Geoff Wilson

Most businesses don’t have a product problem—they have a visibility problem. I joined Michael D. Morrison on Small Business Pivots to break down how to fix that. Episode 114 is now live: Apple: https://lnkd.in/gBVw3SMe Spotify: https://lnkd.in/gYyvw7Xn YouTube: https://lnkd.in/gM-HRNXB #MarketingStrategy #DigitalGrowth #SEO #AIinMarketing #SmallBusinessPivots

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In today’s fast-paced digital landscape, keeping up with search engine algorithm changes is not just important, it’s essential for sustaining visibility and driving traffic to your site. At SEO Elite Agency, we empower businesses like yours in Southwest Florida and beyond with actionable insights to navigate these shifts effectively. Let’s break it down with our 4-step Resilience Framework: 1. Analyze Changes: Stay on top of algorithm updates by leveraging tools like Google Search Central and trusted industry blogs. Understanding these shifts allows you to adjust your strategy accordingly, keeping you ahead of the competition. 2. Audit Your Content: Regularly review your existing content to ensure it meets current relevance and quality standards. Identify any underperforming pages that may have slipped in rankings and enhance them. A routine audit process not only boosts authority but also enhances user experience across your site. 3. Update and Optimize: Use data-driven strategies to refine your content. By adding target keywords, refreshing metadata, and improving user engagement metrics, you can enhance your site’s capability to attract traffic in alignment with algorithm changes. 4. Test and Refine: After implementing changes, it's crucial to monitor their effectiveness. Utilize A/B testing to gauge performance and make adjustments based on the results, ensuring your strategy remains robust and relevant. Integrating this resilience framework into your digital marketing strategy will help you adapt to algorithm changes while boosting your overall online performance. Remember, it’s all about leveraging these changes rather than fearing them. Embrace the process, and watch your visibility soar. #DigitalMarketing #SearchOptimization #LocalSEO #ContentStrategy #Algorithm

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Will Google rank you higher for attorney authorship credit as it pertains to website content? No one really knows. In this episode, I sat down with Rafi Arbel, founder of Market JD, Inc., to discuss how small credibility signals, like bylines, can build trust with both Google and your audience. Check out the full episode in the comments below. #LawFirmSEO #LegalMarketing #LawFirmGrowth #LawFirmMarketing #SEO #ParetoLegal

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Every winning Facebook ad starts with one CORE thing: Understanding people. Not hacks, CBO settings, “ad account structure” or anything else. If you know how to speak to the right desire, you can sell a $92 breath spray to a cigar smoker without them blinking. People plus the right angle equals money.

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When Cass County Fair partnered with VanDenBerg Web + Creative, their goal was clear: create a mobile-friendly, modern site that would be easy to navigate and bring more people through the gates. The results? +505% new users +809.6% organic search traffic +713.5% event interactions +681.2% engaged sessions A smart website design paired with SEO strategy made all the difference. Read the full Case Study now: https://lnkd.in/gDD2s5qv #WestMichiganMarketing #DigitalMarketingExperts #MidwestBusinessSuccess

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NOW LIVE: Episode 26 of Open Residency with Matt Gray 🎙️ Matt Gray has helped thousands of founders turn content into profitable audiences. In this episode we go deep on audience building, lead magnets, and the systems required to turn attention into revenue. Enjoy 🧠 Full episode with Matt Gray here: https://lnkd.in/g8SF-CkU 


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🚨 Weekly Video Marketing Brief for Small Business Owners 🚨The video marketing landscape is changing fast. Here’s what’s new this week and what it means for you 👇🏾 🔹 YouTube Shorts adds “Extend with AI.” Creators can now auto-generate extra segments for existing Shorts and stitch them to music. 👉🏾 Why it matters: Instead of starting from scratch, you can remix your best clips into longer videos, test different endings, or try new CTAs all in minutes. 🔹 Meta launches “Vibes.” A new AI-generated video feed inside Meta AI that spits out fully AI-made videos, sharable to Instagram & Facebook. 👉🏾 Why it matters: While it’s early, if Vibes takes off, it could become a new placement for ads or organic reach. Early adopters often win the most attention. 🔹 Instagram hits 3B MAUs. Instagram is testing ways to make Reels and DMs more prominent while giving users more feed control. 👉🏾 Why it matters: With that kind of audience, Reels remain a no-brainer. Prioritize short-form vertical content — it’s where the eyeballs are. 🔹 Descript updates plans + adds “Turn into Video.” New features let you animate still photos in the Scene editor, but some legacy plans are losing access to premium models. 👉🏾 Why it matters: Cool creative upgrades, but watch your subscription costs. Review who really needs the premium features and avoid paying twice for overlapping tools. 🔹 Meta expands Reels/Threads ads. More brands can now test “trending ads” on Reels and new formats on Threads, with early results showing better brand recall. 👉🏾 Why it matters: Even with a small daily budget ($10–$25), these placements can get you steady awareness without breaking the bank. 💡 What this means for small business owners (do this): ✅ Remix & extend content. Use Shorts’ “Extend with AI” to turn your best-performing clips into 2–3 variations weekly. Small tweaks = new reach opportunities. ✅ Prioritize Reels. Post 4–7x/week, grab attention in the first 2 seconds, and put your offer/testimonial upfront. Layer in low-budget ads to keep reach consistent. ✅ Audit your tools. If you’re using Descript, review your plan. Features are shifting, and you don’t want surprise cost creep eating into your budget. ✅ Stay compliant on TikTok. Updated guidelines (Sept 13) require clear disclosures for AI-assisted or branded content. Better safe than flagged. This is the first (and maybe only one???) of my weekly updates to keep small business owners on top of video marketing trends. Was this helpful?? Should I do this again next week? Let me know below! #VideoMarketing #SmallBusinessGrowth #ContentStrategy #YouTubeShorts #InstagramReels #AIMarketing #CreatorEconomy

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What every business owner can learn from Mark Cuban’s exit strategy. It wasn’t just a feel-good move, it’s a masterclass in exit strategy. #buybusiness #sellbusiness #entrepreneur #investment #businessacquisition

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