Jason Seeba
Mountain View, California, United States
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About
Growing up in Silicon Valley, I was that kid that dialed up BBSes and rebuilt my computer…
Articles by Jason
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In a time of uncertainty -- how we all can help.
In a time of uncertainty -- how we all can help.
Lead with mission. Win with empathy.
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The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000Jan 30, 2018
The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000
This post was co-authored with Ashu Garg of Foundation Capital and originally appeared on the LinkedIn Marketing…
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The 10 Things That No One Teaches You About Marketing TechnologyDec 14, 2017
The 10 Things That No One Teaches You About Marketing Technology
I just flew back to the Bay Area from Bend, Oregon after teaching my first GreenFig class — “Introduction to Marketing…
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The three things that people kept talking about at MarTech 2016Apr 1, 2016
The three things that people kept talking about at MarTech 2016
It's been a week since MarTech 2016 closed up shop in San Francisco and sent thousands of Marketing Technologists…
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Activity
7K followers
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Jason Seeba reposted thisJason Seeba reposted thisOneSignal is partnering with Mixpanel at MXP 2026 in San Francisco on May 12 We'll be on the main stage at 1 PM for a panel on how Model Context Protocol is reshaping the way product, engineering, and growth teams build with AI 🏗️ If you're curious about where AI-powered products are actually headed, this is worth your time! 👇 Register here: https://ow.ly/bL1550YOfKB #MXP2026 #MCP #OneSignal #Mixpanel #SignalOverNoise
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Jason Seeba reposted thisJason Seeba reposted thisNext weeks Beyond the Dashboard podcast is so good. I got to spend time with one of best CMO's in the biz, Jason Seeba. In the conversation, we talk about AI (of course), the importance of human touch in an environment where everyone has the same tools (see clip below), demand generation, and mix tapes. Yes, mix tapes. Jason makes awesome ones. Follow him because he'll be release the Summer 2026 soon. I'm a bit behind on editing right now, but full episode will be done and published Tuesday morning, as always. ❤️
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Jason Seeba shared thisDo people go crazy for the events you put on? If so, we're hiring for global events at OneSignal! 🙌
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Jason Seeba shared thisWe had a full house on the 102nd floor in Hong Kong today at our OneSignal Surge event! Such a special opportunity to connect with so many customers — and extra thanks to Sam at Sing Tao who shared how they’re transforming an iconic media brand! Next stop Tokyo! ✈️
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Jason Seeba shared thisSuch a treat to spend time with the OneSignal Singapore team and our customers too!
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Jason Seeba shared this
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Jason Seeba reposted thisJason Seeba reposted thisI don't want to go so far as to say that MQL's are dead, but it was part of the conversation that I had with Jason Seeba in the latest episode of Beyond the Dashboard. I've mentioned this before, but more and more of the marketing professionals that I speak with talk about the importance of revenue, not just leads, so while not new, it continues the trend. If you don't know Jason, he has been CMO through multiple exits, advises AI firms like Clari and OfferFit, and built the world's first high school internet radio station back when the only AI people knew was HAL. I mention that because it says everything about how he thinks. Three highlights from the conversation that really stood out to me that Jason said: 1.) "MQLs are just a notification threshold for sales." We talked about how, early in his career, he was goaled on revenue and retention, not leads. This changed how he has built every team since. 2.) "You're one annoying push notification away from someone turning you off forever." The filtered world is coming. Gmail already does it. Your phone already does it. It is coming faster and harder and buyers are handing over more agency to AI agents, which means the brands that own permission will win. 3.) "Everyone can now send perfectly personalized emails at scale, which means no one cares anymore." I've been complaining about this for a while. Personalization at volume is table stakes and, as a result, it's broken the channel. So what is there to focus on? Trusted relationships are the one thing that AI can't replicate at scale. While the new tech stack playbooks are likely dead, the good ol' human touch is going to at least keep that first chapter of the playbook alive. This was a great conversation. Link to the full episode is in the comments below.
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Jason Seeba shared thisReally enjoyed this conversation with Scott — as always! Thanks for the thoughtful questions 🙌Jason Seeba shared thisI don't want to go so far as to say that MQL's are dead, but it was part of the conversation that I had with Jason Seeba in the latest episode of Beyond the Dashboard. I've mentioned this before, but more and more of the marketing professionals that I speak with talk about the importance of revenue, not just leads, so while not new, it continues the trend. If you don't know Jason, he has been CMO through multiple exits, advises AI firms like Clari and OfferFit, and built the world's first high school internet radio station back when the only AI people knew was HAL. I mention that because it says everything about how he thinks. Three highlights from the conversation that really stood out to me that Jason said: 1.) "MQLs are just a notification threshold for sales." We talked about how, early in his career, he was goaled on revenue and retention, not leads. This changed how he has built every team since. 2.) "You're one annoying push notification away from someone turning you off forever." The filtered world is coming. Gmail already does it. Your phone already does it. It is coming faster and harder and buyers are handing over more agency to AI agents, which means the brands that own permission will win. 3.) "Everyone can now send perfectly personalized emails at scale, which means no one cares anymore." I've been complaining about this for a while. Personalization at volume is table stakes and, as a result, it's broken the channel. So what is there to focus on? Trusted relationships are the one thing that AI can't replicate at scale. While the new tech stack playbooks are likely dead, the good ol' human touch is going to at least keep that first chapter of the playbook alive. This was a great conversation. Link to the full episode is in the comments below.
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Jason Seeba reposted thisJason Seeba reposted thisNext weeks Beyond the Dashboard podcast is so good. I got to spend time with one of best CMO's in the biz, Jason Seeba. In the conversation, we talk about AI (of course), the importance of human touch in an environment where everyone has the same tools (see clip below), demand generation, and mix tapes. Yes, mix tapes. Jason makes awesome ones. Follow him because he'll be release the Summer 2026 soon. I'm a bit behind on editing right now, but full episode will be done and published Tuesday morning, as always. ❤️
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Jason Seeba liked thisThis is the second major announcement of the week - a major partnership at hyperscsler scale! A really big day for the industry!Jason Seeba liked thisNVIDIA and IREN Announce Strategic Partnership to Accelerate Deployment of up to 5 Gigawatts of AI InfrastructureNVIDIA and IREN Announce Strategic Partnership to Accelerate Deployment of up to 5 Gigawatts of AI Infrastructure
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Jason Seeba liked thisJason Seeba liked thisOneSignal will be at MAU Vegas 2026! 🎉 And we're excited! If you’re attending, stop by Booth #312 to meet our team and learn how brands are using OneSignal to create personalized, real-time customer experiences across push, email, SMS, and in-app messaging. We’ll be sharing how teams can: ✅ Increase engagement and retention ✅ Build smarter omnichannel journeys ✅ Deliver personalized messaging at scale ✅ Turn customer insights into action We’d love to connect with marketers, product leaders, and growth teams attending the event. 📍 Visit us at Booth 312 🔗 Learn more or schedule time with us: https://ow.ly/1omT50YWl1V #OneSignal #MAUVegas #CustomerEngagement #MobileMarketing #LifecycleMarketing #ProductMarketing #MarTech #PushNotifications
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Jason Seeba reacted on thisThe OneSignal MCP was quietly launched a while ago, and the adoption has greatly exceeded our expectations.Jason Seeba reacted on thisWe're excited to announce Early Access to the OneSignal MCP Server. 🎉 Our MCP server lets you perform OneSignal actions directly from your AI assistant: manage users and subscriptions, create Segments, send messages, pull analytics, and more. 📑 Read the docs to get started: https://ow.ly/hMt850YVeFM
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Jason Seeba reacted on thisJason Seeba reacted on thisWe've shipped a native integration with OneSignal. Survicate users can sync survey responses to OneSignal as user tags and custom events, and trigger lifecycle journeys based on what customers actually told them. So...lifecycle automations don't have to guess anymore. Because behavior shows what happened. But it's users who actually tell you the why behing that behavior. Automate on both signals, the second one is where the better decisions live. Think: → Low CSAT → re-engagement flow, not a feature nudge → Strong product satisfaction → upgrade journey or ask for a review → Feature confusion → contextual onboarding Native. One-click. Ready in seconds.
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Jason Seeba reacted on thisone of the top career accelerators comes down to who you work for. this will be a career-defining opportunity for the right person and a chance to work with the very best, Lauren. Talent bar is high but if you're already an AI power-user, gritty, hungry to learn and grow, hyper-curious, comfortable with ambiguity, and enjoy operating with a high degree of ownership, I'd strongly encourage you to apply https://lnkd.in/dXhtF5TA ** please do not DM Lauren or me directly about this opportunity. If you think you’re a strong fit, apply through the link. We have an incredible recruiting team reviewing all applications, and they’ll reach out directly if there’s a potential match. **Jason Seeba reacted on thisI am hiring our founding team of SDRs and BDRs at OpenAI in San Francisco, Dublin, Sydney, Singapore, and Tokyo. This is not a traditional SDR role. You will partner with the world’s most important organizations as they navigate AI transformation. You must have 5+ years of professional experience and 2+ years of closing experience selling to technical buyers. I’m looking for reps who are already leaning into AI, using Codex, building automations, experimenting with agents, and genuinely fired up about where the world is headed. If this sounds like you, send me your resume or a short note via LinkedIn with a few details on why you'd be a great addition to the team. I do read every message, though I can’t promise individual responses due to volume. If you’re looking to do the most meaningful work of your career, with an exceptional team, I’d love to hear from you.
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Jason Seeba reacted on thisJason Seeba reacted on this$14M Series A. 🎉 Damien Garros has said it beautifully - his post is in the comments please read. I'll just add my piece. Building OpsMill as a late co-founder and COO has been the most rewarding thing I've done professionally. What makes it work isn't just the product or the funding - it's of course the people. 💙 To our customers, our early adopters - you backed us before it was obvious. That trust means everything. 💙 To the OpsMill team - you show up every single day for one of the least glamorous problems in tech, and you make it look good. This one's for you. 💙 To our open source community supporters and advocates - your support, feedback and believe thank you! 💙 To Damien Garros - thank you for being the kind of co-founder who makes everyone around him better. Building this with you is a privilege. 💙 To our investors who believe - thank you for the backing. Iris leading the round, Serena and Partech fully committed following their seed investment and BGV joining the journey Infrastructure data is the unglamorous bottleneck sitting underneath every AI and automation initiative in the tech industry. We built Infrahub to fix that. As Damien has said 𝗪𝗵𝗮𝘁'𝘀 𝗮𝗵𝗲𝗮𝗱 🚀 We're entering a moment where AI is about to reshape how infrastructure teams operate - not in some distant future, but right now. The problem is that AI agents are only as good as the data they can access, and infrastructure data today is scattered, inconsistent, and ungoverned. That's exactly the gap we built Infrahub to close, and it's becoming more urgent by the day. The intent layer is just the foundation, what's next will change how teams work with automation and AI. 📍 AutoCon 5 in Munich 📍 Cisco Live in Vegas 📍 ONUG in Dallas / NYC Come find us. And if you want to be part of what we're building - we're hiring. “A journey of a thousand miles begins with a single step” Time to push on… Damien Garros Julien-David Nitlech Matthieu Lavergne Reza Malekzadeh Sarah Benhamou Justin Biegel Bertrand Diard François Kergaravat
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Jason Seeba liked thisJason Seeba liked thisI am so excited to share the agenda for Day 1 at Demand & Expand! Day 1 is STACKED with demand marketing leaders and professionals from both sales-led and product-led companies. Craig Rosenberg - Scale Venture Partners Laura Schaffer - DigitalOcean Nani Shaffer - Invoca Ashley Faus - Atlassian Kris Rudeegraap - Sendoso Karishma Rajaratnam - Clay Guy Yalif - Webflow Nikki Jackson - Gusto Colin Netal - Otter.ai Tess Pfeifle - Airvet Katrina Wong - New Relic Doug Pullman - Pebl This might be the best agenda we've ever had. It's all happening in San Francisco on May 19. Get your tickets at https://lnkd.in/esp3ccfM
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Jason Seeba reacted on thisJason Seeba reacted on thisI’m excited to share that I’ve joined Dialpad as Head of Growth. What drew me in wasn’t just the product—it’s the opportunity to build something meaningful at the intersection of AI, customer experience, and revenue. Dialpad is redefining how businesses communicate and operate, and I’m excited to help accelerate that impact. One thing I’ve learned: growth isn’t just about generating demand. It’s about creating systems that connect product, marketing, sales, and customer experience into something that compounds over time. That’s what I’m excited to build here. Most of all, I’m looking forward to working alongside an incredible team that’s deeply focused on solving real problems for customers. If you’re thinking about growth, AI, or building modern GTM systems— I’d love to connect. Let’s build.
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Jason Seeba liked thisAn opportunity this good doesn’t come around every day - great team, impactful product, and a lot more — reach out if you’d like a connect.Jason Seeba liked thisHi friends, we're looking for a Senior Product Manager at Sydecar. Most PM roles get built around new surfaces. This one is built around the core. The person we hire will own the operational backbone of our platform: closing workflows, document management, distributions, compliance, and the internal tooling our teams depend on to execute deals. We've administered nearly $5B in assets across hundreds of SPVs, and 2026 is already our biggest year yet. The infrastructure that powers that growth is our differentiation. We're looking for someone with 6+ years of PM experience, a background in regulated industries, and the judgment to simplify complex systems without cutting corners. Based in SF or NYC. DM me or click the link in the comments to learn more.
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LinkedIn User
“I had the privilege of working with Jason during my time as Senior Director of Product Management at SessionAI, and I can say without hesitation that he was a driving force behind our growth and market presence in one of the most competitive spaces—AI in e-commerce. Jason is that rare kind of leader who combines deep technical curiosity with the ability to captivate an audience. He doesn’t just talk about innovation—he lives it. From delivering keynote sessions at top-tier conferences to hosting executive roundtables and webinars that consistently drew C-level engagement, Jason was the voice of SessionAI. He elevated our brand by shaping the conversation around AI and personalization with a clarity and authenticity that truly resonated with the market. Internally, Jason’s impact was just as powerful. He built and led high-performing teams with a focus on collaboration and execution. Under his leadership, we transformed our GTM engine—turning an unpredictable pipeline into a scalable, repeatable growth system. He also played a critical role in architecting an AI-first marketing stack that dramatically improved our operational efficiency and alignment across sales and product. If you’re bringing cutting-edge AI technology to market, you want Jason on your team. He’s a technologist at heart, a strategic marketer by instinct, and one of the most effective market evangelists I’ve ever worked with.”
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Ashu Garg
Foundation Capital • 42K followers
A lot of the conversation around the recent software selloff is really about terminal value. During the 2022 software selloff, rising interest rates pushed down valuations, but no one seriously questioned whether Salesforce or ServiceNow would still be valuable businesses in 10 years. This time, the selloff is about something different. The market is starting to question whether the business models that justify SaaS valuations remain valid at all. One reason is that the seat model is breaking. When a team can do more with fewer people, companies stop expanding their seat count. With agentic AI, pricing will increasingly shift from predictable per seat subscriptions toward usage and outcome based models. Agentic AI also makes it possible to charge for outcomes, which puts software in direct competition with the much larger services economy for the first time. In the latest edition of B2BaCEO, I unpack what this month’s software selloff is pricing in and how the economics of software are starting to change. Full p.o.v. here: https://lnkd.in/gP25Qvzt
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Kevin Spain
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I’ve been talking with founders about how painful enterprise customization still is — even in 2025. David Dworsky and Gordon Ritter just put words to what we’ve been seeing: the age of point-and-click configuration is ending, and the next category winners will make customization conversational. For early-stage founders, this is the wedge: - Own one painful workflow - Capture the data - Build toward becoming a system of record If you’re building in this space, I’d love to hear how you’re approaching it. Link to the full article on this in the comments.
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Jeff Perry
15K followers
Seth Levine nailed it! The concentration problem isn't just a GP pain point... it's choking innovation. When capital pools around the same 20 funds, emerging managers and founders get shut out. Love that he's using his platform to call this out. Foundry has backed 50+ emerging managers. That's the diversification the ecosystem needs. This is exactly why Carta exists — making capital allocation visible and accessible. Capital Evolution hits at exactly the right moment. Thanks for having us Daniel Dart. Team Carta loves the community of FUTURE TITANS you have built 🚀
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Scott Gordon
HG Insights • 4K followers
The evolving B2B tech landscape makes competitive displacement the default path for GTM teams. Simultaneously, it adds new layers of organizational risk, internal scrutiny, and emotional complexity for buyers. We created The Definitive Guide for Competitive Displacement to give GTM teams a smarter way forward—rooted in precise intelligence, not spray-and-pray ABM. Inside, you’ll discover: ▪️ Why traditional competitive intelligence leaves Sales, Marketing, CS, and Product flying blind ▪️ The exact data signals that show which accounts are truly ready to switch — and which never will ▪️ A step-by-step campaign framework for turning competitor intelligence into pipeline ▪️ GTM best practices from strategy to execution ▪️ How to fuse data, content, and activation into a single displacement play The switching window opens for buyers when the cost of staying exceeds the risk of moving. This guide helps you locate that window and act before it closes:
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Trisha Kothari
Unit21 • 24K followers
Most companies talk about "culture." We’d rather show you. Last week, the Unit21 team touched down in San Francisco and Sonoma. 4 countries, 18 states, and one massive mission. While the video shows the karaoke, the 5K runs, and the wine tasting, here’s what was happening between the frames: 🚀 Real-world impact: We’re monitoring 5B+ transactions a month and filing ~5% of all U.S. SARs. ☕️ Deep-dive sessions: Fireside chats with partners like Float and companies like Casetext, Part of Thomson Reuters and CodeRabbit to bridge the gap between code and customer. ❤️ Zero ego: Engineers, Product, and GTM in one room, obsessing over how to stop bad actors more effectively. The bar is high. The energy is higher. 🚀 #Fintech #ai #amlcompliance #crypto
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Emily He
Gong • 15K followers
I’m thrilled to welcome Docusign to the Gong family 💜 DocuSign has selected the Gong Revenue AI Operating System to accelerate sales productivity and strengthen go-to-market execution. With Revenue AI, their team will be able to: ✅ Turn customer signals into actionable insights ✅ Coach and scale best practices in real time ✅ Drive more consistent, predictable growth As Paula Hansen, President & CRO at DocuSign, put it: "The Gong Revenue AI OS provides the actionable insights and visibility we need to elevate our customer engagement, increase our sales productivity, and ultimately fuel our growth in key areas of our business. Gong’s technology allows us to coach at scale, drive repeatable best practices, and empower our teams with the data they need to succeed." Thrilled to partner with an iconic company shaping the future of intelligent agreements – and now, powering their next chapter with Revenue AI.
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Steven Larsen
Nextiva • 9K followers
The GTM playbook is being rewritten — and CROs are leading the charge. Last week, Scalestack co-hosted an unforgettable CRO Roundtable in San Francisco with our friends at The CRO Collective. 👥 20 revenue leaders 🌆 An iconic venue at the Transamerica Pyramid 🔥 Real, unfiltered conversation No panels. No pitches. No filler. Just honest conversation around what’s working, what’s not, and where we go next as GTM continues to shift beneath our feet. Some themes that stood out: 🚨 Misaligned incentives are killing revenue strategy 🎯 Marketing ≠ just lead gen — it’s about brand, education, and long-term growth 🧠 Millennial buyers demand a new approach 🤖 AI is non-negotiable — but hard to navigate 🏗️ CROs aren’t just sales leaders — they’re system architects Scalestack is building revenue engines that work with the GTM stack, not around it. That’s why these spaces matter: they cut through the noise and make room for clarity, curiosity, and collaboration. Big thanks to the leaders who showed up ready to challenge assumptions and push the conversation forward — and to our partner Warren Zenna, and the team at The CRO Collective for making it all happen. Looking forward to the next one! #Scalestack #CROCollective #AutonomousRevenueEngine #RevenueEngineMasters #CRORoundtable
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Evan Shy
7K followers
Leading product teams in regulated environments requires a different kind of discipline. In this episode of the HTD Agile Leaders Podcast, I sat down with Melissa Douros, CPO at Green Dot Corporation, to talk about how product leaders can move faster without sacrificing trust, governance, or customer safety. I enjoyed this conversation on product delivery, AI done responsibly, and what it really takes to lead transformation at scale.
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Bob Garcia
Self-employed • 4K followers
Most B2B teams don’t have a data problem. They have an ICP segmentation problem and are trying to solve it with ZoomInfo, Clay, and additional enrichment. The question they should be asking is: Which accounts actually map to your ICP segments, and who’s in the buying group? Without that clarity, more data just means more noise. And noise costs money. I’ve watched this play out over and over in B2B SaaS: ① More fields. More dashboards. More “signals.” ② Still fuzzy on ICP. Still targeting too broadly and using intuition. Still missing your target number(s). Still having contentious and stressful weekly pipeline meetings? Because here’s the truth: Enrichment doesn’t solve a segmentation problem. It just lets you guess with more columns and overwhelming noise. Here are 4 steps to fixing that—and what we preach AlignICP: 1. Define ICP segments based on outcomes — not opinions. Who closes, expands, renews, and drives LTV? Use sales metrics (win rates, ACVs, days to close, etc.) and revenue metrics (AKA product market fit metrics like ARR, NRR, etc.), and use case. 2. Operationalize a unified account list — so Sales, Marketing, and CS are rowing in the same direction and prioritizing the right target segments and accounts. 3. Map the buying group per segment — know which roles must be involved (and which ones are missing). 4. Then—and only then—layer on enrichment to close the real gaps. So you're narrowing your focus and 1 execution and reducing GTM waste on low-value accounts. Check out the long-form explainer and framework I've packaged up at: The Definitive Guide to Data-Driven ICPs for Predictable SaaS Growth 👉 Read it here: https://lnkd.in/gSnkSG5p If you're buying data before locking in segment truth and buyer clarity, you're not getting smarter—you’re just getting louder. #B2BSaaS #GTM #ICP #DemandGen #ABM #Pipeline #RevOps #CustomerData #ABM #ABX #PMM #GTMstrategy
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