Jae Goodman
United States
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About
Jae Goodman is Founder and CEO of Superconnector Studios, a Management Consultancy, Brand…
Articles by Jae
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Cannes Lions 2017: Two Weeks Later.
Cannes Lions 2017: Two Weeks Later.
This is a quick take on Cannes Lions 2017 that I shared internally before our holiday break here in the USA, and that a…
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Jae Goodman shared thisA proud day for all of us at Effie LIONS Foundation. Thank you to Lara and Adobe, and congratulations to our 12 Voices of the Future fellows from 10 countries! -- -- Excerpt: “Voices of the Future arrives at exactly the right moment as the marketing industry undergoes profound change,” explains Jae Goodman, Effie LIONS Foundation board chairman. “Now is the time to rethink the global talent pipeline and bring rising voices to the table. This program ensures that the next chapter of our industry is shaped by the broad perspectives and bold ideas it will need to thrive.” The inaugural cohort of 12 fellows comes from Brazil, Chile, Colombia, Costa Rica, India, Peru, Singapore, South Africa, the United States and Vietnam. Marketing is a discipline that works best when it reflects the full range of the audiences it's trying to reach, and bringing emerging leaders together from across the world creates a richer learning environment. Fellows will be guided by Frederique Covington Corbett, Ph.D., global leadership professor, consultant and marketing industry leader, who will serve as Dean of the program. -- --Jae Goodman shared thisThe future of marketing is bright, yet it's changing rapidly. Everyone should be encouraged - and allowed - to participate in the craft's next chapter. Because we are the stewards of what comes next and because more diverse voices at the table will make us better. I am honored to sit on the Effie LIONS Foundation Board where I've seen first hand how much raw talent exists in the next generation. Giving access to this next generation is exactly what the Voices of the Future Fellowship does. The Fellowship provides 12 fellows across 10 countries with a unique opportunity to experience eight-months of learning. Through Adobe Digital Academy, the fellows get today's modern skills required in AI fluency, content creation and digital marketing. From there, they receive mentorship at Cannes LIONS along with paid apprenticeships at agencies and brands around the world. The goal is simple: to open doors and inspire others to do the same. Thanks to Amy White for leading the charge for Adobe and to my fellow Board members including Allison Knapp Womack and Jae Goodman whose vision and passion to create this movement are unmatched. #VoicesOfTheFuture #AdobeDigitalAcademy #EffieLIONSFoundation Blog link - https://lnkd.in/ggirsdHiAdobe Digital Academy partners with Effie LIONS Foundation to develop the next generation of marketing leadersAdobe Digital Academy partners with Effie LIONS Foundation to develop the next generation of marketing leaders
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Jae Goodman shared this🍻🍻🍻🍻🍻🍻🍻🍻🍻🍻🍻🍻🍻🍻🍻🍻Jae Goodman shared thisCheers to our Justice League and all our partners who make it all happen. It’s a privilege to work together as one team, creating unforgettable experiences for consumers and building brands people love around the world. Here’s to our continued partnership, shared focus, and creative effectiveness that drives meaningful impact and growth. Anselmo Ramos Carmen Rodriguez Brian Williams Gabriel Schmitt Gustavo Lauria Jonny Spindler Matthew Bull Neal Arthur Pancho Cassis Sara Hyman Susan Credle Rob Reilly Jae Goodman Candace Borland Sergio Gordilho Gary Vaynerchuk David de Bruijn Gian Martinez Susan Howe
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Jae Goodman shared thisPlease spend 90 or so minutes with my friend André, courtesy of our friend Lee. It will definitely make you laugh, and it might save your life.Jae Goodman shared thisBig moment in this amazing journey. "André Is An Idiot" is now available everywhere! This is where we really start to make an impact and save some lives! https://lnkd.in/ggKh2Wvd
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Jae Goodman shared thisThe best thing you'll read today. Thank you, Stephen Sonnenfeld. Thank you, Steve Jobs.Jae Goodman shared thisIn 2005, on a Saturday afternoon on the Upper West Side of Manhattan, I was concluding a long afternoon of solo-parenting my two kids when my phone rang. It was Steve Jobs, calling about a job at Apple. My kids couldn’t have cared less. My daughter wanted ice cream, and my son was just happy yanking on my sleeve. I told Steve Jobs it was a bad time to talk. What happened next — a flight to Cupertino, a forty-five-minute conversation across a table from the most exacting person in American business, and one question I couldn't answer — changed how I thought about my career, about the advertising industry, and about what it actually means to hold yourself to a standard. It's the most important job I never got. New essay on The Meaning Makers. Link below and in comments. https://lnkd.in/e-pxHhBb
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Jae Goodman shared thisI've long been an admirer of the founders of Jupiter Festival Miami, and am thrilled to be an inaugural keynote alongside Evan Shapīro and so many of my favorite thought leaders and thought-partners in media, entertainment and sports!Jae Goodman shared thisPost-Possible If you spent this last week in Miami, then you KNOW how important a well-timed-and-situated gathering IRL can be to your business. This week’s event sits at the very crossroads of the IAB NewFronts and the Upfronts - at the starting gate of the year in ads. NOW we’re all off into a whirlwind of Upfront cocktails, Media negotiations, and the long schlep to Cannes Lion. And then… nothing truly substantial to hold us together as a community, until CES next year. BUT, WHAT IF there was a FALL convening, perfectly timed, post-upfront, at the start of 4Q, leading into the *calendar* Upfront - in Miami, with the most important buyers, sellers, thinkers, and leaders of the ad biz, post-morteming on the year that’s passed and looking out to the year ahead? WELL, NOW THERE IS! I’m proud to announce that I’ll be the FEATURED KEYNOTE at the first ever Jupiter Festival Miami - this coming October. And I am NOT alone! Neil Waller 🐳, Courtney Carter, Wendy McMahon, Brian Albert, Jae Goodman, Marc Guldimann, Pete Distad, Shelly Palmer, Doug Scott, David Freeman, Ross Martin, Robin Clarke, and many more of the biggest brains in media, will join me on stage in Miami, for an amazing event, assembling visionary creators and leading brands to discuss and debate the challenges and opportunities in our industry, for the year ahead. I’m truly honored to have been included in this group and really psyched for this inaugural event! Read all about it here: https://lnkd.in/eifXyfwV
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Jae Goodman shared thisZoom in anywhere to find your all-time favorite colleagues and collaborators. What fun to serve as Jury President of Brand Entertainment alongside industry leaders I so admire. Thank you to AICP (Association of Independent Commercial Producers) and Matt Miller and Kristin Wilcha within it for the honor, and to Amusement Park Entertainment's Jimmy Smith for this year's curatorial leadership. Additional thank yous for the rousing discourse to everyone in the AICP Most Next battle royale: Tiffany Rolfe Bonin Bough Evelyn Neill Jeff Kling Kerstin Emhoff Jayanta Jenkins Jimmy Smith Vincent Cook Javier Castillo Sequel S. Reginald Reggieknow Jolley Rei Inamoto Judy John David Shing Nick Law Kaleeta McDade Nekeda Newell-Hall Lewis Williams
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Jae Goodman shared thisThe Hershey Company CEO Kirk Tanner says Angel Studios is the "perfect partner" to bring this story to screen and to audiences. Given the power of the Angel Guild community to support this film's development and its values-driven approach from inception through promotion, one sees his point. Hershey apparently gave the filmmakers at Dandelion Media unprecedented access to its archives, gave creative support, and will support through promotion (bigtime, one imagines), but Hershey did *not* contribute production financing. I LOVE THIS MODEL! Think I'll have me a Hershey bar as an after-dinner treat tonight!
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Jae Goodman reacted on thisJae Goodman reacted on thisAB InBev just made Cannes Lions history. 3x Cannes Lions International Festival of Creativity Creative Marketer of the Year — a record that's never been set before. You don't win that by chance. You win by creating unforgettable experiences for consumers and building brands people love around the world. Huge congratulations to AB InBev and all the partners that they have assembled to make the magic happen. Cheers AB InBev team. This one's for you. Marcel Marcondes Richard Oppy Ryan Verschoor Dimitri Michailidis Kristen (Jenkins) Stebbins Matthew Bull Clarissa Pantoja Tim Ovadia Monica Mody Pedro Adamy Kyle Norrington Chris Jones Ricardo Marques Todd Allen Adrien Mahieu Brian Perkins Alexander Lambrecht Thor Borresen Andrew Oosterhuis Alvaro De Luna Leanne Martin Matt Che Dani Waks
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Jae Goodman reacted on thisJae Goodman reacted on thisAt AB InBev, creativity is a competitive advantage. It’s at the heart of our brand campaigns, it’s the spark that connects us to our consumers, and it’s critical to how we lead & grow the beer category. So, it’s an honor to be named 2026 Creative Marketer of the Year by Cannes Lions International Festival of Creativity - making history as the first company to earn this recognition three times. Congratulations to Marcel Marcondes and to our teams and partners around the world who continue to create a #FutureWithMoreCheers
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Tony Huidor
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Today’s acquisition of IndiCue marks a transformative day for Cineverse. For the last decade, our shared vision at Cineverse has been to establish a next-generation studio specifically built to compete in the modern streaming era, this isn't an easy task and doesn't happen overnight. It happens piece by piece... Today's announcement brings us closer to fulfilling this vision. There is substantial value this acquisition brings us, it places us in a very unique position within the industry were we now control the underlying data pipes from end-to-end. This means that everything we do during the content mastering process, as it relates to metadata enrichment, can now make its way through the entire supply chain and flow all the way to the ad platform and subsequently to our back-end AI content analytics & reporting platform. Contextual advertising has been attempted by various companies over the years with limited success. A big part of their inability to bring an effective solution has been due to the highly fragmented nature of the media supply chain that precedes the monetization end-points. We believe we can solve this problem and are excited to bring cutting-edge innovation to the advertising ecosystem. A huge congratulations to the IndiCue leadership team consisting of Nicholas Frazee, John Marchesini and Yuriy Gorokhov! Congrats to the entire IndiCue team and a hearty welcome into the Cineverse family! #cineverse #matchpoint #indicue #adtech #ott #videostreaming https://lnkd.in/gySsEJbZ
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Jeff Cucinell
iHeartMedia • 3K followers
Short-form video clips are transforming how audiences engage with iHeartMedia’s content, acting as both a discovery engine and a gateway to deeper, long-form listening. That’s why we’re excited to introduce an innovative new feature in the iHeart app from the iHeart Digital Experience Team. Through incredible collaboration across our product, marketing, and engineering teams, with support from Overlap (Jonathan Baer, Casey Traina) and Genuin (Matt Wurst), we’ve brought short-form video directly into the iHeart app with iHeart Highlights. This new feature makes it easy to discover the best moments from iHeart’s top stations, shows, and podcasts, all in one app. It delivers a smarter, more seamless experience that drives new content discovery, keeps listeners coming back, and empowers users to share exclusive moments from their favorite creators. Special shoutout, congratulations, and thanks to Anthony Molaee and Alex Siordian for leading the charge on the workflows that brought this to life, and to Rob Rowe, Ryan Mannion and all the dedicated team members of the product and engineering teams that built this in record speed. So download the iHeart app today and give it a shot! Let us know what you think.
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Maura J. Regan
LIMA - International… • 13K followers
I’ve seen firsthand how mergers and spin-offs are reshaping licensing strategies in today’s market. When brands change hands, the future of licensing programs often hangs in the balance, with their continuation depending heavily on the new owners’ priorities and their view of licensing’s value. It’s interesting to watch how some brands continue to thrive under new management. Staying aware of these shifts is more important than ever. The landscape is complex, and what works for one brand might not for another. Navigating this requires an understanding of each company’s vision and an ability to adapt quickly. I believe licensing professionals will succeed by being proactive, ensuring their brands remain relevant and valuable regardless of the corporate transitions around them. #Licensing #IndustryChanges #Mergers
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Ludon Lee
Grapple Entertainment Group • 3K followers
Video Game Veteran Ludon Lee Raising $250 Million to Develop Largest Indoor Theme Park in San Francisco Centre Downtown Mall Ludon Lee, a Silicon Valley veteran and Chinatown native, has recently announced his plans to revive the largest indoor video game theme park in downtown San Francisco. With the help of his privately held asset management company, Ludon Toy Company, Lee is raising $250 million to purchase the San Francisco Centre downtown mall and transform it into a state-of-the-art gaming destination. The new video game theme park will feature unlimited gaming for a single admission price, making it a dream come true for avid gamers. Visitors will also have access to a variety of shopping and dining options, making it a one-stop destination for entertainment. But what sets this theme park apart is the inclusion of real money eSports gaming, where players can compete for cash prizes in their favorite video games. Lee, a video game veteran with over 25 years of experience in the industry, is excited to bring this project to life. "I have always been passionate about video games and I believe that this theme park will be a game-changer in the industry. It will not only provide a fun and immersive experience for gamers, but also create job opportunities and boost the local economy," he stated. The San Francisco Centre downtown mall, which has been struggling in recent years, will undergo a major transformation under Lee's leadership. The video game theme park is expected to attract tourists and locals alike, and bring new life to the mall. With Lee's expertise and vision, the project is set to become a major attraction in the heart of San Francisco. Stay tuned for more updates on this exciting development. https://lnkd.in/gsqBFGPC
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Geoff Clark
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Everyone is talking about who will win the Warner Bros. Entertainment sale, but we should be talking about who will LOSE. Spoiler: it’s likely you and me. 😮 On last weeks episode of “The Town” podcast hosted by Matthew Belloni, he had veteran Jeff Sagansky on who had a spot on analysis on why the incentives for creatives is now broken, and with that - so goes Hollywood. And he’s right. But there is a solution- support indie creatives and platforms. ❤️ Watch the video for the full analysis. 🎤 #Netflix #Paramount #WB DOCUMENTARY+ :: Dropout :: Free Live Sports
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Peter Csathy
Creative Media • 15K followers
Check out my exclusive interview with the Advertising worlds's top AI disruptor PJ Accetturo (aka PJ Ace), CEO of white hot creative studio/agency Genre.ai, now available only in my "the brAIn" newsletter. LISTEN to it on "the brAIn" podcast and WATCH it on my new "the brAIn" YouTube channel (search for "the brAIn Csathy" to find it). Here are some highlights: (1) How Genre AI broke out with its AI-hyper fueled ad for prediction market Kalshi that was viewed 50+ millions of times. Since then, Oracle, Qatar Airways and other big brands have chosen Genre – and now, so do #Hollywood studios. You’ll learn why (hint: it’s a race to quality; not to the bottom). (2) Why PJ turned down the opportunity to produce a massive #SuperBowl ad. (3) AI’s power to slash production costs & time-frames, without sacrificing quality. PJ walks us through the production process. Where AI shines. Where #AI has limitations. PJ tells me that “the AI production process is actually not that dissimilar to the traditional production process.” (4) The unchallenged power of human creativity for ideation, pre and post-production. PJ’s team includes top directors and talent from #advertising, #film & #television — critical differentiation from other AI agencies. (5) The future of AI-infused “hybrid filmmaking” in Hollywood. Yes, PJ believes that GenAI will be part of everyday workflows coming soon to theaters near you. (6) AI’s unlock of multiple storylines of “lore” using the same overall budget that previously financed one massive story. It’s fascinating “must listen” stuff. 45 minutes. Zero fluff. Total insight. LISTEN to the interview on Apple Podcasts (also on Spotify and all others) - https://lnkd.in/gMzjS2Mj WATCH the interview on my new YouTube channel - https://lnkd.in/g7DCFCBh https://lnkd.in/gAR8dHKe Digiday ADWEEK #marketing #artificialintelligence #video #entertainment
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Elliot Wolf
Wolf Games • 2K followers
The news is out! Wolf Games has partnered with NBCUniversal and raised our Series A. We’re excited to have the support of Main Street Advisors, Jimmy Iovine, Maverick Carter, Dick Wolf, Tom Werner, Rashid Johnson, and all of our amazing investors that see the same future we do. Our mission has always been simple and ambitious: to build the world’s first AI-native, creator-driven game platform where anyone can create, play, and expand the IP universes they love. We believe that the next generation of entertainment should allow fans to be able to expand the IP that they love. Writers, artists, role-players, modders… millions of creators building stories inside the universes that move them. Wolf Games exists to give these creators a creative, technical, and legal home to create deeply fun experiences. A place where their stories can become games, and their games can become canon. This next round of funding allows us to accelerate our roadmap on: - Game releases with NBCUniversal and our original IP. Each introducing new mechanics, systems, and stories - A unified Wolf Games platform linking all Wolf titles with metaplay from Public Eye to upcoming worlds. - AI-assisted creator tools that make it possible to build playable stories through natural language, remixing, and collaboration. In the long term, we see Wolf Games evolving from studio to service to ecosystem. Join us on the journey, learn more at: wolfgames.net Read about it: https://lnkd.in/gfnhp4Jy
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Lisa Farris
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From growing at 15.6% in 2023, the music industry grew at only 6.2% last year—the first year in which revenues fell short of expectations. So where is the growth - new streaming markets, new models to monetize music, video content, and superfans offer potential for the industry to expand its revenues. https://lnkd.in/gtE-rH79
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Paul Pastor
4K followers
I recently had a great conversation on the Next TMT podcast with Daniel Frankel and David Bloom, talking about something we’ve been championing at Quickplay for well over a year: short-form isn’t a fad — it’s a fundamental shift in how audiences discover and engage with content. We recognized early that vertical video isn’t just a TikTok moment; it’s becoming the new front door to media engagement. While many waited to see if it would stick, we built Quickplay Shorts and AI Studio to give broadcasters the creator-level agility they’d been missing. Now the broader market is catching up. Disney+ just announced it’s rolling out vertical feeds across its main app after testing “Verts” on ESPN — clear validation that this shift is real. We’re happy to be leading this newest transformation, and happier yet with the early results. Our customers are using AI to cut shorts production from hours to minutes – often reducing turnaround from 60 minutes to under five – driving up to 500% increases in reach and engagement. A shorts strategy is no longer optional for legacy media. What’s emerging is a new model where short-form becomes the R&D lab for content creation and discovery — seeding ideas, formats, and talent long before they scale. But we didn’t just chat about shorts as there’s so much to talk about these days in our industry … the Olympics, the Superbowl, Sundance, Melania, micro dramas, the next iteration of the creator economy. Check out the full conversation here: https://lnkd.in/eaiDef2A #Shorts #Streaming #Quickplay #AI #MediaInnovation #CreatorEconomy
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Nathan Hale Williams
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