Thao Truong
Los Angeles Metropolitan Area
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About
As a customer-obsessed digital leader, I specialize in integrating data, marketing, and…
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2K followers
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Thao Truong reposted thisThao Truong reposted thisJoin Ascend LA Metro on April 25th as we gather some amazing professionals together to talk about how they accelerated their careers to become leaders in their respective professions. Register soon to claim your spot https://lnkd.in/gqizQsCfAscend LA Metro - Accelerating Your Career — AscendAscend LA Metro - Accelerating Your Career — Ascend
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Thao Truong reposted thisThao Truong reposted thisIn two weeks, join us on Friday, February 6th for our Ascend LA Metro Lunar New Year Celebration at the new Accenture office in Culver City from 5:30pm-9:30pm! As we bid farewell to the Year of the Snake and prepare to welcome the Year of the Fire Horse, join our community for an evening of reflection, intention, gratitude, and joy alongside good food, drinks, and company. We'll close the night with opportunities to sing your hearts out and try your hand at mahjong. Throughout the evening, we'll be writing Lunar New Year greeting cards for community members of the Chinatown Service Center, wishing them joy, health, and prosperity. Register here: http://bit.ly/la-lny-2026
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Thao Truong reposted thisThao Truong reposted thisGRAMMY AWARDS OPPORTUNITY!✨ If you are interested in being a casted audience member/seatfiller, here’s your chance! • Date: February 1, 2026 • Location: Los Angeles, CA (Crypto Arena) • Attire: Formal Attire (Formal Gowns, Tux or Dark Suit and Tie) This is NOT PAID, however, you’ll be able to watch the show live! Additionally, the application does not guarantee selection as there are only a limited amount of seats. You will be contacted if chosen! Comment below & share if interested!
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Thao Truong reposted thisThao Truong reposted thisWe're excited to announce our lineup of keynote speakers for IAG 2025! We will be joined by several esteemed business and community leaders who will share their journeys in building their visions for career, organizational, and community growth. Learn more and register at https://lnkd.in/gRTgRQav. Christina Collins began her journey at The Walt Disney Company 11 years ago as a digital marketing intern at ABC Family. Since then, she has advanced through a variety of roles spanning film, music, digital, television, and streaming divisions. Currently, she leads Synergy, Integrated Planning, and Distribution Marketing for Disney Entertainment Television, where she drives planning alignment and strategic internal partnerships across the company. Recognized for her leadership and influence, Collins was named one of Variety and Gold House's Inaugural 8 APIs Up Next in Entertainment List for 2024. Beyond her professional achievements, she is passionate about empowering the next generation of leaders, serving on the advisory board for Asia Society's Asian Women Empowered group and co-leading the Academy of Television Arts & Sciences's AAPI Affinity group. Sharey Wang is the Managing Principal of the Connection Team at CLA (CliftonLarsonAllen), where she champions inclusive leadership and fosters cross-generational collaboration. With over 30 years of experience in assurance and advisory services, Sharey holds CPA and CITP certifications and is known for driving strategic impact among nonprofit clients. At CLA, she advocates for a succession mindset, focused on cultivating tomorrow’s leaders. A proud member of the CLA Foundation and contributor to its board initiatives, Sharey brings a unique perspective that bridges cultural heritage, generational wisdom, and professional excellence. Jennifer Oh, LCSW is the Deputy Director of Korean American Family Services (KFAM), overseeing organizational operations, program development, and strategic initiatives across Mental Health, Gender-Based Violence, Adoption & Foster Care, and Child & Adult Wellness services. Since rejoining KFAM in 2020, she has strengthened infrastructure, secured new funding, and expanded KFAM’s reach to serve over 10,000 AAPI community members annually. Jennifer’s journey with KFAM began in 2012 as Domestic Violence Program Manager, where she transformed a single grant into a robust multi-service program. A Licensed Clinical Social Worker with over 15 years of clinical and supervisory experience, she is deeply committed to building culturally responsive systems of care and advocating for immigrant families to ensure every child and family can heal, thrive, and belong.
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Thao Truong reposted thisThao Truong reposted thisAscend is thrilled to partner with Riot Games for a dynamic event celebrating Asian American and Pacific Islander Heritage Month. Join us and Riot Games at their Los Angeles campus for an engaging experience featuring five exciting cultural games and activities, each showcasing the diverse traditions of the AAPI community! Enjoy friendly competition, cultural discovery, and meaningful connections with colleagues, friends, and community members. Celebrate diversity, honor heritage, and have fun through play! We are also catering a hand-picked selection of food and drinks. Register at https://lnkd.in/em2AZdzv
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Thao Truong shared thisI am hiring!! Join me in working with the best and brightest (who are awesome humans too) in marketing to music and audiobook fans all around the world. Sound interesting? Please apply!
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Thao Truong reposted thisThao Truong reposted thisApplications for our Mentorship Program are live! Take the next step in your career! Check out our website for more information: https://lnkd.in/gXcKpciP Apply here: https://lnkd.in/gW-8cfqU Applications are due by Mar 28th
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Thao Truong reposted thisThao Truong reposted thisI'm hiring! Are you a Data Rockstar ready to make an impact? Join us at Amazon Music, where you will play a crucial role in driving powerful analytics to elevate our business partnerships. https://lnkd.in/ei8q7C_S
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Thao Truong reposted thisThao Truong reposted this‘Tis the season! Join us on 12/12 for food, drinks, and fun! This will be our last event of the year so you don’t want to miss it. $15 for members and $30 for non-members. RSVP at our website: https://lnkd.in/gbjsFbiZ
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Thao Truong reacted on thisThao Truong reacted on thisCalling all marketers and music enthusiasts in my network: there are a number of great roles where you can work with me in product marketing at Amazon Music! If you want to learn more about open roles and life at Amazon, don't hesitate to reach out 🎶
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Thao Truong liked thisThao Truong liked thisSadly, my role was impacted with the Disney marketing layoffs. I was fortunate enough to work on some great projects including the Disney Wish opening, onboarding National Geographic Expedition as well as most recently launching Storyliving By Disney, but most of all I will miss working along side my amazing team and talented partners! With that, I’m looking for any digital marketing, media planning roles, or any other opportunities where I could add value. I look forward to connecting. #hiredisney #opentowork
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Thao Truong reacted on thisThao Truong reacted on thisFresh off NetGalley's official presentation of Booktrovert at BookCon, and I’m still riding high. 🥰 The energy around readers, stories, and discovering the next great read was electric. Book people are amazing. Kind, generous, genuinely funny, and always curious about what’s next. It’s a community that gives as much as it loves. Yes, the lines were lining. 😐🙃 But once everything clicked, the response to Booktrovert's ebook offers said it all: ebooks aren’t just convenient, they’re a powerful, event-ready way to connect readers with stories in real-time. Seeing that value come to life was a MOMENT. Huge thank you to Wattpad, Macmillan, Sourcebooks, Rutgers University Press, Hachette Book Group, Penguin Publishing Group, Penguin Random House, and Aurelia & Orion Publishing for helping create something truly special. The excitement around your ebook giveaways was undeniable. We're still seeing posts and claims...the long tail in action! To Tarah Theoret, Kelly Gallucci, Lindsey Lochner, Kristina Radke, Mary Pratt, Emily Lau, Amanda Delatorre, and Carson Filips, the hardworking NetGalley staff who planned end executed this amazing program, thank you for being you! Your energy and enthusiasm for books and book people made everything shine. And to the NetGalley team behind the scenes who kept everything moving while we were on the ground (so many pushing hard every day!), your support made this possible. Already looking forward to what we build next. 💪💕📚
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Thao Truong liked thisThao Truong liked thisA couple weeks ago I had my first National Basketball Association (NBA) All Star experience. As a lifelong sports fan and a former athlete myself, it’s shocking to write those words. It’s even more shocking that I didn’t even attend or watch the game lol. But what I was there for was even more meaningful. At ASW 2026, I was in my partnership and activation bag as we kicked off the inaugural #Brandscapes Summit. In partnership with Fanatics, 100 Thieves, and the National Black MBA Association, we brought over 200 sports marketing and partnership leaders, athletes, brand managers, and deal makers into a room to discuss how we can do more business, better, and together. It was inspiring to hear from Shelly Cayette (of the Charlotte Hornets), Jabari Hearn, Brian Verne, and Roger Mason Jr to talk about how we can help athletes better monetize their fandom; finding a win/win for all sides and enabling them to stay culturally relevant and community centered. Thanks to my girl Zena Keita, MSM for moderating this dope convo! I also loved the curated Q&A session that allowed attendees to ask sports marketing icons like Daniel Cherry III, michele roberts, Kimberly Alula, and Nana-Yaw Asamoah about how to solve real world problems they are facing in their businesses. The audience was super engaged and the panelists were really able to showcase their expertise. Finally we ended the day with think-tank breakout sessions focused on finding investing for our businesses, getting that first big brand sponsorship, navigating agencies, and securing content and media deals. Thank you Michelle Bell, Jabari Hearn, and Ajay Relan and all of our other group leaders that took the time to have the deeper 1-1 conversations. This was definitely the room where it happened. And I’m grateful that I got to be apart of it. To the team that made it happen, thank you for sticking with us to get us to the end! Thank you to our fearless leader Jarrett Nobles and Ebony Aiken, CPA Aiken who managed operations masterfully. Thanks to Orlando Ashford Sr, Toretha McGuire and everyone at 100 Thieves, National Black MBA Association and Fanatics for your sponsorship and vote of confidence. Apologies I know I’m missing a lot of people. This was truly a team effort. Brandscapes won’t be a one-off. More to come! #EVAAConsulting, #sportsmarketing, #partnerships, #activations, #nbaallstarweekend2026
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Thao Truong reacted on thisThao Truong reacted on thisI’m excited to share that I’ve joined DoorDash as a Product Marketing Manager on the Dasher Marketing team, supporting Dasher Insurance and Safety 🚗 ✨ What really sealed the deal for me was the mission and the people. Huge shoutout to Ariana 🏳️🌈 Vergara-Johnson, Chicago Booth MBA, Trevor Reader, Dhivya Sivaji, Damilola Ogele, and Dae Jee for your openness and thoughtfulness during my interview panel, and to Mckinsey Dyar for being such a supportive recruiting partner throughout the process. At the end of the day, doing work that directly impacts people’s lives is the most rewarding thing a marketer could ask for. DoorDash’s commitment to empowering local economies and creating flexible earning opportunities for Dashers makes this role especially meaningful. Grateful, energized, and excited to get started! 🚀 #newrole #productmarketing
Experience
Education
Volunteer Experience
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Yoga Instructor
YMCA of the USA
- 2 years
Health
Built a new yoga program to an under-served YMCA community in south Los Angeles
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Scotty Rill
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At $25M in DTC revenue, growth wasn’t the problem. Scaling profitably was. We made a deliberate decision to accelerate, not restrain. Creative was the lever. We rebuilt paid social around creative performance analysis and rapid multivariate testing across Meta and TikTok. The goal wasn’t just more ads. It was faster, smarter iteration tied directly to cohort-level LTV data. At the same time, we tightened lifecycle strategy: • Segmented CRM flows based on conversion-driving creative • Optimized CRO to increase AOV and repeat purchase rate • Focused acquisition on new customer cohorts with proven 3:1 LTV:CAC durability Over the next 12 months: DTC grew from $25M to $35M. Contribution margin expanded from 28% to 31%. Paid social became the #1 acceleration engine for net new customers while contribution margin improved alongside it. That’s the difference between growth and scalable growth. Acceleration compounds when creative, cohort math, and lifecycle infrastructure move together.
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Melissa Burdick
Pacvue • 18K followers
Target’s Q2 results are out, and retail media stands out as a major growth story. 🔑 Key numbers: - Comparable sales +1.5% A promising rebound that signals that Target’s investments in omnichannel and retail media are paying off - Digital sales +6% Driven by same-day services like Drive Up - Roundel ad revenue +34% YoY One of the fastest-growing parts of Target’s business, and increasingly central to its long-term strategy - Category trends Food & beverage and beauty showed growth, while household essentials and home furnishings softened Taken together, these numbers highlight a powerful flywheel. Retail media is scaling quickly, growing well beyond overall sales and showing that brands are doubling down on Roundel as a performance driver. That growth is fueled by Target’s omnichannel model. Services like Drive Up and Order Pickup (which also delivered double-digit growth) are increasingly sticky, becoming core shopping behaviors that expand the opportunities brands have to reach customers. Finally, category-level shifts tell us where consumers are spending. Food & beverage and beauty were bright spots (categories where retail media can strongly influence decision-making). Beauty in particular is worth watching. It's a category Target has worked hard to build credibility in – from its successful Ulta shop-in-shop rollout (610 stores since 2021) to expanding its owned assortment. While news just broke that Target and Ulta will part ways next year, the partnership clearly helped to accelerate Target's beauty positioning. Going forward, Target's moves to broaden its in-house offerings and integrate products into high-traffic areas (like Bullseye's Playground) shows that beauty will remain central to its growth story. 👉 In my view, here’s what brands and agencies should walk away with: → Roundel is scaling fast. Advertisers should view Target’s retail media as a high-growth channel that can drive ROI. → Omnichannel shoppers are the growth engine. Media strategies should align with same-day fulfillment and hybrid journeys. → Category-specific planning matters. With specific categories showing outsized strength, media investments in those verticals can help capture wallet share. → Expect more from measurement. Roundel’s growth comes alongside improved attribution – something advertisers should leverage to optimize spend. Target’s Q2 shows promising signs of momentum and highlights just how critical a lever retail media is for resilience and growth. What’s your perspective?
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Terakeet
8K followers
Brands are asking the big questions about generative AI, and we're here with answers. In our "Ask an Expert" series, Enterprise Partner Brittney Lee tackles what's on the minds of brand leaders. Brittney explains that the changing customer journey means brands need to optimize their content to show up in AI-generated answers. She also covers the critical difference between AI search and traditional SEO, noting that both rely on quality content and require a unified strategy. Most important, she addresses how brands can ensure AI tells the right story by focusing on trusted, brand-controlled sources. #GenAI #AskAnExpert #BrandStrategy #ReputationManagement
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Eric M.
Elite Commerce Group • 21K followers
If you're using ANY retail media, Instacart, etc... You know who should be on your agency calls? SALES PEOPLE. Don't get me wrong. Retail Media defitely makes sense under Marketing. And some marketing professionals are locked TIGHT into sales. But at least quarterly, have your Sales lead jump on a call with your agency. We can often work miracles when your agency has granularity. #RetailMedia #Ecommerce
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