillery's 'Harvester Series: Second Harvest' Is A 122-Proof Farm-To-Glass Wheat Whiskey With Every Ingredient Grown On Site
Experience
Education
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Australian Defence Forces Academy
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Activities and Societies: Incomplete due to honorable discharge from a Royal Australian Navy.
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Walter A.
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Smaller Brands: This Is Your Window 🔍 Leadership shifts at the top signal deeper shifts below the surface. News that Diageo is reportedly considering replacing CEO Debra Crew—less than two years into her appointment—shouldn't just be viewed as corporate turbulence. It's a clear indicator of the mounting pressures legacy spirits companies face in today’s fast-moving landscape. Multinational giants are navigating: 🔹 Declining performance in key markets (like Latin America) 🔹 The demand for premiumization, with more scrutiny 🔹 Slower innovation cycles 🔹 And the rise of digital-native, purpose-driven challenger brands In this environment, scale can become a liability—while agility becomes a superpower. For mid-sized and smaller spirits brands, this moment matters. ✅ Your size gives you speed. You can pivot faster, make bolder decisions, and get closer to your consumers. ✅ You’re not tied to legacy systems. You can build on what the next generation of consumers truly values—authenticity, identity, sustainability, and story. ✅ You can own niche markets that big players often overlook or can't serve without diluting their positioning. 📈 While giants recalibrate, this is your window to capture market share, gain visibility, and build real brand equity. The opportunity is real—but it won’t last forever. The brands that win will be those who act with intention, clarity, and execution. Let’s keep watching closely. Transitions at the top often reveal tectonic shifts underneath. #SpiritsIndustry #Leadership #PremiumBrands #ChallengerBrands #Agility #BrandBuilding #BeverageTrends #Diageo #MarketShare #ConsumerConnection https://lnkd.in/e_Euz6Az
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Hamza Ayub
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Michael Fassnacht
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Chicago-based Kraft Heinz made an excellent choice in appointing one of the most experienced and successful global CPG leaders, Steve Cahillane, as its new CEO. Cahillane previously served as CEO of Chicago-based Kellanova and brings deep industry expertise and proven leadership to the role. In 2026, Kraft Heinz plans to split into two companies, temporarily named "Global Taste Elevation" and "North American Grocery". Global Taste Elevation, led then by Cahillane, will include the faster-growing sauces, spreads, and seasonings portfolio, featuring iconic brands such as Heinz, Philadelphia, and Kraft Mac & Cheese. North American Grocery will house legacy brands including Oscar Mayer, Kraft Singles, and Lunchables. The objective of this strategic separation is to increase speed to market, reduce complexity, and strengthen proximity to customers. Cahillane is a longtime Chicago resident and advocate for the city, having graduated from Northwestern University. In his first remarks following the announcement, he reaffirmed Kraft Heinz’s commitment to Chicago. Congratulations, Steve! Please read here the Chicago Tribune coverage by Robert Channick here: https://lnkd.in/gUvbH7hc
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Christopher Armstrong
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🚨 The beverage industry just witnessed its biggest shake-up in decades. Keurig Dr Pepper announced a €15.7 billion acquisition of JDE Peet's—then immediately revealed plans to split into TWO independent companies. This isn't just another M&A deal. It's a masterclass in strategic transformation: ✅ **The Play:** Create the world's #1 pure-play coffee company ("Global Coffee Co.") with $16B+ in annual sales across 100+ countries. ✅ **The Split:** Separate into a focused North American beverage challenger ("Beverage Co.") with $11B+ in sales. ✅ **The Brands:** Combine powerhouses like Keurig, Jacobs, L'OR, Peet's, Dr Pepper, and Canada Dry under optimized business models. Here's what makes this brilliant: 🎯 **Focus over size.** Instead of building a massive conglomerate, they're creating two laser-focused companies that can dominate their respective markets. 🎯 **Geographic synergy.** JDE Peet's global reach + Keurig's North American dominance = comprehensive market coverage without overlap. 🎯 **Category expertise.** Each company gets leadership teams and resources tailored to their specific market dynamics. The numbers speak volumes: → 33% premium to JDE Peet's stock price → $400M in expected cost synergies → Investment-grade credit profiles for both companies → Expected to close H1 2026 This is what strategic M&A looks like in 2025: acquire to strengthen, then separate to optimize. While others chase scale, the smartest companies are chasing focus. What's your take—will we see more "acquire and split" strategies as companies prioritize specialization over diversification?
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Mathew D. Focht
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..its a tremendous opportunity to build an AI first company solving real problems for Suppliers and Operators. F&B Insights is helping suppliers build brands in the volume and impact accounts that shape our industry. EMERGING Fund has invested $750,000 directly into local tech platform F&B Insights. The investment follows a $1.8 million investment Emerging made in May and furthers the firm's commitment to back "AI forefront companies" in the food and beverage space https://lnkd.in/gFPfGhWD
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Stephen White
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The Real Risk in Alcohol M&A Many alcohol acquisitions struggle not because integration was mishandled, but because the deal itself misunderstood what was actually being bought. Too often, valuation fixates on the visible outputs: current sales, distribution footprint, near-term growth rates. What gets overlooked is the system that created those numbers in the first place. The founder focus, the disproportionate attention, the narrow set of priorities, and sometimes the uncomfortable ways of working that allowed the brand to win long before it ever appeared on a spreadsheet. In alcohol especially, this matters. Demand is not purely functional. It is cultural, ritualistic, and often irrational. Brands grow not just because they are available, but because they mean something in a moment, in a venue, in a social context. Those meanings are rarely captured cleanly in a diligence deck. The assumption is that plugging a brand into a larger organisation automatically accelerates it. In practice, the opposite often happens. What was once the only thing that mattered becomes one priority among many, competing for sales attention, resources, and leadership time. The conditions that created the growth quietly dissolve. This is where due diligence frequently falls short. Not because it lacks rigour, but because it values the wrong things. It tests whether the numbers can scale, but not whether the conditions that created those numbers can survive. It models distribution gains, but not the loss of intensity. It prices the brand, but not the fragility of the system that made it successful. I’ve seen this work far better when founders remain genuinely invested, still noisy, still opinionated, and still holding tension in the system. They are inconvenient, but they protect what made the brand valuable in the first place. Alcohol is a long game. Five years to scale an RTD properly. Seven or more to build a spirits brand that endures. These are not short-term optimisation plays. They are long-term bets that require foresight, patience, and leaders willing to shape the organisation around the brand, not simply absorb the brand into the organisation. The real work of Chairs, Sponsors, and Operators is not celebrating the deal, but being brutally clear upfront about what is being bought, what will be lost in the transition, and what it will genuinely take to make the bet pay off. Without that honesty, even the most exciting acquisition fails to fulfil its potential.
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Rakesh Mani
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Growth in #cpg feels harder today not because ambition is lacking, but because many of the old playbooks no longer travel well across markets. In "After the sugar rush: a new path to CPG #growth," we argue that the next surge of growth requires more than incremental tweaks - it calls for a clearer view of where growth really comes from, and how different market #archetypes demand different answers Global CPG priorities have stark implications in #AsiaPacific. Many APAC markets combine rapid #demand growth with fragmented channels, uneven data, and very local #execution realities. The opportunity isn't to import developed-market #RGM models wholesale, but rather to adapt them - pairing global discipline with local judgment, and #analytics with on-the-ground #commercial instincts. Grateful to have co-written this with my PwC US Consumer Markets colleagues Alison Furman, Carla DeSantis, Samrat Sharma, Shub Goswami and Sudhanshu Shekhar. Have a read: https://lnkd.in/gEbEmC5B 🙌 Curious to hear how others are seeing CPG growth #strategies evolve globally, and across Asia Pacific #pwc #consumermarkets #commercialexcellence #asiapacific
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