Peter Horan

Peter Horan

Bend, Oregon, United States
5K followers 500+ connections

About

With over 25 years of experience in the digital media industry, I am the founder of Horan…

Articles by Peter

  • Who Tells You the Truth About Your Customers?

    I have long been fascinated by how good, maybe even great companies can fall flat on their face. In spite of a strong…

    3 Comments
  • Days of Reckoning for The Media Economy

    I am pleased and honored to have been included in this article about the struggles of venture-backed media startups to…

    3 Comments
  • Tool Kit for Profitable Publishing

    Most publishers realized several years ago that business as usual doesn't work any more. However that realization…

    2 Comments
  • Why HMTA Is Investing in Local News Now

    Horan MediaTech Advisors is excited to announce that we have invested in local news startup, Spirited Media, and that…

    1 Comment
  • The Meteor That Hit Canon and Nikon

    I have recently believed that executives should watch more disaster movies and read fewer business books. Granted, I…

    23 Comments
  • Don't Get Ulcers over $20 Problems

    My youngest daughter, Laura, and I were in Las Vegas last week and on our way to a Cirque du Soleil show that we were…

    7 Comments
  • Performance Marketing Reality Check

    Is it the best of times? Or the worst of times? Are ad tech and performance marketing companies crushing it? Or are the…

    7 Comments
  • Ridiculous Dreams. Obsessive Execution. From Prunes to Petabytes. The Rise of Silicon Valley.

    Today, Silicon Valley is a global icon. The center of wealth creation and an engine for growth and change.

    51 Comments
  • AdTech: The March From Point to Platform

    One of the most compelling questions right now is whether ad technology and marketing technology are about to converge…

    2 Comments
  • Three Warning Signs of a VC Bubble About to Burst

    There's a rule of thumb that three points make a trend. I realized this morning, as I was talking to a private equity…

    23 Comments

Activity

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Experience

  • Brandlive Graphic

    Brandlive

    Portland, Oregon, United States

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    Portland, Oregon Area

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    Montreal, Quebec, Canada

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    Durham, North Carolina, United States

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    Portland, Oregon Area

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    Waltham, MA

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    Charlotte, NC

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    Greater Philadelphia Area

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    Palo Alto

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    Montreal, Canada Area

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    Saint Louis * Silicon Valley * New York

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Education

  • Santa Clara University Graphic

    Santa Clara University

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    Classic liberal arts education. Read history, philosophy, theology and literature. Think, write, argue about ideas. Repeat.

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Publications

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