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Senior tech, media, and entertainment operator with experience building, scaling, and…
Articles by Peter
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Nielsen in the SVOD World
Nielsen in the SVOD World
Last month I wrote a piece on some of the historic challenges of media measurement and how it impacts marketing. I was…
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Marketing & The Measurement Game
Marketing & The Measurement Game
Many may feel as if they hear the same type of news repeatedly in the world of audience measurement: It was revealed…
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Peter Phillips shared thisToday was a milestone day at Colossal Biosciences. We announced our oversubscribed $60M Series A financing which will support our focus on advancing genetic engineering and de-extinction technologies. The work in these areas will be critical to address globally-pressing issues such as species preservation, human healthcare, and food production. To be joined by such thoughtful investors who are aligned with the importance of this vision only emphasizes that we are clearly on the right path. A big shoutout to the unparalleled team at Colossal, including: Ben Lamm George Church Kent Wakeford Andrew Busey Brian Beard Eriona Hysolli. https://lnkd.in/gfsrikEkColossal Secures $60M Series A Funding To Advance Genetic Engineering and De-extinction TechnologiesColossal Secures $60M Series A Funding To Advance Genetic Engineering and De-extinction Technologies
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Peter Phillips shared this
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Peter Phillips shared thisThe opportunity to work with two amazing former colleagues (Ben Lamm Kent Wakeford) - and now current again - on something so important was just too great to pass up. Plus my new friends (Andrew Busey Brian Beard). From all my co-workers, to our investors, to our advisory board, the group driving #itiscolossal is truly phenomenal. What a mission...to change the world.Peter Phillips shared thisWelcome to the new dawn of genetics. Introducing Colossal, a breakthrough science and engineering company that will change the course of history. Learn how we're using science to help heal Earth: colossal.com #ItIsColossal #ScienceThatWillSaveUs
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Peter Phillips shared thisSuch an impressive and exciting initiative. #cameoPeter Phillips shared thisBeen struggling to keep this one quiet... after two years of preparation we’re so excited to launch our first political campaign on Cameo https://lnkd.in/g6-kyrU
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Peter Phillips shared thisI’m extremely excited to announce that GIPHY will be joining Facebook as part of the Instagram team. https://lnkd.in/dtmFevY
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Peter Phillips shared thisAn insightful, fun and very positive piece written by our team at Giphy regarding the use of gifs during this unprecedented time. A highly recommended read!Peter Phillips shared thisLast month, we saw GIPHY usage go up 33%, Tiger King dominate TV searches, and lots of cute animals as the most-viewed GIFs. Check out all the data here:
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Peter Phillips shared thisSome valid points in this Wired piece but the basic premise of what’s transpiring is missed: the consumer will ultimately become much more empowered. Traditional cable packages also provide an overwhelming quantity of content, similar to if a consumer subscribed to a multitude of streaming services (as portrayed in this piece). However in the traditional model, content providers were compensated based on their presence in the broader cable package and subscriptions by brand were not possible. Now, those providers must differentiate themselves as the bundling model continues to dissolve and they are forced to put forth a more individualized offering. Consumers are concurrently being given the ability to select content more specifically from various streaming services and, to a point, more narrowly tailor their viewing options. While it is highly likely that some streaming consolidation will transpire over time - favoring both the biggest brand-driven services and the niche-based products with passionate followers - ultimately the consumer will win: higher-quality content and more focused offerings.
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Peter Phillips shared thisWell-designed tool from the WSJ that lets you compare multiple live TV bundles across price and channel lineups. #ott https://lnkd.in/daQAbdN
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Peter Phillips shared thisHave always either attended or closely followed Apple’s special event — it’s a critical part of the technology ecosystem. However there’s particular irony this year: they’re introducing larger screens in order to “encourage people to use their phones more, helping momentum of Apple’s services business…” *as well as* new time limit software to help track and therefore limit usage. https://lnkd.in/dCF3kiNApple Banks on Bigger Screens to Drive iPhone GrowthApple Banks on Bigger Screens to Drive iPhone Growth
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Peter Phillips liked thisPeter Phillips liked thisIT'S TIME TO COME CLEAN... At the end of February, and after 29 years and 6 months at The Walt Disney Company, I retired. The coming clean part? Well, it's early days into retirement - but I confess I don't miss work! I realize that on a platform like LinkedIn (where we are all supposed to be puffing up our chests and extolling the virtues of our sheer brilliance and hard work) this may come as a bit of a shock. But here's the thing: I made the decision to retire 1 year out - and Disney were gracious and supportive of that endeavor (along with a supportive husband). I was the longest serving exec in Corporate Brand Management in Disney's history, there's not much I haven't seen or experienced in the brand world at arguably one of the greatest and most beloved companies. And I got to work with and learn from some amazing colleagues. But I chose when & how I wanted to exit - and so far? No regrets. I was lucky - but if you find yourself at a precipice in your career (or if you have been involuntarily shoved off that precipice and now find yourself wondering what to do next) then just remember that there is life "on the outside." Take a breath, talk to your friends and colleagues, take control, and make a decision about what will make YOU happy. Because you owe it to yourself to prioritize No.1. OK, now puff up that chest and go be brilliant! I will be cheering you on...
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Peter Phillips liked thisPeter Phillips liked this528Hz & CHANEL hosted our community for a dinner around deep tech and the deeply human. We heard from Stephen Canfield (led marketing and brand at WeTransfer and Airbnb) who gave a business masterclass and then treated us to his new music, from Daniel Hulme (Chief AI Officer at WPP; 2x unicorn founder), from our portfolio founders Tim Brown, Kor Kajanaku, and Matthieu Lorrain, and CHANEL’s Filipa Neto. Thank you to all our LPs and portfolio founders who flew in for it and to our co-host — such a privilege to have some of the world’s brightest (and kindest) minds in our LP base and portfolio, and to partner with a house as iconic as CHANEL.
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Peter Phillips liked thisPeter Phillips liked thisExcited to announce Colossal Biosciences next species - the iconic Blue Buck. https://lnkd.in/gNjG4eE3This Blue Antelope May Be Next on the De-Extinction ListThis Blue Antelope May Be Next on the De-Extinction List
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Peter Phillips reacted on thisPeter Phillips reacted on thisI am thrilled to share that I’ll be joining Northwestern University’s Kellogg School of Management as an MBA Candidate this summer through the Evening & Weekend program! I’m so grateful for this opportunity and genuinely cannot wait to learn alongside such an incredible community. A heartfelt thank you to the Kellogg Admissions Team, especially Ben Russell, as well as Colleen Koubek, Claire Dean, Daniela Pittiglio, and Alexia Bounadere. Here’s to the next chapter!💜 #kelloggbound
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Peter Phillips liked thisPeter Phillips liked thisWe are sold out tonight for the premiere of our musical microdrama Playback! I’m going to give a very short speech before the series plays, and at its heart will be gratitude to the community that has given so much support. And not just the vertical community, though the words of encouragement and the generous sharing of ideas has been so important. But what seems like people from every part of the entertainment industry. It’s undeniable at this point that something significant is happening with this scripted digital boom, of which vertical Microdramas are such a massive early indicator. And while I don’t know exactly what the future looks like, I’m heartened to have met so many of the people who will be writing it. I hope our series and the ideas it represents adds to that living history. Tonight I want to share optimism, something I feel more than I ever have in my career. If you’re willing to look in places you’ve never been, there’s an electric tomorrow to discover. So tonight, let’s make some sparks.
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Peter Phillips liked thisPeter Phillips liked thisThis is the week we launch our musical vertical microdrama Playback. Each day, I want to share something I’ve found useful while helping bring this project to life. Today is about prep. Specifically, prep for actors. On Friday morning, Playback will belong to the world. For a time, it’s belonged to me and a group of incredibly hard-working people. Some of those people are actors. One of my jobs as a director is to support them as they go on a journey that requires real vulnerability, real courage, and, at times, a kind of productive madness. The best thing I can offer them on that journey is a shared vision they can believe in. The way I get there is through work. Preparation leads to inspiration. I keep a binder that’s covered in notes. Probably 80% of it is verb-based intentions written next to every line. I’m constantly asking: What is this character trying to accomplish? When you do that line by line, you see meaning beneath the words. Arcs emerge. Themes emerge. The story becomes clearer. And then, on set, I rarely look at the binder. If I’ve done the work, I don’t need it. I trust that whatever is useful will show up in the moment it’s needed. One of the actors asked me at lunch one day, “What if we don’t use the intention you planned?” My answer was immediate: “Then we don’t use it. I only want to be helpful to you.” And that’s true for me. On the right set, there’s a kind of creative selflessness that takes hold. Everyone is oriented toward the same goal: telling the best version of the story. Is all this overkill for a vertical? I don’t really know how to answer that. It’s not overkill for me. I like having answers when the cast and crew ask questions. I like knowing how deep the story can go. I believe that depth finds its way onto the screen, and that audiences can feel it. That’s probably the theme of this week, as we give Playback to the world. Audiences respond to care. To conviction. To laughing at ourselves. To passion between two lovers. To emotion moving at a thousand miles an hour. We didn’t set out to make a vertical version of television. We set out to make a great vertical. I’m excited for you to see what that can be.
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Peter Phillips liked thisPeter Phillips liked thisOur Musical Vertical Microdrama starring Hannah Stocking is coming out on April 17th, and I could not be more proud. This has been a labor of love and we've taken a little extra time to realize what I believe will be a vision for elevation within the vertical space that still delivers on what audiences love, perhaps even what they've been yearning for. This article in Deadline Hollywood contains our trailer, and I would encourage you to take a look. We're also having a physical premiere at a theater in Los Angeles on the 15th of this month. More on that tomorrow! There will be more announcements as we roll the series out, but for now I'm going to appreciate this milestone that really belongs to the cast, the crew, our partners at HOLYWATER TECH, Visceral, and 3Pas Studios and of course our tireless team at Second Rodeo Productions especially Stacy Howard and Franziska Harms, who have forged this story every step with me in post. Much more to come. Onward.
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Education
Licenses & Certifications
Honors & Awards
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2016 Webby Award Winner - Mobile Sites & Apps/Entertainment
International Academy of Digital Arts and Science
Award given to Marvel Unlimited app, an internally-developed comics subscription service
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2016 Webby Award Honoree - Websites/Youth
International Academy of Digital Arts and Science
Marvel Kids website - an online destination with games, videos and more curated specifically for youths
Organizations
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Disney Accelerator
Mentor
-http://disneyaccelerator.com/
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Dreamit Ventures
Mentor
-http://www.dreamitventures.com/
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Patrik Wilkens 🔜 Gamescom LATAM
Amazon just took a huge step toward owning your living room. And independent DSPs are cooked! Let me explain what happened ... The Fire TV maker is teaming up with Roku—the #1 CTV platform in the U.S.—to launch a massive joint ad network. Together, they now control access to 80% of connected TV households in the U.S. Amazon’s DSP will power ad placement across both Fire TV and Roku Channel. 💡Why does this matter? Because it’s not Netflix vs. Disney anymore. Arguably it never was. It’s Fire TV vs. Roku vs. Samsung vs. Google TV. Silicon Valley vs. Asian OEMs. This is a hardware + OS war for the TV home screen - and Amazon just moved into a commanding position. If Amazon ends up acquiring Roku (as many now predict for 2026), it won’t just be the biggest CTV deal of the decade. It would be the final blow to independent DSPs like The Trade Desk. I still don't get it!? Because whoever owns the OS, owns the pipes. No OS access = no data, no placement, no power. The Trade Desk has spent years building algorithms to optimize CTV buys. But if Roku and Fire TV stop giving them inventory or data, or price it up, it’s game over. And building a competing OS? Too late. Amazon just blocked the last open lane. CTV ad spend is expected to hit $30B in the U.S. Owning the operating system means owning: ✅ Ad inventory ✅ Audience data ✅ Content discovery ✅ The future of streaming itself. Shout-out to Anna K. for all the killer adtech insights on our flight form Cannes Lions to Vienna. (Anna, I ultimately missed my connection and had to overnight - Tafelspitz at Plachutta made it worth it 😅) 💬 What’s your take: Is Amazon about to buy Roku? And what does that mean for the rest of the CTV stack? #CTV #Amazon #Roku #AdTech
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Rob Jonas
Insights from Luminate's 2025 Midyear Music Report are in! 📈 Global Streaming Continues Surge: Global on-demand audio streams rose 10% to 2.5 trillion in H1 2025. This surge is driven by ex-U.S. markets surging 13% to 1.8 trillion, with streaming accounting for 92% of U.S. music consumption in early 2025. 📉 Album Sales Decline Amidst Streaming Dominance: U.S. total album consumption rose 4% to 558.9 million, yet total album sales declined 6% to 41 million in H1 2025. Digital album sales notably dropped 18% to 7 million, signifying a shift from direct purchases. 💿 Physical Album Sales Show Resilience Excluding Key Artists: While overall physical album sales declined 3% to 34 million, excluding all Taylor Swift products reveals a 6% increase to 32 million. This suggests underlying stability or growth in physical formats for other artists. 🎸 Genre Dynamics Evolve, with Rock Leading Growth: Rock leads U.S. on-demand audio sharepoint growth in H1 2025, with Alt Rock driving volume change across subgenres. Christian/Gospel notably ascended to 7th place in US On-Demand Audio volume. 🤠 Country Music's Strong Performance in Current Content: Country music's Current streaming showed an 8% volume growth in H1 2025, signaling strong performance for newer releases. Conversely, R&B/Hip-Hop's Current streaming volume saw a notable 9% decline. 📻 "Recession Pop" Resurgence Signals Catalog Power: Pop songs from the 2007-2012 era grew 6% in On-Demand Audio volume in 2025, exceeding the U.S. industry's 5% rate. This underscores the enduring streaming appeal of specific catalog content, with top tracks including Bruno Mars' "Just the Way You Are" (92M ODA). ❤️🔥 Super Fans Drive Deeper Engagement & Monetization: 18% of U.S. music listeners are "super fans," engaging in 5+ distinct ways. These highly engaged consumers significantly contribute to artist monetization, evidenced by higher tipping on platforms like Discord and Twitch. 🎮🎧 New Platforms Crucial for Music Discovery & Interaction: Gaming platforms are new avenues for music, tracking over 197 million Global Interactive On-Demand Streams (April-July 2025). Podcasts are also vital, with 37% of listeners playing new albums in their first week. 🎬 Transmedia Strategies and Catalog Resurgence: Transmedia strategies effectively boost music consumption, with artists leveraging film/TV roles (e.g., LISA on HBO's The White Lotus). Music documentaries, like "Becoming Led Zeppelin," are highly effective in revitalizing catalog streams, driving a sustained 23% increase in the band's global ODA, peaking at 40 million. 🤖 AI's Evolving Role in Music Creation and Industry Dialogue: 1 in 3 U.S. music listeners are comfortable with AI creating song instrumentals. Artists openly using AI, like Aventhis, have generated over 5 million global on-demand audio streams since April 2025, highlighting AI's immediate impact on the industry. Access the report in the comments below:
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iambeastnetwork iambeastradio
"iambeastnetwork expands global reach with launch on Roku & Amazon Fire TV". iambeastnetwork/iambeastradio founded by Andre "The Beast" Crayton, is proud to announce its official launch on Roku and Amazon Fire TV devices. This expansion places the iambeastnetwork and iambeastradio network’s diverse catalog of programming into over 90 million Roku households and 250 million Fire TV devices globally. Operating on Roku & FireTv Devices, the network features a powerhouse lineup including The Miller Experience Xcalibur Miller, Jessica Javens Talk Podcast, The Psych With A Mic Jennifer Paweleck Bellingrodt, Change The Narrative Podcast Marion Rivera iambeastnetwork remains committed to providing a platform for voices that inspire, educate, and entertain. Users can now add the iambeastnetwork channel directly from their device’s app store. Search 🔎 iambeastnetwork Pluto TV Samsung Networks Paramount Tubi Crackle Disney Experiences Plex, Inc. Hulu Starz CBS Fox Networks Group NBCUniversal Netflix
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Ludon Lee
Video Game Veteran Ludon Lee Raising $250 Million to Develop Largest Indoor Theme Park in San Francisco Centre Downtown Mall Ludon Lee, a Silicon Valley veteran and Chinatown native, has recently announced his plans to revive the largest indoor video game theme park in downtown San Francisco. With the help of his privately held asset management company, Ludon Toy Company, Lee is raising $250 million to purchase the San Francisco Centre downtown mall and transform it into a state-of-the-art gaming destination. The new video game theme park will feature unlimited gaming for a single admission price, making it a dream come true for avid gamers. Visitors will also have access to a variety of shopping and dining options, making it a one-stop destination for entertainment. But what sets this theme park apart is the inclusion of real money eSports gaming, where players can compete for cash prizes in their favorite video games. Lee, a video game veteran with over 25 years of experience in the industry, is excited to bring this project to life. "I have always been passionate about video games and I believe that this theme park will be a game-changer in the industry. It will not only provide a fun and immersive experience for gamers, but also create job opportunities and boost the local economy," he stated. The San Francisco Centre downtown mall, which has been struggling in recent years, will undergo a major transformation under Lee's leadership. The video game theme park is expected to attract tourists and locals alike, and bring new life to the mall. With Lee's expertise and vision, the project is set to become a major attraction in the heart of San Francisco. Stay tuned for more updates on this exciting development. https://lnkd.in/gsqBFGPC
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Kathleen Greenler Sexton
🚘📉 SiriusXM Loses Subscribers—but Gains Ground in Podcasts and Ad Monetization. SiriusXM’s Q1 2025 results are a study in contrast: 🔻 Revenue down 4% 🔻 Free cash flow down 36% 🔻 303K self-pay subscribers lost But that’s not the whole story. 🎧 Podcast ad revenue jumped 33% 📱 Social and video ad bookings in Q1 beat all of 2024 💡 Cost reductions—especially in marketing and tech—are on track to save $200M this year With stronger in-car retention, new partnerships (hello, Mitsubishi and Tesla), and a low-cost, ad-supported tier launching later this year, SiriusXM is actively repositioning for a more fragmented and price-sensitive future. 📊 We break it all down—including what it signals for other subscription businesses:👉 https://lnkd.in/eg2SUmCB #subscriptions #streaming #podcasting #SiriusXM #subscriberstrategy
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Elen Orleans
Roku just shocked Wall Street: 15% revenue growth + a surprise profit in Q2 2025. Here’s why this matters if you’re an indie filmmaker or small production company: Roku isn’t just selling devices anymore—it’s becoming a serious streaming powerhouse. ✅ $1.11B in revenue (beating expectations). ✅ 35.4B streaming hours (+5.2B YoY). ✅ Platform growth (+18% YoY) from ads + subscription revenue. ✅ Acquisition of Frndly TV (low-cost streaming) to expand content reach. This surge isn’t just numbers—it’s a clear signal: ad-supported streaming (AVOD) is booming. Roku thrives on free, ad-driven content, making it fundamentally different from subscription-heavy giants like Netflix or Hulu. And here’s where it gets interesting for creators: 🎬 Launching content on Roku is far more accessible than pitching to closed platforms. If you’ve got a finished indie project or micro-series, Roku offers a legitimate OTT pathway—without the gatekeepers. 🎯 With better ad-tech (Amazon DSP integration), your niche content stands a greater chance of reaching the right audience. 💡 Indie takeaway: The streaming wars aren’t only for billion-dollar studios. As platforms like Roku profit and scale, they open new doors for small creators willing to think like distributors, not just filmmakers. 🔑 If you’ve been looking for a practical way to test your content in the streaming market—Roku might be worth a serious look.
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Field Garthwaite
The concept of what data is most valuable in streaming is changing. Identity data, while important, does not allow advertisers to know who is watching what, in real time. Why does that matter? CTV is a shared device. So if you target using identity data alone, you have a 40% chance of reaching the right consumer (based on U.S. census data of 2.5 people in the avg. US HH). Net net—despite all the promise of programmatic—in streaming TV the adage that I know I waste half of my ad budget I just don't know which half—is still true! But those ad dollars won't go away—in fact more spend will come from big brands and performance buyers, if ad placement simply aligned with consumer interests and real time signals...like on Insta or TikTok. In summary...making ad placement on TV suck less doesn't require invasive surveillance capitalism. It's proven. For all kinds of brands and verticals. You don't need identity data, or to target individuals. It is more impactful to target mindset using content signals in real time. Rohan Castelino has said it best: "we are what we watch right now". He continued "the whole idea of 'You are what you watch' ...based on a historical view, does not align with who we really are. Historical viewing data, or identity data, is like the Japanese word 'tsundoku' which means buying books and not ever reading them." It is not who we are. What we are watching in that moment is the most powerful way to connect with consumers on TV. Today it might be Love Island or Love is Blind, and tomorrow it might be a documentary on The American Revolution, The Pitt, or NFL commentary on fantasy. Each one of those moments presents an opportunity for brands to align with the mindset of the consumer. We're excited to bring this capability to TUBI.
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