About
Senior technology executive with over 25 years’ experience who brings a hands-on…
Articles by Andrew
Activity
4K followers
Experience
Education
Volunteer Experience
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Corporate Partner
Year Up
- 10 years 7 months
Economic Empowerment
Proud to have brought YearUp technology interns into Clearwire as part of the Year Up Seattle program during our first year of involvement, helping Year Up in their mission to bridge the opportunity gap.
And then again bringing interns every year into Topgolf with the YearUp DFW Chapter the last 6 years. We’ve then hired 75% into permanent roles after their internship.
I highly recommend working with YearUp in your company.
Publications
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Reimagining the Golf Experience in the Digital Age at Topgolf
HMG Strategy
See publicationGolf legend Ben Hogan once said, "The most important golf shot is the next one." Company leaders at Topgolf have embraced Hogan's sentiment by redefining what golf means in the digital age.
Topgolf is seizing upon a huge market opportunity in the world of golf. During the past 20 years, there's been a 30-percent decrease in golf participation among 18-to-34 year-olds, according to research from the National Golf Foundation.
But that doesn't mean that millennials are…Golf legend Ben Hogan once said, "The most important golf shot is the next one." Company leaders at Topgolf have embraced Hogan's sentiment by redefining what golf means in the digital age.
Topgolf is seizing upon a huge market opportunity in the world of golf. During the past 20 years, there's been a 30-percent decrease in golf participation among 18-to-34 year-olds, according to research from the National Golf Foundation.
But that doesn't mean that millennials are disinterested in golf. Instead, many millennials and other potential players are interested in modernized and engaging approaches to a game that can be time-consuming (four hour-plus rounds), expensive and intimidating. Seizing upon these opportunities, Topgolf is disrupting the golf industry by creating new golf experiences for players of all ages and skill levels.
HMG Strategy recently caught up with Andrew Macaulay, CTO at Topgolf Entertainment Group, regarding the innovations that the company has been pioneering along with his role in helping to drive these changes. -
Golf's Technological Revolution
Golf Inc Magazine
What seemed like science fiction a few short years ago is becoming reality in the golf business. We asked the industry's most innovative minds to share their predictions for what's ahead.
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Worldwide Golf Shops Insider Podcast
See publicationThe Chief Technology Officer for Topgolf, Mr. Andrew Macaulay, joins us for episode #251 of the Worldwide Golf Shops Insider Podcast to talk about the truly revolutionary company that has helped grow the game of golf.
In this episode, we discuss the technology behind Topgolf, how the concept came about, their expansion across the country, how you don’t have to be an avid golfer to enjoy the Topgolf experience and much more. -
Topgolf's CTO on how the company is deploying Protracer
Dallas Business Journal
The Dallas-based golf-entertainment company purchased the Swedish shot-tracking tech last May. It has since brought new revenue streams to the company, but the biggest deployment could still be on the way.
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IT is Dead. Long live TI. Transforming Information Technology into Technology Innovation.
CIO Review
See publicationWhether you’re ready to completely transform your company’s approach to technology, or if you see opportunities to subtly change course, consider how technology innovation can fold into your company’s success. The shift to TI is already underway, we just didn’t know what to call it.
Projects
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Speaking Engagement: Opening Keynote NG North America Telecoms Summit
See project"Maintaining Value, Relevance and Influence through Innovation"
The US Wireless Telecom market is maturing in terms of mobile device penetration, while individual consumer mobile usage continues to skyrocket. Growth is more and more dependent on luring consumers away from a competitor, consolidation through M&A activity and reducing underlying cost structures.
Couple all that with the steady march towards an “internet of things” world and innovation becomes essential to…"Maintaining Value, Relevance and Influence through Innovation"
The US Wireless Telecom market is maturing in terms of mobile device penetration, while individual consumer mobile usage continues to skyrocket. Growth is more and more dependent on luring consumers away from a competitor, consolidation through M&A activity and reducing underlying cost structures.
Couple all that with the steady march towards an “internet of things” world and innovation becomes essential to increasing our value, relevance and influence. From revenue growth to cost efficiencies, innovative people, processes and technology rule the day. Yet it is difficult to establish a culture of innovation in many of today’s corporations. Let’s discuss the barriers to innovation, how to overcome them and start a virtuous cycle of increasing business value.
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Speaking Engagement: CIO Executive Summit Seattle
See project"IT Revolution – Doing Business in a Volatile Environment"
Downsizing, outsourcing and cost reduction remain disruptive factors in today’s business environment. All the while, business leaders must drive growth and profit while delivering results for the end user through forward thinking strategies. Join Andrew Macaulay as he shares Clearwire’s story of successful business alignment, transforming the people, processes, and technology behind the scenes. When the reputation of your IT…"IT Revolution – Doing Business in a Volatile Environment"
Downsizing, outsourcing and cost reduction remain disruptive factors in today’s business environment. All the while, business leaders must drive growth and profit while delivering results for the end user through forward thinking strategies. Join Andrew Macaulay as he shares Clearwire’s story of successful business alignment, transforming the people, processes, and technology behind the scenes. When the reputation of your IT organization is viewed as a value add, the people behind the product will continue to feel valued, while helping to maintain a tight bottom line.
Session Discovery Topics:
•Transforming the people and process
•Taking technology to the next level of business enablement
•Managing the cost of growth effectively
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