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Chris Rooke reposted thisChris Rooke reposted thisBoston-area B2B marketers — this one is for you! On June 11, we're bringing our Marketer Meet-Up series to Eddie V’s in Burlington for an invite-only lunch built around the conversations demand leaders actually need right now: what’s working, what’s changing, and how teams are adapting to today’s buyers and buying groups. We’ll be joined by marketing leaders from LinkSquares, Palo Alto Networks, Hewlett Packard Enterprise, and JLL Technologies, with Matt Heinz moderating and Activate CEO Chris Rooke sharing perspective from the front lines of modern demand. No fluff. No recycled playbook. Just smart marketers comparing notes on pipeline, revenue, AI, buying committees, and the realities shaping B2B growth in 2026. Seats are limited and going fast. Interested?👇 Drop a comment or register below and we'll send you the details. Biju Muduli | Greg McCarthy, MBA | Megan Tranfaglia | Tara Faulkner | #B2BMarketing #DemandGeneration #MarketingLeadership #RevenueMarketing #BostonMarketing #Activate_ms
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Chris Rooke reposted thisChris Rooke reposted thisWe're thrilled to announce our 4th panelist for next month's Boston-area Marketer Meetup. We're looking forward to you joining us and your B2B Marketing peers, along with a panel of Marketing leaders from LinkSquares, Palo Alto Networks, and JLL Technologies. The panel will be sharing demand strategies and tactics during lunch service at this invite only event. Register👇 📅 Thursday, June 11, 2026 ⌚ 11:30 am to 2:00 pm EST 📍 Eddie V's, Burlington Activate’s Marketer Meet-up in the Greater Boston area is more than just an afternoon of best practices and tips. The format, featuring a networking lunch, will be a moderated conversation energized by a panel of B2B marketers. Our mission is to help connect like-minded B2B marketers to share and compare notes on the strategies and tactics that teams apply to drive demand, generate pipeline, and deliver revenue. You will have the opportunity to share your experiences and compare notes with fellow B2B marketers. https://lnkd.in/eGjpdfa2 #DemandGeneration #B2BMarketing #Marketing #Marketers #Networking #Boston Biju Muduli | Greg McCarthy, MBA | Tara Faulkner | Megan Tranfaglia | Matt Heinz | Chris Rooke
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Chris Rooke reposted thisChris Rooke reposted thisSave the date, Boston Marketers. You're invited to join B2B marketing leaders at Eddie V's in Burlington, MA for lunch and a candid discussion on the strategies driving pipeline progression and revenue. 📅 Thursday, June 11, 2026 ⌚ 11:30 am to 2:00 pm EST 📍 Eddie V's, Burlington Activate’s Marketer Meet-up in the Greater Boston area is more than just an afternoon of best practices and tips. The format, featuring a networking lunch, will be a moderated conversation energized by a panel of B2B marketers from LinkSquares, Palo Alto Networks, and JLL Technologies sharing demand strategies and tactics. Our mission is to help connect like-minded B2B marketers to share and compare notes on the strategies and tactics teams apply to drive demand, generate pipeline, and deliver revenue. You will have the opportunity to share your experiences and compare notes with fellow B2B marketers. Register in the comments to reserve your seat today! #DemandGeneration #B2BMarketing #Marketing #Marketers #Networking #Boston Biju Muduli | Greg McCarthy, MBA | Tara Faulkner | Matt Heinz | Chris Rooke
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Chris Rooke reposted thisIf you know, you know. And if you were in the room at our Austin Marketer Meet-up, you definitely know. There’s real momentum building around a smarter, more intentional way to drive demand—one rooted in better signals, better timing, and a sharper understanding of when buyers are actually ready to engage. That’s what made the conversation in Austin so strong. It wasn’t theory. It was real marketers talking through what’s working, what’s changing, and where teams need to focus next. Matt Heinz captured that energy well here. These are the conversations we’re committed to creating—bringing smart B2B marketers together to share what’s real, what’s useful, and what’s next. Next stop: Boston in early June. Stay tuned for more information coming shortly. #B2BMarketing #DemandGen #MarketingStrategy #PipelineGrowth #MarketerMeetup #Activate_msChris Rooke reposted thisOur latest B2B Marketing Meet-Up with Activate in Austin was last week — 70+ marketing leaders and pork chops the size of small dogs (and that was the lunch cut!). It also saw the return of the groan-o-meter. #iykyk I love a room that feels comfortable making visceral audible reactions to our common challenges, pet peeves and pains in the butt. We're among our people, and the conversations get honest fast. After 90 minutes of marketing therapy, five takeaways: 1️⃣ Pipeline is winning the metric war. When I asked who's measured on MQLs vs. pipeline vs. revenue, more hands went up for pipeline and revenue than I expected. Metrics you can buy a beer with. Megan Lueders put the new posture plainly: marketing fails if marketing wasn't part of every closed-won deal. That framing kills the stale "who owns the lead" argument in one move. 2️⃣ The "messy middle" is where most organizations lose. Demand creation is mostly fine. Opportunity management is mostly fine. The handoff between them is a workflow disaster at most companies. Layering AI on a broken (or nonexistent) process just makes the workflow break faster. The fix often starts with a mediated working session between marketing, sales and CS — mapping what needs to happen tactically and daily, not the jazz-hands version we trot out at sales kickoff. 3️⃣ The budget conversation is shifting from "what am I spending on" to "what am I buying." Megan has line items for AI tokens now. She won't sign a vendor contract longer than a year. Katrina shifted her media mix from 60/40 working/non-working to 80/20. One benchmark worth stealing: 10X pipeline expectation on every sponsored event. Roughly 1.5X comes during the event, the other 8.5X from the follow-up. 4️⃣ AI training without context is worse than no training. Don't give your team a feature tour and send them back to their desks. Find a broken process first. Fix that. The tools follow. The job is to get to Chicago. AI is the jet engine. More horses on the stagecoach was never the answer. Strategy first. Process second. Technology third. Not the other way around. 5️⃣ The bar for authenticity just got higher. Personalization expectations climbed 10X in 18 months — same tools flooding inboxes with generic AI slop. Ceiling and floor both went up. If your AI-generated outreach reads as AI-generated, you don't just lose the deal. You lose that prospect forever. Thanks to Activate for hosting, to our panel (Katrina Kilgas, MBA Mario Portillo, Megan Lueders and Chris Rooke) for the candor, and to everyone who showed up to trade war stories instead of pretending everything is fine. The best, most honest conversations are still the ones where your boss isn't in the room. B2B Marketing Therapy is coming to more cities — details soon.
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Chris Rooke reposted thisChris Rooke reposted thisAustin showed up. 80+ B2B marketers in the room and the conversations started before people even sat down. That’s usually a sign—you’re in the right place, with the right people, talking about what actually matters. Real stories, what’s working, what’s not, and where teams are rethinking their approach to pipeline, performance, and buyer engagement. This is exactly how stronger strategies get built—together, in the room. First stop of our 2026 series, and we’re just getting started. Boston, you’re up next in June! Stay tuned. Mario Portillo | Megan Lueders | Katrina Kilgas, MBA | Matt Heinz | Chris Rooke | Akamai Technologies | Shell Lubricant Solutions | Heinz Marketing Inc | #B2BMarketing #DemandGeneration #MarketingStrategy #PipelineGrowth #MarketingLeadership #Activate_ms
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Chris Rooke shared thisHappening tomorrow in Austin. Insightful conversation, practical solutions, actionable takeaways, strengthening our B2B marketing community plus a delicious lunch. Join us!Chris Rooke shared thisIf you’re still being asked to do more with tighter budgets, harder-to-win buyers, and more pressure to prove revenue impact, this conversation is for you. On April 23, we are bringing together leaders from Akamai Technologies, Sonatype, and Shell Lubricant Solutions for an invite-only lunch discussion on the issues that matter most right now: 🔸 The 1:Many problem breaking demand programs 🔸 The shift from MQLs to revenue-responsible marketing 🔸 Sales alignment that actually drives pipeline 🔸 Signals and intent replacing guesswork 🔸 The plays worth repeating — and the failures worth learning from No generic talking points. No watered-down advice. Just a candid room of senior marketers talking about what is working, what is not, and what B2B teams need to do next. If you want sharper thinking, stronger peer discussion, and practical ideas you can actually take back to the business, register now! 📍 Perry’s Steakhouse — The Domain, Austin 🗓 April 23 | 11:30–2:00 CST 🍽 Lunch included. Seats limited. Mario Portillo | Megan Lueders | Katrina Kilgas, MBA | Matt Heinz | Chris Rooke | Heinz Marketing Inc | #B2BMarketing #DemandGen #PipelineGrowth #AustinEvents #MarketingLeadership #Activate_ms
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Chris Rooke reposted thisChris Rooke reposted thisAustin—see you in a couple days! This Thursday, a room full of B2B marketers will be getting real about what’s actually driving pipeline right now—what’s working, what’s not, and what’s next. Strong conversations. Sharp perspectives. A great lunch doesn’t hurt either. A few seats are still open—request to join us at Perry’s and be part of it! 📍 Perry’s Steakhouse — The Domain, Austin 🗓 April 23 | 11:30–2:00 CST 🍽 Lunch included. Katrina Kilgas, MBA | Megan Lueders | Mario Portillo | Matt Heinz | Chris Rooke | #B2BMarketing #DemandGen #MarketingLeaders #Pipeline #AustinEvents #Activate_ms
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Chris Rooke shared thisYesterday was a proud moment for our entire Activate team. Our teammates and company were recognized for exceptional work and partnership by Just Global at the 7th Annual Dick Reed Awards: 🏆 Ray Capitelli | Business is Personal Partnership Award 🏆 💎 John Taranto | Trailblazer in Media Trends 💎 Angela Duarte | Regional Account Lead of the Year: AMER 💎 Activate | Best Thought Leadership Initiative Huge congrats to our team. Your hard work and dedication to solve problems and deliver results for our clients continues to shine through and differentiate us. And a big THANK YOU to our awesome partners at Just Global | Trilliad. Excited to achieve even greater heights together.Chris Rooke shared thisStill thinking about last night. Moments like this don’t happen in isolation—they’re the result of the kind of team that shows up, pushes each other, and delivers when it matters most. Proud to have had Angela Duarte, John Taranto, Ray Capitelli, and Chris Rooke there representing Activate. And even prouder of what this group represents: real partnership, real trust, and work that actually drives impact. Ray bringing home the Business is Personal Partnership Award is a big win—but it’s only part of the story. We were also finalists in three other categories, which speaks to the consistency of the work, the strength of our partnerships—especially with Just Global—and the standard this team continues to set. Grateful for the recognition. Even more focused on what’s next. #B2BMarketing #TeamWins #Partnerships #ClientSuccess #MarketingLeadership #Activate_ms
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Chris Rooke shared thisAmazing! Can't wait for this conversation next week in Austin. See you there - and if you haven't registered yet, please join us! (link below)Chris Rooke shared thisAustin B2B marketers — we’re 1 week out! The image may be cartoonish. The conversation won’t be. Join us on Thursday, April 23 at 11:30am CT at Perry’s Steakhouse in The Domain for Activate’s invite-only Austin Marketer Meet-up with Katrina Kilgas, MBA (Shell Lubricant Solutions), Megan Lueders (Sonatype), and Mario Portillo (Akamai Technologies) moderated by Matt Heinz (Heinz Marketing Inc). No slides. No scripts. Just a candid conversation on what’s actually driving pipeline, conversion, and revenue right now. And yes — the food will be just as good as the conversation! We’re 1 week out, and seats are almost gone. If you want in, now’s the time to grab a spot. #B2BMarketing #DemandGen #PipelineGrowth #AustinMarketers #MarketingEvents #Activate_ms
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Chris Rooke liked thisIncredibly excited to head back to Austin next week to be part of this. If you are around, lets connect!Chris Rooke liked thisA glimpse at what the StackAdapt creative team is bringing to Conversion next week in Austin.
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Chris Rooke liked thisChris Rooke liked thisHeading to Las Vegas for ServiceNow Knowledge. Excited to connect with friends and colleagues while learning more about the company. Let me know if you’re going to be there too!
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Chris Rooke liked thisI’m excited to share that I’ve joined Decision Counsel as Head of Client Engagement. What drew me to Decision Counsel is the team’s ability to bring together strategy, creativity, and emerging technology in a way that actually delivers measurable results. Having worked with the team previously as a client, I’ve seen firsthand the impact they can make. In this role, I’ll be focused on leading client engagement efforts, helping ensure the successful delivery of strategy, creative, content, and digital programs, and partnering closely with our clients to solve complex challenges, strengthen go-to-market approaches, and accelerate growth. Many thanks to Sal Fuentes and Mike Swainey and the entie DC team. Let's do this! https://lnkd.in/gyc-n78i #B2BMarketing #GoToMarket #ContentStrategy #Leadership #RevenueGrowth #AIChris Rooke liked thisWe have some more big news this week. B2B Go-To-Market Leader Expands Executive Team Chris Yeich appointed Head of Client Engagement BERKELEY, Calif., May 7, 2026 — Decision Counsel, a leader in sophisticated B2B go-to-market strategy, product marketing, and revenue acceleration programs, today announced that Christopher Yeich has joined the firm as Head of Client Engagement. The company partners with leading organizations including JD Power, Axos Bank, Calix, and S&P Global to develop and activate growth strategies that drive measurable business impact. “I’ve watched Chris produce outstanding work over the past 15 years, and I'm excited to have his expertise and experience available to our clients every day,” said Sal Fuentes, Chairman and CEO of Decision Counsel. Yeich brings more than 30 years of experience in global marketing, content strategy, and communications. He began his career as a B2B journalist and editor for publications produced by Capital Cities/ABC, Chilton Company, and Reed Elsevier (RELX). He has built and scaled high-performing teams, developed audience-centric content strategies, and delivered integrated go-to-market initiatives that drove pipeline and revenue at Dun & Bradstreet, Neustar, TransUnion, and Ziff Davis. His experience spans industries including automotive, B2B data, energy, financial services, insurance, IT, healthcare, mobile communications, and publishing technologies. In his role at Decision Counsel, Yeich will lead client engagement efforts and help ensure the successful delivery of the firm’s strategy, creative, content, and digital programs. He will partner closely with executive leadership and client teams to drive high-impact outcomes, lead key strategic engagements, and support the continued evolution of Decision Counsel’s capabilities in content, operations, and AI-driven marketing innovation. “Decision Counsel has always brought together strategy, creativity, and emerging technology to drive superior results,” said Yeich. “As a former client myself, I’m excited to now be a part of this exceptional team to help our clients solve complex challenges, strengthen their go-to-market approach, accelerate growth, and stand out as leaders in the marketplace.” For more information about Decision Counsel got to www.decisioncounsel.com
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Chris Rooke reacted on thisCheck out this Signal & Noise episode to learn how Tuple is giving buyers greater access & control to drive better performance than legacy DSPs. I may have even given an update on Adtech Pizza 🤔... Great seeing Rio & Brett down at #POSSIBLEChris Rooke reacted on thisDoug Lauretano, CEO of Tuple, joins Signal & Noise's Rio Longacre at POSSIBLE Miami, Day 2, for “Rebuilding the Pipes: Why the DSP Model Is Being Rethought from the Ground Up.” Watch now: https://lnkd.in/e4zxyjA3 This conversation gets into a growing reality in AdTech: the pipes the industry has relied on for years were not built for the environment we are in now. Doug explains why today’s DSP and supply chain models often lose signal, leak value, and make it harder to see what is actually driving performance. A few key takeaways: supply path inefficiency remains a major hidden tax on media, signal loss weakens targeting and optimization in ways many buyers still underestimate, the way media is bought is often disconnected from how it actually performs, and a more direct and transparent system could unlock value that is getting lost in the current model. #Possible2026 #SignalAndNoise #AdTech #MarTech #AI #Programmatic #MediaBuying #SupplyPathOptimizationRebuilding the Pipes: Why the DSP Model Is Being Rethought from the Ground UpRebuilding the Pipes: Why the DSP Model Is Being Rethought from the Ground Up
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2014 ClickZ Live Conference
Presenting speaker for Winning Consumer Attention, a seminar on best practices for content marketing and native distribution
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Mike Woods
Great article from PEER39 in Mediapost. If you are buying Streaming TV inventory, you should care about the Channel that you are buying, not just the App. FAST channel inventory can be the safest, cleanest in the industry, IF you know exactly where the inventory is coming from. It's important to source directly from FASTcasters so that there is known provenance for the inventory. https://lnkd.in/gbV4jWTq
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Opportunity Austin
Bastrop is ready for its close-up. The long-awaited 204 Texas film studio is moving forward, with the $48M first phase set to break ground soon. Backed by new incentives and industry interest, Bastrop is positioning itself as a rising hub for movie and TV production in Texas. Learn more: https://hubs.la/Q03zFQ1b0
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Times Media Group
Times Media Group is thrilled to announce the acquisition of Moser Community Media’s portfolio of 32 newspapers serving markets throughout Texas. This acquisition, which will become effective Monday, March 2, marks Times Media Group’s formal expansion into Texas and reinforces both organizations’ shared commitment to strengthening local journalism and serving communities with trusted, independent reporting. Read the full news release at https://lnkd.in/g456UXhj.
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Jeff Donnelley
As a marketing leader in iGaming, I have experienced the frustration of stagnant programmatic performance. You purchase a "High-Value Bettor" segment from a data provider, yet your CPAs remain high. Why is this happening? The answer lies in the fact that segment has been sold to every other sportsbook in the country. Targeting isn’t broken; it’s exhausted. At Cool Prevails, we believe the next era of growth is not about buying pre-built lists, but about owning the data layer. We are assisting Casino brands in building a proprietary moat by combining: - Real-time Intent: Identifying players as they engage with content across 750k+ publishers - Wealth & Behavioral Data: $300M+ 400 consumer attributes, including income, credit card ownership, and lifestyle - Website Deanonymization: Identifying the individuals behind your anonymous site traffic The result? Our partners have seen an average 25% drop in CPA by moving away from commodity programmatic segments and utilizing their own "God-tier" datasets. It's time to stop renting stale data and start owning the player profile. Read the full breakdown on the "Proprietary Player Moat" here: https://lnkd.in/g2z6cBc9 #iGaming #CasinoMarketing #ProgrammaticAdvertising #DataOwnership #PearlDiver
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Whit Stradinger
Teamed up on an incredible project at one of the most prestigious country clubs in Texas, Las Colinas Country Club, using high-end, heavy-lift FPV cine drones carrying cinema cameras alongside standard aerial platforms capturing 6K footage. This highlight video represents a single aerial perspective from a much larger “Who We Are” engagement. The broader project brings together drone capture with high-end video, AI media, and testimonial storytelling to create a cohesive experience clubs can use across sales, marketing, and brand positioning—supporting membership sales and tour conversions, attracting corporate events, weddings, and tournaments, equipping sales teams with on-demand visual assets, and strengthening long-term brand equity and partnerships. Jack Stradinger Justin Bevier #differencemakerproductions #dronelogicsolutions #golf #corporateevents #tourconversions #golfmembership #corporatepartnerships #dronetour #drones #venues
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Marc Rashba
As the sun sets on another MIPCOM, the tone is set for future markets in the coming weeks and months: 1. Both YouTube and the creator economy are in the game; 2. Micro dramas are hot and on the acquisition agenda; 3. 3rd Party Channel distribution is consolidating under bigger aggregators so one-off channels may have an even harder time getting a response from platforms; and the major studios still mean business as Sony Pictures returns to MIPCOM after a 5+ year absence. #mipcom2025 #streaming.
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Jason Christie
Another seismic shift in the media landscape... Nexstar Media Group, Inc. just announced a $6.2 billion acquisition of rival broadcaster TEGNA — a deal that will reshape not only North Texas but also key markets across the U.S. With expanded reach into cities like #Atlanta, #Phoenix, and #Seattle, and combined revenues pushing $8 billion, this move cements Nexstar’s position as one of the most powerful players in local news and digital media. Beyond the numbers, the deal raises bigger questions: - What does this mean for the future of local journalism? - How will advertisers and communities benefit from such massive consolidation? - And is this the blueprint for survival in a rapidly evolving media economy? Big moves. Bigger implications. #Media #Broadcasting #MergersAndAcquisitions #LocalNews
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Steven Ekstract
The licensing business is moving faster today than at any point in its history. AI is transforming product development and speed-to-market. Hollywood is consolidating. The entertainment ecosystem is shifting from broadcast to streaming. Meanwhile, entirely new cultural engines—YouTube, TikTok, and Instagram—are driving content discovery and consumer demand. At the same time, the global influence of Anime, Manga, K-Pop, Kawaii culture, and creator-driven brands is reshaping the licensing landscape, while fandom and the “kidult” collectible economy continue to expand. Gaming itself is evolving as audiences shift from consoles to PC and mobile platforms. Retail is also undergoing a major reset. E-commerce continues to grow, but physical retail is being reborn through experiential retail and “retailtainment,” where stores are destinations for brand engagement, discovery, and community. And in uncertain times, brands matter more than ever. Consumers gravitate toward trusted IP, beloved characters, and cultural brands that provide familiarity and emotional connection. In this environment, staying informed at the executive level is what separates the winners from the losers in the licensing game. That’s exactly why we created X Tracks Licensing Summits—to bring together leaders across brand licensing, retail, entertainment, and consumer products to understand the forces shaping the future of our industry. 📍 Bentonville X Tracks Licensing Summit — June 18 📍 AnimeNYC X Tracks Licensing Summit — August 20 📍 LA Toy Previews X Tracks Licensing Summit — September Because in today’s licensing economy, knowledge is the ultimate competitive advantage.
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