Tom Aveston

Excited to share that Aperiam has invested in Bedrock Platform. Obvious statement of the century: programmatic advertising has a complexity problem. The infrastructure that was built to give media buyers control has, over time, done the opposite. Burying teams under layers of operational overhead, legacy tooling, and opaque supply chains. Bedrock is built on a simple but powerful thesis: what if you stripped away the bloat and rebuilt the stack around what actually matters... precision, transparency, and speed to execution. Their platform combines AI-driven campaign automation with curated, premium inventory across video, CTV, DOOH, and audio, and aims to be flexible and get smarter over time. Plus, the team (Shane, Austin, Ryan, James) has deep roots in the infrastructure layer of ad tech and understands the plumbing better than almost anyone. We believe the next generation of programmatic will be leaner, faster and AI-first. Bedrock is building that.

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Love this - AI is the Oppenheimer moment for marketing. It fundamentally collapses the time and cost of production. A $2.5 million campaign that used to take four months can now be delivered for $500,000 in four weeks. Legacy firms that charge based on hours with the 'time-driven' model are existentially threatened by this.

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Every hire, product feature, and GTM experiment is a capital allocation decision, most teams just don’t call it that. I’m kicking off a 3-part series on capital allocation for founders, operators, and finance leaders with a simple question: ➡️ Will the next $1 you deploy become worth more than $1? Series overview Part 1: defines the core concept + the math Part 2: where capital goes + how to measure whether it’s working Part 3: AIMS framework for communicating allocation decisions to management teams and your board Part 1 (attached here) lays the practical foundation: 🔹 The $1 invested test and ROIIC vs. hurdle rates (scoreboard vs. decision lens) 🔹 A lightweight “investment brief” to evaluate bets (GROW / BUILD / BUY) 🔹 The small metric toolkit that translates finance into operating decisions (NPV / payback / ROIIC / incremental margin) 🔹 Early-stage proxies when DCF inputs are unknowable (burn multiple + revenue quality) 🔹 Operator “vital signs” to spot drift early (profit engine, leverage, cash conversion, optics) Series Roadmap ✔️ This series (Parts 1–3): breadth-first. shared, lightweight framework to define value creation, choose decision-grade metrics, and communicate tradeoffs clearly ✔️ Next series: depth-first. momentum drivers + operational decisions that need near real-time measurement to spot drift early and course-correct fast Read Part 1 here and Part 2 and 3 on substack. Next Series will be out next week. 💰 What’s one bet you’re funding right now, and how will you prove it’s working?

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Thrilled to announce that Together Fund is investing in Sentra, alongside a16z speedrun! You track results in Jira. Decisions in Notion. Conversations in Slack. But the reasoning, the debates, trade-offs, and context behind why you chose A over B, disappears into what we call "Dark Matter." A decision made in March looks insane by July because no one remembers the constraints that made it smart. I lived this firsthand at Twitter scaling from 800 to 8,000 employees, and at Google while launching AI Overviews to billions at planet scale. The problem isn't process. Process is compensation for something deeper: organizational amnesia. An organization’s "Systems of Record" doesn’t solve this, they encode it. They store what happened, never why. That's why we are investing in Sentra. Sentra is the always-on collective memory that eliminates organizational amnesia by maintaining accurate context for all members and agents, functioning as an operational nervous system. It connects to every channel where work happens, meetings, Slack, email, code commits, docs, calendars, and treats them not as artifacts to search, but as living signals to synthesize. The fleeting and the permanent, unified into a memory that understands. The founding team is built for this: - Jae Gwan Park (CEO): Product-first founder, memory systems research at UofT and MIT - Ashwin Gopinath (CSO): Former MIT professor, created "Reflexion" (NeurIPS 2023), agents that learn from mistakes, 2x founder - Andrey Starenky (CTO): Early Vapi engineer, ex-IBM, built to process enterprise-scale data firehose Together is an operator-led fund. We invest in problems we've lived. This is one of them. Many congrats Jae, Ashwin and Andrey, we are so excited to partner with you! Read the full thesis: https://lnkd.in/gixj9cE4 Book a demo: https://www.sentra.app/ #OrganizationalMemory #AI #Sentra #TogetherFund #a16z #ContextGraphs

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Big milestone for Firmable. We’ve raised $14m Series A led by Airtree. Sales has moved through a few big waves: intuition-led, CRM-led, data-led. We’re now entering the next one – intelligence-led sales. The opportunity isn’t just better data. It’s turning that data into clear direction and action, without adding more work for sales teams. That’s what we’re building at Firmable: a foundation of trusted external data, layered with intelligence that helps sellers know who to focus on and when. Led by Airtree, this round supports our expansion across Asia and into the US – and accelerates the build-out of AI agents that take the admin work off sales teams so they can focus on what they do best. Proud of the team, grateful to our customers and investors. We’re just getting started. Read the exclusive in the AFR. https://lnkd.in/gr66uknb Leigh Jasper | Tara Salmon | Karthik Venkatasubramanian| Chester Thompson| Chath Widanapathirana

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Interesting to read the latest round of posts from European VCs about how it's important to work all day every day to compete with the [Americans/Chinese/Japanese/Indians...insert your favourite bogeyman work culture here]. A few quick points I'd make in retort: 1) Building a really big company is a marathon. No one works all day, every day for a decade or two. You have to build balance into the journey. 2) There are absolutely moments in time when you do need to work insanely hard. You can't expect a 9-5, 5 day a week existence and build a 'venture scale' business. I did plenty of all-nighters building my company. But, when you don't need to be all-in, use the gap to recover, reflect, recharge, etc. 3) Reflection is really key. A lot of founders are very buried in the detail - feeling busy, moving little things forward constantly feels like progress. I definitely fell for this. The better founders know when to step back, reflect, talk to others, etc. Bill Gates always took a week out to read and reflect while becoming the richest person on the planet - if he found the time to do it, you probably can too. 4) We built a detailed, multi-level Performance and Wellbeing program for Founders specifically to address this - it was modelled heavily on what people in other performance work do (musicians, sportspeople, high level politicians, etc). Guess what - they don't all sprint all of the time. They build in rest, think about diet and exercise, lean on family and support, etc, etc. 5) Finally ... all the versions of this post I've read are from VCs who've never built a technology company themselves. I remember such 'advice' well when I was a founder. If you're a CEO, don't listen to a jumped-up finance bro in a hoodie who has never done your job telling you how to do it! If you ever work with Balderton I can promise you that we will have HUGE expectations and hopes for the company you're building but one of the reasons we're working with you is that we believe you will do what it takes to try your best to get there - don't expect paranoid micro-management.

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Announcing our portco Zeno has raised next round of $25mn with participation from Congruent Ventures Lowercarbon Capital Trifecta Capital ! Advantedge Founders continues to back the team with $2mn additional investment. Its been terrific working with Michael Spencer & Greg Moran to establish the full stack model in Africa. With this raise expansion in new markets and planning for India launch is next steps. https://lnkd.in/gGr6qiBj

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One of my agentic commerce predictions for 2026 in this recent Forbes piece: Matt Nichols, General Partner at Commerce Ventures, notes that the mechanics are already in motion. Looking ahead, he predicts that this year, "Agentic commerce transaction volume reaches meaningful levels as consumers advance from research to buying on AI platforms. 2026 will be the year that transactions are completed in these platforms." To this prediction, Nichols adds another: retailers will be forced to build "super-feeds" specifically for AI platforms. “These data feeds may involve monetary transactions that could include payments to AI platforms or payments to the retailer/brand (depending on balance of power).” https://lnkd.in/g65RAerA

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The Headline family is experiencing incredible momentum, and today our portfolio company DeepIP is announcing a $25M Series B, bringing total funding to $40M.  This is the kind of company that doesn’t just add AI to a workflow, but it sets the standard for an entire category. The momentum speaks for itself: 1️⃣ 10x ARR growth in < 18 months 2️⃣ Trusted by 400+ law firms and leading corporate IP teams globally 3️⃣ 2M+ chats on the DeepIP platform We’ve had the chance to back FX (Francois-Xavier) L. and Edouard D., leading their Seed round with Headline. Watching them take on a problem as complex and high-stakes as patent work has been genuinely impressive. And working with them has been an absolute pleasure: these 2 are coupling very high ambition and humility. Tech built in Europe, but opening the US office very early and FX starting a life in NYC with his family with 0 hesitation in order to build a global category leader in the IP industry. What convinced me early is still what stands out today: patent teams don’t need another standalone AI tool. They need something that fits the way the work actually happens: documents, long-running matters, multiple stakeholders, and zero room for sloppy context handoffs. Big congrats to the whole DeepIP team + Korelya Capital, Balderton & Serena Proud that we’re doubling down at Headline and continuing the support for what’s next!

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Martin Eberhard played a key role early at Tesla and even brought in Elon Musk. Then he was pushed out of the company for pennies. Founders get most of the attention in Silicon Valley, but the ecosystem is built on the people who take a chance and join early stage ventures. Unfortunately, those same people are often the easiest to cut out. Founders can dilute early employees, change vesting terms, and restructure equity with little effort and zero consequences (you can literally do it in Carta in 5 minutes). Daniel Kottke was a close friend of Steve Jobs and helped build the Apple I and II computers. He got no equity (Steve Wozniak eventually gave him a few of his own shares). Brian Acton co-founded WhatsApp and stayed through the Facebook acquisition. When he left Facebook over privacy concerns, he had to walk away from $850 million in unvested stock. There’s more awareness now around how vesting works, what happens during a liquidity event, and how to think about re-ups and dilution. That’s good. But the truth is, if someone really wants to screw you, they can. It still comes down to one thing: trust the people you work with. Or don’t work with them at all.

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