Mike Chao

The $100M SEO strategy How to use ABM to scale traffic: (without you writing a single word) Step 1: Ai prompt waterfall 3 prompts generate a complete draft inside Notion. 1. Keyword intent: scrapes Google for intent, pain and audience perspective 2. An outline prompt that instructs Claude on first principles of SEO 3. 2500 word “instructional manual” prompt for LLMs to draft the article. Embeds prompt results from keyword intent and polished outline. These prompts get you to a “B” grade article, written in NPR style journalism. Here’s how you make it an A+. Step 2: Select “approve for outreach” trigger We programmed a Notion field to send blog data to Clay: - postTitle - postUrl - primaryKeyword - metaDescription - draftUrl Step 3: Clay scrapes for industry experts These “ABM” signals are best: - Mentioned in Google news last 30 days 2x - Their blog has linked to top 3 articles for primaryKeyword - Filters only for DR70+ - Recently (90days) has written on your primaryKeyword topic - Bonus: they have 10k+ followers on X Step 4: Clay sends data to Instantly for outreach Pitch it like a journalist: “I’m working on a piece about [postTopic] and I think your perspective / expertise would be a great fit. Based on your work in recent articles - namely [mention one], I’d love to include a quote or short contribution from you. You can add a comment directly into the draft: [draftUrl] If you want to link back to your site, tell us: -anchor text: -Curent text: -Text edit: -URL: Just make sure to link back to us from one of your articles also :)” They give you their expertise and a backlink. Both sides win. Step 6: Built-in follow-up Anyone who’s done link building knows follow-up is where it dies. Urgency is baked in: Email 2: “the article is going live next Tuesday. Please comment in the doc if you want to be sourced & linked” What you get: → EEAT signals Google actually rewards → High-DR backlinks from relevant domains → Published content with real expert input → Zero manual outreach The two hardest things in SEO - solved in one automated workflow. And you didn’t write a single line. Want the full Clay / Instantly.ai workflow? Connect and comment “EAT”

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Google isn’t the only gatekeeper anymore. AI is. Win by combining SEO + AEO + GEO. 👇 More queries are resolved before the click. If you don’t adjust, you lose discovery. Top brands already optimize for Claude, ChatGPT, Perplexity, Gemini and Google. And combine the three: SEO + AEO + GEO. (Details in the cheat sheet 👇) - SEO (Search Engine Optimization) ↳ Goal: earn clicks from classic SERPs. ↳ Where you show up: blue links, local pack, product/image/video results. ↳ What moves the needle: tight topic clusters + internal links, fast pages (Core Web Vitals), credible links/mentions. ↳ Use when: you want compounding, scalable traffic. ↳ Watchouts: slower ramp, algorithm turbulence. - AEO (Answer Engine Optimization) ↳ Goal: be the answer in snippets, People Also Ask, and voice. ↳ Where you show up: featured snippets, PAA, voice assistants. ↳ What moves the needle: 40–60 word answer blocks, question‑led H2s, FAQ/HowTo schema, tables for quick comparisons. ↳ Use when: “how/what/why” queries and mobile intent dominate. ↳ Watchouts: zero‑click exposure; snippet volatility. - GEO (Generative Engine Optimization) ↳ Goal: get cited inside AI summaries (AI Overviews, ChatGPT, Perplexity, Bing Copilot, Gemini). ↳ Where you show up: generative answers with citations and sidebars. ↳ What moves the needle: evidence‑first pages with sources, clear authorship/bylines, clean structure LLMs can parse, third‑party credibility (news, gov/edu, respected forums). ↳ Use when: authority and trust decide the click—or the citation. ↳ Watchouts: fuzzy attribution; standards still evolving; requires off‑site presence too. Quick 90‑day plan: 1. Map intent and fix crawl/index/CWV blockers (foundation for SEO). 2. Retrofit top posts with answer boxes + FAQ/HowTo schema (win AEO fast). 3. Publish 5–10 “evidence pages” (stats/definitions/methods) with citations and secure 3–5 high‑trust mentions (fuel for GEO). How to choose: - Need speed? → Start with AEO. - Need durable revenue? → Invest in SEO. - Need authority and citations? → Build GEO. Your content isn’t just ranked by people anymore. It’s quoted by machines people trust. How are you splitting your effort across SEO, AEO, and GEO right now? Drop your approach below 👇

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🚨 BREAKING: Adobe just dropped $1.9B to acquire Semrush. But this isn't just another tech acquisition. It's a wake-up call for every marketer. 🎯 Here's what you need to know: The New Reality: Traffic from AI sources (ChatGPT, Gemini) to retail sites jumped 1,200% YoY 🚀 GEO is the New SEO: Generative Engine Optimization isn't optional anymore - it's survival Enterprise Validation: Semrush's enterprise revenue grew 33% YoY (clients include Amazon, JPMorgan, TikTok) The Vision: Adobe + Semrush = Complete brand visibility across traditional search, LLMs, and owned channels Timeline: Deal closes H1 2026, pending approvals TL;DR: Your customers are asking ChatGPT for recommendations before they Google. If your brand isn't optimized for AI discovery, you're already behind. The game has changed. CMOs who ignore GEO alongside SEO risk losing relevance and revenue. Are you ready for the agentic AI era of marketing? Will this be another acquisition Adobe mess up? :)

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🎯 Your clients want results. Programmatic DOOH delivers. This isn’t about billboards anymore — it’s about: ✅ Contextual delivery ✅ Centralized access to premium inventory ✅ Clear performance data 📘 Our new guide shows why leading agencies are going all-in on pDOOH — and how you can too. 👉 Get the insights here:  https://lnkd.in/et2quXvE #ProgrammaticDOOH #DigitalOutOfHome #MediaBuying #AdTech #MarketingInnovation

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🚨 Big shift in Amazon Ads just dropped: Rufus (Amazon’s generative AI shopping assistant) is no longer ad-free. As of late 2025, Sponsored Prompts and Sponsored Product placements are now live inside Rufus conversations. What does this mean for brands? Your products can now be recommended directly inside an AI chat — even when a shopper is looking at a competitor’s product page or asking Rufus open-ended questions like “Best running shoes for flat feet under $100?” Here’s the quick breakdown every Amazon seller and brand manager needs to know: 🔥 Two new sponsored formats in Rufus Sponsored Prompts on Product Detail Pages (PDPs) • Small clickable prompts like “Why choose [Your Brand] instead?” appear on competitor or related listings • Click → Rufus opens and instantly generates a comparison highlighting your USPs, pulled from your listing, A+ Content, Brand Store, and reviews • Essentially turns a competitor’s page into your sales pitch Sponsored Placements inside Rufus chats • When shoppers ask Rufus for recommendations, sponsored products now appear naturally in the conversation flow • Clearly labeled “Sponsored” but contextually relevant (price, features, etc.) • Rufus even writes custom copy to make the recommendation feel organic 🎯 How targeting works (it’s different) • No standalone “Rufus campaigns” yet • Rufus automatically pulls from your existing Sponsored Products campaigns • Matching is 100% semantic/AI-driven — no keyword bidding required • Your PDP content + review sentiment = your new “bid” 📊 Reporting reality check • Performance currently rolled up into “Other” or off-site placements • No dedicated Rufus metrics yet → ROI is a bit of a black box for now • Granular opt-out controls are still in testing 💡 Strategic takeaway In the Rufus era, winning the AI recommendation isn’t about outbidding — it’s about having the best-answered questions on your detail page. Action steps today: ✅ Audit your bullets & A+ Content — do they directly answer the top customer questions Rufus will be asked? ✅ Fix recurring negative review themes (Rufus uses sentiment heavily) ✅ Make sure your Sponsored Products campaigns are active (that’s your ticket to appear) The future of Amazon just went fully conversational — and sponsored. Brands that optimize their content for AI questions will dominate the chat. Those that don’t… will be compared away in real time. Who else is seeing Rufus sponsored placements already? Drop your experience below 👇

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Newest in SEO and brand monitoring: AI perception checks. I spoke with an SEO pro who’s added this to client reports: “Name 10 things you know about $BRAND” — asked to major AI tools. Why? To track brand visibility and narrative over time inside AI outputs. If AI is where search is heading, this is how brands stay ahead.

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