Kevin R. Keller, CAE
Washington, District of Columbia, United States
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About
Kevin R. Keller, CAE, is a chief executive and governance leader with more than three…
Articles by Kevin R.
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The Powerful, Quiet Foundation of a Good Life
The Powerful, Quiet Foundation of a Good Life
Every year around this time, we’re reminded that financial security is one of the quiet foundations of a good life. As…
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Building Confidence in Times of ChangeOct 8, 2025
Building Confidence in Times of Change
October is National Financial Planning Month in the United States, and on October 8 we join colleagues worldwide to…
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Navigating What’s Next: AI, Human Judgment and the Future of Financial PlanningJun 24, 2025
Navigating What’s Next: AI, Human Judgment and the Future of Financial Planning
A few years ago, artificial intelligence felt like a distant concept — fascinating and full of promise, but not quite…
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How CFP Board is Changing the Way America Sees Financial PlanningMay 16, 2025
How CFP Board is Changing the Way America Sees Financial Planning
When I first stepped into the CEO role at CFP Board, I made it a priority to listen. I traveled the country to meet…
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Achieving a new level of cultural relevanceFeb 20, 2025
Achieving a new level of cultural relevance
Two weeks ago, an op-ed in The New York Times caught my eye. The piece wasn’t about CFP Board.
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A Proud Year for the CFP® Professional CommunityJan 27, 2025
A Proud Year for the CFP® Professional Community
On April 13, 2024, the question, “Is Your Financial Advisor a CFP® Professional?” blazed across the front page of The…
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Bold Leadership and Engagement will Propel Financial Planning Into a New EraApr 18, 2024
Bold Leadership and Engagement will Propel Financial Planning Into a New Era
My association career started when I landed a job with an agri-business trade group in Ohio just after I graduated from…
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CFP® Certification at 50: What’s Next for Financial Planning?Nov 28, 2023
CFP® Certification at 50: What’s Next for Financial Planning?
In 1973, the College for Financial Planning minted its first class of 42 trail-blazing men and women specifically…
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Prospering Through Purpose: Careers in Personal Financial PlanningAug 8, 2023
Prospering Through Purpose: Careers in Personal Financial Planning
I recently met with a group of bright, ambitious students who were participating in the Charles Schwab internship…
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Building a Brighter Future: CFP Board's Future Workforce Initiative and Youth EngagementJun 22, 2023
Building a Brighter Future: CFP Board's Future Workforce Initiative and Youth Engagement
As a child growing up in rural Ohio, I was active in my local chapter of 4-H, a national organization dedicated to…
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Activity
9K followers
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Kevin R. Keller, CAE shared thisWhen I shared the news last year that I would be retiring, we marked the moment with waffles in the CFP Board kitchen. It was the perfect way to celebrate: simple, a little unexpected and surrounded by many of the people who make this organization what it is. This week, as I step away after nearly two decades as CEO, I’ve been thinking about the remarkable growth of this profession and all those who have been part of that story. There are now more than 107,000 CFP® professionals in the United States. Millions more Americans understand the value of working with a CFP® professional. And through the Center for Financial Planning, we’re building a stronger pipeline for the future of the profession. Serving as CEO of CFP Board has truly been the honor of my career. I’m grateful to have worked alongside so many who believe in the power of financial planning to help individuals and families build stronger financial futures. At its core, financial planning centers on people and relationships. And people are what keep this profession moving forward. Thank you, Terri Kallsen, CFP®, K. Dane Snowden and all those who will keep the momentum strong. And yes — I’ll miss the waffles, too.
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Kevin R. Keller, CAE shared thisMomentum is powerful. And it’s built one step at a time. I’m proud of what we’ve accomplished together and deeply grateful to the Board members, volunteers, CFP® professionals and colleagues who strengthen the profession every day and help more Americans achieve confident and secure financial futures. What we’ve accomplished reflects the commitment and shared purpose of this entire community. The momentum belongs to all of you.Kevin R. Keller, CAE shared thisLeadership is measured over time. From relocating CFP Board headquarters to Washington, D.C., to expanding fiduciary standards, launching the Center for Financial Planning and reaching more than 100,000 CFP® professionals, Kevin R. Keller, CAE’s tenure reflects sustained progress built step by step. These milestones represent more than moments in time. They show the steady evolution of a profession grounded in public trust, accountability and service. #CFPpro #FinancialPlanning #CFPBoard
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Kevin R. Keller, CAE reposted thisKevin R. Keller, CAE reposted thisA reflection for Black History Month from CFP Board Ambassador Akeiva M. Ellis, MSFP, CPA/PFS, CFP®, ChSNC® on presence, responsibility and impact. Learn more about Akeiva here: https://lnkd.in/eUkw6KEt
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Kevin R. Keller, CAE shared thisThis week brought my final all-staff meeting as CEO of CFP Board, and a chance to spend time with the people who make this work possible every day. We’ve built a lot together: greater public awareness, stronger standards and a profession that continues to grow in impact and relevance. And what I value most is the spirit inside this team — thoughtful, collaborative and always focused on doing the work the right way. Thank you for the engagement, the perspective and the energy you bring to this mission. It has been an honor to work alongside you. #CFPPro #financialplanning
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Kevin R. Keller, CAE shared thisCongratulations to the many CFP® professionals recognized as Forbes’ 2026 Top Women Wealth Advisors. Recognitions like this are an opportunity to celebrate professionals whose work is making a meaningful difference in people’s lives every day. What stands out most is the leadership, professionalism and care these women bring to their clients and communities. To everyone named to this year’s list, congratulations. You are raising the bar and inspiring the next generation of CFP® professionals. https://bit.ly/4aq3Fln CFP Board #CFPpro #financialplanning Alyssa Moeder, CFP® Lisa Detanna Kay Grasman, CFP® Kathleen Youngerman, CFP®, CPM® Jennifer Garcia, CFA, CFP® Lisa Howe, CFP® Donna Joyner, CFP® Jessica Guo, CIMA® CRPC® CFP® CPWA® Anouchka M. Balog, CFP® Tiffany D. Kellner, CFP®, CDFA®, CPWA® Julie Mamett Shechtman, CFP®, CDFA®Mary DiChristofano Stacey Barrins, CFP® Heather Churchill, CFP®, CRPS®, CLTC® CPWA® CIMA ® RMA® Christine Heim Rachel Barzilay, CAP®, CFP®, CRPC™ Cheryl Young Susan Kaplan Deborah Montaperto, CFP®, CDFA® Johanna Walters Patti Brennan, CFP Mary Mullin, CFP®, CIMA®, CPWA®, CPFA®, CRPC™ Geri Eisenman Pell CFP®, MBA, CDFA™ Catherine Evans, CFP® Donna Joyner, CFP® Jennifer Marcontell, CFP®, ChFC®, AAMS®, APMA®, CRPC® Aimee Cogan, CFP®, CIMA® Diane Compardo, CPA, CFP®, PFS, AWMA Virgil Kahl Elizabeth (Lizzie) Evans, CFP® Dana Nightingale, CFA, CFP Ronya Corey Beth Scanlan Kimberlee Orth, CFP®, CKA® Lisa Petrie CFP Hillary Cullen Christine McGinley Kim Hoffman, CFP®, CEPA®, CPWA®, ChFC®, AAMS™
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Kevin R. Keller, CAE shared thisGreat to be spending time in Texas this week with CFP® professionals and stakeholders at our Certificant Connection events. These conversations matter. Hearing directly from certificants, educators, firm leaders and Future CFP® Pros helps CFP Board stay closely connected to the realities of practice and focused on what will strengthen the profession for years to come. It's a privilege to present alongside CFP Board Director Linda Leitz, whose perspective and commitment always elevate the dialogue. A highlight was meeting Matthew Ogunrin, a Future CFP® Pro and financial planning student at the University of Houston, C.T. Bauer College of Business. The next generation of planners is thoughtful, motivated and deeply committed to serving clients well — exactly what our profession needs. Thank you to everyone who joined us in Dallas/Fort Worth and Houston. We’re continuing the conversation in San Antonio this afternoon and in Austin tomorrow. If you’re nearby, I hope you’ll join us: https://bit.ly/3OpTJzv #CFPpro #FutureCFPpro #financialplanning
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Kevin R. Keller, CAE shared thisWe’re grateful to the incredible CFP® professionals and public members who serve on the Disciplinary and Ethics Commission. The caliber of those who step forward reflects the very best of this profession. The DEC’s work is demanding, often unseen and essential. It requires thoughtful judgment, independence and a deep commitment to protecting the public and the integrity of the marks. The strength of CFP Board and of this profession has always come from volunteers who give their time, perspective and leadership to bring our mission to life. Thank you for the care and professionalism you bring to this important responsibility.Kevin R. Keller, CAE shared thisThe Disciplinary and Ethics Commission (DEC) is holding hearings today at CFP Board headquarters to uphold the ethics standard for CFP® certification. The DEC is a peer-review body, composed of CFP® professionals and members of the public. The process that the DEC applies in evaluating alleged misconduct is both fair to the professional and credible to the public. Learn more about CFP Board’s enforcement process: https://lnkd.in/eZfFEhhA
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Kevin R. Keller, CAE shared thisWelcoming Nicole and Chad as they begin their board term and kicking things off with good, early conversations about our mission, strategy and how the work gets done. That kind of clarity and alignment is one of CFP Board’s greatest strengths, and it's what helps us turn strategy into execution for the benefit of more than 107,000 CFP® professionals. Grateful for their willingness to serve and looking forward to the work ahead.Kevin R. Keller, CAE shared thisNew Board Member Orientation is underway at CFP Board headquarters! New directors Nicole Iannarone, JD and Chad Soukup, CFP®, CPA, CFA are meeting with Board Chair Terri Kallsen, CFP®, Board Chair-Elect Martin Seay, Ph.D., CFP®, CEO Kevin R. Keller, CAE and COO K. Dane Snowden to review organizational priorities, board responsibilities and governance expectations. Looking forward to their volunteer service to advance the financial planning profession.
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Kevin R. Keller, CAE reposted thisKevin R. Keller, CAE reposted thisJoin us for a conversation on the newly updated CFP Board Competency Standards. I will be joined by Board Chair-Elect, Martin Seay, Ph.D., CFP® and Managing Director of Research, Kevin Roth. We’ll walk through what’s changed, why the updates matter, and what comes next for implementation, plus plenty of time for questions and discussion. Whether you’re curious about the rationale, the practical impact, or how this fits into the future of the profession, I’d love for you to join us and be part of the conversation.
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Kevin R. Keller, CAE reacted on thisKevin R. Keller, CAE reacted on thisSometimes, in life, there are full circle moments. In the Fall of 2007, I had the opportunity to take the first class Sharon Nickols taught after stepping back from her role of Dean UGA College of Family and Consumer Sciences. I remember being slightly rude to her once or twice, though she denies it. We both remember me talking to her about missing class to take the GRE to apply for Graduate School. That started my journey in Academia. Fast forward 5 years, and I am applying to a job at Kansas State, her Alma mater. I remember her passion and energy as I applied, accepted, and prepared for the move to Kansas. From there it was chance meetings in the DFW airport, recruitment to write book chapters on leaders in family and consumer sciences (as if anyone could tell her no), the opportunity to be her driver on occasion when she visited K-State, and a visit to her home in Dallas when opportunity aligned. Over time, she seemed to be far more interested in questions about Katie and the boys than anything else :) For all those reasons and more, I was honored to be an Inaugural recipient of the Nickols Outstanding Faculty Award. As you might expect, to be associated with the Nickols name you had to show excellence in research, teaching, and service, with an emphasis on engagement. Humbled by the arc and, more than anything, thankful for Dean Nickols mentorship, investment, and friendship.
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Kevin R. Keller, CAE reacted on thisKevin R. Keller, CAE reacted on thisif I hear one more new planner say "i have to get the cfp and then after that i can start to grow my practice" good job by the cfp board brainwashing all of you. but this is FALSE. and here is the truth: you can become a very good planner without any designations at all most of the time the clients dont follow the perfectly constructed plan anyways the communication breaks down they have no clue why they need to do what you want them to do, so they get bored and forget what you told them they are not saving enough in the first place they go and make stupid financial decisions in their lives without consulting with you first point is the best planners are the ones who communicate and connect the technical material to the client the best, who make it real to people the best, not the ones who got a perfect score on the cfp exam i really wish more people focused on this because with the cfp board hiking fees right and left and the time required to get it, think twice real world experience is going to matter more. you may be better off finding a really good support network, a really good mentor, and focusing on your communication skills think about it and dont drink the kool aid that keeps the cfp board rich and you chasing some validation that might not even be worth it in the first place
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Kevin R. Keller, CAE liked thisKevin R. Keller, CAE liked thisA quiet morning enjoying a mug of tea, and this weekend’s The Wall Street Journal asks: “Is Your Financial Advisor a CFP® Professional?” It’s a question worth asking, because behind every financial plan there are real lives. The futures we’re building. The people we’re protecting. The peace of mind we all deserve. That’s what CFP® certification is built around — rigorous preparation, competence, ethics and a commitment to the client’s best interest. Who’s in your corner right now? It’s worth asking. It’s Gotta Be A CFP®. #CFPPro #financialplanning #ItsGottaBeACFP CFP Board
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Kevin R. Keller, CAE reacted on thisKevin R. Keller, CAE reacted on thisI am grateful and humbled to share that I have been ranked No. 1 in Pennsylvania for the fifth consecutive year on the 2026 Forbes "Best-in-State Wealth Advisors" list, published on April 7, 2026. Rankings based on data as of June 30, 2025. I am also proud to be included on the 2026 Forbes "America's Top Wealth Advisors" list, #34 in the country, published on April 7, 2026. Rankings based on data as of June 30, 2025. This year, Barron's has also recognized me on its annual "Top 1,500 Financial Advisors" list, published March 20, 2026. Rankings based on data as of September 30, 2025. https://lnkd.in/ejnh4DbU https://lnkd.in/g37kKqqu https://lnkd.in/e2Fyt-Yb www.ml.com/disclosure
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Kevin R. Keller, CAE liked thisKevin R. Keller, CAE liked thisYesterday I retired from FINRA after 15 years as president of the FINRA Investor Education Foundation, 20 years with the company, 29 in the field of investor education, 32 as a securities regulator, and let’s just say “several more years” as a lawyer in private practice. What an amazing journey! It has been an extraordinary privilege and a joy to lead the Foundation for the past decade and a half. My team* and I achieved remarkable milestones, and I take great pride in the programs we developed together, the partnerships we forged, the countless individuals and communities we reached, and the rigorous research we conducted. I am deeply grateful to Robert Cook, Marcia Asquith & Jonathan Sokobin for trusting me to steward the Foundation; to Rick Ketchum, Elisse Walter, Mary Schapiro, Howard Schloss & Greg Ahern for championing me earlier in my career; to John Gannon for persuading me to join NASD; and to Nancy M. Smith for encouraging me to take a big leap off the beaten path for lawyers by joining what was then the recently created Office of Investor Education & Assistance at the SEC. I will always be a champion of investor protection and financial capability, and I look forward to the bold new paths that FINRA and the Foundation will take in the months and years ahead. #investorprotection #investoreducation #financialeducation #financialwellness #financialcapability *Claire Fleischer, Robert Ganem, Jonathan Hudson Christine Niles Kieffer, Laura McNulty, Jessica Mardo, Robert Mascio, Gary Mottola, Laura Rowell, Olivia Valdes, PhD & Shay Cook, MS, AFC®, FFC®
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Kevin R. Keller, CAE liked thisKevin R. Keller, CAE liked thisI’m proud to share that I’ve earned my CFP® designation. I’m grateful to the CFP Board, my professors at the University of Georgia Financial Planning program, and my mentors David Fountain, CFP®, Sandee Fricks, CFP®, and Carolyn Flournoy, CFP®, for their guidance and support. Most importantly, thank you to my mom and dad for their constant encouragement and belief in me.
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Kevin R. Keller, CAE liked thisKevin R. Keller, CAE liked thisFor years, a mutual friend has been telling Terri Kallsen, CFP® and me the same thing. “You two need to meet.” Yesterday in NYC it finally happened. We both happened to be at the same Christie's event and realized we were in the room together. So naturally the first thing we did was take a selfie and send it straight to our work bestie Hayley who has been gushing about each of us to the other for years. The evening itself was a fascinating conversation at the intersection of women, wealth, and art. One of the opening remarks from Anthea that stuck with me was the idea that art reflects values, identity, and the story people want to carry forward. In many ways, that is what great wealth management does too. It helps families shape legacy and purpose and decide what story their wealth will tell across generations. Sometimes you say yes to an event simply because it happens to be in the city you are visiting and magically aligns with your schedule🤩. And sometimes it leads to meeting someone you feel like you already know. Loved finally meeting you, Terri. Hayley was right. #womenandwealth #rocktheraspberry
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Kevin R. Keller, CAE liked thisKevin R. Keller, CAE liked thisI’m excited to announce that last Monday I received a preliminary pass on the CFP exam. I’m so grateful for the support of all those around me including my amazing husband Cam Ballard, the one and only Danko Education program, my incredible study coach Amy Leis, PhD, CFP®, AWMA®, CRPC®, and my exceptional colleagues at The Planning Center, Inc. Here’s to even more growth and learning in the future as I continue to expand my knowledge and experience within the financial planning profession.
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Martha Hernández, SHRM-SCP
ESO Ventures • 10K followers
As a board member of the National Small Business Association, I’m encouraged to see momentum building around the SPARK Act led by Ed Markey, legislation focused on expanding access to capital and real business support for entrepreneurs. Across the country we’re seeing more people start businesses than ever before… but many are still starting without the capital, infrastructure, or networks needed to survive. The result: lower revenues, fewer employees, and shorter lifespans, not because the ideas aren’t strong, but because the ecosystem isn’t built for them. Policy matters here. When we strengthen entrepreneurial development AND financing together, we don’t just create businesses, we create local employers, neighborhood stability, and generational opportunity. From what I see every day ESO Ventures working with entrepreneurs, access to capital alone isn’t enough. Access + preparation + trusted support = outcomes. Glad to see this conversation moving forward nationally. Small businesses are not a niche issue, they’re economic infrastructure. #SmallBusiness #Entrepreneurship #AccessToCapital #EconomicOpportunity #BuildWhereYouAre
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ISF Advisors
5K followers
📣 ISF Advisors is proud to share a new strategic paper commissioned by the United Nations Capital Development Fund (UNCDF) that lays out a bold strategy to bridge the “great finance divide” — prioritising catalytic investment in the world’s most vulnerable and underserved markets: Least Developed Countries (LDCs), Small Island Developing States (SIDS), and Fragile and Conflict-Affected States (FCS). 📉 Despite their outsized needs, these countries receive just 6% of DFI-mobilised private capital, and less than 3% of global FDI. 📈 Meanwhile, the SDG financing gap for LDCs alone is estimated at $462 billion annually. 📊 The paper explores why development finance is falling short and what must change. 💡 A new approach is needed, grounded in: 🔁 Deploying catalytic capital — risk-tolerant, patient, and flexible — to de-risk investment and build local markets 🧩 Unlocking the “missing middle” — SMEs, municipalities, and infrastructure projects that are too small for DFIs, too large or risky for microfinance 🏦 Strengthening domestic financial institutions to sustainably serve priority sectors 📍 Backing place-based strategies that reflect local priorities and enable faster delivery 🌍 This paper also highlights how the UNCDF, with its high-risk appetite, small-ticket capital, and embedded UN partnerships, is uniquely positioned to fill this gap and enable broader capital flows into frontier markets. 🚀 This is a roadmap for catalytic funders, policy makers, and DFIs ready to move from ambition to action — by investing where markets don’t yet exist. 📘 Read the paper here: https://lnkd.in/g4ZxC3vp #UNCDF #DevelopmentFinance #BlendedFinance
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Bryan Smith
Capital Engine® • 22K followers
In his March 19, 2026, address at "SEC Speaks," SEC Chairman Paul S. Atkins introduced a new strategic framework for the Commission titled the "A-C-T" strategy. This agenda is designed to pivot the agency away from "regulation by enforcement" toward a more modern, predictable, and efficient regulatory environment. The three pillars of the A-C-T strategy are: 1. Advance (Modernizing the Rulebook) Atkins argued that SEC rules have failed to keep pace with technology, citing outdated requirements like paper delivery for shareholder communications. • Crypto Focus: He criticized the previous "regulation by enforcement" approach to digital assets, which he claimed drove innovation offshore. He committed to creating clear, "fit-for-purpose" rules that allow innovators to comply in good faith. 2. Clarify (Reducing Jurisdictional Friction) This pillar focuses on eliminating "regulatory no man's land," particularly between the SEC and the CFTC. • Inter-agency Cooperation: Atkins highlighted a recent Memorandum of Understanding (MOU) with the CFTC to harmonize definitions and oversight. • Mutual Recognition: He suggested that if one agency's framework achieves a comparable outcome, the other should accept it to avoid forcing dually registered firms to navigate redundant requirements. 3. Transform (Streamlining Disclosures & Enforcement) The final pillar aims to conduct a "spring cleaning" of the SEC’s rules to reduce the cost of compliance without sacrificing investor protection. • Materiality as the "North Star": Atkins wants to return to an objective "materiality" standard—disclosing only what a reasonable investor needs to know—rather than subjective information based on curiosity. • Enforcement Shift: The Division of Enforcement will shift focus away from measuring success by the volume of cases or technical violations. Instead, it will prioritize misconduct that causes actual investor harm, such as fraud and market manipulation. • Recordkeeping Reform: He specifically called for a common-sense re-evaluation of off-channel communication rules (Rule 17a-4) and document retention standards. Conclusion Atkins concluded by inviting market participants and legal experts to challenge the Commission’s ideas, emphasizing that transparency and rigorous cost-benefit analysis are essential to ensuring U.S. capital markets remain competitive and innovative. #SEC #PaulAtkins #ACTStrategy #SECSpeaks #CapitalEngine #MalloryCapital Capital Engine® Mallory Capital Group #usareit
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Scott A. Scanlon
191K followers
Harnessing the Power of Culture: From Assessment to Roadmap to Transformation Dr. Sydney Savion, Vice Chancellor for People, Culture and Belonging at Vanderbilt University will be joined by Cindy Blikre and Anna Grome, Principals at TiER1 Performance, for an insightful discussion at Hunt Scanlon Media's Culture Awards Forum 'The Culture Edge: Driving Enterprise Performance'. Together, they will share how culture assessments can provide a clear understanding of the current state, inspire a compelling future vision, and guide the creation of an actionable roadmap for transformation. View the agenda here >> https://lnkd.in/eRZ6R3aM #culture #people #leadership #assessment #belonging #talent
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Red Oak
5K followers
𝗥𝗲𝗰𝗲𝗻𝘁 𝗦𝗘𝗖 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝘂𝗹𝗲 𝗙𝗔𝗤𝘀 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗮𝗻 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗵𝗲𝗺𝗲: 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁𝘀. The SEC’s Division of Investment Management released FAQs on Jan. 15 that offer helpful clarity on two areas advisers continue to struggle with: net performance presentation and testimonial eligibility. 𝗠𝗼𝗱𝗲𝗹 𝗳𝗲𝗲𝘀 𝘃𝘀. 𝗮𝗰𝘁𝘂𝗮𝗹 𝗳𝗲𝗲𝘀 The staff reaffirmed that “net performance” can be shown using either actual fees or a model fee, but with an important caveat. If the fees charged to the intended audience are expected to be higher than historical actual fees, presenting only actual-fee net performance may be misleading. In those cases, advisers should consider using a model fee that reflects anticipated fees or otherwise clearly illustrate the difference through disclosures or side-by-side presentations. Footnote 590 is not a bright-line rule, but advisers must assess whether the presentation fairly reflects what investors can expect. 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀 𝗮𝗻𝗱 𝗦𝗥𝗢 𝗳𝗶𝗻𝗮𝗹 𝗼𝗿𝗱𝗲𝗿𝘀 The FAQs confirmed it will not recommend enforcement action solely because a compensated endorser was subject to a qualifying SRO final order within the past 10 years, so long as specific conditions are met. Those conditions include no bar or suspension, full compliance with the order, and robust disclosure of the disciplinary history for a 10-year period. This aligns SRO treatment with the Commission’s existing approach to non-barring SEC orders. 𝗧𝗵𝗲 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: The Marketing Rule is principles-based. Rather than relying on technical interpretations alone., advisers are expected to apply judgment, consider the facts and circumstances of each advertisement, and focus on whether communications are fair, balanced, and not misleading. For firms revisiting their marketing compliance frameworks in 2026, these FAQs reinforce the importance of documentation, disclosure, and deliberate design, not just mechanical compliance. Read the full FAQs: https://lnkd.in/exMcfnX7
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Sara Braz
Fidelity Investments • 2K followers
Behavioral science offers valuable insights into employee behavior and attitudes, helping inform strategies to drive lasting change. Fidelity's Better Workplace Outcomes model uses these principles to address the biggest challenges for HR leaders and achieve organizational goals.
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Tony Berkley
Opportunity Finance Network • 3K followers
Why are DAF donors ready to support CDFIs? To find out read this research brief produced in collaboration with DAFgiving360: https://lnkd.in/eh2HhYGX. A quiet opportunity is sitting in plain sight for community finance and donor-advised fund (DAF) holders. DAF charitable assets reached $250 billion (and now increased to $326 billion in the latest findings), yet 86% of surveyed DAF donors report not being familiar with Community Development Financial Institutions (CDFIs). What happens once DAF donors learn more? To find out, Opportunity Finance Network sent Beth Lipson, on a deep dive into this pool. The results are intriguing: • 44% of DAF holders say they are interested in supporting CDFIs • 31% are neutral but want more information • Only 20% say they would not reallocate DAF grants In other words, three-quarters of DAF donors are open or persuadable. Through nearly 500 nonprofit CDFI members, Opportunity Finance Network (OFN) represents the largest and most diverse CDFI ecosystem in the country, channeling capital into small businesses, affordable housing, and resilient local economies. For CDFIs, advisors, and DAF sponsors, the takeaway is clear: This is an information-and-access problem, and it is solvable. Thank you to the Charles Schwab Bank Community Development Group, DAFgiving360, and OFN for supporting this vital research. My personal gratitude to Neha Shah, Doug Campbell, and Beth Lipson for your insight and leadership. #CDFIs #DAFs #Philanthropy #InclusiveFinance
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