Jason Widup

Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

48

1 Comment

Creative fatigue happens faster than most marketers expect. What worked last quarter might already be losing steam—and with rising CPAs, refreshing your creative strategy isn’t optional. That’s why we partnered with Singular to create Winning with Creative—a practical guide for building, testing, and scaling ads that keep performing. Inside, you'll find: ✅ Smarter frameworks for concept testing ✅ Insights on geo-specific creative from us ✅ Post-tap strategies that go beyond the click ✅ UGC and TikTok best practices that actually convert If staying ahead of creative fatigue is on your roadmap, this guide is worth a read. Download it here → https://lnkd.in/gCbRf4hW 

20

79% of B2B SaaS CMOs say brand recognition influences their vendor shortlist. In our Wynter study of 100 CMOs at $50M+ companies, 45% called brand fame a major factor in their buying decisions. Still, the first step isn’t Google. 72% start by asking peers in private communities. Word of mouth leads the shortlist. If you're not a household name, here's how you break in: • Get peer-recommended. Be active where your buyers hang out. Happy customers in Slack groups put you on the radar faster than ads. • Clear compliance early. Security checks are non-negotiable. Have your documentation ready. • Let them try it. 38% said unknown vendors need an easy trial. Show the real product, not just a demo video. • Solve what big players ignore. Find the gaps and innovate there. • Prove ROI fast. Lower pricing won't win alone, but combined with clear outcomes, it's a tiebreaker. • De-risk the decision. Prove you understand their problems and can solve them. Big brands start ahead but smaller players catch up through peer recommendations and delivering results. Read the article: https://lnkd.in/dqgZgeuu

1

If you want programmatic M&A to fuel real growth, you can’t wait around for seller-led opportunities. You need a Buyer-Led strategy, and the right tools to execute it at speed. Matthew Person of Quickbase nails it: defining your ideal targets and proactively pursuing them isn’t just smarter, it’s proven to drive faster growth and stronger market positioning. That’s what DealRoom is built for: helping you move faster, close smarter, and scale repeatable acquisitions. See how DealRoom powers Buyer-Led M&A.

13

Author Michael Watkins reveals the 3 critical mistakes keeping CMOs stuck in tactical mode instead of leading strategically. You'll learn how to shift from reactive execution to enterprise thinking, why most marketers fail at long-term strategy (and how to fix it), and how to apply the RPM model (Recognize, Prioritize, Mobilize) to level up your entire marketing org. ➕ Plus, discover why the future belongs to leaders who embrace shared leadership over central control. Listen here ➡️ https://bit.ly/4nPVJxJ

3

Many D2C brands focus on 'Add to Cart' metrics, but real revenue is determined at checkout. Identifying funnel drop-offs early helps recover lost sales. 👇 Founder insight below.

6

🚀 SaaS brand. Big goals. Faster outcomes. What changed? We recently partnered with one technology brand to re-launch a brand-to-demand program that moves way faster than the typical agency model. 👥 Here’s the difference: Mighty & True Flow. Humans with deep tech industry context + AI systems + proven tech marketing frameworks working in sync = strategy that doesn’t just look good on a deck — it performs. ✅ Outcome-focused strategy ⚙️ AI-enabled workflows 🔁 Proven frameworks 🚀 Faster time to launch and learning Ready to turn your marketing from manual to momentum? 🔗 Learn more: https://buff.ly/O16iNiA #B2BMarketing #SaaSMarketing #BrandToDemand #AIMarketing #MarketingStrategy #DemandGeneration

4

1 Comment

🔥 We just shipped the BidMatrix Mobile Lifecycle Frameworks Hub (free). Four proven playbooks—one place for busy mobile marketers. 👉 https://lnkd.in/e3q3tDGJ What’s inside: 📌 Amplitude — North Star Playbook: tie UA goals to product outcomes with a clear North Star + input metrics. 📌 CleverTap — 3I Framework: Inform • Assist • Incentivize for rock-solid week-1 activation. 📌 Airship — Lifecycle Benchmarks (Engagement): CTR, retention, opt-ins—see gaps and quick wins. 📌 Google — Modern Measurement Playbook: blend attribution, incrementality, and MMM in a privacy-first world. 🔖 Bookmark it. Use it. Share with your team. Got a favorite framework we should add? Tell us in the comments.

13

Hey Agencies. We've noticed a lot of performance agencies lose enterprise deals (or see high churn) because the client's underlying GTM strategy and competitive positioning are weak. If you run a performance marketing or ad agency, you know the frustration: Your team builds a flawless campaign, but the client churns because their Unique Value Proposition is weak, their pricing is wrong, or they fundamentally misunderstand their Ideal Customer Profile. That is where we step in. 🤝 Who We Are At TelosVector, we are a strategic advisory firm focused on turning insight into your strategic advantage. We do not run ads; we build the engine behind them. We provide the deep market intelligence and actionable roadmaps required to scale. Our core deliverables include: Competitive Intelligence Deep Dives: Deconstructing competitors' strategies, marketing funnels, and product vulnerabilities. Go-to-Market (GTM) Strategic Playbooks: Actionable blueprints for market entry, pricing strategy including validated ICPs and strategic messaging. Embedded Fractional CMO Leadership: High-level strategic expertise integrated with hands-on execution to guide the overarching growth engine. Who We Are Looking For We are looking to partner with elite Performance Marketing and Advertising Agencies who want to win larger enterprise deals and drastically reduce client churn. [The Partnership] By partnering with TelosVector, your agency gains a dedicated "Strategy Desk." We build the foundation: We conduct the market landscape mapping, craft the data-backed brand positioning, and build the multi-channel execution plans. You drive the execution: Your team deploys the capital, runs the campaigns, and scales the metrics with total confidence. Whether as a white-label strategy arm for your agency or through a co-pitching model for major accounts, we act as the single source of truth that aligns product, marketing, and sales. Let's chat about partnering up to help you win and retain larger accounts. 📩 Send us a DM or drop a comment below, and let's discuss how a TelosVector partnership can scale your agency's win rate. Email ID : info@telosvector.com / contact@telosvector.com For more details please visit : https://telosvector.com/

4