Articles by Luke
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Meet Wish Local
Meet Wish Local
An E-Commerce and Brick-and-Mortar Partnership for the Future This January, Wish launched Local, our first major…
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This Is How To Create Viral Content
This Is How To Create Viral Content
Why does some content spread like wildfire across the internet? Inspired by Dr Jonah Berger in his New York Times and…
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How to start a company in the US in five simple steps
How to start a company in the US in five simple steps
We covered "How to test your startup idea" in a previous post, in this post, we will walk you through how to start a…
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How to be a top seller on Amazon, Alibaba, Tophatter, eBay and Wish
How to be a top seller on Amazon, Alibaba, Tophatter, eBay and Wish
Selling on marketplaces like Amazon, eBay, Alibaba, Tophatter, TaoBao,NextAve, Google Shopping or Wish? Did you know…
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Three Essential Principles Of Bootstrapping Your Startup To Success
Three Essential Principles Of Bootstrapping Your Startup To Success
First, what is bootstrapping? Bootstrapping is to found and build a company from personal finances or from the…
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How To Test Your Startup Idea In Three Simple Steps
How To Test Your Startup Idea In Three Simple Steps
Got a startup idea? Or trying to find out which direction to go for your current startup? Good news, we have three…
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Facebook vs Google vs LinkedIn vs Twitter vs Yahoo vs Snapchat, which one should you choose to run your ad? Here's what you need to know.
Facebook vs Google vs LinkedIn vs Twitter vs Yahoo vs Snapchat, which one should you choose to run your ad? Here's what you need to know.
Facebook and Google dominants 85% of ad traffic for advertisers, with the rest split between Twitter, LinkedIn, Yahoo…
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A letter to our customers, shareholders, family and friends
A letter to our customers, shareholders, family and friends
Dear Anya customers, shareholders, family and friends, As you may know, we started as Anya a year ago, with the mission…
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5 Digital Marketing Tips That Will Take Your Business to the Next Level
5 Digital Marketing Tips That Will Take Your Business to the Next Level
Digital marketing is the fastest growing set of marketing channels in the business world. Over 80% of businesses plan…
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#Marketing is no monkey business. Do it intelligently.
#Marketing is no monkey business. Do it intelligently.
Activity
21K followers
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Luke Peng reposted thisLuke Peng reposted thisCan your #CTV campaign drive more site traffic without extra setup? Absolutely. Moving Forward Marketing used Paramount Ads Manager’s Performance Multiplier to extend their client’s CTV campaign across trusted publisher sites, and the results speak for themselves. Learn more: https://lnkd.in/eYBXSVdp
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Luke Peng reposted thisLuke Peng reposted thisPrecision targeting meets premium TV. Reach the right audience by location, age, income, interests, and behaviors with Paramount Ads Manager.
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Luke Peng reposted thisLuke Peng reposted thisNEW in Paramount Ads Manager: More ways to reach the right audience, at the right time, in the right place (during TV’s biggest shows). ➡️ https://lnkd.in/guvWaSMh
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Luke Peng reposted thisLuke Peng reposted thisIt’s time to think beyond the phone screen. Go bigger in 2026 with Paramount Ads Manager. Put your business on the biggest games, the biggest shows, and the biggest screen in the house.
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Luke Peng reposted thisLuke Peng reposted thisCan #CTV work harder without increasing spend? It turns out, yes. Midwest Photo tested CTV retargeting with Paramount Ads Manager and drove higher engagement and more efficient spend. See full case study: https://lnkd.in/g3Rdxz3M
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Luke Peng reposted thisLuke Peng reposted this50 seasons. 25 years. 24 players. 1 island. And 1 franchise that continues to command attention across broadcast and streaming. 🏝️ Survivor 50 premieres tonight on CBS and Paramount+, celebrating five decades of strategy, social gameplay, and unforgettable Tribal Councils. Outwit. Outplay. Outlast. And be part of a fandom that brings audiences together at scale, tonight at 8 PM ET.
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Luke Peng reposted thisLuke Peng reposted thisReaching your audience shouldn’t require more platforms, more ad creative, or more complexity. That’s why we launched Performance Multiplier, a new feature inside Paramount Ads Manager that extends your #CTV campaigns across the open web with one click. ✅ Broader reach ✅ Centralized reporting ✅ More value from every impression Smart, seamless advertising — without the added workflow. https://lnkd.in/gEJC7W4R
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Luke Peng reposted thisLuke Peng reposted this🔪 What’s your favorite scary movie? This weekend, 'Scream 7' captured the #1 spot globally, setting new records as the highest-grossing domestic February horror release of all time and the biggest horror opening ever for Paramount Pictures. Congratulations to the cast, filmmakers, and teams who brought this killer chapter to life. 'Scream 7' is now playing in theaters.
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Luke Peng reposted thisLuke Peng reposted thisWhat happens when one of the world’s most passionate and fast-growing fan bases meets the scale of broadcast television? History in the making. UFC 326 will mark the first-ever simulcast of an Ultimate Fighting Championship event on CBS, expanding access to millions of additional viewers and redefining how premium live sports can show up across platforms. 700M+ fans. 950M+ households. One unforgettable night.
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Luke Peng liked thisLuke Peng liked thisTo all of our partners: we are yours to collaborate with, to grow with, and to win with! Thank you for your trust and confidence in us: we’re striving everyday to continue to earn each and every opportunity with you all.
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Luke Peng liked thisLuke Peng liked thisThis story in TheWrap captures what we're building in practice today. We're nine months into a new era at Paramount Skydance, and from the inside, the energy is real – new leadership, long-term commitment and a genuine sense of let's go. We're bringing together the full strength of our portfolio – premium storytelling at scale, powered by technology, with a unified tech stack across Paramount+ and Pluto TV. But this isn't about buying spots and dots or selling media by the pound. It's about investment – in powerful stories, a world-class sports portfolio and a modern technology platform. And most importantly, investment in our partners' businesses and the results we can deliver together. I think about this every day, especially coming from the buy side: What do our clients need to solve their challenges? And how can we help them do that? Our goal isn't just to be the best media partner – it's to be the most trusted enterprise partner. That's what's driving this next chapter. https://lnkd.in/gakHFeGF
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Luke Peng liked thisLuke Peng liked thisMany (many) weeks, three cities, countless rehearsals, an alarming amount of caffeine – and one very clear story. This Upfront season was all about delivering on our go-to-market vision: Powered by Story. Accelerated by Technology. That message showed up everywhere – from our general market presentation and trade campaign to our partner events in LA, Chicago and New York. Each space started as a blank canvas and was built – quite literally – from the ground up into something spectacular designed for our partners. What made me most proud was how cross-functional this effort truly was. Teams across sales, research, content, comms, events, creative, product and marketing all came together to tell one cohesive story about where Paramount is headed. And when that kind of alignment happens, our partners can feel it. For a closer look at how it all came together, we shared a behind-the-scenes look at this year's Upfront approach here: https://lnkd.in/edSBd2tp A huge thank you to everyone across the company including Cindy Holland, Dane Glasgow, Jane Wiseman, Dan Reich, Efrain Miron and the teams across Paramount Advertising who made this happen!
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Luke Peng liked thisLuke Peng liked thisHonored to be named a 2026 CPO Awards winner by Products That Count and Mighty Capital. Great to see the insights that Products That Count has regularly assembled - raising the bar for product leaders everywhere and pushing our craft forward in meaningful ways. At Paramount, we are excited to keep advancing our business as we work to become a more tech-first, product-fueled organization. What I appreciate most about this recognition is the company it keeps — grateful to be included alongside leaders like New York Life’s Achuth Rao, PhD, Audible’s Andrew Tsao, Cognizant’s Diana Benli, Box’s Diego Dugatkin, Cohesity’s Vasu Murthy, Carta’s Vrushali Paunikar and my good friend Mike Bidgoli. Thank you to the Products That Count community, Renee Niemi, and SC Moatti for the recognition and for continuing to build a space where product leaders can learn from each other and sharpen their work.
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Luke Peng liked thisLuke Peng liked thisMy first upfronts season with Paramount is in the books, and I thoroughly enjoyed getting to meet many of our key partners and help share our vision and ambition. We’re in the middle of a real transformation - building a tech-forward culture that moves faster, experiments more, and delivers innovation in days and weeks instead of months. From accelerating first-party identity and VOD growth on Pluto TV, to reimagining discovery and engagement on Paramount+, to advancing performance-driven advertising, we’re redefining what’s possible for advertisers and audiences alike. 📺 On Pluto TV, 65% of U.S. viewing minutes now come from registered users (+58% YoY), with VOD engagement continuing to climb. TV hours per user are up 60% and VOD’s share of total viewing is up 50%. 📱 On Paramount+, new experiences are driving deeper engagement, including a 4x increase in short-form video interaction following the launch of vertical video. 📊 On the ad side, we’re pushing performance forward. Platforms like Precision+ are already delivering results, with early campaigns seeing +45% higher conversion rates vs. DSP benchmarks. The last few weeks wouldn’t have been possible without our amazing team, including Jay Askinasi, Cindy Holland, Dan Reich, Lydia Daly, Dario Spina, Anne Becker, Spencer Parker, Mallery Mangan and many more. Grateful to be part of this team and energized for what’s next!
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Luke Peng liked thisLuke Peng liked thisGreat products start with great people – which is why I’m thrilled to welcome Marek Gorecki to Paramount as our new SVP of Front End Engineering. He joins us from Google, where he helped build next-generation experiences across Maps, AR/VR, and AI for billions of users. I’ve worked closely with him for many years and what stands out most is his focus on using technology to create intuitive, human-centered experiences that seamlessly fit into everyday life. As we continue to bring together our engineering organization and invest in the future of our product experiences, Marek will play a key role in shaping our frontend strategy and building products that resonate at global scale. Attracting leaders like Marek is a strong signal of where we’re headed — building a team that operates at scale, embraces emerging technologies, and reimagines what great digital experiences can be. Welcome to the team, Marek!
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Luke Peng liked thisLuke Peng liked thisThis morning, Warner Bros. Discovery shareholders voted to approve our acquisition of the company. This marks another important milestone in the process, and we are grateful for the trust and confidence shareholders have placed in our leadership team and in our plan to combine our organizations to build a next-generation media and entertainment company — one that better serves both the creative community and consumers around the world.
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Luke Peng liked thisLuke Peng liked thisParamount has a new streaming pitch to catch up to its rivals: more shows and sleeker technology. 🔗 https://on.wsj.com/4cwvdVV When Skydance Media closed on its deal to acquire Paramount last August, the top priority for Chief Executive David Ellison was to overhaul the company’s streaming services Paramount+ and Pluto TV. This week, Paramount is detailing its progress to advertisers, unveiling a slate of new shows and technological improvements it hopes will boost subscribers and ad revenue and lift it out of also-ran status. The content lineup features pricey dramas with big stars attached including Anne Hathaway, Nicole Kidman and Jeremy Strong as part of its strategy to build a slate of content that can compete with bigger rivals such as Netflix and Disney+. Paramount+ has about 79 million subscribers worldwide, far fewer than Netflix, Amazon Prime and Disney+, and it is trying to add more fast. Paramount’s presentations to advertisers, part of the annual series of “upfront” events, comes at a pivotal time for the company that also owns CBS, Nickelodeon and MTV. Paramount recently reached a deal to acquire Warner Bros. Discovery to accelerate its streaming push. If Paramount successfully closes on the deal it will add the HBO Max streaming service to its arsenal.
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Luke Peng liked thisStreaming’s future won’t be won by content or tech alone – and at Paramount, we’re doubling down on both. We’re investing in a new generation of storytelling, partnering with world-class talent and expanding our slate of original series, all while reimagining a smarter, more seamless product experience that feels as premium as the stories we tell. This means: • Smarter personalization enabled by AI • A more intuitive, responsive user experience across Paramount+ and Pluto TV • Better tools and features for advertisers to connect with audiences in meaningful ways. Better content, better tech and a better experience for viewers and advertisers alike – Let’s go!Luke Peng liked thisParamount+ and Pluto are spending more on content and merging technology in an effort to increase ad dollars and subscribers.Paramount’s New Streaming Pitch: More Shows, Better TechParamount’s New Streaming Pitch: More Shows, Better Tech
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Education
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Volunteer Experience
Publications
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Multiscale Modeling of Cell Populations and Intracellular Gene Regulatory Network
Mathematical Biology Natural Sciences
See publicationThis paper systematically demonstrates the multiscale cell population balance model's development and evolution. Most importantly, it looks in depth at the applications of the model in terms of intracellular gene network regulations and cell mass control. First the analytical solution of the two dimensional system is derived. The WENO (Weighted Essentially Non-Oscillatory) scheme is adapted to approximate the flux terms in the model and combined with 3rd order Total Variation Diminishing…
This paper systematically demonstrates the multiscale cell population balance model's development and evolution. Most importantly, it looks in depth at the applications of the model in terms of intracellular gene network regulations and cell mass control. First the analytical solution of the two dimensional system is derived. The WENO (Weighted Essentially Non-Oscillatory) scheme is adapted to approximate the flux terms in the model and combined with 3rd order Total Variation Diminishing Runge-Kutta for time evolution to provide numerically stable solutions with 3rd order of accuracy. A threshold-dependent differentiation model is developed to investigate the roles of critical genes such as c-Myc, Ovol1 and Ovol2 in controlling the differentiation and proliferation of cells in the epidermal system. Multiscale cell population models of intracellular gene network constructed from hyperbolic PDEs of up to 3 dimensions are studied thoroughly. By comparing the effects of periodic, single positive and double negative feedbacks on maintaining stable cell populations & homeostasis of the system, we can show the important role of such gene regulations. We demonstrate that robust size regulation can be achieved via means of a population level signal's regulation & cell mass control. Hysteresis in the network and the dynamics of growth and differentiation in the cell populations are also investigated. Furthermore, multiscale modeling of cell cycle control reveals that steady states of the system - the population distribution are sensitive to the competition and balance of the cell cycle and the intercellular gene network. These results can provide insight into the cause of uncontrolled proliferation and diseases including cancer. Combined with the experimental findings, we use the model to fill in gaps in our current biological knowledge and to provide an integrative view of the system.
Courses
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Entrepreneurship
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Machine Learning
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Macroeconomics
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Numerical Analysis
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Partial Differential Equations
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Statistical inference
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Time Series
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Topology
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Projects
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InstantAct
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A mobile app that allows users to report real-time incidents through a click of an icon. Instantly sends their geolocation and the type of incident to first responders. Uses peerjs (works with WebRTC) , Google maps, and At&t speech recognition. Won first place at AT&T Mobile App Hackathon: Public Safety.
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Spacefreeze
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- Peer to peer sustainable space including EV car parking sharing
- Realtime, Geobased with dynamics best match bidding price algorithm
- Best Judge's Award, BMW Sustainability Hackathon, Mountain View, 2013Other creators -
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Recommendation Engine
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- Built effective recommendation engine to optimize consumer shopping experience
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KarFarm
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See project- Reverse shopping bidding mechanism for automotive industry
- Mobile front end developer, UI/UX design
- Database and business growth insight
Honors & Awards
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Fellowship for Outstanding Research Awards
University of California, Irvine
Fellowship for Outstanding Research Awards (Competitive), University of California, Irvine, 2006 – 2011
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Impact Awards
Wish
Impact award for leading the growth of ProductBoost, the native ad platform on Wish.
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Impact Award
PayPal
Outstanding impact award 2011
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Distinguished Presentation Award
The International Conference on Systems Biology
Distinguished Presentation Award, The International Conference on Systems Biology, Edinburgh, UK, 2010
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Winner of Research Opportunity Awards
CALTECH
Winner of Research Opportunity Awards, Center for Complex Biological Systems, Caltech, 2007
Languages
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English
Native or bilingual proficiency
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Chinese
Native or bilingual proficiency
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Spanish
Elementary proficiency
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German
Elementary proficiency
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8 people have recommended Luke
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