Run direct ads to qualify your leads. Otherwise you'll attract tire kickers. Advisors invest $2k+/month in Meta or Google ads, but get few qualified leads that lead to sales. Even if they're profitable, their results barely justify the investment. But adding clarity to your ads can increase your ROI in a matter of days. Focus on the following 3 steps: 1/ Check whether your ads mention a specific target audience. Calling your prospect "millionaires" won't cut it. Get specific about age, situation, and income level. 2/ Make sure your ads solve a specific problem. Clients buy their way out of existing problems they experience. Position your product as the solution. 3/ Your ad should sell a specific product or service. Could be IULs, medicare, retirement planning, etc. Don't leave them guessing what you offer. What's one business lesson you wish you knew earlier?
Jonathan Peykar, getting specific in ads is essential. It instantly connects potential customers to a solution. Clarity is key.
Clarity is key in marketing. Specificity leads to better engagement. What’s your success story?