I suspect this is a good move for Google. However, my concern, as always, his objectivity. If you’re hiring a trusted advisor and they’re being bankrolled by the tech players, they’re obviously going to have a financial obligation to the tech player. I suspect we’ll see many of the same mistakes we made with Cloud with AI in the next few years due to this coupling. However, let me know what you think.
Google Just Committed $750M to Consulting Firms. The Model Just Flipped. Here's what most people missed about this announcement 👇 On April 22, Google Cloud committed $750 million at Cloud Next '26 to its partner ecosystem – including Accenture, Capgemini, Deloitte, PwC, and TCS. The fund covers agentic AI prototyping, deployment resources, and embedded Google engineers placed directly inside consulting teams. This isn't a vendor discount program. It's a go-to-market pivot. Google is no longer selling to consulting firms. It's financing them to sell on its behalf. For consulting practices, this matters enormously. Firms aligned with Google's agentic AI roadmap get engineering support, Gemini proof-of-concept resources, and co-sell access to Google's enterprise network. The question is what they're trading for it: Google gets direct visibility into client problems, deployment patterns, and the institutional knowledge of how enterprises actually adopt AI. Watch what Microsoft and AWS do next. A $750M move sets a floor. Expect a bidding war for consulting mindshare as hyperscalers compete to become the default enterprise AI infrastructure layer. The embedded engineer model is the real tell. When Google FDEs sit inside Deloitte or Accenture teams, they're not just helping – they're mapping client territory before any RFP goes out. Is your firm in Google's partner ecosystem – and if not, is now the time to reconsider? #Consulting #AI #GenerativeAI #CloudStrategy #AgenticAI
In the current orgy of CapEx $750 million is couch change. No?
By having practices able to deliver two or more vendors they provide just enough independence to be objective. On many occasions I was the strategy and architecture resource working with multiple PwC teams competing against each other on an RFP and orals, for CRM, ERP, CMS, DBMS, BI/DW, and infrastructure deals.
Embedding solid engineers with consulting shops is a smart move as consultants grapple with software development past the seductive vibe. That the engineers have a google pedigree is handy and a marketing win.
A play for public sector markets. This is how they work.
Dave I wonder if maybe the deal is… Your 20-teens investment in us has finally paid off. Invest again so we can rebuild the workforce that will keep AI from destroying its own momentum.
750M$ para acelerar despliegues de IA agente vía consultoras. Bien. Ahora suma: AI Act aplicable desde agosto 2026, sanciones de hasta el 7% de facturación global, y agentes en RRHH/finanzas clasificados como alto riesgo. Google gana mapeando el territorio antes del RFP. Las consultoras ganan margen. ¿Y quién carga con el riesgo regulatorio cuando el agente meta la pata? Spoiler: el cliente. Y luego mira a la consultora