Kari Homan

Marketing budgets are flat — but expectations keep rising. With AI, CX, and pipeline growth still top priorities, many CMOs face stalled progress under static investment. The way forward? A strong business case and tighter C-suite alignment. 📘 Download IDC’s strategy brief to learn how to reset priorities and unlock growth: https://ow.ly/qoZf50WKccc #CMOLeadership #TechMarketing #MarketingStrategy #ExecutiveAlignment

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High-performing B2B marketers aren’t just lucky. They’re doing things differently: --> Higher-quality content --> Better data practices --> Smarter tech stack decisions --> Stronger sales-marketing alignment The performance gap between high and low performers? Up to 65 points. The lesson: In a high-stakes, resource-strapped world, execution quality matters more than ever. Check out the 2025 State of B2B Pipeline Growth report from Pipeline360 for more insights and actionable advice. https://lnkd.in/gyXSTHu3 #B2BMarketing #PipelineGrowth #MarketingStrategy #ContentMarketing

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Marketing success often comes down to how fast teams can respond. Real-time AI insights now allow marketers to monitor performance and adjust instantly improving results and reducing spend on underperforming tactics. This data-backed agility is reshaping a modern campaign strategy.

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Stop Wasting Your Marketing Budget Make Your Lead Gen ROI Work Marketing budgets don’t stretch forever. If you’re not seeing strong ROI from your lead generation, this guide is for you. Key takeaways: ✅ Focus on high-intent audiences, not just reach ✅ Use data to optimize where and how you spend ✅ Align your content with where people are in their buying journey ✅ Test and iterate don’t just “set and forget” campaigns ✅ Track what matters: lead quality, not just quantity ✅ Use automation to scale and improve efficiency Want to make every rupee count? This article shows how. 👉 Read the full article: https://lnkd.in/gD8eSWGE #LeadGeneration #MarketingROI #B2BMarketing #DemandGeneration #MarketingAutomation #GrowthMarketing #DigitalMarketing

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 In this episode of B2B Marketing Futures, we dive deep into one of the toughest challenges in B2B: marketing attribution. You’ll hear from: • Jill Baumgardner – Marketing Performance Manager at Curriculum Associates, specializing in data strategy and pipeline impact in edtech • Peter J. Bach– Growth marketer with expertise in demand gen and performance marketing, formerly at RingCentral • Ryan McIntyre Director of Digital Marketing at Dext, focused on digital performance and B2B demand generation Together, they unpack: • Why attribution remains so complex in B2B environments • How to overcome technical, cultural, and organizational hurdles • The role of brand awareness in revenue growth • Tips for aligning stakeholders around a clear measurement strategy Listen on Spotify: https://lnkd.in/dmh2XvF4 Listen on Apple Podcasts: https://lnkd.in/dhzn_Uh9

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Leading with confidence requires the right tools, network, and guidance, exactly when you need them. Marketing leadership can feel isolating. Complex decisions, fast-moving trends, high expectations. Your team looks to you for direction while you're solving today's challenges. Pro+ gives you what top CMOs rely on: → Frameworks from marketing leaders at Google, Microsoft, Salesforce, and more → Career-accelerating certifications → Direct mentorship from leaders who've already solved what you're facing → Summit passes included, so you can build valuable relationships With Pro+, you gain more than resources. You join a community of marketing leaders who believe growth happens through sharing and collaboration. Whether you're scaling a startup or steering an enterprise, you'll find peers who understand your challenges. The best career investments compound. Every framework, conversation, and skill builds on the last. Ready to lead with more clarity? Learn more about Pro+: https://lnkd.in/dNa9rvyx

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