About
I have spent more than two decades in the trenches, marketing early stage solutions to…
Services
Articles by Kathleen
Activity
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Had a great time last week visiting potato fields across the South East US! It felt a little like traveling forward a few months in a time machine…
Had a great time last week visiting potato fields across the South East US! It felt a little like traveling forward a few months in a time machine…
Liked by Kathleen Glass
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Slop doesn't pay. A 16-month study of 2,000 AI-generated articles on new websites found that, despite an initial surge, search performance collapsed…
Slop doesn't pay. A 16-month study of 2,000 AI-generated articles on new websites found that, despite an initial surge, search performance collapsed…
Liked by Kathleen Glass
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You keep adding fuel. Nobody checked if the engine was running. This is the conversation the green industry keeps avoiding. Fertilizer costs are up…
You keep adding fuel. Nobody checked if the engine was running. This is the conversation the green industry keeps avoiding. Fertilizer costs are up…
Liked by Kathleen Glass
Experience
Education
Volunteer Experience
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Ambassador - Women in Ag Tech
Meister Media Worldwide
- 2 years 7 months
Environment
Women in Ag Tech aims to provide a platform for women in ag tech to connect, engage, and build a community. Women in Ag Tech is a crucial initiative for advancing and advocating for women in the field.
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Member, IoT Advisory Council
CompTIA
- 3 years 3 months
Science and Technology
The CompTIA IoT Advisory Council meets regularly to address relevant industry trends and issues affecting the IoT market. The council continually refines best practice standards to help the industry succeed and profit from market expansion and innovation. The IoTAC collaborates with CompTIA’s other Industry Advisory Councils including Business Applications, Blockchain, Drone and IT Channel, more than 100 executives providing thought leadership and industry guidance.
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Chapter Leader
AA-ISP
- 8 years 1 month
Education
About the Association of Inside Sales: We are an association dedicated to supporting and elevating the profession of digital sales. The AA-ISP https://www.aa-isp.org/ has over 65 global chapters. The San Diego Chapter meets to discuss key sales-related topics.
Past member of the National Advisory Board. -
San Diego IAPP KnowledgeNet Co-Chair
IAPP - International Association of Privacy Professionals
- 2 years
The IAPP is the largest and most comprehensive global information privacy community and resource. Founded in 2000, the IAPP is a not-for-profit organization that helps define, support and improve the privacy profession globally.
KNOWLEDGENET CHAPTERS ARE WHERE IT’S AT.
Meet with other privacy pros in the area, network and learn something new. -
Marketing EIR
CONNECT - San Diego
- 11 years 1 month
Science and Technology
Springboard, CONNECT’s flagship program, is designed to assist science and technology companies with marketing, financial, and strategic business advice. Since the inception of the program in 1993, more than 3000 scientific and technological breakthroughs have been guided through the process of innovation to commercialization.
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Business Mentor
CyberTECH / NEST CoWork
- Present 12 years 2 months
Economic Empowerment
CyberTech Network is a global cybersecurity and Internet of Things (IoT) network ecosystem providing cybersecurity and IoT resources, strategic programs and thought leadership events across the nation. The NEST CoWork space and incubator is a program of the CyberTech Network.
2023 Advisor for Workplace Profile LLC, Mycosoft Labs
Projects
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Expert Panel Moderator
- Present
Panel moderation for 2023 VISION Conference, Hera Venture Summit 2016, Dynamic Disruption 2015 and 2016, CyberTECH Security Table Breakfast Series 2015 and 2016, San Diego MITEF, AA-ISP Inside Sales San Diego Chapter. Topics include company growth stages, agtech, women in sales and marketing, inside sales, social selling, cybersecurity, privacy compliance, and IoT.
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Social Selling Training and LinkedIn Workshops for B2B Sales and Inside Sales Teams
- Present
See projectSocial Selling Workshops and Inhouse Training - Teaching B2B sales teams, sales managers, and inside sales how to use LinkedIn, Sales Navigator, and Twitter to attract and engage the buyers who are looking for them. Full and half day onsite workshops.
Topics covered include:
How social selling fits into your current B2B sales process
How to create a customer-centric profile that will build trust with your prospects
Secrets of Advanced Search
How to connect with prospects on…Social Selling Workshops and Inhouse Training - Teaching B2B sales teams, sales managers, and inside sales how to use LinkedIn, Sales Navigator, and Twitter to attract and engage the buyers who are looking for them. Full and half day onsite workshops.
Topics covered include:
How social selling fits into your current B2B sales process
How to create a customer-centric profile that will build trust with your prospects
Secrets of Advanced Search
How to connect with prospects on LinkedIn
How to build your personal brand
How to build a sphere of influence
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Mobile Friendly Responsive Website Re-Design
We migrated the existing website from custom coded .net to an easy to maintain mobile-friendly responsive WordPress CMS utilizing all existing content, blog, graphics and branding.
Other creatorsSee project -
SXSW Panel Organizer
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See projectPanel creation, submission and organization for Counter-drone topic
Title: Flying IEDs: The Ground War Has Moved Up
Monday, March 11, 2019 from 3:30 - 4:30 pm
Track: Intelligent Future
Primary Entry: Platinum Badge, Interactive Badge
Venue: Fairmont | Room: Manchester AB
Hashtag: #CounterUAS #sxsw
https://schedule.sxsw.com/2019/events/PP90540
PANELISTS:
Brian Losey, Rear Admiral, US Navy Ret.
Daniel Magy, CEO, Mishi AI Labs
Jaz Banga, CEO and Co-Founder…Panel creation, submission and organization for Counter-drone topic
Title: Flying IEDs: The Ground War Has Moved Up
Monday, March 11, 2019 from 3:30 - 4:30 pm
Track: Intelligent Future
Primary Entry: Platinum Badge, Interactive Badge
Venue: Fairmont | Room: Manchester AB
Hashtag: #CounterUAS #sxsw
https://schedule.sxsw.com/2019/events/PP90540
PANELISTS:
Brian Losey, Rear Admiral, US Navy Ret.
Daniel Magy, CEO, Mishi AI Labs
Jaz Banga, CEO and Co-Founder, Airspace
Maureen Swanson, Manager, Public Policy and Partner Engagement, Echodyne -
Dynamic Disruption - SoCal Sales and Marketing Summit 2015 & 2016, Steering Committee
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The second annual Sales & Marketing Summit was held October 27, 2016 at the Del Mar Marriott. The summit focuses on the fundamental changes occurring between how buyers and sellers interact at both a consumer and business level. The event brings together B2C and B2B Sales and Marketing leaders to discuss the challenges of today and tomorrow.
Other creatorsSee project -
Sales and Marketing Alignment; Inside Sales Development
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See projectWorking with sales and marketing to launch givn by Posiba. Includes development of an inside sales team, sales enablement, outbound campaigns, customer facing messaging, and optimization of each point of conversion from lead capture through sign up. Implemented ABM strategy for Top 100 non-profits.
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Fractional CMO / Head of Global Marketing for Cybersecurity Company
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Virtual VP of Global Marketing for North America, Latin America, Europe and Asia; channel marketing programs; market research and product launches; content marketing; mobile responsive WordPress website design and development; analyst relations; tradeshows; Zoho CRM and Campaigns.
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Inside Sales Consultant - Team Recruiting, Training and Development
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Inside sales consultant, managing the recruiting, development, coaching and training of inside sales team. Trained team in Common Sense Selling and Social Selling techniques to connect with IT and Telecom decision makers via LinkedIn to engage during the buyer's decision process. Developed sales enablement tools and improved the sales acceptance of Sales Qualified Leads (SQL) from less than 50% to more than 80%. Reduced the incidence of blind RFPs and shortened sales cycle by half.
Honors & Awards
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AA-ISP Supporter of the Year 2017
AA-ISP
The AA-ISP honored the following individuals and organizations for their outstanding contribution to Inside Sales:
Excellence in Execution (AA-ISP Chapter) – San Diego Chapter
Supporter of the Year – Kathleen Glass, Oinkodomeo (San Diego Chapter)
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2015 B2B Women of Influence Awards Nominee
Connected Women of Influence
Connected Women of Influence (CWI) Nominee for B2B Women of Influence Awards 2015
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2014 Athena Pinnacle Nominee, Individual in Services
Athena San Diego
Athena San Diego’s Pinnacle Awards recognize women, men, companies/organizations and educators who personify Athena San Diego’s mission of fostering the personal and professional growth of women through mentoring, education, recognition, and leadership training thereby enhancing competitiveness and opportunity in the San Diego business community.
Organizations
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AA-ISP (Inside Sales Professionals) San Diego Chapter, 2017 Chapter of the Year
San Diego Chapter President, AA-ISP
- PresentAA-ISP Mission: Connecting Inside Sales Professionals in San Diego to help increase the professionalism and performance of the industry. San Diego Chapter meets every other month to hear guest speakers and to discuss inside sales best practices in San Diego. Winner, 2017 Chapter of the Year.
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CyberTECH NEST San Diego
EIR Cohort Advisor / Mentor, Security Table Breakfast (STB); Volunteer, Programs, Cohort Marketing Subject Matter Expert
- PresentCyberTECH NEST is a global cybersecurity and Internet of Things (IoT) network ecosystem and coworking space providing cybersecurity and IoT resources, strategic programs, events, mentoring, and thought leadership. In partnership with national and local organizations, the CyberTECH mission is to stimulate innovation and advance the adoption of cyber and IoT technologies for the economic and social benefit of the nation. We accomplish this through a series of programs and leadership…
CyberTECH NEST is a global cybersecurity and Internet of Things (IoT) network ecosystem and coworking space providing cybersecurity and IoT resources, strategic programs, events, mentoring, and thought leadership. In partnership with national and local organizations, the CyberTECH mission is to stimulate innovation and advance the adoption of cyber and IoT technologies for the economic and social benefit of the nation. We accomplish this through a series of programs and leadership opportunities. Our membership includes business and financial leaders, academic and research institutions, government and non-profit organizations.
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CompTIA
Member IoT Advisory Council
-The CompTIA IoT Advisory Council meets regularly to address relevant industry trends and issues affecting the IoT market. The council continually refines best practice standards to help the industry succeed and profit from market expansion and innovation. The IoTAC collaborates with CompTIA’s other Industry Advisory Councils including Business Applications, Blockchain, Drone and IT Channel, more than 100 executives providing thought leadership and industry guidance.
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IAPP
Member
-The IAPP is the largest and most comprehensive global information privacy community and resource. Founded in 2000, the IAPP is a not-for-profit organization that helps define, support and improve the privacy profession globally.
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San Diego Sales and Marketing Leadership Alliance (SMLA)
Member; Sponsor of 2015 SoCal Sales and Marketing Summit
-SMLA Mission: to provide relevant insight, market intelligence, tools and technologies that will enhance the performance of our local sales and marketing leaders. Sponsored and Co-hosted 2015 Sales and Marketing Summit, October 9.
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Hera Hub Co-Working Space
Member
-Founded by San Diego entrepreneur, Felena Hanson, Hera Hub is the first national spa-inspired coworking space for female entrepreneurs.
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For 20 years, citrus greening has been a slow eulogy for Florida groves. 292 million boxes in 2004. 12 million last season. Less than 5%…
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Introducing the first-ever, NSF I-Corps Hub Great Plains agriculture-focused cohort! The Ag45 Cohort is designed for individuals developing…
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Dr. William Aderholdt shares how people and technology come together to solve real challenges in agriculture in Future Farmer magazine. Find the…
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