From failure to success: How I rebuilt Aarki as CEO

In January 2023, I became CEO of Aarki. The product was outdated. The culture was slow. Sales were a mess. We had two options: Patch it. Or torch it. We lit the match. Stopped selling. Turned off revenue. Rebuilt the team from scratch. It was brutal, but it was the only way. Here’s what kept us alive: Radical honesty. Tell the truth, even when it hurts. Start over like you mean it. Culture beats code. Hire for reality, not fantasy. Let the product lead. Treat profitability like a muscle. You don’t “tweak” your way out of a nosedive. One year later: We launched Aarki Encore. Full-funnel. SKAN4-ready. Built to win. Lesson: You can’t optimize your way out of failure. You have to rebuild. Full story → https://lnkd.in/gxkPBH2w