Bruce Wirt
Murrells Inlet, South Carolina, United States
6K followers
500+ connections
About
Executive Leader, Brand Builder, Team Builder, Motivator
In 15 years of executive…
Articles by Bruce
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Mastering the Agent Channel: Creating an Effective Agent Program
Mastering the Agent Channel: Creating an Effective Agent Program
By Bruce Wirt Mastering the Agent Channel A winning channel strategy encompasses three general types of agents:…
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The Four P's are Pillars to Your Success Journey
The Four P's are Pillars to Your Success Journey
by Bruce Wirt Success is a journey without a clear path. Regardless of who you are, where you came from, or how much…
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Millennial Myths in Management
Millennial Myths in Management
I hear this common theme regularly: Millennials have an undeserved sense of entitlement, a lack of hunger and passion…
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Teamwork is More Important to Success than Talent
Teamwork is More Important to Success than Talent
By Bruce Wirt Many managers hire team members exclusively based on talent and past performance. They’ll look at resume…
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Operational Obstacles - And How Channel Managers Can Overcome Them
Operational Obstacles - And How Channel Managers Can Overcome Them
by Bruce Wirt I’ve seen channel management often mischaracterized as easy by other industry professionals. They talk…
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The One Key Element to Earning Channel Sales Partnerships
The One Key Element to Earning Channel Sales Partnerships
By Bruce Wirt Anyone that has either worked for me, with me, or in partnership with me knows that above all else, I…
2 Comments -
Mastering the Agent Channel
Mastering the Agent Channel
By Bruce Wirt Being a telecom agent is no easy feat. Every day is filled with challenges, and although the rewards can…
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Start with How
Start with How
By Bruce Wirt The telecom channel has a reputation for forcing new technologies into commoditization as fast as they…
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Hiring with Purpose
Hiring with Purpose
By Bruce Wirt Any leader in business can simplify their job with one key phrase: Find good people and keep them happy…
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Spreadsheet Selling is Dead
Spreadsheet Selling is Dead
The Death of the Spreadsheet Sale Channel managers hunger for that one special value proposition that will put them…
15 Comments
Activity
6K followers
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Bruce Wirt shared this#CMMC Compliance is mandatory for any contractor or subcontractor involved in federal business. Many smaller organizations don't even know where to start in order to get themselves to the necessary compliance levels, let alone making sure they are actually secure as well. Don't forget: Compliance doesn't always mean that you are Secure. SilverSky can help with both: Our teams are dedicated to keeping your Compliant AND secure. If you have CMMC challenges or know someone that does, we have a team of account managers and pro service personnel ready to step in and help! Jessica Huellmantel Tom Neclerio Cary Conrad David Thomas Howard Wizwer Shannon Riordan Keegan O'Connor Pete Bak Jake Smallwood John Britton
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Bruce Wirt reposted thisBruce Wirt reposted thisSilverSky is 4 for 4 in 2026. Four consecutive strong sales months reflect a clear market signal: customers need practical cybersecurity support that helps them manage compliance pressure, reduce risk, and operate with lean internal teams. For partners, that creates a real opportunity. The SilverSky Partner Program helps MSPs, MSSPs, technology advisors, and security-focused partners turn cybersecurity demand into recurring revenue without building a SOC or carrying the operational burden alone. With advisory services, managed security services, and MxDR under one model, SilverSky helps partners support customers across finance, healthcare, retail, and other compliance-driven industries. The momentum is building. Join the SilverSky Partner Program: https://lnkd.in/e9c6q93J #CyberSecurity #ChannelPartner #MxDR John Britton Jake Smallwood Chris Rafford Ira Feuerstein Sean Kenny Strickland Jones Tre Harding, CISSP Mike Wallen
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Bruce Wirt posted thisI hear from partners all the time that are tired of having to sell Microsoft licenses and management with little or no commission involved. As an executive who has operated and thrived in the partner ecosystem for 20+ years, I understand that monetizing every part of the consulting process is crucial for the partner's financial health, as well as ensuring that customers continue to have independent resources to turn to for unbiased advice and purchasing support. Silversky offers both compliance and security, and spans the service silos of MDR, MxDR, MSSP, Professional Services (PEN Tests, Consulting) and MSP at scale, something truly rare in the marketplace. SilverSky also has a complete Microsoft Managed work team that can deploy, manage, and support Microsoft licenses, WITH lucrative commission opportunities for partners. Simply put: If you are selling things like SDWAN, Managed Firewall, MDR, Email Security, or Security Awareness training, you NEED a partner that offers you the ability to walk the customer through the security journey, identify gaps, and help you monetize your consulting work as well. We are adding partners and resellers (including Technology Aggregators that want to own the paper), and we work through all of the major TSDs if that's your preferred route: Sandler Partners, Intelisys, Telarus, Bridgepoint, AppDirect, Avant, GTS, Sagent, Bluewave, and more. Now is the time to evaluate your path forward in cyber! Now is the time to talk to one of my amazing channel team members! John Britton Chris Rafford Ira Feuerstein Strickland Jones Jake Smallwood Tre Harding, CISSP Sean Kenny Cary Conrad Tom Neclerio Justin M. Jackson
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Bruce Wirt reposted thisBruce Wirt reposted thisAttackers are moving beyond the inbox and into the collaboration tools employees trust every day. As part of SilverSky’s SOC Analyst Series, we are hosting a customer briefing on MS Teams impersonation attacks on May 21st, 2026 at 12 PM ET. This live, analyst-led session will walk through how these attacks work, why they can be difficult to recognize, and what organizations can do to reduce exposure. Attendees will gain practical guidance on warning signs, user verification, and mitigation strategies across Microsoft 365, identity, endpoint, and security operations. SOC Analyst Threat Briefing: MS Teams Impersonation Attack May 21, 2026 | 12:00 PM ET Register for the customer briefing: https://lnkd.in/exi4U3Sw #Cybersecurity #MicrosoftTeams #SecurityAwareness
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Bruce Wirt posted thisSilverSky is now 4 for 4 in 2026 in terms of amazing sales months, and we want to bring the best partners in the industry in to our ecosystem! You will be able to offer your clients the complexity of compliance management with the peace of mind from keeping them security in a complex global threat environment. Finance, Healthcare, Retail are easy fits, but Silversky is an easy conversation for any IT leader with thin resources and a tight budget. We have major incentives right now to just drop in and take a look under the hood with your clients: Message me or talk to our channel team for more details! John Britton Jake Smallwood Chris Rafford Ira Feuerstein Sean Kenny Strickland Jones Tre Harding, CISSP Mike Wallen
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Bruce Wirt reposted thisBruce Wirt reposted thisThank you to UPSTACK for hosting an excellent afternoon at the Houston Security Summit. SilverSky was proud to participate in a thoughtful discussion on today’s most pressing cyber risks, including the growing role of AI and the need for clear governance, continuous visibility, and security programs built to reduce risk in real time. A special thank you to Brent Hale, Christopher Blake and Frank Ferdowsian for having us, and to John Britton, our VP of Channel Sales, for representing SilverSky as we connected with partners and security professionals focused on helping customers move forward with confidence. #Cybersecurity #AISecurity #ChannelPartners
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Bruce Wirt shared thisSilverSky is hiring! We are looking for multiple Customer Success Coordinators in the United States to elevate our customers' experience through proactive account communication. This role combines customer relationship management with hands-on project management responsibilities, ensuring the seamless execution of initiatives that enhance customer satisfaction and retention. This is a perfect entry-level position for aspiring sales professionals, customer-focused professionals interested in a cybersecurity career, or for customer success candidates in other organizations looking for a positive change. Message Jessica Huellmantel (Hiring Manager) for details or apply at the link: https://lnkd.in/dsRc4fWu #hiring #cybersecurity
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Bruce Wirt reposted thisBruce Wirt reposted thisAI is already reshaping cybersecurity. Faster attacks. Faster decisions. Less margin for error. What we are seeing is not theoretical. AI is accelerating how threats are developed, personalized, and executed. At the same time, it is creating new opportunities to strengthen detection, response, and operational scale. In this month’s note, our CEO, Cary Conrad, outlines how SilverSky is approaching both sides of that reality and what it means for organizations operating under compliance and security pressure. Read the full perspective: https://lnkd.in/efTe4XNE #Cybersecurity #AI
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Bruce Wirt shared thisSo many companies measure their security posture by staying compliant. Being compliant DOES NOT mean that you are secure. Cybersecurity is increasingly complex, and SMB organizations with thin IT resources continue to be breached at higher rates each year. SilverSky is uniquely positioned to keep businesses both compliant AND secure. Resellers and Partners: This is your opportunity to pounce on a blue ocean market that virtually all of your clients need help with. Let's have a conversation. We have lots of experienced channel team members waiting to help you go to market in an impactful way.
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Bruce Wirt reacted on thisAnother packed Telarus Beyond the Solution - Cloud event in Raleigh NC! Special thanks to Doug Crocker and Stephen Stull for filling the room with amazing Telarus partners eager to learn. None of this is possible without the outstanding Suppliers…Thank you Flexential, Graphiant, Megaport, Segra and XTIUM!
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Bruce Wirt reacted on thisBruce Wirt reacted on thisTelesystem is incredibly excited to present Sandler Partners with the award for Top Growth Year over Year for 2025. Thank you to the Sandler team for the continued support and tremendous growth, we look forward to an equally successful 2026 together. Sandler Partners, James Maloney, Mark Harris, Jim Delis, Brian Buchman Mark Phaneuf, Alan Sandler
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Bruce Wirt liked thisBruce Wirt liked thisChannel Partners Expo in Vegas did not disappoint. From packed conversations to meaningful partner connections, it’s clear the channel is evolving fast—and the opportunities are even bigger than expected. Excited about the momentum behind what we’re building at TitanNGN. If this week confirmed anything, it’s that partners are looking for more than just solutions—they want responsiveness, flexibility, and a true extension of their team. Thank you to all the incredible partners that made time to meet with us! Let’s keep the conversations going…. We aren’t done yet! We are just getting started! 🙌🏽👏🏽 Warren Reyburn Forrest Knueppel Joshua Schluep Geoff B. Robby Ramirez Mark Gritton George V. Tom Hill Christine Thomas Nick Richards Tracy Hali, MBA Adam Cole Micah Bevitz Travis Wilkes AJ Fales Kenny Coulter Keith Connolly Craig Henry Travis Wilkes
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Bruce Wirt liked thisBruce Wirt liked thisMore pictures of smiling people on LinkedIn. 🙌🏾 That’s probably what you see. These are a few pictures from the last 10 days, but the pictures don’t tell the whole story. They never do. Picture 1 is my friend Charinna Kushnir recognizing my wife, Melanie P., at a random restaurant outside of Tampa. They had never met before, but because of the relationships and community we’ve built, there was already a connection. That’s not networking. That’s reputation showing up in rooms before you do. Picture 2 is dinner with Mel Kolinski 🦸♀️ , talking strategy, tactics, and execution around building greater allyship and advocacy in the technology channel. Not performative conversation. Real work. Real intention. Real commitment to making the channel better. Picture 3 is dinner with Amy Brown, farmer, craft distiller, and co-founder of Doc Brown Spirits. A reminder that some of the best business conversations happen when you sit down with people who are building something from the ground up with their hands, their heart, and their story. Picture 4 is with one of my favorite people on the planet, Sailor Guevara, founder of Sirens Spirits Group. She is a badass disruptor changing the face of the spirits industry, and every conversation with her reminds me why courage matters in business. Picture 5 is dinner with Melanie P. and Alahna Richards, B.S. at one of my favorite restaurants, JenChan’s. We made a special trip to celebrate Jen ringing the bell after six months of chemo. That one wasn’t about business. And maybe that’s the business lesson. The best opportunities in my life have rarely come from cold pitches, clever funnels, or perfectly optimized sales scripts. They’ve come from relationships, from showing up, and from supporting people before there was anything to gain. So yes, post the picture. But don’t just post the picture. Tell the story behind it and teach the lesson inside of it. That’s how a simple image becomes thought leadership. That’s how a dinner photo becomes a business lesson. That’s how you create influence without pretending every post has to be a polished TED Conferences Talk. Your life, your relationships, your conversations, and your experiences are all content, but only if you’re willing to do the work of turning moments into meaning. That’s the opportunity most people miss. They post the image, but they don’t share the insight. Say less. Tell better stories. #RelationshipBuilding #TechnologyChannel #SpiritsIndustry Cloudli Communications Alliance of Channel Women
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Bruce Wirt liked thisBruce Wirt liked thisI'm looking forward to Avenue in Bloom on May 21 supporting Avenue of the Arts, Inc. I'm Vice Chair and Carl Dranoff is Chair of the Avenue of the Arts, Inc. and we are proud to celebrate Temple University this year, presenting the University with the Visionary Award. Mitchell Morgan and John Fry will be accepting the award on behalf of Temple University. It will be a great moment to enjoy the Event while investing in the future of the Avenue of the Arts. Join us! https://avenuebloom.org/
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Bruce Wirt reacted on thisI am beyond grateful to be recognized alongside the many amazing women on The Channel Company 2026 Women in the Channel… it seems like only yesterday I was the only woman in most meetings I attended (I mean it sorta was just last week 😂). Jokes aside - the ranks of women in tech continues to grow each year - and I am proud to stand alongside other strong Ooma, Inc. #oomazing women Kathleen Jensby & Anita L. that help make our channel program the success that it is!Bruce Wirt reacted on thisWe’re proud to celebrate two incredible leaders on our team— Kathy Mazza and Kathleen Jensby—on being named to the CRN Women of the Channel list. This recognition highlights female executives whose insight and influence are shaping the future of the channel—and Kathy and Kathleen do exactly that every day at Ooma. Their leadership, vision, and commitment to our partners continue to drive meaningful impact across our channel ecosystem. Congratulations to you both on this well-deserved honor! 💙 #WomenOfTheChannel #CRN #ChannelLeaders #Ooma
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Bruce Wirt reacted on thisI usually never repost ...but when Ido...its because its hilarious!!Bruce Wirt reacted on this"The young woman who submitted the tech support message below (about her relationship to her husband) presumably did it as a joke. Then she got a reply that was way too good to keep to herself... The tech support people's Love advice was genius and hilarious. The message: "Dear Tech Support, Last year I upgraded from Boyfriend 5.0 to Husband 1.0 and noticed a distinct slowdown in overall system performance, particularly in the flower and jewelry applications, which operated flawlessly under Boyfriend 5.0. In addition, Husband 1.0 uninstalled many other valuable programs, such as Romance 9.5 and Personal Attention 6.5, and then installed undesirable programs such as: NBA 5.0, NFL 3.0 and Golf Clubs 4.1. Conversation 8.0 no longer runs, and House cleaning 2.6 simply crashes the system. Please note that I have already tried running Nagging 5.3 to fix these problems, but to no avail. What can I do? Signed, Desperate" The response: "Dear Desperate, First keep in mind, Boyfriend 5.0 is an Entertainment Package, while Husband 1.0 is an Operating System. Please enter command: "I thought you Loved me.html" and try to download Tears 6.2. Do not forget to install the Guilt 3.0 update. If that application works as designed, Husband 1.0 should then automatically run the applications Jewelry 2.0 and Flowers 3.5. However, remember, overuse of the Tears application can cause Husband 1.0 to default to Grumpy Silence 2.5, Happy Hour 7.0, or Beer 6.1. Please note that Beer 6.1 is a very bad program that will download Snoring Loudly Beta version. Whatever you do, DO NOT, under any circumstances, install Mother-In-Law 1.0 as it runs a virus in the background that will eventually seize control of all your system resources. In addition, please do not attempt to re-install the Boyfriend 5.0 program. These are unsupported applications and will crash Husband 1.0. In summary, Husband 1.0 is a great program, but it does have limited memory and cannot learn new applications quickly. You might consider buying additional software to improve memory and performance. We recommend Cooking 3.0. Good luck, Tech Support" Follow Jim Campbell for more like this. ___
Experience
Volunteer Experience
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Emcee
Showtime Charities
- Present 15 years 9 months
Health
Organization formed to provide fundraising for cancer research, patient support, and animal welfare.
Publications
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Maximizing Your Most Valuable Revenue Asset
http://cloud.conveychannel.com/
Many times we wait until the contract comes up for renewal to talk to our customer base, but in that time frame many things may have changed. They could have expanded, bought a company, sold a division, opened new offices or added new people. All of these business events represent opportunities to grow revenue, add more services and keep that customer relationship "sticker". Join Bruce Wirt of LSI as he leads a lively discussion on how to grow your revenue base.
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Maximizing Returns with Channel Sales
Bruce Wirt
See publicationTelecommunications Executive Bruce Wirt talks about the what, why, and how of building a strong distribution channel. Recorded live at Channel Vision Magazine's CVx Expo, part of IT Expo in Anaheim California - October 2015.
Honors & Awards
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Best Customer Service
Chorus Communications
Languages
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English
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Recommendations received
26 people have recommended Bruce
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Poseidon
Vendors see GSA reseller RFI as a positive sign: Industry experts say GSA’s request for information about value-added resellers is a move to diffuse an increasingly controversial issue. The post Vendors see GSA reseller RFI as a positive sign first appeared on Federal News Network. #FederalNewsRadio #Contracting
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Poseidon
Vendors see GSA reseller RFI as a positive sign: Industry experts say GSA’s request for information about value-added resellers is a move to diffuse an increasingly controversial issue. The post Vendors see GSA reseller RFI as a positive sign first appeared on Federal News Network. #FedearlNewsRadio #News
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Cognogent
🔍 GSA Turns Its Focus to IT Resellers As part of its expanding review of federal contracts, the General Services Administration (GSA) has now asked 10 major IT value-added resellers—including CDW, Dell, Carahsoft, and others—to submit detailed reports on contract pricing, customer agencies, OEM costs, markups, and service categories. The goal: uncover potential inefficiencies and reduce the “5–7% tax” that resellers’ markups may place on government technology procurement. This latest move follows similar requests made to large consulting firms earlier this year, reinforcing the agency’s broader OneGov initiative. GSA’s Federal Acquisition Service aims to centralize procurement, streamline contract vehicles, and pursue outcomes-based contracting as the new standard. 💡 Why This Matters for Federal Vendors This shift marks a push for greater transparency, cost control, and direct engagement with technology providers. For capture teams and federal sales leaders, this creates a new urgency to: • Re-evaluate reseller and OEM strategies • Prepare for increased scrutiny in pricing and value-add • Consider how direct procurement preferences may impact existing channel models At Cognogent, we help proposal and capture teams adapt to procurement trends like OneGov with platform-driven strategies to model solution value, simulate outcomes, and align with new contracting priorities. 📬 If you’re rethinking how you approach IT proposals in this evolving landscape, let’s connect. #Cognogent #GovCon #GSA #FederalProcurement #CaptureManagement #ITResellers #OneGov #ProposalStrategy #ContractingEfficiency #GovernmentTech #BidManagement #AIinGovCon
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Fedwin Technologies
GSA has released a new Request for Information (RFI) focused on Value-Added Reseller (VAR) pricing under the Multiple Award Schedule, specifically for IT hardware under SIN 33411. Although this RFI is not a solicitation, it is a clear indication that GSA is examining the definition, documentation, and justification of "value-added" services as well as the application of VAR markups to OEM pricing. Before GSA creates new pricing regulations or evaluation criteria, MAS contractors have a crucial chance to express their opinions. Commercial procedures, markup drivers, backend incentives, and how VARs convey and record the value they offer beyond product pass-through are all directly addressed by the questions. Responses must be sent via the MRAS survey before February 9, 2026. This is https://lnkd.in/eJ_vw5u7 This is a low-risk method for VARs on MAS to impact future price expectations, negotiations, and oversight before those changes manifest in contract amendments or audits.
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Lisbeth Hansen
Governments and regulated industries need to keep records of communications for legal purposes. If you are using consumer-grade messaging apps to conduct business, you don't have control of those records. Listen to this very insightful 10-minute podcast with Dave Bittner and David Wiseman. #SecureCommunications #BlackBerry
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Amr Abdulkader, P.Eng., MBA
The 🆕 SANS Institute 2025 State of ICS/OT Security Report is here. This year’s data shows a widening gap between OT risk and OT readiness—especially around visibility, segmentation, and remote access controls. Get the latest insights shaping industrial #cybersecurity in 2025 and beyond. 👉 Download the full report from Fortinet: https://ftnt.net/60467o2ou #OTSecurity #IndustrialSecurity
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SmiForce Inc.
Exciting News for Public Sector Cybersecurity! We are thrilled to announce a strategic partnership between SmiForce Inc. and Carahsoft Technology Corp., bringing cutting-edge, AI-powered cybersecurity solutions to federal, state, and local government agencies. 🔐 What This Means for You: ■ Unified Protection: Access a comprehensive platform integrating #SIEM, #SOAR, #XDR, and 24/7 #SOC services. ■ #AI-Driven Intelligence: Leverage real-time threat detection and automated response capabilities. ■ Seamless Procurement: Easily acquire solutions through Carahsoft’s SEWP V, TIPS, E&I, and The Quilt contracts. This collaboration empowers agencies to modernize their cybersecurity posture, enhance operational efficiency, and stay ahead of evolving threats—all while reducing costs and complexity. 🔗 https://lnkd.in/gEzRrspB Thank you again to Chris Choi, Richard Nguyen, Marissa Wood, Andrea Callanan, Rebecca Caldersmith, Corbett Davis, Manoj Narayanan, and so many more for making this partnership happen! #Cybersecurity #PublicSector #AI #Innovation #Partnership #GovernmentTech #SmiForce #Carahsoft #DigitalTransformation #GovTech #AIinGov #CyberDefense #SecureGovernment
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Carahsoft
Carahsoft and SmiForce Inc. are helping Public Sector IT teams stay ahead of emerging threats. With AI-powered #cybersecurity tools available via our reseller partners and Government contracts, agencies can launch protection immediately without extra infrastructure: https://carah.io/dd3cb PG Narayanan, Manoj Narayanan
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