About
Exit the Matrix | Writing the Next Chapter by Design
In early 2026, after nearly…
Articles by Jason
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Mobile Isn’t Cutting It? It’s Your Vision That Needs Sharpening
Mobile Isn’t Cutting It? It’s Your Vision That Needs Sharpening
We continue to see retailers and branded manufactures who believe that mobile is both a small part of their online…
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Looking Beyond Mobile Conversion Rate To Maximize Mobile’s Impact On Your business
Looking Beyond Mobile Conversion Rate To Maximize Mobile’s Impact On Your business
www.guidance.
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5K followers
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Jason Meugniot shared thisData becomes powerful when it moves beyond dashboards to drive measurable impact. That’s what our partnership with Domo is all about — building an end-to-end pipeline that connects data, analytics, and action across the enterprise. Proud of the OneMagnify team for sharing how we’re using data with depth to deliver clarity, scale, and real-time insight. Watch the session: https://lnkd.in/geUZSgqMJason Meugniot shared thisWhen data flows, insights follow. On October 6, join us and Domo as our very own Jason Altenburg shares how a real-world media intelligence pipeline moves data seamlessly from Databricks ingestion, through Domo Cloud Integrations and App Studio, to secure delivery via Domo Everywhere. Discover how OneMagnify connects the dots across the full data lifecycle, enabling insights that teams can trust and act on. Register now to secure your spot: https://lnkd.in/eZD_kACR #DataDrivenBusiness #Analytics #DomoPartner #DatabricksPartner
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Jason Meugniot shared thisStop wasting ad budget, start seeing impact. OneMagnify‘s “Blueprint to Measuring What Really Works” lays out how to get clarity across your media mix rather than blind spots. A must for data-driven marketers.Jason Meugniot shared thisLooking to improve your media performance measurement? Our latest blog dives into four essential strategies: Incrementality Testing, Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Unified Marketing Measurement (UMM). Learn how to choose the right approach for your goals and drive actionable insights. Read more here: https://lnkd.in/eQwr3GJv #MarketingStrategy #MediaMeasurement #ROI
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Jason Meugniot shared thisAI is quietly hijacking your eCommerce visibility, and you may not even realize it. New research shows 60% of search queries now end in AI overviews, bypassing websites entirely. If your site isn’t optimized for this shift, your traffic could vanish overnight. Read OneMagnify's take before you’re left invisible in AI-driven searches. Anna Schultz Jon Provisor Eric Burns Edward Gaug Felicia Raszewski Stephen Farr Jenn Burns Mark Petroff Sameer Desai Jill BrightJason Meugniot shared thisThink about the last time you searched for a new product. Did you start with the top recommendation from Google’s AI Overview? Did you ask ChatGPT for a list of options? Optimizing your eCommerce site for AI-driven search is no longer optional. The focus must shift to understanding intent, offering value, and presenting accessible, trustworthy content that AI models want to recommend. Get practical strategies to create an AI-friendly content ecosystem and stay ahead of the competition in our latest blog post: https://lnkd.in/eK_83-Xp
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Jason Meugniot shared thisAre you ready for the AI lawsuits, audits, and headlines? Start here, before regulators or customers come knocking. OneMagnify is helping companies face new AI opportunities and challenges, ethically and responsibly.Developing an AI governance framework | Blog & News | OneMagnifyDeveloping an AI governance framework | Blog & News | OneMagnify
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Jason Meugniot shared thisEdward Gaug casting an AI light on the path forward for commerce brands, manufacturers and retailers. Making products selectable in LLMs will become increasingly important...Jason Meugniot shared this📱 Spotted this slide by Matt Dornfeld from Feedonomics at today’s Klaviyo partner event and it perfectly sums up where ecommerce is headed. Fast. 🔹 Product discovery is becoming AI-led 🔹 Checkout flows are getting more agentic 🔹 Data and systems are more critical than ever In short: if your brand isn’t being “seen” by popular AI LLMs like Perplexity or ChatGPT, you’re already behind. At OneMagnify, we’re helping ecommerce brands turn this shift into an advantage; blending AI-powered strategy with deep data integration so you’re not just searchable, you’re selectable. From building AI-ready product catalogs to streamlining checkout journeys and future-proofing your data infrastructure, our team knows how to make your brand stand out in an AI-first world. Let’s talk about how we can help you win the next era of digital commerce.
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Jason Meugniot shared thisI’ve been hearing from a lot of people lately who are feeling stuck. Maybe budgets are tighter than usual, maybe growth feels out of reach, or maybe it seems like there’s always one more obstacle in the way. It’s tough, but you’re not alone. That’s something I’ve seen firsthand at OneMagnify. We work closely with businesses to pinpoint strategies that drive real growth. Then we follow through with digital marketing projects, media campaigns, and tools like eCommerce and CRM to make the results happen. If anyone in my network can relate, I know that having the right partner can make all the difference. Message me or drop a note below, and we can explore how to make things happen together.
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Jason Meugniot reposted thisJason Meugniot reposted thisMarketing leaders, we hear you! Meeting the insatiable demand for new content is no easy feat. That’s why we’re spotlighting three game-changing strategies—user-generated content (UGC), generative AI, and dynamic creative optimization (DCO)—that will help your team scale content production while staying efficient. Tap the link to read our new post and unlock smarter ways to create: https://lnkd.in/euFqqSQa
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Jason Meugniot reposted thisJason Meugniot reposted thisHey Shoptalk folks! 🏎️ Ready to ditch the conference floor for a race track?! While you're crushing it at Shoptalk, We've got something WILD planned for March 25th... We're taking over SpeedVegas for "Cars & Commerce" - literally the coolest thing you'll do in Vegas this trip. No boring slideshows, just pure adrenaline and killer conversations with other brand leaders. My team at Guidance - a OneMagnify Company has teamed up with our friends at Buy with Prime, AfterShip, and Bolt for this amazing afternoon. Zero pitches, zero sales talk - just fast cars, faster insights, and fantastic people. The best part? We're handling everything. Free rides from Mandalay Bay and experiences you'll be humble-bragging about for months! 🏁 Life's too short for boring business events. 🏁 Sign up using the link in the comments!
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Jason Meugniot shared thisSo proud of my Guidance family! We're thrilled to become part of OneMagnify, backed by Crestview Partners. After more than 30 years of serving America's premier brands, retailers and manufacturers with eCommerce solutions, we're now also poised to deliver next-generation, enterprise-scale digital transformations that will empower businesses for the next 30 years...Crestview-Backed OneMagnify Acquires Guidance to Expand Digital Experience & eCommerce CapabilitiesCrestview-Backed OneMagnify Acquires Guidance to Expand Digital Experience & eCommerce Capabilities
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Jason Meugniot liked thisJason Meugniot liked thisExcited to be heading to SAP Concur Fusion in New Orleans next week -- and to connect with customers, partners, and travel and expense leaders. SAP Concur leads this industry -- and Fusion is THE space to exchange ideas on strengthening T&E programs -- from boosting corporate card adoption to enhancing visibility, control, and compliance with virtual and embedded payment solutions. I’ll be onsite with the @Mastercard team throughout the event. Stop by the Mastercard booth to say hello and keep the conversation going. #SAPConcurFusion #Mastercard #CorporateCard #T&E #TravelExpense
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Jason Meugniot liked thisWe’re building AI-native healthcare and proud to be at the front of that work. If you care about using technology to deliver better care in our communities, I’d encourage you to reach out to Seth Polansky. You’d be joining a smart, committed team doing work that matters.Jason Meugniot liked this🚀 We're transforming healthcare with AI - need builders! Full Stack Engineers | Backend | Frontend | Data Engineers DM me
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Jason Meugniot liked thisJason Meugniot liked thisAs we celebrate the new year, this week also marks the one-year anniversary of the LA fires—a moment that still carries deep weight for so many across our community. May we honor those who experienced loss, continue to support those still rebuilding, and carry forward the resilience, kindness, and solidarity that emerged in the midst of crisis. To everyone still navigating grief, insurance claims, health questions, or the simple fatigue of “still not back to normal,” your experience is seen, and your resilience continues to inspire. As 2025—the year of the Snake—comes to a close in the lunar calendar, it is hard not to see the symbolism. The Snake is associated with shedding, wisdom, and deep internal change: a kind of forced adaptation where life asks whether we can keep living the way we always have. For many, 2025 was less about “thriving” and more about unraveling, confronting truths too heavy to carry, and letting go of structures too small to hold who we are becoming. Now we prepare to step into 2026—the Year of the Horse—an energy associated with motion, courage, and forward progress after a period of cautious holding back. Where the Snake coils inward, the Horse moves forward. The hope for 2026 is simple: that what was broken open in 2025 becomes the foundation for lives, businesses, families, and communities. That the “horse” carries us not into something brand new, but into something truer—and that, as a region marked by fire, we move from collapsing to slowly, steadily rising. Wishing everyone a peaceful start to 2026 and a hopeful year ahead, filled with health, growth, and meaningful connection. #boldlygrowthegood #palisadesstrong #eatonfires #lastrong
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Jason Meugniot reacted on thisJason Meugniot reacted on thisAs I begin my final semester, I’ve been taking a moment to reflect on the one that came before it. Last semester challenged me in every way with balancing 7 courses, including my capstone, while also being a resident assistant and staying deeply engaged across both Business and Fine Arts. I’m proud to share that the work paid off with a 4.0 GPA and Dean’s List recognition in both colleges! ✨ One highlight was being part of a Sports Marketing class and being chosen as the team to bring our concept to life by designing a miniature baseball stadium to complement the team and brand we built throughout the semester. It was a true exercise in creativity, collaboration, and strategic thinking. Grateful for the mentors, teammates, and opportunities that continue to shape this journey as I head into the final stretch!!🤎💛
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Jason Meugniot liked thisJason Meugniot liked thisSave the date! December 2 is Giving Tuesday. When you make a donation on Giving Tuesday it goes twice as far, thanks to a generous $10,000 match from BLT Enterprises. Every dollar makes a difference for Club kids.
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Jason Meugniot liked thisJason Meugniot liked thisThank you to Douglas Emmett for supporting our Holiday Toy Drive this year. Your generosity helps bring joy to our members this season.
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Jason Meugniot liked thisJason Meugniot liked thisPopular — we’re going to be popular! 💚 We had a wicked good time with Marissa Bode and Boys & Girls Clubs of Santa Monica, hosting a fireside chat with youth. Fun fact: Marissa used to run arts programming at this very Club, and it was such a cool full-circle moment to witness. Shoutout to my amazing colleagues Alexandra, Kyra, Tayeba, and Eliza (I was just on site to support!). Their incredible partnership with Fandango continues to bring once-in-a-lifetime opportunities to youth, and their Roll Up campaign is breaking records! 🎟️ Make sure to grab your tickets for Wicked for Good via Fandango and roll up your donation to support Boys & Girls Clubs of America!
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Jason Meugniot liked thisJason Meugniot liked thisFrom feeling safe to getting on track, our middle schoolers share why the Club matters to them.
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Jason Meugniot liked thisCongratulations Dax Holdren!! Such a well-deserved honor and recognition. Thank you for bringing the same hard work, dedication, and leadership you showed on the sand to Rincon every day in your second Hall of Fame career.Jason Meugniot liked thisHuge congratulations to our very own Dax Holdren on his induction into the Beach Volleyball Hall of Fame! Dax isn’t just a leader at Rincon — he’s a true legend in the world of beach volleyball. His career speaks for itself: multiple AVP and FIVB titles, years competing at the highest levels of the sport, and representing Team USA on the biggest stage of all — the Olympic Games. Being inducted into the Hall of Fame is one of the most prestigious honors in the sport, and it’s a testament to Dax’s dedication, grit, and world-class talent. We’re incredibly proud to have someone with his drive, character, and championship mindset on the Rincon team. Please join us in celebrating Dax on this remarkable and well-deserved achievement! #RinconTechnology #RinconPack #TeamUSA #BeachVolleyball #HallOfFame #Leadership #Excellence
Experience
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Education
Volunteer Experience
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Board of Governors 2007 - Present; Executive Board; Former Member '79
Boys & Girls Clubs of Santa Monica
- Present 19 years 4 months
Children
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Adjutant
Sons of The American Legion Post 140 Lindsborg, KS
- Present 3 years
i18n_veterans
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Historian
American Legion Riders Post 140 Lindsborg, KS
- Present 3 years 10 months
i18n_veterans
The American Legion Riders Post 140 in Lindsborg, Kansas supports veterans, their families and their community. American Legion Riders chapters are well known for their charitable work, which has raised hundreds of thousands of dollars for local children's hospitals, schools, veterans homes, severely wounded service members and scholarships.
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President of Booster Board
Mira Costa High School Baseball
- Present 8 years 10 months
Children
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VP of Communications
Hermosa Beach Little League
- 5 years 8 months
Children
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Board Member
BRONCOS Baseball
- Present 8 years 10 months
Children
Honors & Awards
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Digital Commerce Partner of the Year 2015
Magento Commerce
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Best Places to Work in LA 2008, 2009, 2012, 2013, 2014, & 2015
Los Angeles Business Journal
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Partner Excellence Award 2014
Magento Commerce
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Partner Excellence Award 2013
Magento Commerce
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Best EPiSERVER Site of the Year 2013
EPiSERVER
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Partner Excellence Award 2012
Magento Commerce
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Partner Excellence Award 2011
Magento Commerce
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Semi-Finalist EY Entrepreneur of the Year 2010
Ernst & Young
Languages
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Spanish
Limited working proficiency
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English
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Organizations
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ProjectECHO
Board Director
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Boys & Girls Clubs of Santa Monica
Board of Governors, Third Vice-President
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Hermosa Beach Little League
VP of Communications
- Present -
Vistage
Member #3400
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Sigma Nu Fraternity
Vice President, Treasurer
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Guidance
Owner, Chairman & CEO
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FormAssembly just released an integration with HubSpot that matches the functionality of their Salesforce integration. Many mission driven orgs rely on FormAssembly to administer their programs. It’s been a go-to solution for years for those using Salesforce as their CRM. Now, HubSpot users get the same power and flexibility. We’re pretty damn excited about this release and can’t wait to put it to work for nonprofits on HubSpot. Shout out to Brigita Bieksaite for sending CauseMic the docs early. It’s already popping off in our resources slack channel. 🙌 Charley this is a big breakthrough ⛓️💥
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Mike Bogan
📢 Webinar Alert: AI for Salesforce org merges / Agentforce Vibes / Hubbl Intelligence platform Enterprise leaders are always under pressure to deliver value faster from acquisitions, org consolidation, and operating model change. But too often, integration teams are flying blind: ➡️ process maps reflect intended workflows ➡️ SMEs disagree on what’s true ➡️ risk shows up late, when it’s expensive to fix In today’s webinar, we’ll share how Hubbl Technologies Org Intelligence and Process Intelligence gives leaders a clearer picture of what’s really happening across multiple organizations using Salesforce not just in systems, but in security posture, automation complexity, adoption, and how work actually flows end-to-end. We'll also cover how our JIRA integration combined with thousands of pre-generated AI prompts can be used with Salesforce's Agentforce Vibes to accelerate your pre- or post merge optimization efforts. If you’re involved in M&A integration, transformation, or platform consolidation, I encourage you to join us. #Salesforce #Strategy #MergersAndAcquisitions #ArtificialIntelligence #OrgIntelligence #ProcessIntelligence #DigitalTransformation #OperationalExcellence #Agentforce #AgentforceVibes #SalesforceDeveloper
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Luca Benini
Unlocking the full power of Agentforce starts with great conversation data. Our customer Fedegari is seeing real results by combining Vinton's native Salesforce conversation capture with #Agentforce's #AI capabilities. Fresh from the newly launched #AgentExchange “Vinton for Agentforce” App, our Salesforce-native integration is paying huge dividends in the era of Agentic AI. With every customer call, meeting, and voice note automatically logged and summarised in Salesforce by Vinton by Nativevideo, Agentforce turns that data into weekly Case Summary “digests”, creates and updates Knowledge Articles, Work Order wrap-ups, and more. And all without extra admin work. Faster, smarter and more effective Sales and Service operations. Better content. Nothing missed. That’s what happens when #Vinton joins forces with #Agentforce, turning your conversational data into intelligence, natively, securely, and at scale. Huge thanks to Matteo Mazzola, Business Unit Director, Customer Care at Fedegari for a great review of Vinton for Agentforce on the AppExchange. 👇
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Rodrigo M. Cruz, MBA
Losing sight of the “Big Picture” while implementing Salesforce Current technologies such as Salesforce are highly flexible, user-friendly, and relatively inexpensive, which can foster rapid and unplanned changes. While managing Salesforce projects, it is tempting to implement minor changes quickly under the assumption that they will not significantly impact the project or incur additional costs. However, 95% of these seemingly small changes cumulatively result in significant time expenditures, ultimately increasing the overall project cost and causing budget overruns or missed deadlines. To illustrate, consider a scenario with 200 minor changes, each taking an average of one hour. This results in an additional 200 hours, equating to more than one month of work for a single resource. Assuming a blended rate of $200 per hour, this adds $40,000 to the project. Although this amount may seem minor, for smaller companies with limited budgets, it could jeopardize the entire program. For larger projects, $40,000 could escalate to $400,000 or even $4 million, attracting leadership's attention, and potentially derailing the entire initiative. The solution lies in adhering to a few straightforward steps: 1. Define the “Big Picture” and ultimate goal (Vision, Primordial Directive): · "Modernize all internal platforms to grow with the business, enable communication with external systems from vendors, partners, resellers, retailers, franchisees, distributors, and customers, and facilitate insights, trends, and additional revenue channels to increase business profitability." · Continuously update the vision. 2. Break down the “Big Picture” into smaller components within a timeline (Roadmap): · Continuously monitor changes in business, technology, and customer needs to ensure the roadmap remains current. 3. Establish clear roadmap stages, defined by time, objectives, and feature values: · Set clear metrics and goals. For example, if your company must migrate to a new system because the old one will be unsupported by year X, ensure the new system is operational by that date or earlier to mitigate risks. By documenting this, you are developing a framework which will enable you to compare and evaluate every single user story, requirement, change, defect, use case, feature, epic, system, platform, project, or program to ensure alignment with the “Big Picture”: · If a request does not contribute to building the big picture and meeting current stage objectives, deprioritize it for a future stage or remove it from consideration altogether from this program; however, keep in mind that this could be the seed of your next big initiative. In summary, any action, plan, or request that does not contribute to the primordial directive should not receive investment in terms of time or resources.
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