Design

I’ve had 4 legal battles since starting my business. Could I have avoided them? Probably. But to be honest, I didn't have the funds to pay a proper lawyer, or the network of founders to ask the right questions to. I don't want that to happen to you. Here are 5 clauses I put in my contracts that might help you protect your work, your business and most importantly.. your sanity ↓ #1 Non-cancellable, non-refundable contracts. This shouldn’t even be an issue if you qualify your clients properly. BUT if someone signs, onboards, and then ghosts? We still get paid. And so should you 🤗 #2 Immediate or short payment terms Most businesses accept 30-to 90-day payment terms. I don’t. You wouldn’t work for 3 months without pay—so why should your business? Cash flow is your business’s lifeline. Protect it. #3 While we’re on payment terms… Your contract should include: → Interest on late invoices. → A clause that stops work if invoices aren’t cleared. → A guarantee that if a client delays the project, you still get paid. Your time isn’t free! #4 Your IP stays YOURS. Anything we bring into the agreement at Klowt stays ours. Anything we create for you is yours. Simple. I once ran a training session, and the client recorded it—then tried to sell it behind a paywall. Now, our contract states a £10,000 fine per breach. (And for that particular case, per breach = per view. 😅) #5 Don't work with d*ckheads. This isn't a legal clause, more legal... advice? 🤣 If someone is giving you red flags in any way at the beginning of your relationship, do not work with them. This could include but not limited to: - Focusing on immediate ROI. - Cost or discounts being a primary concern. - Pushing for work to kick off before contracts or payments. - Reaching out at inappropriate times - or in inappropriate ways. - Delaying initial payments. Legally binding contracts are a good insurance policy, but they're lengthy and expensive to implement if you actually have to go to court. So the best LEGAL advice I can give you as a 2x founder is, don't work with d*ckheads. And learn from my mistakes. It's a lot cheaper than learning from your own... trust me 😂. Was this helpful? 💜 I write a 2x weekly newsletter for founders and freelancers on topics like this. Join us here: https://lnkd.in/ejDbD94R

Demystifying the Software Testing 1️⃣ 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗕𝗮𝘀𝗶𝗰𝘀: Unit Testing: Isolating individual code units to ensure they work as expected. Think of it as testing each brick before building a wall. Integration Testing: Verifying how different modules work together. Imagine testing how the bricks fit into the wall. System Testing: Putting it all together, ensuring the entire system functions as designed. Now, test the whole building for stability and functionality. Acceptance Testing: The final hurdle! Here, users or stakeholders confirm the software meets their needs. Think of it as the grand opening ceremony for your building. 2️⃣ 𝗡𝗼𝗻-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗕𝗮𝘀𝗶𝗰𝘀: ️ Performance Testing: Assessing speed, responsiveness, and scalability under different loads. Imagine testing how many people your building can safely accommodate. Security Testing: Identifying and mitigating vulnerabilities to protect against cyberattacks. Think of it as installing security systems and testing their effectiveness. Usability Testing: Evaluating how easy and intuitive the software is to use. Imagine testing how user-friendly your building is for navigation and accessibility. 3️⃣ 𝗢𝘁𝗵𝗲𝗿 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗔𝘃𝗲𝗻𝘂𝗲𝘀: 𝗧𝗵𝗲 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗿𝗲𝘄: Regression Testing: Ensuring new changes haven't broken existing functionality. Imagine checking your building for cracks after renovations. Smoke Testing: A quick sanity check to ensure basic functionality before further testing. Think of turning on the lights and checking for basic systems functionality before a deeper inspection. Exploratory Testing: Unstructured, creative testing to uncover unexpected issues. Imagine a detective searching for hidden clues in your building. Have I overlooked anything? Please share your thoughts—your insights are priceless to me.

Indians want to eat healthy and companies want to make healthier alternatives. But both customers and brands are often confused. Health food is a $30B market in India and we meet atleast 20 companies every week. My last post on Indians eating protein got a lot of attention. So here is a playbook for brands, entrepreneurs & startups making food as nutrition to consider. #1- Sell simplicity, not superiority. Protein is not a luxury, it’s a necessity. Stop marketing it like it’s only for bodybuilders or fitness fanatics. The simpler your message, the broader your audience. #2- Educate, don’t exploit- Most Indians don’t know how much protein , carb or fibre they need, let alone where to get it. Be the brand that empowers with knowledge, not fear. Create tools, guides, or calculators that simplify nutrient requirements for different age groups, lifestyles, and budgets. Education creates trust, and trust builds loyalty. #3- Respect local wisdom- Stop chasing western trends and start celebrating Indian staples. Align your messaging with cultural relevance—it resonates deeper than imported fads. #4- Focus on affordability and accessibility- If your product costs more than an average meal, you’re solving a problem for the few, not the many. Create products that cater to the masses, especially rural and low-income communities. Affordability isn’t just ethical—it’s scalable. #5-Champion the underserved - Protein or carbs isn’t just for athletes or gym-goers. It’s crucial for children, pregnant women, and the elderly and they often are left out of the conversation. Tailor your products and campaigns to serve them, and you’ll stand out as a brand with purpose, not just profits. #6- Break the high-protein Halo - A “high-protein” claim shouldn’t be your only story. Focus on the overall quality of your product—minimal additives, real ingredients, and transparent labeling. If your protein bar has more sugar than a laddoo, you’re part of the problem, not the solution. #7- Decommoditize the narrative - Don’t just sell protein or fibre—sell the idea of a healthier India. Be the brand that shifts the conversation from “how much protein you eat” to “how balanced your diet is.” Make protein part of the bigger picture, not the entire story. #8-Make nutrient consumption a Public Good- Don’t just sell specific nutrient products; create ecosystems that make nutrient accessible and affordable for everyone. Collaborate with local governments to integrate protein-rich foods into public programs like midday meals and ration systems. You’ll build long-term demand while addressing a systemic health challenge." More notes continued in the comment section below.

🚫 I know this post won’t be popular. But it needs to be said. You’ve probably seen dynamic Hormozi-style captions. Those fast-moving, flashy, high-energy subtitles influencers swear by. They’re everywhere. And yes, they drive views. But what gets attention isn’t always what serves the audience. Here’s the problem. They're not accessible. Let's break it down: - Non-standard colors make text hard to read and cause eye strain. - One or two words at a time are too fast for many viewers. - Motion effects like seesawing cause nausea and distraction. - Karaoke-style pacing forces viewers to follow a rhythm they didn’t choose. - Emphasized words in different colors dilute the message. - ALL hurt readability. Isn’t the message the most important thing? Let the video and its content be the star. If creators want pizzazz, they can add flashy text outside the captions. That’s why I advocate for closed captions. The kind that lets viewers control their captioning preferences. Captioning best practices are simple: * Plain sans-serif font. * Off-white text on off-black background. * Sentence case. * No motion. I know it’s hard to convince creators to change. Influencers are showing them the money. But accessibility isn’t optional. It’s essential. I’ve seen how inaccessible captions can shut people out of the conversation. That's not okay. I’ve worked with creators and audiences who rely on captions. This isn’t theoretical. It’s real. I made a short video to show the difference. Watch it and tell me: Are we prioritizing style over substance? What do you think? Can accessibility and engagement coexist? Reach out if you want help making your content more inclusive. I consult with creators, marketers, and teams who care about accessibility and impact. 🔔 Tap profile bell (You may need to do it again. LinkedIn reset it.) 👉 Follow #MerylMots for past posts #UX #Communication Video description: Identical side-by-side talking head videos of Meryl. Left has boring captions. Right has different dynamic caption styles.

Last week, I described four design patterns for AI agentic workflows that I believe will drive significant progress: Reflection, Tool use, Planning and Multi-agent collaboration. Instead of having an LLM generate its final output directly, an agentic workflow prompts the LLM multiple times, giving it opportunities to build step by step to higher-quality output. Here, I'd like to discuss Reflection. It's relatively quick to implement, and I've seen it lead to surprising performance gains. You may have had the experience of prompting ChatGPT/Claude/Gemini, receiving unsatisfactory output, delivering critical feedback to help the LLM improve its response, and then getting a better response. What if you automate the step of delivering critical feedback, so the model automatically criticizes its own output and improves its response? This is the crux of Reflection. Take the task of asking an LLM to write code. We can prompt it to generate the desired code directly to carry out some task X. Then, we can prompt it to reflect on its own output, perhaps as follows: Here’s code intended for task X: [previously generated code] Check the code carefully for correctness, style, and efficiency, and give constructive criticism for how to improve it. Sometimes this causes the LLM to spot problems and come up with constructive suggestions. Next, we can prompt the LLM with context including (i) the previously generated code and (ii) the constructive feedback, and ask it to use the feedback to rewrite the code. This can lead to a better response. Repeating the criticism/rewrite process might yield further improvements. This self-reflection process allows the LLM to spot gaps and improve its output on a variety of tasks including producing code, writing text, and answering questions. And we can go beyond self-reflection by giving the LLM tools that help evaluate its output; for example, running its code through a few unit tests to check whether it generates correct results on test cases or searching the web to double-check text output. Then it can reflect on any errors it found and come up with ideas for improvement. Further, we can implement Reflection using a multi-agent framework. I've found it convenient to create two agents, one prompted to generate good outputs and the other prompted to give constructive criticism of the first agent's output. The resulting discussion between the two agents leads to improved responses. Reflection is a relatively basic type of agentic workflow, but I've been delighted by how much it improved my applications’ results. If you’re interested in learning more about reflection, I recommend: - Self-Refine: Iterative Refinement with Self-Feedback, by Madaan et al. (2023) - Reflexion: Language Agents with Verbal Reinforcement Learning, by Shinn et al. (2023) - CRITIC: Large Language Models Can Self-Correct with Tool-Interactive Critiquing, by Gou et al. (2024) [Original text: https://lnkd.in/g4bTuWtU ]

Rick Rubin went on stage in Helsinki the day after my talk. Someone asked how he resolves creative differences with artists. His answer was simple: change the conversation from "I disagree" to "let's build it." Then he shared a story: An artist played him a song. The transition didn't work. Rubin told him so. The artist said, "We'll just cut that part in half." Rubin thought to himself: What a dumb idea. But he didn't say that. He said, "Let's try it." The artist played it. It worked. Rubin is a legend. He's produced everyone from Johnny Cash to Jay-Z. Instead, he bit his tongue and let the artist prove him wrong. The principle: when you make an idea tangible, it stops being the person's idea. It becomes something you can both look at objectively and improve together. Once you build it, the truth is obvious. Here's what this looks like in practice: Your designer wants to change the entire homepage layout. You think it's too risky. Instead of three meetings debating it, you say: "Let's build a prototype and test it with 50 users this week." Your sales team wants to restructure the pricing page. Instead of blocking it because you're worried about conversions, you say: "Let's run it as an A/B test on 20% of traffic for two weeks." Your engineer wants to rebuild a core feature from scratch. You think it's overengineered. But instead of killing it in the planning phase, you say: "Spike it out in three days and show me if the performance gain is real." You're not saying yes to everything. You're saying, "Let's find out." Rubin also said something that stuck with me: "If there's disagreement, I always side with the artist's vision. Because to them, it's their career. To me, it's just one piece of my portfolio." Most leaders think backing down makes them look weak. Rubin knows that siding with the person who has the most at stake makes better work happen. Your job isn't to be right. It's to create the conditions where the best idea wins. Stop debating. Start building. P.S. This insight is from this week's newsletter where I break down why Yamaha dominates while Steinway got sold to private equity: https://lnkd.in/efSqP_9K P.P.S. Access additional research links, the podcast, and the full archive in the first comment 👇 Thank you to Nordic Business Forum!

🪄 3D printing just broke free from gravity — and it happened at Disneyland Paris. Coperni, in collaboration with Disney Research, showcased a revolutionary technique called Rapid Liquid Printing (RLP) — a gel-based 3D printing process that allows objects to form freely in liquid space. The innovation: Instead of building layer by layer, RLP prints directly inside a gel bath. The gel supports the structure as it forms, meaning objects can be “drawn” in mid-air with smooth, continuous motion. What’s new: • No gravity constraints — objects print in all directions. • No supports or post-processing needed — a simple rinse finishes the product. • Compatible with soft materials like silicone and rubber, enabling flexibility and realism. Why it matters: This breakthrough eliminates one of 3D printing’s biggest limitations — the need for support structures. It drastically speeds up production, reduces waste, and enables designs that were previously impossible. → Fashion and luxury design — complex, fluid shapes in textiles and accessories → Architecture and furniture — organic, continuous forms without assembly → Healthcare and robotics — flexible components mimicking natural motion To me, this represents the next era of creation — where 3D printing stops stacking layers and starts shaping ideas in real time. Could this be the moment 3D printing becomes as intuitive as sketching in air? #3DPrinting #Design #Manufacturing #Creativity #FutureOfWork #Engineering #ArtAndTech

Hospitals are healing patients faster with 30-year-old Australian technology. Most healthcare facilities still operate in the dark. SolarTube skylights channel natural sunlight through reflective tubes directly into patient rooms and treatment areas. No electricity needed. Just free healing light all day. The healthcare transformation numbers: ↳ Faster patient recovery rates documented ↳ 15% staff productivity increase ↳ Reduced eye strain for medical professionals ↳ Lower patient anxiety during procedures Think about that. Tigoni Medical Center in Kenya installed SolarTubes in their COVID-19 facility. Healthcare workers reported less fatigue, increased alertness during long shifts. Patients showed dramatically improved morale and energy levels. At Rogaska Medical Center, natural daylight flooded clinics without unwanted heat. Staff comfort improved. Patient outcomes followed. Italian dental offices meeting occupational daylight standards found something unexpected: patients felt less anxious. Procedures became more comfortable. Natural light calmed nerves that fluorescent bulbs couldn't. Traditional Healthcare Lighting: ↳ Fluorescent tubes causing eye strain ↳ High electricity costs ↳ Artificial environments ↳ Staff fatigue increases SolarTube Healthcare Reality: ↳ Natural light reduces stress hormones ↳ Serotonin production increases ↳ Circadian rhythms regulate properly ↳ Recovery accelerates naturally But here's what stopped me cold: We're medicating depression while keeping people in artificial light. Jim Rillie invented this solution in the 1980s. Launched Solatube International in 1991. Now 2 million units worldwide bring natural light indoors. Healthcare facilities that adopt it see measurable improvements. Staff wellness increases. Patient satisfaction scores rise. Recovery times shorten. The Multiplication Effect: 1 hospital = hundreds healing faster 100 facilities = thousands of staff energised 1,000 installations = healthcare transformed At scale = medicine working with nature VCC in the UK experienced enhanced well-being building-wide. Staff and patients reported feeling calmer, healthier, happier. Simply from abundant daylight. We're not just installing skylights. We're installing wellness. One beam of natural light at a time. Follow me, Dr. Martha Boeckenfeld for innovations that heal environments and people. ♻️ Share if you believe healthcare should harness nature's healing power.

💎 Accessibility For Designers Checklist (PDF: https://lnkd.in/e9Z2G2kF), a practical set of cards on WCAG accessibility guidelines, from accessible color, typography, animations, media, layout and development — to kick-off accessibility conversations early on. Kindly put together by Geri Reid. WCAG for Designers Checklist, by Geri Reid Article: https://lnkd.in/ef8-Yy9E PDF: https://lnkd.in/e9Z2G2kF WCAG 2.2 Guidelines: https://lnkd.in/eYmzrNh7 Accessibility isn’t about compliance. It’s not about ticking off checkboxes. And it’s not about plugging in accessibility overlays or AI engines either. It’s about *designing* with a wide range of people in mind — from the very start, independent of their skills and preferences. In my experience, the most impactful way to embed accessibility in your work is to bring a handful of people with different needs early into design process and usability testing. It’s making these test sessions accessible to the entire team, and showing real impact of design and code on real people using a real product. Teams usually don’t get time to work on features which don’t have a clear business case. But no manager really wants to be seen publicly ignoring their prospect customers. Visualize accessibility to everyone on the team and try to make an argument about potential reach and potential income. Don’t ask for big commitments: embed accessibility in your work by default. Account for accessibility needs in your estimates. Create accessibility tickets and flag accessibility issues. Don’t mistake smiling and nodding for support — establish timelines, roles, specifics, objectives. And most importantly: measure the impact of your work by repeatedly conducting accessibility testing with real people. Build a strong before/after case to show the change that the team has enabled and contributed to, and celebrate small and big accessibility wins. It might not sound like much, but it can start changing the culture faster than you think. Useful resources: Giving A Damn About Accessibility, by Sheri Byrne-Haber (disabled) https://lnkd.in/eCeFutuJ Accessibility For Designers: Where Do I Start?, by Stéphanie Walter https://lnkd.in/ecG5qASY Web Accessibility In Plain Language (Free Book), by Charlie Triplett https://lnkd.in/e2AMAwyt Building Accessibility Research Practices, by Maya Alvarado https://lnkd.in/eq_3zSPJ How To Build A Strong Case For Accessibility, ↳ https://lnkd.in/ehGivAdY, by 🦞 Todd Libby ↳ https://lnkd.in/eC4jehMX, by Yichan Wang #ux #accessibility

The next era of datacenters is here. The demand for AI is growing rapidly, and with it comes the need to grow the cloud’s physical footprint. Historically, datacenters have been water-intensive and require using large amounts of higher carbon materials like steel. At Microsoft, we're building datacenters with sustainability in mind, and we're constantly innovating to find new ways to reduce our environmental impact. This includes: 🤝 A first-of-its-kind agreement with Stegra, backed by an investment from Microsoft’s Climate Innovation Fund (CIF) in 2024, to procure near zero-emissions steel from Stegra’s new plant in Boden, Sweden, for use in our datacenters. Powered by renewable energy and green hydrogen, Stegra's facility reduces CO2 emissions by up to 95% versus conventional steel production. By committing to purchase this green steel before it rolls off the line, Microsoft is sending a clear market signal, driving demand for cleaner materials and supporting Stegra’s growth. 💧 We also announced a major breakthrough to make our datacenters more sustainable: microfluidic in-chip cooling technology. Unlike traditional cold plates that sit atop chips, microfluidics brings cooling right inside the silicon itself. Engineers carve microscopic channels directly into the chip, letting liquid coolant flow through and absorb heat exactly where it’s generated. This approach is up to three times more effective than current methods. More efficient cooling allows datacenters to support powerful next-gen AI chips without ramping up energy use or investing in costly new gear. 💵 Through our CIF investments, we’ve catalyzed billions in follow-on capital for breakthrough solutions in low-carbon materials, sustainable fuels, carbon removal, and more. We just released a new whitepaper – Building Markets for Sustainable Growth – that distills five key lessons on how catalytic investment and partnership can move markets and accelerate a global transition in energy, waste, water, and ecosystems. Our journey toward sustainable datacenters is only beginning, and we recognize true progress requires collective action and investment. Read more from Building Markets for Sustainable Growth: https://msft.it/6041sq9xD