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Feed your brand, starve your advertising.
Feed your brand, starve your advertising.
Why you must brand before you advertise. It’s Wednesday.
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5K followers
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Rhetta Cloyd shared thisHonored to work alongside this amazing team and our wonderful clients.Rhetta Cloyd shared thisBeing recognized on the Inc. Magazine Regionals list for the second year in a row means a lot to us. Not just because of the award, but because of what it represents. Consistency. Trust. And the ability to help our clients grow in a way that lasts. At In The Black Marketing & Consulting, we focus on building marketing strategies that connect the full picture strategy, creative, and sales so businesses aren’t chasing results, they’re sustaining them. We’re grateful to our clients who trust us, our team who shows up every day, and the Charleston community that continues to support and challenge us to be better. #CharlestonMarketing #MarketingAgencyCharleston #DigitalMarketingCharleston #CharlestonSCBusiness #GrowthStrategy
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Rhetta Cloyd shared thisWe’re hiring. Not because we need extra hands…but because we’re building something bigger. 🙌
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Rhetta Cloyd shared thisWe’re hiring a Graphic Designer. Not someone who decorates. Someone who understands that design is persuasion. If you know how to turn strategy into visuals that demand attention, cut through noise, and actually move people to act, this role is worth your time. Charleston based. Agency pace. High standards. Portfolio required.
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Rhetta Cloyd reposted thisRhetta Cloyd reposted thisWishing you and yours a Merry Everything from our team at In The Black! 🖤 #marketing #charleston #chs #christmas
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Rhetta Cloyd shared thisNo one can tell your story better than you!Rhetta Cloyd shared thisInfluencers open the door. Owners set the standard. Exposure gets you noticed. Authority gets you chosen. Influencer marketing creates reach. Founder led content creates belief. The strongest brands are led from the front by the people who built them, shaped them, and know the work cold. Use influencers to widen the lens. Put the business owner out front to define the brand. No noise. No fluff. Just leadership, conviction, and momentum. #marketing #influencermarketing #charlestonsc Rhetta Cloyd
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Rhetta Cloyd reposted thisRhetta Cloyd reposted thisWe’re hiring a Graphic Designer to join our team at In The Black Marketing and Consulting. This role is for someone who understands visual strategy, brand development, and the power of clean, persuasive design. You’ll create digital assets, print materials, social content, and campaign visuals that strengthen brand identity and drive performance. If you have an eye for detail, strong technical skills, and experience designing across multiple platforms, we want to see your portfolio. Apply by sending your resume and work samples to emily@intheblackchs.com. #GraphicDesignerJobs #HiringCreativeTalent #CreativeCareers #charleston Jared Black Rhetta Cloyd Emily Shoemaker Allison I. Moorman Ella Sisk Legare Hay Mary Harbin Gilbert
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Rhetta Cloyd reposted thisRhetta Cloyd reposted thisMost people wait for January to make a change. But the truth is, your next year is already being written by the decisions you make right now. Nothing shifts until you do...and one intentional move can completely change the direction of your business. Finish strong. Start stronger. Be Legendary. #CharlestonBusiness #EntrepreneurLife #MondayMotivation #SmallBusinessTips #BusinessLeadership #GrowthStrategy #LowcountryBusiness #InTheBlackMarketing
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Rhetta Cloyd shared thisIt’s “low-hanging” fruit season!Rhetta Cloyd shared thisWe made a video taking every workplace idiom literally. When it’s low-hanging fruit season… why not, right? Just another day In The Black. #WorkplaceHumor #OfficeComedy #AgencyLife #CorporateIdioms #MarketingHumor #CreativeAgency
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Rhetta Cloyd shared thisSometimes the best campaigns aren’t planned months in advance — they’re the ones where you spot a cultural moment and flip it. Proud of our team at ITB for helping Jones Ford own the conversation with this one. 🦆🚙 #BeLegendary #JonesFord #Chucktown #CharlestonStrong #HolyCity #LowcountryLiving #CharlestonBusinessRhetta Cloyd shared thisSome saw a duck. We saw an opportunity. We don’t follow the story—we drive it. #LeaveTheBathToysAtHome #JonesFord #Chucktown #CharlestonStrong #HolyCity #LowcountryLiving #CharlestonBusiness
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Rhetta Cloyd liked thisRhetta Cloyd liked thisWe're on the hunt for a Legendary team member to join our winning crew as a Director of Marketing Strategy. If you're a creative powerhouse who thrives on solving marketing challenges and driving measurable results, we want you! Email your resume and portfolio to Emily@intheblackchs.com.
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Rhetta Cloyd liked thisRhetta Cloyd liked thisI’m excited to share that I’ve stepped into a new role as Marketing Manager at BLUE HAVEN NATIONAL MANAGEMENT, INC.💙 I’m incredibly grateful for the opportunity to expand beyond social into a more full-funnel marketing role, supporting teams across 60+ offices nationwide and helping create more cohesive, scalable marketing efforts as the brand continues to grow. I’ll be focused on growing channels like blog, Pinterest, and WordPress microsites, while helping build out email marketing efforts, all centered around driving consistent, high-quality leads. I’m excited to explore new advertising opportunities across both digital and traditional channels, along with supporting broader digital and social initiatives. Excited to be part of what’s ahead! 👏🏼
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Rhetta Cloyd reacted on thisRhetta Cloyd reacted on thisIn the Black Marketing & Consulting quarterly yesterday was 🔥! Emily Shoemaker, Rhetta Cloyd, Jared Black: your next 90 days starts now!
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Rhetta Cloyd reacted on thisRhetta Cloyd reacted on this21 years ago today, I walked into Clear Channel Charleston for my first day in the sales department. 7,665 days later - still here! Thanks to Paul Smith and Tom Bustard for believing in me, and giving me a shot back in '05. Fun fact - A Griffin has worked for 103.5 WEZL every year since 1977. My dad 1977 - 2012, and me 2005 - present. The good Lord has blessed me beyond measure, and I am grateful for the opportunities He has afforded me. What a run! Here's to many more!!
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Rhetta Cloyd reacted on thisRhetta Cloyd reacted on thisBeing recognized on the Inc. Magazine Regionals list for the second year in a row means a lot to us. Not just because of the award, but because of what it represents. Consistency. Trust. And the ability to help our clients grow in a way that lasts. At In The Black Marketing & Consulting, we focus on building marketing strategies that connect the full picture strategy, creative, and sales so businesses aren’t chasing results, they’re sustaining them. We’re grateful to our clients who trust us, our team who shows up every day, and the Charleston community that continues to support and challenge us to be better. #CharlestonMarketing #MarketingAgencyCharleston #DigitalMarketingCharleston #CharlestonSCBusiness #GrowthStrategy
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Rhetta Cloyd reacted on thisRhetta Cloyd reacted on thisAnother busy week for Blue Haven Pools as we support our partners at the Local Home Builder Associations. We kicked off the week in Hilton Head, then midweek, we held our first event with the Charlotte Association, and wrapped up the week back in Hilton Head sponsoring the Clay Shoot. We appreciate our associates for these opportunities as we continue to establish ourselves as the “go to” swimming pool builder for home builders in our markets.
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Rhetta Cloyd reacted on thisRhetta Cloyd reacted on thisSo proud to bring home a Charleston AMA - American Marketing Association Spark + AAF Award last night for Best E-Newsletter for The Harbor Entrepreneur Center. It was an amazing party and very happy to be part of the team that put this show on! And now it’s time to rest… Melissa Nelson Sarah Comen LaCrystal Robinson Rachel Backal Jaydee Wood Kyle C. Cannon Smoak
Experience
Education
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College of Charleston
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Activities and Societies: Activities & Leadership: Vice President of Operations & Philanthropy Director, Alpha Delta Pi Member, Nationally Ranked Cougarettes Dance Team Volunteer, Charleston Historic Preservation Society & Ronald McDonald House Charities
Licenses & Certifications
Volunteer Experience
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International Marketing Director
Alpha Delta Pi Sorority
- 7 years
Education
As International Marketing & Recruitment Director, I served on the Strategic Marketing Committee, contributing to long-range brand development and organizational growth strategies. In this role, I:
Advised and coached collegiate chapters across the U.S. and Canada on recruitment strategy, audience targeting, and brand messaging.
Led workshops on personal and professional branding, helping members craft their elevator pitches, digital presence, and leadership…As International Marketing & Recruitment Director, I served on the Strategic Marketing Committee, contributing to long-range brand development and organizational growth strategies. In this role, I:
Advised and coached collegiate chapters across the U.S. and Canada on recruitment strategy, audience targeting, and brand messaging.
Led workshops on personal and professional branding, helping members craft their elevator pitches, digital presence, and leadership narratives.
Consulted with chapter leadership on implementing integrated marketing plans tailored to their campus demographics and membership goals.
Played a key role in aligning chapter-level initiatives with national brand standards, ensuring consistency across communication platforms. -
Fundraising Volunteer
Ronald McDonald House Charities of Charleston
- Present 25 years 5 months
Children
In partnership with Alpha Delta Pi, I supported Ronald McDonald House Charities by leading fundraising efforts that combined community engagement with strategic event planning. I:
Oversaw the creation and execution of revenue-generating initiatives, including charitable events and donation drives.
Collaborated with chapter members to develop marketing materials, secure sponsorships, and drive attendance.
Contributed to year-over-year growth in funds raised, helping advance…In partnership with Alpha Delta Pi, I supported Ronald McDonald House Charities by leading fundraising efforts that combined community engagement with strategic event planning. I:
Oversaw the creation and execution of revenue-generating initiatives, including charitable events and donation drives.
Collaborated with chapter members to develop marketing materials, secure sponsorships, and drive attendance.
Contributed to year-over-year growth in funds raised, helping advance RMHC’s mission of supporting families with critically ill children.
This experience reinforced my passion for mission-driven marketing and provided a strong foundation in grassroots campaign execution, donor engagement, and event-based revenue development. -
Advisory Board Member
Women Presidents' Organization
- 1 year
Economic Empowerment
As a member of the Women Presidents Organization (WPO), I collaborate with a curated group of women presidents, CEOs, and managing directors of privately held, multi-million dollar companies to accelerate business growth, enhance competitiveness, and promote long-term success.
Participate in monthly, professionally facilitated peer advisory sessions focused on leadership development, strategic decision-making, and business expansion.
Engage in confidential, cross-industry dialogue…As a member of the Women Presidents Organization (WPO), I collaborate with a curated group of women presidents, CEOs, and managing directors of privately held, multi-million dollar companies to accelerate business growth, enhance competitiveness, and promote long-term success.
Participate in monthly, professionally facilitated peer advisory sessions focused on leadership development, strategic decision-making, and business expansion.
Engage in confidential, cross-industry dialogue with fellow members to address real-time business challenges and uncover new opportunities.
Contribute to a global network of high-performing women entrepreneurs committed to advancing their companies and supporting one another’s success.
This affiliation reinforces my dedication to continuous growth, peer learning, and leading with purpose in a dynamic, results-driven environment. -
Marketing & Event Chair
Hootie & The Blowfish Foundation
- Present 9 years 7 months
Education
Fundraising Coordinator for the Hootie at Bulls Bay , one of the nations largest collegian golf tournaments in America that supports the Hootie & The Blowfish Foundation. In addition to supporting these efforts, I also serve as an event activation chair for the Bulls Bay Rodeo.
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Corporate Sponsorship Chair
The Leukemia & Lymphoma Society
- 8 months
Health
The Leukemia & Lymphoma Society is the worlds largest voluntary health agency dedicated to finding cures for luekemia, lymphoma, myeloma, and all other blood cancers. LLS's commitment to research has contributed to an unprecented rise in survival rates for patients with blood cancers.
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Advisory Board Member
Alpha Delta Pi Sorority
- 10 years 2 months
Education
As an Alumnae, I served as a local advisor to 175 collegians at the College of Charleston Chapter of Alpha Delta Pi. I managed the operational budget, membership engagement, membership retention, generated content for professional development and marketing strategies, mitigated risk management, and inspired scholastic achievements and service.
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Fundraising Volunteer
Children's Miracle Network Hospitals
- 7 years 9 months
Children
As a fundraising volunteer, I created digital and broadcast Cause Marketing Campaigns for local and regional businesses throughout the state of South Carolina.
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Cougar Club Board Member
College of Charleston
- 1 year 10 months
Education
As an Alumni, I served the Cougar Club by developing revenue generating ideas and tactics to generate funding for scholarships of student-athletes.
Honors & Awards
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Best Influencer Marketing Campaign
Charleston American Marketing Association
Recognized for our collaboration with Blue Haven Pools & Spas, featuring influencer Chelsea Meissner as the central voice. The campaign's success was attributed to several strategic pillars:
Authentic Voice: Chelsea Meissner was selected for her reputation for honesty and "no script" transparency, which fostered deep audience trust.
Educational Value: The campaign moved beyond aesthetic "project photos" by providing educational content that addressed homeowner questions and built…Recognized for our collaboration with Blue Haven Pools & Spas, featuring influencer Chelsea Meissner as the central voice. The campaign's success was attributed to several strategic pillars:
Authentic Voice: Chelsea Meissner was selected for her reputation for honesty and "no script" transparency, which fostered deep audience trust.
Educational Value: The campaign moved beyond aesthetic "project photos" by providing educational content that addressed homeowner questions and built professional credibility.
Strategic Alignment: The agency emphasized that influencer marketing only succeeds when a high-quality product (Blue Haven's pools) matches the high-quality story being told. -
INC. 5000
INC. Magazine
The Inc. 5000 is an annual list that recognizes the fastest-growing privately held companies in the United States, based on percentage revenue growth over a three-year period. Published by Inc. magazine, this prestigious ranking celebrates entrepreneurial success, innovation, and leadership, highlighting businesses that are driving the economy forward. Earning a place on the Inc. 5000 is a testament to a company’s resilience, vision, and ability to scale in a competitive market.
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2025 Best Marketing Firm
Guide to South Carolina
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2025 Best Marketing Firm
Mount Pleasant Magazine
Voted by the readers of Mount Pleasant Magazine as the Best Marketing Firm serving Mount Pleasant.
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2024 Women of Influence
Charleston Regional Business Journal
The Women of Influence Awards recognize and celebrate the accomplishments of women from various industries and sectors, including business, entrepreneurship, public service, education, and community engagement. These remarkable women have demonstrated exceptional leadership, resilience, and innovation, paving the way for future generations.
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Best Marketing Firm in South Carolina 2024
The Guide to South Carolina
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Best Logo Design
American Marketing Association
Awarded Best Logo design for Camp Rise Above, a non-profit supporting inclusivity for those with mental, physical, and medical challenges.
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Best Advertising Agency 2023
Post & Courier
Awarded Best Advertising Agency by the Readers of the Post & Courier
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Best Marketing Firm 2023
Mount Pleasant Magazine
Voted best Marketing Firm in Mount Pleasant by the readers of Mount Pleasant Magazine.
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Best Advertising Agency 2022
Post & Courier
Voted on by the readers of the Post & Courier newspaper, In The Black was awarded the Charleston's Choice Award for Best Marketing Agency.
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Best Brand Identity
American Marketing Association
Recognized by the Charleston Chapter of the American Marketing Association for Best Brand Identity for Hamby Catering & Events.
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Marketer of the Year 2022
Charleston Chapter - American Marketing Association
Recognized as Marketer of the Year for 2022 for the contributions made to the marketing and business community of the Lowcountry.
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Best Advertising Agency 2022
Charleston Living Magazine
Voted on by the readers of Charleston Living Magazine as the Best Advertising Agency in Charleston.
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Best Marketing Firm in Mount Pleasant 2022
Mount Pleasant Magazine
Voted on by the readers of the Post & Courier newspaper, In The Black was awarded the “Best Of” Award for Best Marketing Agency.
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Best Advertising Agency 2021
Post & Courier
Voted on by the readers of the Post & Courier newspaper, In The Black was awarded the Charleston's Choice Award for Best Marketing Agency.
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Best Logo Design 2021
American Marketing Association
In The Black was awarded Best Logo Design for 2021 by the Charleston Chapter of the American Marketing Association.
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Best Advertising Agency 2021
Charleston Living Magazine
Voted on by the readers of Charleston Living Magazine as the Best Advertising Agency in Charleston.
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Featured in Charleston Women’s Magazine
Charleston Women’s Magazine
Recognized as a ‘One to Watch’ in Charleston Women’s Magazine.
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Best Marketing Agency in Mount Pleasant 2021
Mount Pleasant Magazine
Voted on by the readers of the Post & Courier newspaper, In The Black was awarded the “Best Of” Award for Best Marketing Agency.
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Best Advertising Agency in Charleston 2020
Post & Courier
Voted on by the readers of the Post & Courier newspaper, In The Black was awarded the Charleston's Choice Award for Best Marketing Agency.
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Advisor of the Year 2015
College of Charleston
Awarded Advisor of the Year by the Office of Greek Life at the College of Charleston
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Miller Kaplan 12 for 12
Miller Kaplan
Miller Kaplan is a third-party company who audits the revenue and market share of subscribing broadcast companies. By achieving 12 out of 12, one must exceed the the total market growth each month for 12 months.
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Regional New Business Development Leader
iHeart Media
Business Development Team achieved Regional New Business Leader recognition for their achievements in developing new business for the company.
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Regional Digital Sales Leader
iHeart Media
Sales team achieved recognition for leading the region in Digital sales.
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Crystal Award Finalist
National Advertising Bureau
Finalists for the Crystal Radio Awards are selected by a panel of judges representing broadcasting, community service organizations, and public relations firms.[2] Selected from a pool of 50 finalists, 10 stations are selected for the award honoring their efforts to improve the quality of life in their respective communities.[3] The NAB Crystal Radio Award winners are announced during the Radio Luncheon held at the annual NAB Show in Las Vegas.[4] Each year's radio inductee into the NAB…
Finalists for the Crystal Radio Awards are selected by a panel of judges representing broadcasting, community service organizations, and public relations firms.[2] Selected from a pool of 50 finalists, 10 stations are selected for the award honoring their efforts to improve the quality of life in their respective communities.[3] The NAB Crystal Radio Award winners are announced during the Radio Luncheon held at the annual NAB Show in Las Vegas.[4] Each year's radio inductee into the NAB Broadcasting Hall of Fame is also honored at this luncheon.
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