Danielle Sikov

Nathan J., Sales Director at Creative CX, highlights one of the most overlooked opportunities for CRO agencies today: Problem-first experimentation. Watch the full clip to hear his take on why this mindset matters and what most agencies miss. #CROwithPageSense

8

Advertisers in 2026 aren't chasing impressions. They're chasing trust. 5,000+ RFPs don't lie — buyers want to know where their ads run, how audiences are identified without cookies, and whether CTV inventory actually delivers at scale. SmartyAds SSP checks all of this: transparent auctions, cookieless targeting, premium CTV supply, and formats that don't drive users away. 👇 Numbers in the image.

21

Pillow Talk revolutionized their affiliate strategy with Partnerize, shifting from a traditional model to a flexible, data-centric approach. By focusing on top partners, making real-time optimizations, and eliminating low-value traffic, they realized a 15% increase in conversion rates and a 28% rise in revenue during Q4. This adaptable strategy demonstrated that affiliate channels can excel beyond all other digital platforms when approached as a high-performance engine. https://okt.to/NxaYcO

8

If your ABM campaign isn’t landing, the offer may not be the problem. Your positioning might be too vague. Too interchangeable. Too meh. ABM forces clarity. You can’t personalize to 20 execs if your value prop sounds like it came from a brand book. Fix your POV. Then run your plays. #Positioning #ABMstrategy #MessagingMatters #B2BMarketing #RevenueAlignment #DemandCreation

2

ABM is not LinkedIn automation sending generic sequences at scale.  Real Account-Based Marketing intervenes when intent data shows active searching. When social selling reveals genuine interest. When the account is ready for the conversation. Smarketing. Strategy. Precision.  Are you measuring messages sent instead or accounts engaged?  Let´s chat in the comments!  #ABM #AccountBasedMarketing #B2BMarketing #IntentData #Smarketing  #B2BLeadGeneration

5

We’re excited to be one of the very first SSP's to enable CAPI with LiveRamp - and for multiple reasons. First, it represents further expansion of our already deep partnership with LiveRamp. In addition to CAPI, we are integrated with LiveRamp Connect and the LiveRamp Data Store, RampID's help power our identity graph, we support ATS across our global footprint. Buyers can send audiences from LiveRamp directly to our curation platform, OpenXSelect for easy supply side activation. We see more 202 million active RampIDs across our exchange each month - including CTV. I could go on... Second, it demonstrates how OpenX is accelerating the move towards closed loop measurement and outcomes based buying for all of programmatic.  Our people based infrastructure allows for closed loop measurement with LiveRamp's CAPI and directly with marketers and retailers.  Closed loop measurement can be as simple to access as activating a deal id. Lastly, it's a great example of what we mean when we say we have the most advanced and flexible #curation platform on the market.  OpenXSelect is built on a fundamentally different and stronger foundation which allows us to develop more sophisticated solutions on top. It's not just access to the bidstream, it's advanced toolsets that provide Agencies, Publishers, Retailers, Data owners and Curation Houses with unique capabilities to drive better results. Let's connect at Cannes if you want to learn more. Thanks to Michele Kristie, Andrew Dryden, Travis Clinger, Stephen J. Fugedy and team for your partnership.

54

2 Comments

The B2B buyer journey has changed. Up to 70% happens in the dark funnel. Private chats, review platforms, communities, & dark social long before prospects reach your CRM The dark funnel isn’t your enemy, it’s your opportunity. By combining intent data, ABM strategies, predictive AI, and smart content syndication, you can illuminate hidden signals and guide buying decisions before they’re made. The future of B2B growth isn’t in chasing leads, it’s in understanding invisible journeys. 👉🏻 https://lnkd.in/dTFfBBH2 . . #DarkFunnel #DarkSocial #B2BMarketing #DemandGeneration #BuyerIntent #ABM #ContentSyndication #PredictiveAI #OnlyB2B

13