Gemini Babla
San Diego, California, United States
4K followers
500+ connections
View mutual connections with Gemini
Gemini can introduce you to 10+ people at Intuit
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Gemini
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
About
I help breakthrough technologies become culturally essential. That's what I've done…
Activity
4K followers
-
Gemini Babla shared thisAccounting software isn't usually the first thing people think of when they think of Fame or cultural relevance. But we’re ready to take our shot. Today during the Winter Olympics Opening Ceremony, we’re launching our latest campaign for Intuit QuickBooks. We aren't just talking about data; we’re telling a story that breaks through the noise. Meet one of our most iconic, long-standing QuickBooks customers: The Tooth Fairy. 🦷✨ She may have wings, but make no mistake—she’s the badass CEO of a global powerhouse. We’re talking millions of nightly transactions and a high-stakes fulfillment operation where there's zero room for error. When she gets grounded by back-office chaos, the world notices. With some legendary cameos from Jamie Anderson and Brady Tkachuk, we’re showing how Intuit QuickBooks handles the heavy lifting so even the most iconic entrepreneurs can get their pixie dust back and truly soar. Bringing this vision to life with BBDO New York and director Matthijs van Heijningen was an absolute blast. It’s bold, it’s whimsical, and it’s got big “Outdo it with Intuit” energy. None of this happens without a world-class team. Huge shoutout to my fearless teammates: Natalie Alia Katie PotochneyChelsea DonlinVicky SchetelichKate Viotto Garmon Megan Foster Diana Gonzalez Cashgary resch Brandon Rodriguez Alice Reed Andrea Bekhazi Jany Jacobsen of course our amazing leader, Thomas Ranese Catch the debut tonight during the Games! 🏆 https://lnkd.in/g98JnD-3Get tailored answers for your business - Outdo It with Intuit QuickBooksGet tailored answers for your business - Outdo It with Intuit QuickBooks
-
Gemini Babla reposted thisGemini Babla reposted thisCheetos launched pants you can wipe your fingers on 🧀👖 Not a joke. A real collab with designers like Kenneth Cole and Zang Toi. A pair of orange trousers built in the exact shade of Cheetle, with towel-textured thighs and pockets made to hold a bag of Cheetos. They sold out in a day. Lol. A gimmick dies fast if it’s random. This one works because it’s rooted in behaviour… everyone wiping Cheetle fingers on their pants. That’s the fandom play. Shared habits become shared codes. And when you wear the pants, you’re signalling you’re part of the tribe and in on the joke. The stunt has all the mechanics of modern culture marketing. Limited drop. Spectacle in the press. Social chatter from people who couldn’t get a pair. And even a redirect to other orange pants once stock ran out. Attention loop closed. A brand playing with its fans, not just selling to them. That’s how you cut through.
-
Gemini Babla shared thisSuch an amazing group of panelists today sharing the future of AI and innovations in markeing. Thanks for the engaging comversations and your expertise. Pratik Thakar, Randolph Browning , Michael Rubenstein , Steve PhillipsGemini Babla shared thisAI is shaking up marketing’s playbook. Pratik Thakar from The Coca-Cola Company, Randolph Browning of Horizon Commerce, Steve Phillips at Zappi, and Michael Rubenstein from Firsthand took to our Showcase Stage presented by Snap Inc. at our Marketing Leadership #BISummit during Cannes Lions International Festival of Creativity, with Gemini Babla from Intuit QuickBooks leading the charge. They laid out how innovation and AI aren’t just tools but game-changers rewriting the rules on creativity, strategy, and connection. 📢 Follow us on Instagram to stay in the loop & get live event updates! 📸: https://lnkd.in/gMtBFhTE
-
Gemini Babla reposted thisGemini Babla reposted thisLaunch Watch! From space to center stage! 🚀 On April 14, Amanda Nguyen is blasting off as the first Vietnamese woman in space, and on June 5, she’s landing at our Tea & Tonic as our featured speaker! 🫖 Don’t miss this out-of-this-world event and your chance to hear from a truly inspiring survivor, advocate, and trailblazer. Join in on this critical mission while you can – get your tickets now before they sell out! ccssd.org/tea-tonic #AmandaNguyen #SupportSurvivors #PreventAssault
-
Gemini Babla shared thisSuch a great event with Club CMO today at the 2024 Innovation Summit. Humbled to have contributed to the brand storytelling conversation!Gemini Babla shared thisIn a world where marketing strategies often emphasize performance metrics, the power of storytelling remains crucial for building genuine connections. Gemini Babla and David Hallisey shared insights on maintaining authentic engagement with both customers and internal teams amid cultural shifts. Moderated by David Fischette, the session highlighted strategies for leveraging cultural insights to enhance storytelling and strengthen connections in a rapidly evolving landscape. As you reflect on the strategies discussed, think about your own brand’s storytelling approach. How did it impact your engagement with your audience? Post your examples in the comments and join the conversation on how storytelling can adapt to our fast-paced cultural changes. 📸 :TLKmultimedia #ClubCMO #NetworkingEvent #MarketingLeaders #FallInnovationSummit #IndustryConnections #EventRecap #MarketingCommunity
-
Gemini Babla shared thisThinkbois, listen up: "Brands that fail to grasp this (Fandoms) miss not just the current zeitgeist—they miss the future of consumer engagement."--Zoe Scaman, brilliantly written. Thank you for sharing your critical POV on modern brand building.Gemini Babla shared thisJust the other day, I saw a well-known ad industry thinkboi post a piece on fandoms with the smug caption, "Are we still doing this?"—suggesting that the industry's interest in fandoms was nothing more than a fleeting trend, now devoid of any future value. Well, he’s entitled to his opinion, but let me tell you why he’s so, so wrong. Today’s fandoms, as Katharine Dee aptly put it, serve as the "organising principle in a consumerist society." They have transcended mere hobbyist obsession to become complex ecosystems where personal identity, community, and culture collide. In our hyper-connected digital age, what you consume increasingly defines who you are. Fandoms offer a framework for belonging, where shared passions provide a sense of purpose and connection in an often fragmented world. Whether it’s the Marvel Cinematic Universe or niche creators on YouTube, these groups shape how people relate to both the world and themselves. Why are fandoms so critical today? Because they act as the new scaffolding for social structures. Historically, we had tight-knit communities formed around geographic locations or shared social identities. Today, especially for younger generations, these have been replaced by digital micro and macro communities that are bound together by shared passions. Fandoms are where people congregate, form friendships, and develop a collective sense of belonging. Moreover, fandoms are evolving into vital economic and cultural drivers. Brands no longer simply target broad demographics—they build ecosystems that cater to these deeply engaged communities. Dismissing fandoms as a passing trend is tantamount to ignoring the seismic shifts in culture, behaviour, and commerce taking place right under our noses. And fandoms are not just about entertainment—they are powerhouses of engagement, creativity, and influence. These communities also act as a kind of cultural flywheel, constantly generating content, discussions, and creative outputs. Their evolution into the mainstream means that the cultural conversations that matter are often taking place within or around these groups. This makes them powerful engines of cultural relevance, defining what’s cool, what’s influential, and ultimately, what sells. Brands that fail to grasp this miss not just the current zeitgeist—they miss the future of consumer engagement. So, are we still doing fandoms? Absolutely. In fact, they are more crucial than ever. To not be doing fandoms is to not be part of the future.
-
Gemini Babla shared thisFantastic Media and Social roles available to work with exceptional humans at Zambezi! Grace Teng Stephanie Ramos
-
Gemini Babla shared thisGreat article on how Generative AI start-ups and companies need to think deeply about how to build value beyond core product functionality, whether that’s through a strong, recognizable brand or a streamlined customer service experience.Strategy, Not Technology, Is the Key to Winning with GenAIStrategy, Not Technology, Is the Key to Winning with GenAI
-
Gemini Babla shared thisSuper excited to be judging the Shorty Awards this year! Hurry- deadline is Feb 9th for submissions. Can’t wait to see the amazing work!Gemini Babla shared thisSubmit your work in digital storytelling to the 15th Shorty Awards by February 9th, to be evaluated by creative leaders such as: Gemini Babla, Google (YouTube) Carolina Saraiva, The Walt Disney Company Daniela Bontorim, Talent Partnership Advisors Valerie Vacante, dentsu Rick Song, The ADVERTISING Club of New York Meet more jury members https://lnkd.in/eqnvGFqq and check out the 100+ categories https://lnkd.in/egR4Y6cE
-
Gemini Babla liked thisGemini Babla liked thisHonored and grateful to be back in Taiwan for my second training visit with schools that truly prioritize continuous professional development and educational growth. 🇹🇼✨ This trip is especially meaningful as it serves as a follow-up to the Positive Discipline training we conducted last year, strengthening the work, deepening the learning, and continuing the journey together. It’s inspiring to see schools invest not only in academic excellence, but also in creating healthier, more connected environments for educators, parents, and students. Looking forward to sharing more moments from this experience and continuing to support schools that value long-term growth and meaningful impact. 💛 #PositiveDiscipline #ProfessionalDevelopment #Education #Taiwan #SchoolTraining #ParentingEducation #TeacherGrowth
-
Gemini Babla liked thisGemini Babla liked thisWe're at the midpoint of our #IntuitIDEAS #SmallBusinessWeek series, and one thing is clear: resilience looks different for every founder. E. Mackey flew to Egypt to study ancient history, came home, and built the first playing card deck ever designed specifically for Black spades players. The #IntuitIDEAS program helped him put the financial foundation under a business that was already making noise. Meet Blvck Spades.
-
Gemini Babla liked thisGemini Babla liked thisHello World Media was actually a few years in the making, but Monica Ma and I just didn’t know it lol Monica and I met through my girlfriend at her Arcadia high school reunion a few years ago and we just mentioned doing film stuff as a hobby. Over the course of a couple years, Monica and I kept in touch via insta stories. We even met in Istanbul, where Monica was living at the time, and talked film there. She moved to Austin and started working for American Documentary and I was making YouTube videos. I posted a video called "How money broke America" and she reached out to me saying we should create something, I flew to Austin and filmed a small project together. We realized we worked well with each other creatively and incepted the idea that we should start the company. A month after our project we had the domain, the trademark (thanks to Shivani Patel for getting our trademark), and already our first clients lined up! Crazy how things compound over the years! Thanks for tuning into these stories!
-
Gemini Babla liked thisGemini Babla liked thisThe Devil Wears Prada 2 hired a human artist to create an AI generated meme. And it’s gone completely viral. A small scene in the film satirizes online hate-mob culture with a visual of a meme depicting Priestly as a fast-food worker. To make the satire land, the meme had to look AI-generated. Director David Frankel commissioned illustrator Alexis Franklin to hand-paint the visual rather than using AI. Franklin posted the time-lapse and the story got picked up across NBC News, Variety, and other major platforms all talking about the choice to hire a human. That choice turned a two-second in-film gag into organic press the studio didn't pay for. The story has racked up tens of millions of views already. What's almost amusing is that the marketing machine behind this film is one of the biggest of the year. → Anna Wintour and Meryl Streep co-fronting the May 2026 Vogue cover. → A viral promotional short of the two sharing an elevator ride. → Brand collabs with Diet Coke, Starbucks, Smartwater, and Old Navy. → Streep presenting at the Oscars alongside Anne Hathaway in March. And now one of the breakthrough viral moments is a two-second hand-painted meme nobody noticed on first viewing. "Made by humans" will become the norm soon enough. But for now, the credit line still drives outsized reach and attention and is itself becoming a positioning play. That says a lot about where culture is right now.
-
Gemini Babla liked thisGemini Babla liked thisIntuit is a 42-year-old company, headquartered in Mountain View, serving more than 100 million customers worldwide through businesses like Intuit QuickBooks, Intuit Credit Karma, Intuit TurboTax and Intuit Mailchimp. One of the first things I noticed about Intuit was the mission. From the very first conversations, there was a clarity of purpose. The mission is to power prosperity for small and mid-sized businesses, which as I have learned, is as a daily operating principle. My role across EMEA is about expanding that impact globally, ensuring we build for the realities of businesses operating in different regulatory, economic, and cultural environments. What I have also found to be the most energising thing over the past year is the genuine customer obsession. Product and engineering teams start with customer pain. Commercial teams are anchored in real productivity outcomes. AI is designed to remove friction from the everyday work of running a business. The question that guides us is how to increase productivity for the people who are building, employing, and growing our economies. It’s fast-paced, complex, and global. When your north star is helping small businesses save time, reduce complexity, and make better decisions, the work feels both urgent and meaningful. Two years in, I’m even more convinced that the most exciting technology stories are about impact. 📸 This is actually my first picture from the Intuit office!
-
Gemini Babla liked thisGemini Babla liked thisA recruiter asked me a question that stopped me cold. "There's a lot of ambiguity in this role. How good are you at handling that?" My immediate answer? "Great! I've dealt with ambiguity my whole career." And I meant it. In consulting, I've sat across from stakeholders who couldn't articulate what they wanted. I still had to deliver something. Building a leadership program from scratch, there's no blueprint for what "great" looks like. Starting a new company? Every single day is an exercise in moving forward without a map. But on the way home, I asked myself a harder question: Do I actually know what I do or do I just figure it out and move on? So, I went looking for what the experts say. Turns out, there's real research on this. And when I read it, I recognized myself. Here's how I navigate ambiguity and what the research says is behind it: 👉 Start with what I know. The first thing I do is separate the knowns from the unknowns. Not everything is unclear and directing energy toward resolving the right unknowns is what gets things moving. Analysis paralysis usually happens when I don’t make this distinction. 👉 Define what success looks like, then work backward. When there's no "right" answer, the anchor has to be your vision of the outcome and not the data, because the data doesn't exist yet. Harvard Business Review calls this the most important move in ambiguous decision-making. 👉 Move. Don't wait for perfect conditions. I've learned that action creates information. A direct approach to a hard, unclear problem tells you things that no amount of planning can. The goal isn't to be reckless but to avoid letting "I need more clarity" become an excuse for standing still. 👉 Say "I don't know" out loud. This one took me longer to learn. But the moment I stopped pretending to have answers I don't have, two things happened: I got better information from the people around me, and I’ve invited them to contribute. The Korn Ferry/Drucker Institute studied over 8,600 executives and found that leaders in the best-performing companies scored highest on tolerance of ambiguity, lowest on "focus" and "structure" as dominant traits. Ambiguity is just the job. The recruiter's question wasn't really about ambiguity. It was about whether I had made peace with it or whether I was still hoping someone will hand me a playbook. How do you navigate it? I'd love to know what works for you. 👇 #Leadership #Ambiguity #ProfessionalGrowth #CareerDevelopment
-
Gemini Babla reacted on thisGemini Babla reacted on thisSuccessful first day of my first INTA! Meeting all the trademark and IP practitioners from around the world is so inspiring, especially as a new IP and solo attorney. Excited for the coming days to make new connections and learn more about international IP! Follow my Instagram @thesplaw because I’ll be posting more about my experience on there! #INTA2026 International Trademark Association (INTA)
-
Gemini Babla liked thisGemini Babla liked thisWhen behaviour shows up in a team…it’s easy to label it as “bad attitude” or “lack of effort.” But most of the time, it’s communication. This is exactly what we explore insideEmpowering People in the Workplace (EPW) 💻 A certified training for HR professionals, managers, school leaders, and business ownerswho want to build high-trust, high-impact teams. 📅 Next cohort begins June 8, 2026 (Online via Zoom)💰 Early Bird from $599 Because whether it’s a classroom or a workplace—people respond to connection, not control. 📍 Register here: https://lnkd.in/dX7J---E
-
Gemini Babla liked thisGemini Babla liked thisAfter I left Alchemy in 2024, I was trying to figure out if I wanted to stay in tech or not. I spent the last 10 years doing the "traditional" path.. work for a startup, create a startup, join a bigger startup, go through YC etc But truly felt burnt out, I even made a video on it called "I forgot to lock in" lolol Reflecting on the past ten years, I realized the only thing I consistently loved was making videos. But the starving artist route terrified me. Naturally, I panicked and I did what any other tech bro does when they're lost... try to get an MBA 😅 That decision pushed me into an even deeper state of languish. The turning point only came when I stopped trying to force a corporate path and simply picked up my camera. The moment I started filming again, my energy came rushing back. After years of running on fumes, I finally felt like myself. So yeah, follow mine and Monica Ma's company Hello World Media, where we make commercials and videos for tech companies and brands, so I don't have to get an MBA pls. Stay tuned, we have something coming out next week!
Experience
Education
Volunteer Experience
-
Board Member
Athena
- 7 years
Women’s leadership mentoring and development. Member of the Board of directors. Led development of Athena's first external mentoring program for women in STEM.
-
Executive Director
Center for Community Solutions
- Present 3 years
Human Rights
The mission of Center for Community Solutions to end relationship and sexual violence by being a catalyst for caring communities and social justice. Our vision is for all people to live full, free, expressive and empowered lives in a safe, vibrant, healthy and peaceful community. https://www.ccssd.org/
-
Organizations
-
Center for Community Solutions
Board of Directors
- Present -
Athena San Diego
Board Member
- -
Women Unlimited
LEAD graduate 2004
Recommendations received
5 people have recommended Gemini
Join now to viewView Gemini’s full profile
-
See who you know in common
-
Get introduced
-
Contact Gemini directly
Other similar profiles
Explore more posts
-
Suzanne Burns Jacob
DHR Global • 2K followers
Generative AI can produce polished ideas quickly, making it easier for anyone to sound like an expert. As a result, credibility increasingly depends on real experience, original insight, and practical knowledge. Authentic expertise helps organizations separate meaningful ideas from automated commentary. Read more: https://lnkd.in/gehqzBYQ #ThoughtLeadership #AIinBusiness #LeadershipInsights #BusinessStrategy #InnovationLeadership #DigitalTransformation #ExecutiveLeadership #FutureOfWork
6
1 Comment -
David Cyrus
FitCommit AI • 6K followers
Visiting the Bay Area for the first time, I was blown away. Not just by the scale or the pace of innovation, but by something else. The networking culture there is next level. Every event, every conversation, I heard the same questions: ➡️ Who are you? ➡️ What do you do? ➡️ What are you all about? ➡️ How can we potentially work together? ➡️ How can we help each other? That mindset really stood out. So I asked Ryan Baird, who is third generation Silicon Valley, if it has always been this way. Ryan told me the relationship-first approach is at the core of how things work here. While other places can feel more transactional, Silicon Valley has always been about building through relationships. That is actually why he started Baird Augustine, to bring relationship culture back to investment banking. Ryan’s family goes way back with the Valley. His grandfather worked at Lockheed Martin. Both parents were at Hewlett Packard Enterprise. He grew up with the HP Way. That mindset shaped not just HP, but Apple and basically every major tech company that followed. It all comes back to this. Build relationships first and you can accomplish big things together. Here is a short clip from our conversation. To hear this full conversation, just tap "View my newsletter" at the top of this post. 👆🎬
5
-
Carlos Gordillo
Unluup • 3K followers
Day 1 at MIT Professional Education Today’s session was an inspiring deep dive into the art and science of driving innovation. The discussions centered on methodologies for problem framing, the importance of challenging assumptions, and fostering collaboration to unlock creative potential. Here are the key takeaways: → Main Themes and Insights: 1. The Power of Questioning: Innovation begins with challenging the status quo. Asking "Why?" is not just a habit but a mindset that must permeate all aspects of work. Defining the right problem is often more impactful than rushing to solve it. 2. Structured Methodologies for Innovation: Tools such as the Double Diamond framework and Human-Centered Design were highlighted as essential for uncovering genuine needs and creating meaningful solutions. A clear focus on desirability, feasibility, and viability ensures sustainable success. 3. Collaboration and Multidisciplinary Teams: Diverse perspectives lead to more robust solutions. Building intelligent teams with complementary skills amplifies creativity and drives superior outcomes. 4. Risk and Creativity: Embracing risk and breaking established thinking patterns is crucial for innovation, especially in leveraging new technologies like AI. Playful experimentation often leads to groundbreaking ideas. 5. User-Centric Problem Framing: A deep understanding of user needs—explicit, unmet, and latent—was emphasized as a foundational step. Techniques like interviews, direct observation, and "How-Why" diagrams are invaluable for uncovering hidden opportunities. → Actionable Next Steps: - Dedicate more time to defining problems using structured tools like the Double Diamond and "How-Why" diagrams. - Foster regular sessions to question processes and challenge assumptions. - Build multidisciplinary teams that combine diverse expertise and perspectives. - Evaluate projects based on their alignment with real user needs and their potential for creating value. - Explore how AI can be applied to solve previously intractable challenges while carefully assessing its impact and potential. → Key Questions to Explore Further: - Are we spending enough time framing problems before jumping to solutions? - How can we ensure our teams remain aligned and collaborative across disciplines? - What untapped potential exists in leveraging AI for meaningful innovation? This session was a powerful reminder that innovation is not just about inventing—it’s about creating value. By focusing on asking the right questions, building the right teams, and applying thoughtful methodologies, we can unlock new possibilities and drive impactful change. What are the challenges you face in driving innovation within your organization? Let’s keep the conversation going! #MITDigitalPlusPrograms #MITOnCampus Blade Kotelly
29
-
Mattia Piccoli
Nexus Group Holding AG • 3K followers
A new global BCG study shows that only 5% of companies are truly succeeding with AI. Read the study: https://lnkd.in/gJixhFk6 Those 'future-built' firms are achieving revenue gains and cost savings that are up to five and three times higher than those of other companies, respectively. What is their secret? They’re not just using AI to automate tasks; they’re rebuilding how their business operates with the help of agentic AI, which works like digital employees. The result is faster growth, smarter workflows and an ever-widening gap between the few leaders and the many laggers. The message is clear: move now or risk being left behind.
2
-
Lynn (Yoder) Thibault
Amazon • 4K followers
Quick video (Harvard Business Review the one on IG is better) highlighting the crux of the AI impact on jobs debate. While Dan Schulman’s view is pragmatic and honest, Brad Smith is leadership-driven, inspiring and equally within reach. Where I think the difference lies is our willingness to intentionally select and invest in the future we want for ourselves. I.e. If we let machines do the work for us (sit back, do nothing), or use machines to improve how we do the work (which requires effort)…. So our choice. So curious what others are seeing/experiencing that tip the predictions one way or the other. https://lnkd.in/eEXtduAH
11
-
Chris Toy
MarketerHire • 8K followers
Large enterprise CMOs are facing a critical challenge: Drive AI transformation while doing right by the teams that built your organization. The C-suite wants AI transformation yesterday. Their teams—many with decades of institutional knowledge—are skeptical, exhausted, or both. Here's what I keep hearing: "I know we need to move fast. But I can't just blow up my team in the process." These leaders aren't stuck because they don't understand AI. They're stuck because they understand people. They need a plan for that first and foremost when the org gets to a certain size. They know that legacy expertise is still valuable and long-tenured employees deserve honesty about what's coming, not false promises. Transformation that breaks trust isn't really transformation—it's just chaos with better tech. This is the real leadership challenge of AI transformation - navigating the human complexity of change in organizations where relationships, tenure, and culture run deep.
18
2 Comments -
John Stewart
Algolia • 3K followers
While many shoppers approached the holidays with caution, #AI-driven experiences continued to fuel e-commerce growth. Amid ongoing economic uncertainty, consumers are prioritizing value, availability, and deals more than ever. To meet these expectations, retailers should leverage platforms like @Algolia to truly understand consumer search intent, highlight trusted product reviews, and deliver personalized experiences that build confidence at checkout. @Retail Dive breaks down the trends that defined this holiday season — and what they mean for 2026:
1
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content